Who is John Keyes aka KryozGaming?

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John Keyes aka Kryoz: Leveling Up Gaming Content with Humor and Reach

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John Keyes, better known online as Kryoz, is an American gaming humorist who rose to popularity through YouTube videos centered on chaotic multiplayer games. His content often features close-knit gaming sessions with friends, where off-the-cuff commentary and frustration-driven rants create comedic highlights. His fans know him for shouting at silly moments in games like Among Us or Minecraft, often reacting in a way that feels natural and unfiltered. This approach has helped him build a loyal audience that values the fun and messiness of his gameplay.

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Kryoz’s brand is shaped by his tendency to joke through confusion, failure, and absurdity—turning every round of a game into a shared inside joke with his viewers. Unlike many creators who rely on editing-heavy formats, Kryoz leans into unscripted, candid moments, making his reactions the centerpiece. His voiceovers and group interactions often spark recurring bits that carry across multiple videos, reinforcing fan connection. His ability to stay playful without over-polishing is key to his long-term content appeal.

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Beyond YouTube, Kryoz is highly active on X (formerly Twitter), where he posts blunt, humorous takes and updates that reflect his spontaneous personality. His followers often get glimpses into his moods, random thoughts, or gaming opinions, all expressed without a heavy content filter. This rawness extends his humor off-camera and adds another layer to his relationship with fans. His X activity blends community banter with personal quips, creating a feed that’s part entertainment, part diary.

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While his Twitch and Instagram presence are more minimal, they still carry his consistent tone: lighthearted, reactive, and socially driven. On Twitch, he interacts with fans during live sessions that reflect his in-the-moment humor, while on Instagram, he shares memes and snapshots that fit his casual style. He also supports causes like women’s empowerment, signaling an awareness of the broader social issues his audience may care about. Overall, Kryoz’s identity is built not just on content, but on the way he reacts to and shares everyday gaming absurdities.

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An Influencer Active on Social Media

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Kryoz is active across YouTube, Twitch, X, and Instagram, with YouTube being his most dominant platform.

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John Keyes' Social Media Strategy Analysis

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YouTube: Where the Laughter Begins

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Kryoz’s YouTube content is built around chaotic multiplayer gameplay, with each video feeling like a hangout with friends who happen to be yelling at each other. His signature style includes blunt commentary, improvised jokes, and visible frustration over in-game mistakes, often becoming the punchline itself. These aren’t highly produced walkthroughs—they’re personality-driven sessions full of inside jokes and broken mechanics. His audience expects unpredictable outcomes, and that’s exactly what keeps them watching.

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He regularly features collaborators like SMii7Y, Matt Blarg, and Tyler Wine, creating a rotating cast that enhances viewer familiarity. The shared comedic language between them adds depth to returning videos, which are often titled with dry humor or ironic capslock exaggeration. Kryoz doesn’t rely on trends but instead sticks to games that allow for spontaneous group reactions, like Golf It, Among Us, or Minecraft. His niche is less about tutorials and more about turning every match into a comedy sketch.

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His average upload rate is 9.7 videos per month, typically publishing twice a week in the morning. Despite having over 1.7M subscribers, his engagement rate is relatively low at 0.25%, though consistent viewership above 100K per video shows a stable returning audience. Most videos receive a few thousand likes and comments, which reinforces his appeal as someone viewers return to for comfort chaos.

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What sets his YouTube strategy apart is the refusal to polish out the awkwardness. Missed jokes, long pauses, and random yelling are left in because they’re part of the experience. Viewers don’t come for perfection—they come for the feeling of being in the group chat, mid-game, where everyone’s losing their mind over the smallest glitch.

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• Username: @Kryoz
• Influence Score: 86/100
• Followers: 1.7M
• Activity: 9.7 videos/month
• Engagement Rate: 0.25%
• Growth: +0.86%
• Average Engagement: 4.2K
• Posting Habits: Twice a week at 7 PM EST

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X (Twitter): A Place for Rants and Real-Time Jokes

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Kryoz uses X not just for promotion but as a live feed for thoughts that rarely feel curated. His tweets include sarcastic rants, gaming hot takes, and self-deprecating jokes that mirror his YouTube tone but with more personal edge. He often responds to trending topics or jokes about his own content, giving followers a second space to interact with him beyond structured videos. The voice here is even more unfiltered—short, sharp, and often hilariously bitter.

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He tweets around 3 times a week, usually in the early morning hours, aligning with his chaotic energy. Although follower growth has plateaued recently (-46 in the past month), his engagement per tweet is still strong, averaging 2.5K interactions. Fans treat his feed like a stream of consciousness—something they check for laughs between content drops. It’s an extension of his gaming persona, but messier and more emotionally candid.

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He occasionally threads thoughts about YouTube or shares memes involving his gaming circle, keeping the feed interactive with mentions and jokes aimed at other creators. One of his strengths on this platform is pacing—he doesn’t overpost, so each tweet carries more weight. That scarcity makes even a random post about breakfast or a broken controller feel more significant to fans.

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Unlike many creators who use X just for promo, Kryoz thrives on maintaining his humor off-camera here. His style feels like a continuation of his videos—less edited, more direct—and it's this transparency that keeps engagement high among followers who want the real-time version of his humor.

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• Username: @kryozgaming
• Influence Score: 81.5/100
• Followers: 621.2K
• Activity: 3.1 tweets/week
• Engagement Rate: 0.41%
• Growth: -0.01%
• Average Engagement: 2.5K
• Posting Habits: 3 times a week at 1 PM EST

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Instagram: Behind-the-Scenes and Visual Edits

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Kryoz’s Instagram offers a visual look into his friend group dynamics rather than polished influencer photos. He often posts casual group shots, behind-the-scenes moments, or meme-like photos that highlight his humor and offline relationships. One recent post featuring a Polaroid-style group pic captioned “Good times with good friends :)” amassed over 25,000 likes, showing strong emotional connection with his audience.

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With just 3 posts per month, his upload rate is low, but his 4.71% engagement rate is the highest across all his platforms. His audience values the quality and authenticity of what he shares—there’s no attempt to be “aesthetic” or branded. Comments often come from fellow creators and long-time followers, making it clear that this platform is more of a community scrapbook than a promotion channel.

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He tags fellow gaming creators in posts, reinforcing the shared identity and crossover audience he’s cultivated. His photos often include inside jokes, group memories, or chaotic moments that feel specific to his crew—never generic product shots or posed influencer looks. He leans into nostalgia, using Polaroid filters or grainy edits that give the content a "friend from college" feel.

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Instagram is less about reach for Kryoz and more about reinforcing loyalty. Fans come here to feel like they’re part of the behind-the-scenes moments, and the platform rewards that with high engagement. It’s his most emotionally resonant platform, where personality outweighs volume.

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• Username: @kryozgaming
• Influence Score: 88.1/100
• Followers: 335.6K
• Activity: 3 posts/month
• Engagement Rate: 4.71%
• Growth: +1.01%
• Average Engagement: 15.8K
• Posting Habits: Once a week at 3 PM EST

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Twitch: Live Sessions and Community Building

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Although Twitch isn’t his largest platform, it plays a crucial role in Kryoz’s strategy for live interaction. With 203K followers, his streams aren’t daily events but spontaneous sessions that feel like unpredictable gatherings of friends. Unlike his edited YouTube videos, Twitch lets viewers experience the full chaos as it unfolds—whether he’s losing a match or roasting a teammate live.

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Kryoz doesn’t follow a strict stream schedule, but his Twitch activity contributes to a deeper community bond. It gives fans a space to chat with him directly, often using in-jokes or referencing past stream moments. His audience isn't looking for high-rank gameplay—they’re here for the commentary and reactions. That authenticity makes even slower-paced games entertaining.

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• Username: @KryozGaming
• Influence Score: N/A
• Followers: 203K
• Activity: Not reported
• Engagement Rate: Not reported
• Growth: +0.57%
• Average Engagement: Not reported
• Posting Habits: Not specified

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KryozGaming’s Social Media Influence Summary

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John Keyes holds an overall Favikon Influence Score of 8,831 points (Level 3), placing him in the Top 1% for both Video Games & Streaming and Instagram categories in the U.S. and globally. He ranks #221 in Video Games & Streaming (U.S.) and #5432 on Instagram (U.S.), with standout engagement on Instagram and consistent growth across platforms. His performance reflects strong potential for gaming and lifestyle brand partnerships.

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Learn more about the Favikon Methodology here

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Content Strategy: Chaos, Friends, and Humor First

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Kryoz’s content thrives on casual group dynamics, sarcasm, and unexpected in-game moments. His most successful videos often feature unpredictable scenarios with friends, giving his audience a sense of shared experience. He doesn't rely on high-end production or effects—instead, it’s the real-time reactions and commentary that create memorable clips.

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Reachability and Partnerships

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Kryoz is especially reachable for brand collaborations in the gaming space, with an estimated rate of $10K per post. His content style—centered on sarcastic commentary and group chaos—naturally suits campaigns for gaming peripherals, humorous tech brands, and multiplayer titles. He often wears or showcases gaming gear casually within his videos without forcing product placement, making integrations feel organic. Brands benefit from a built-in friend-group dynamic that gives sponsored content a conversational tone.

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His openness to collaborations is reinforced by his consistent engagement across YouTube, Instagram, and Twitch, where humor, not salesmanship, drives audience trust. He has a proven history of aligning with content creators like SMii7Y and Matt Blarg, which gives potential partners additional exposure through crossover content. Kryoz’s followers expect casual, unscripted messaging—making him a better fit for affiliate campaigns and product-based sponsorships rather than scripted promos. His style favors authentic, funny integrations over formal advertising.

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Conclusion: Kryoz’s Influence in Gaming is Built on Humor and Consistency

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John Keyes has established himself as a recognizable creator in gaming entertainment, using humor, collaboration, and community to maintain relevance across platforms. With solid rankings and high engagement—especially on Instagram and YouTube—he holds a strong position among mid-level creators in gaming. His casual content style makes him relatable, while his regular posting and wide creator network ensure visibility. For brands seeking an authentic, funny, and consistent voice in the gaming space, Kryoz is a creator worth watching.

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