Who is Joshua Suarez?

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Joshua Suarez: Reaching Millions with High-Stakes Pranks and Talent-Driven Influence

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Joshua Suarez is a Puerto Rican content creator known for his chaotic prank videos and over-the-top social experiments that gained traction on TikTok. His pranks often feature public stunts, couple conflicts, and staged drama that’s exaggerated for shock and replay value. He developed the “J Squad” brand as a personal audience label, giving his fanbase a direct identity. This branding has become a core element of his creator presence across platforms.

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Outside content, Joshua founded and operates his own talent agency, giving him dual visibility as both creator and business owner. He has also worked as a voice actor for a Netflix production—an uncommon crossover among prank-focused influencers. His combination of performance and backend management makes him a unique figure in the social space. He doesn’t just act in the content—he runs the machine behind it.

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Unlike many prank creators who rely on high frequency, Joshua leans into high-stakes, high-drama video formats that often go viral even after months of inactivity. His TikTok strategy built on exaggerated reactions and couple-based narratives made him a standout during the app’s early boom. Despite recent low posting activity, older videos still circulate among younger audiences. His content is designed to live longer than its upload date.

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Joshua’s content style is heavily reactive, often designed to provoke emotional responses from both participants and viewers. He favors formats like “loyalty tests,” “public breakdowns,” and “trapped challenges” that generate viewer speculation. His Instagram, while quieter, adds a lifestyle and image-based layer to his brand. Together, these platforms paint him as both a chaotic performer and a calculated strategist.

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An Influencer Active on Social Media

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Joshua Suarez is present across TikTok, Instagram, YouTube, and X—but his reach and activity are heavily concentrated on TikTok and Instagram.

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Joshua's Social Media Strategy Analysis

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TikTok: Where the J Squad Was Born

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Joshua Suarez’s TikTok account, @kingkidjoshua, is the center of his digital presence with 14.1 million followers. His rise came from chaotic prank formats—loyalty tests, fake breakups, and high-stress social traps—that played like mini-dramas. These videos were built to be polarizing, sparking heated comments and high rewatch value. Even without recent uploads, his old content continues to cycle in engagement loops due to its strong hooks.

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He was one of the early adopters of couple-based prank formats that blend real relationships with scripted tension. Videos like “Catching my girl cheating” or “Hiding a fake baby” were engineered to look authentic while being clearly staged. This blurred line between fiction and reality is what made his content bingeable and shareable. He wasn’t just filming pranks—he was building reaction bait on purpose.

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• Username: @kingkidjoshua
• Influence Score: 14.4/100
• Followers: 14.1M
• Activity: 0 videos/month
• Engagement Rate: 0%
• Growth (30 days): 0%
• Average Engagement: 0
• Posting Habits: Once a year at 3 PM EST

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Instagram: Casual Posts and Light Engagement

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Joshua’s Instagram (@joshuasuarez) has 387K followers and is currently the only platform with consistent activity. He posts twice a month, primarily lifestyle shots and brand tags (like the Dominican Tree House Village). This platform isn’t for chaos—it’s a controlled, polished version of his identity. He uses it to keep his name in circulation and maintain brand relevance.

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Unlike his prank-driven TikTok, Instagram is where Joshua shows his travels, outfits, and softer moments. His tone here is far more relaxed—less shouting, more posing. This allows him to tap into lifestyle categories and pitch to hospitality or wellness brands. His most recent campaigns focus on location tags and subtle placements, not dramatic reveals.

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With an engagement rate of just 0.04%, Instagram isn’t his conversion engine—but it gives him visual credibility for his brand and talent agency. It helps sell the image of someone marketable, clean, and presentable beyond prank content. He’s clearly pivoting this channel toward long-term brand positioning, not short-term reaction farming.

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Despite the low interaction numbers, Joshua’s once-a-week posting cadence shows he’s still using Instagram to signal activity to partners. His visual quality is higher than his older content, suggesting a shift toward sustainability over virality. If used strategically, this account could evolve into his primary business-facing platform.

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• Username: @joshuasuarez
• Influence Score: 62.5/100
• Followers: 387K
• Activity: 2 posts/month
• Engagement Rate: 0.04%
• Growth (30 days): 0%
• Average Engagement: 143
• Posting Habits: Once a week at 6 PM EST

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YouTube: Archived Content and Full-Length Drama

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Joshua’s YouTube channel (@JoshuaSuarez), which boasts 1.9 million subscribers, was once a central platform for his longer-form prank content. He used the space to expand on popular TikTok formats, turning quick gags into multi-minute storylines packed with relationship drama, fake arguments, and challenge-based plots. His thumbnails often featured all-caps headlines, shocked facial expressions, and emotionally charged phrases, designed to maximize clicks. At the peak of his output, many of these videos regularly crossed the million-view mark and helped establish his broader online identity.

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However, the channel has been inactive for over eight months, with no recent uploads, shorts, or community engagement. The content remains visible, but none of it reflects current trends or monetization strategies. With zero interaction and no signs of a return, the channel now functions as a static archive of his earlier digital rise. Though it once played a key role in building his prank-based brand, it no longer drives growth or audience engagement.

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• ‍Username: @JoshuaSuarez‍
• Influence Score: 21.1/100‍
• Followers: 1.9M‍
• Activity: 0 videos/month‍
• Engagement Rate: 0%‍
• Growth (30 days): 0%‍
• Average Engagement: 0‍
• Posting Habits: Once a year at 7 PM EST

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Twitter (X): Fully Inactive Support Channel

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Joshua’s Twitter account (@joshuasuarezyt) has been inactive for over three years, with no tweets, replies, or updates during that time. The account was likely created to support his YouTube or TikTok promotion, but it never became a consistent part of his content strategy. With just 3.1K followers, it never reached the scale or engagement of his other platforms. Unlike his video-based channels, Twitter didn’t match the fast-paced, visual energy of his prank-driven content.

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Today, the account serves as a dormant placeholder with no signs of activity or repurposing. It’s not used for announcements, audience interaction, or even reposts, and it holds no current role in campaigns or personal branding. Brands searching for cross-platform presence will find nothing to engage with here. For now, Twitter remains completely disconnected from Joshua’s active creator identity.

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• ‍Username: @joshuasuarezyt‍
• Influence Score: 6.8/100‍
• Followers: 3.1K‍
• Activity: 0 tweets/week‍
• Engagement Rate: 0%‍
• Growth (30 days): 0%‍
• Average Engagement: 0‍
• Posting Habits: Once a year at 6 PM EST

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Joshua Suarez’s Social Media Influence Summary

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Joshua Suarez has an overall Favikon Influence Score of 6,298 points. On TikTok, his previous dominance is still evident: 14.1M followers and past videos reaching viral status. However, due to long-term inactivity, his score is currently ranked #6068 in Video Entertainment (U.S.) and #71951 Worldwide, still within the Top 1% and Top 11%, respectively.

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Learn more about the Favikon Methodology here

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Content Strategy: Shock, Stunts, and Callouts

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Joshua’s content is high-volume, reaction-based, and built for short attention spans. He relies on visible emotions, relationship drama, and prank escalation—often designed to prompt replays and shares. His strongest uploads include couple pranks, public dares, and flash-challenge setups. The signature intro “What’s up J Squad?” has become a fan cue that guarantees chaos is coming. He rarely diverges from his formula, which makes his channel easy to follow and binge. His best-performing videos often include jump cuts, exaggerated facial expressions, and clear “villain/victim” roles within each prank.

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Reachability and Partnerships

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Joshua is reachable primarily through Instagram, where he maintains a weekly posting schedule and responds to tags or collaborations through brand mentions. His past partnerships with Dominican Tree House Village and Passes were integrated into lifestyle posts, showing an ability to blend promotional content with personal branding. He doesn’t use formal media kits or highlight reels but instead lets brands tag him directly. This casual approach reflects his shift from daily pranks to slower-paced, image-focused content.

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Although his TikTok has over 14 million followers, he hasn’t posted there in over six months, making it unreliable for new campaigns. His YouTube and Twitter accounts are also inactive, with no updates or interaction. For current brand work, Instagram is the only active channel, and even there, engagement is low. He is best suited for travel, wellness, or event-based promotions that align with his recent lifestyle posts.

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Conclusion: Creator, CEO, and Comeback Candidate

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Joshua Suarez built his following with pure energy, unpredictability, and repeatable prank formats. His brand grew quickly thanks to short-form virality and heavy audience interaction—but now sits at a crossroads due to inactivity on key channels. Still, his foundation is strong: a recognizable name, a massive TikTok following, and a loyal fan identity in the “J Squad.”

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