Who is Haleigh Booth?

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Haleigh Booth: Making Mom Life Comedy Viral on TikTok and Beyond

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Haleigh Booth has transformed everyday motherhood into a content empire powered by comedic timing and real family moments. Known for her hilarious skits and authentic mom-daughter dynamic, she’s become a household name among parents navigating the chaos of raising kids. Her breakout content is rooted in relatable mom struggles—forgotten Starbucks promises, matching cheer outfits, and chaotic errands.

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Her daughter plays a recurring co-star role, bringing an irresistible charm that has helped Haleigh gain over 2.1 million TikTok followers. The duo doesn’t just entertain; they build community among parents who recognize themselves in every sketch. She’s also been featured in major brand partnerships with Nickelodeon, Rebel Athletic, and the Kids' Choice Awards.

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What sets Haleigh apart isn’t just her humor—it’s her ability to stay consistent, safe, and deeply aligned with family values. In a landscape full of polished perfection, Haleigh leans into chaos, clutter, and candidness—and her audience loves her more for it.

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Whether she’s doing dance trends or poking fun at mom fails, Haleigh Booth’s content resonates with millions of parents who are just trying to keep it together—one viral video at a time.

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An Influencer Active on Social Media

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Haleigh Booth reaches over 2.5 million followers across TikTok and Instagram, with TikTok serving as her core platform and viral growth engine.

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Haleigh Booth's Social Media Strategy Analysis

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TikTok: Where Mom Life Meets Comedy Gold

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Haleigh Booth’s TikTok thrives on mom-centric humor with a strong emphasis on her real-life parenting experiences—especially involving her daughter. Her skits often reimagine typical “mom problems” with punchy delivery, relatable expressions, and deadpan reactions that mirror viral sitcom-style pacing. One of her most engaging formats is role-playing both herself and her daughter in daily scenarios, like forgetting Starbucks orders or reacting to school events. This dual-character storytelling style brings authenticity and structure that sets her apart in the family creator niche.

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She consistently posts 6+ videos per week, mostly between 3–5 PM, which aligns with when young parents in the U.S. often scroll after early morning routines. Her strongest videos feature minimal props, casual settings (usually her car or kitchen), and concise captions that lead with emojis for instant recognition. These tactical choices reinforce her casual tone and increase watchability—keeping content breezy but structured. Her “when I forget my daughter’s Starbucks” video reached over 870K views with over 25K likes, showcasing her sharp timing and family-first relatability.

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Rather than chasing trends, Haleigh uses recurring audio clips and meme formats across weeks—transforming them into her own recurring jokes. This internal continuity makes followers feel “in on it,” fostering familiarity and repeat engagement. Her humor is always G-rated, which makes her feed safe for kids and relatable for multitasking parents who value family-friendly content. This content moderation plays a key role in her long-standing partnerships with Nickelodeon and Rebel Athletic.

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With 2.1M followers, Haleigh ranks among the top 2% globally for video entertainment creators. Her average video earns 84.3K views, and her engagement rate, though modest at 0.22%, translates to consistent traction due to her content’s saveability and low drop-off rate. As a platform, TikTok is where Haleigh drives both virality and visibility—especially for parent-focused campaigns and events like the Kids' Choice Awards.

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• Username: @haleigh.booth
• Influence Score: 85.2/100
• Followers: 2.1M
• Activity: 6.1 videos/week
• Engagement Rate: 0.22%
• Growth: 0% (steady)
• Average Engagement: 4.7K
• Average Views: 84.3K
• Posting Habits: Daily at 4 PM EST

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Instagram: The Visual Scrapbook of Cheer, Skits, and Sentiment

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Haleigh’s Instagram complements her TikTok with shorter, punchier reels and a curated gallery of family milestones and cheer events. It acts as a more sentimental platform, where visual storytelling replaces comedic delivery. Videos from TikTok are often reposted here with polished thumbnails and additional hashtags for discoverability. She regularly tags brands like Nickelodeon and Rebel Athletic, who appear across her stories and grid in celebration or collaboration posts.

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Her top-performing Instagram reels are often duet-style or dance-based, spotlighting her daughter’s cheerleading talent. These posts are typically filmed at events like the Kids' Choice Awards or Rebel showcases and tend to build brand recall for her partner companies. She also uses Instagram to highlight her daughter’s wins, showing a proud mom perspective that resonates with other family-oriented followers. This “cheer mom meets comedy creator” niche is highly specific to her brand.

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With 12 posts per month, Haleigh’s Instagram growth is steady, gaining +1.1K followers over the last 30 days. Her best engagement metrics come from her "inconvenient Starbucks” reel, with 872.2K views and 25.3K likes, reinforcing her ability to translate humor cross-platform. She leans into 11PM posting times, which caters to lunch-hour scrolling—ideal for moms and parents on break. Her posts often carry the same tone as her TikTok captions but slightly more polished, showing adaptation rather than duplication.

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Her average post garners 2K engagements, and the engagement rate remains at a healthy 0.5%, strong for a comedic-lifestyle hybrid account. Unlike on TikTok, she uses Instagram to deepen connections, often replying to comments and reposting family shoutouts to her stories. She ranks in the top 3% of Instagram influencers in the U.S., placing her firmly among established parenting creators.

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• Username: @haleigh.boothh
• Influence Score: 85.4/100
• Followers: 391.5K
• Activity: 12 posts/month
• Engagement Rate: 0.5%
• Growth: +0.29%
• Average Engagement: 2K
• Average Views (Reels): 61.3K
• Posting Habits: Daily at 11 PM EST

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Haleigh Booth's Social Media Influence Summary

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Haleigh Booth ranks in the top 2% worldwide for video entertainment creators and the top 3% on Instagram in the U.S., placing her among the most recognized family-oriented influencers. Her dual-platform strength across TikTok and Instagram highlights her consistent performance and niche authority in the parenting and comedy content space.

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Learn more about the Favikon Methodology here

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Content Strategy: Comedy with a Cheerleading Twist

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Haleigh’s content stands out due to her deep commitment to fun, lighthearted, and kid-friendly themes. Whether she’s poking fun at parenting fails or capturing behind-the-scenes looks at cheer competitions, she keeps her content grounded in authenticity and accessible to family audiences.

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Reachability & Partnerships

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Haleigh Booth’s brand partnerships are rooted in her deep connection with family-oriented audiences, making her an ideal choice for campaigns targeting parents and children. Her ongoing collaborations with Nickelodeon and Rebel Athletic, including multiple Kids’ Choice Awards appearances, prove her trustworthiness in the family entertainment niche.

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She frequently tags and engages with high-visibility brands like Target and ColorPop, integrating them naturally into her comedy or mom-life skits. Her willingness to participate in multi-brand events and product-centered content—like sponsored Starbucks moments with her daughter—shows high accessibility for relatable family campaigns.

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Conclusion: Haleigh Booth – Elevating Mom Life with Humor, Heart, and a Viral Touch

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Haleigh Booth doesn’t just represent modern motherhood—she memes it, dances through it, and reminds parents to laugh at it. With a clean, family-safe image, top 3% ranking, and over 2.5M total followers, she’s proven her staying power in the digital parenting space.

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