Who is Jonathan Nouel?

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Jonathan Nouel: Promoting Empathy-Driven Leadership in the HR Landscape

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Jonathan Nouel is an HR Director based in the Dominican Republic, known for championing workplace empathy as a measurable leadership skill. He uses his platform to share firsthand insights on employee trust, leadership without micromanagement, and gaps in traditional hiring. His philosophy is rooted in empowering staff to perform without surveillance, a theme he echoes across content and coaching.

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He stands out in the Latin American HR space for bringing attention to often neglected issues like neurodiversity and employment gaps. Rather than offering surface-level tips, Jonathan dives into structural challenges faced by overlooked talent, advocating for hiring practices that value inclusion. His own posts frequently call out the harm of outdated leadership models in corporate culture.

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Jonathan's approach is grounded in action. He regularly shares leadership frameworks derived from real-world experiences—whether it's how to build psychologically safe teams or the metrics that matter when assessing cultural fit. He presents this in Spanish, making his voice especially relevant to HR professionals across the Caribbean and Latin America.

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In addition to his role at Arjo, he runs the widely followed LinkedIn newsletter Liderazgo con Propósito, which serves over 100K subscribers. The publication is more than a platform—it's a professional diary of tested approaches, ethical reflections, and direct HR strategies. His leadership brand is consistent: empathetic, principle-led, and deeply connected to day-to-day team realities.

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An Influencer Active on Social Media

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Jonathan Nouel is most active on LinkedIn, where he reaches over 200,000 followers with consistent, empathy-focused content. He also maintains a modest but aligned presence on Instagram, further reinforcing his leadership themes through short-form visual storytelling.

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Jonatahan's Social Media Strategy Analysis

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LinkedIn: Leading HR with Purpose and Consistency

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Jonathan Nouel uses LinkedIn as his central platform to amplify discussions around trust, empathy, and workplace inclusion. He posts daily at 6 AM EST, maintaining a consistent rhythm that his 208.1K followers have come to expect. His content highlights real-world HR challenges in Latin America, often drawing from his leadership role at Arjo. He averages 297.9K monthly views with a 0.53% engagement rate, indicating strong interest from a professional audience.

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He leverages storytelling and first-person reflections to highlight gaps in traditional corporate practices, especially regarding neurodiversity and employment equity. Many of his posts are directed at HR managers and corporate executives looking to modernize their management approach. His most successful content includes frameworks for building trust in teams and critiques of micromanagement culture. With a growth rate of +2.17% over the past 30 days, his voice is gaining traction across Spanish-speaking HR communities.

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Jonathan's profile benefits from credibility signals, including interactions with HR influencers like Brigette Hyacinth and Emmanuel Valencia. He is frequently tagged by other creators discussing leadership development and organizational culture. His collaborations expand his reach beyond the Dominican Republic, establishing his presence in larger LATAM professional networks. He ranks #1 on LinkedIn in the Dominican Republic, reflecting dominant local influence.

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He also runs the newsletter “Liderazgo con Propósito,” which adds depth to his content strategy and drives recurring engagement. With over 105.1K subscribers, it supplements his LinkedIn posts by offering structured advice on leadership rooted in empathy and performance. This multiplatform content funnel strengthens Jonathan’s authority and offers brands long-term value in HR advocacy campaigns.

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• Username: @jonathannouel
• Influence Score: 91.6/100
• Followers: 208.1K
• Activity: 30 posts/month
• Engagement Rate: 0.53%
• Growth: +2.17% (monthly)
• Average Engagement: 1.1K
• Posting Habits: Every day at 6 AM EST

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Instagram: Supplementing with Short-Form Affirmation

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Jonathan’s Instagram presence (@nouel_transformate) is smaller but aligned with his professional values. With 12.1K followers and an average of 1.2K monthly views, he uses this platform to share short motivational clips and quotes in Spanish. His aesthetic centers around high-contrast visuals with overlayed text, typically focused on leadership inspiration and HR culture improvement. However, his 0.3% engagement rate signals limited traction compared to his LinkedIn channel.

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His Instagram content is less about interaction and more about brand positioning—often serving as a personal branding supplement. He posts twice a week around 8 AM EST, with videos and carousel posts reflecting values discussed in his longer-form LinkedIn posts. The themes are consistent: trust, emotional intelligence, and inclusive hiring practices. Despite a slight dip in follower count over the past month (-15), Jonathan maintains visibility by tagging collaborators and industry voices.

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One of his challenges on Instagram is the lower alignment between platform format and the corporate-focused tone of his message. While the visual style helps reinforce identity, the depth of his insights tends to suit long-form formats better. Engagement per post (averaging 36 interactions) reflects this mismatch, suggesting this platform plays a branding rather than community-building role. Nonetheless, it supports his positioning as a consistent voice for HR evolution.

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Instagram also acts as a discovery path for new followers unfamiliar with his LinkedIn presence. Several of his Instagram followers engage through hashtags and shared quotes, particularly those that resonate within workplace wellness circles. This modest but strategic platform use helps maintain cross-channel consistency while testing lighter content formats.

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• Username: @nouel_transformate
• Influence Score: 51.6/100
• Followers: 12.1K
• Activity: 6 posts/month
• Engagement Rate: 0.3%
• Growth: -0.13%
• Average Engagement: 36
• Posting Habits: Twice a week at 8 AM EST

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Newsletter: “Liderazgo con Propósito” – Leadership With Purpose

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Jonathan Nouel’s newsletter, Liderazgo con Propósito, has become a cornerstone of Spanish-language HR content on LinkedIn, with over 105,000 followers. Its success stems from Jonathan’s ability to translate complex organizational issues into accessible, actionable reflections rooted in his real experience as a Human Resources Director. The newsletter doesn't chase trends—it speaks directly to professionals managing Latin American teams, using examples and scenarios grounded in local workplace realities. This regional specificity is part of what makes his audience loyal and highly responsive.

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Each edition extends conversations he begins on LinkedIn, offering deeper dives into topics like building trust in remote teams, navigating generational divides, and handling attrition in industries with limited career mobility. Jonathan frequently draws from internal challenges at Arjo to frame these lessons, giving his subscribers rare insights into corporate transformation from the inside out. His writing style reflects his coaching approach: direct, respectful, and structured around practical next steps. That tone sets it apart from newsletters that focus solely on trends or theory.

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What defines Liderazgo con Propósito is Jonathan’s emphasis on empathy without compromising clarity. He addresses tough HR topics—burnout, micromanagement, discrimination—with conviction, but always from the perspective of someone invested in making work better, not just critiquing it. For example, in one issue he broke down the reasons behind turnover among mid-career professionals in the Caribbean region, pairing hard data with anonymous team anecdotes to humanize the issue. That blend of context and empathy reinforces his authority while building trust with his audience.

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The newsletter has grown beyond a thought leadership tool into a reference point for HR practitioners across Latin America. Subscribers regularly quote his frameworks in team meetings, training sessions, and even internal policy presentations. Brands looking to align with him see the newsletter not just as content—but as a vehicle for influence within companies making real cultural decisions. It reflects Jonathan’s broader mission: not to inspire from a distance, but to lead through relatable experience and accessible language.

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Jonathan Nouel's Social Media Influence Summary

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Jonathan Nouel holds a Favikon Influence Score of 8,406 points, placing him in the Top 3% of creators globally. He ranks #1 on LinkedIn Dominican Republic and #1 in Careers & Office Dominican Republic, confirming his dominance in the Spanish-speaking HR space. His consistent focus on empathy, inclusion, and practical leadership has earned him strong trust among Latin American professionals.

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Learn more about the Favikon Methodology here

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Content Strategy: How Jonathan Nouel Crafts HR Content That Resonates Across Latin America

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Jonathan’s content strategy is built around four pillars: empathy, leadership, equity, and trust. He creates accessible frameworks for better people management, regularly challenging outdated corporate expectations. His tone is reflective yet direct—often blending storytelling with actionable advice. He is not chasing trends; he’s setting tone. His mix of daily content, long-form newsletters, and platform-native visuals keeps his message persistent and scalable. Every post is connected to a clear value: elevating how organizations treat people.

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Reachability and Partnerships

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Jonathan Nouel is highly reachable through LinkedIn, where he posts daily at 7PM and actively replies to comments that engage with his ideas on leadership and HR reform. He uses his comment sections as extensions of the conversation, often asking follow-up questions or acknowledging specific feedback from HR professionals. His community includes decision-makers across Latin America, which increases the likelihood that B2B messages—especially those in Spanish—are seen and responded to directly. This makes LinkedIn the most effective channel for initiating dialogue or proposing value-aligned collaborations.

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He has previously tagged brands like Arjo, LinkedIn, and Microsoft Latin America in content related to hiring ethics and employee experience. These interactions indicate he’s open to partnerships that reflect his mission, particularly those focused on workplace inclusion, employee well-being, or HR innovation. Sponsored content proposals that mirror his core topics—like mental health support or leadership development—are more likely to be integrated authentically. His estimated post value of $1.4K to $1.7K reflects both his niche authority and trust-based audience.

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Conclusion: Redefining Leadership by Centering People, Not Policies

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Jonathan Nouel has carved a distinct position as a purpose-driven HR leader who doesn’t shy away from tough workplace conversations. Through daily, emotionally intelligent content and one of the most followed HR newsletters on LinkedIn, he bridges the gap between policy and humanity. His influence is grounded in values—and that’s exactly what makes it impactful.

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