Who is Juliana Motta?

‍

‍

Juliana Motta: Elevating Brazilian Beauty with High-Impact Makeup and Fashion Influence

‍

‍

Juliana Motta is a Brazilian beauty and fashion expert creating content in Portuguese for a youthful, highly engaged audience. She gained traction by focusing on Carnaval-inspired looks, detailed tutorials, and behind-the-scenes glam with collaborators like Camila Pudim.

‍

Her audience of over 7.4M followers across TikTok, Instagram, and YouTube tunes in for makeup education wrapped in visually dynamic execution. Whether she’s showcasing red carpet looks or everyday lip combos, Juliana makes artistry accessible and aspirational.

‍

‍

A frequent brand partner of Sephora Brasil, Vizzela Cosméticos, and Natura Brasil, Juliana merges product promotions with visually striking content, making her an ideal ambassador for premium and local beauty brands alike.

‍

Her presence extends beyond beauty; Juliana is increasingly recognized for her stylish on-camera wardrobe choices, solidifying her role as a dual-niche creator balancing both makeup and fashion spheres.

‍

‍

An Influencer Active on Social Media

‍

‍

Juliana Motta commands over 7.4M followers across platforms, ranking in the Top 1% of creators in Brazil’s makeup niche on TikTok and Instagram.

‍

‍

Juliana Motta's Social Media Strategy Analysis

‍

‍

TikTok Strategy – Beauty Trends in Motion

‍

‍

TikTok is Juliana’s most dominant platform, with 3.6M followers and a Favikon Score of 89.9/100, showcasing her prowess in video content and rapid audience retention. She posts approximately 4.9 videos per week, strategically scheduled at 6 PM, maintaining an active pace and ensuring top-of-feed presence.

‍

Her content is trend-responsive, often aligned with Brazilian pop culture, makeup transformations, and glam challenges. Videos like “Shalom Harlow Makeup” and “Carnaval Gems” generate millions of views—2.7M and 1.1M respectively—thanks to their rich visuals and short-form storytelling.

‍

‍

She leverages hashtags such as #LatinaMakeup and transitions with collaborators to broaden her appeal and visibility, integrating brand placements organically. Her average engagement sits at 42.9K, while views spike to nearly 968K per post, highlighting both follower interest and algorithmic favor.

‍

TikTok functions as her main engagement engine, where she anchors product demos within seasonal themes—allowing her to keep followers inspired while giving brands access to real-time trend adoption.

‍

• Username: @eujulianamotta
• Influence Score: 89.9/100
• Followers: 3.6M
• Activity: 4.9 videos/week
• Engagement Rate: 1.19%
• Growth: 0%
• Average Engagement: 42.9K
• Posting Habits: Everyday at 6 PM EST

‍

‍

Instagram Strategy – Glam Reels and Product Features

‍

‍

Juliana’s Instagram audience of 1.9M followers primarily consumes her content through high-quality Reels. With an output of approximately 16 posts per month, she keeps her feed active and aligned with key campaigns. Her visual-first approach prioritizes vibrant makeup transformations and eye-catching thumbnails that invite instant taps.

‍

Her strategy maximizes reach by leaning into Instagram-native formats. Collaborative Reels like her #LatinaMakeup series have reached up to 6.7M views, while standalone product demos exceed 23M views, demonstrating effective use of music, editing, and creator synergy. This showcases her deep understanding of the platform’s rhythm.

‍

‍

Juliana’s posts often zoom in on product details—texture, finish, and wearability—making it easy for brands like Sephora Brasil and Vizzela Cosméticos to shine. With an average view count of 210.9K and a 0.35% engagement rate, her content is more about visual retention than comment-based interaction, which suits her niche.

‍

Her Instagram functions like a digital showroom—full of editorial-level looks, curated captions, and soft calls-to-action. It reinforces her reputation as a glam authority, while also delivering consistent value for brands looking to reach a highly visual and trend-conscious audience.

‍

• Username: @julianamotta
• Influence Score: 89.2/100
• Followers: 1.9M
• Activity: 16 posts/month
• Engagement Rate: 0.35%
• Growth: +0.41%
• Average Engagement: 6.6K
• Posting Habits: Everyday at 5 PM EST

‍

‍

YouTube Strategy – Episodic Shorts with Low Frequency

‍

‍

Juliana’s YouTube channel has amassed 1.9M subscribers, but her posting activity remains minimal—averaging just 0.5 videos per month. Her uploads are primarily Shorts, spaced weeks apart, and typically shared once every few months. This cadence reflects a secondary role for YouTube within her broader content ecosystem.

‍

Despite the infrequency, the Shorts are polished and visually engaging, featuring detailed makeup looks and clean transitions. Videos like “Carnaval Makeup with Pearls” and “Behind the Scenes” showcase her ability to deliver high production value, even in under one minute. Her aesthetic remains consistent across platforms, maintaining viewer recognition.

‍

‍

However, the channel currently registers 0% engagement and no recent growth, indicating that her audience is not actively engaging with her content here. The platform functions more like a portfolio archive than a high-conversion channel, lacking the momentum of her TikTok or Instagram strategies.

‍

Still, YouTube presents untapped potential. With increased focus and structured beauty tutorials or product reviews, Juliana could reactivate this channel into a reliable source of evergreen content. For brands, it offers a secondary touchpoint to extend campaign visibility in a more long-form, SEO-friendly space.

‍

• Username: @JulianaMotta
• Influence Score: 62/100
• Followers: 1.9M
• Activity: 0.5 videos/month
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 8 PM EST

‍

‍

Juliana Motta's Social Media Influence Summary

‍

‍

Juliana Motta scores 9,130 points in the Favikon Influence Score, with Top 1% rankings in both TikTok Brazil and Makeup Brazil. She currently ranks #840 on TikTok in Brazil, #12240 worldwide, and #17 in the makeup category nationally—placing her at the top tier of beauty creators in Latin America.

‍

Learn more about the Favikon Methodology here

‍

Content Strategy: Fusing Glamour, Trends, and High-Impact Beauty Across Platforms

‍

Juliana’s content strategy is powered by precision, seasonal alignment, and visual dynamism. She adapts to the rhythm of the beauty calendar—Carnaval, red carpet season, summer glam—while always showcasing new products or formats.

‍

‍

Reachability & Partnerships

‍

‍

Juliana is highly reachable for partnerships, particularly for sponsored posts and product reviews. Her average posting activity of 22 posts per month makes her a dependable campaign partner with a frequent content loop.

‍

‍

Her brand affinity is clear—longstanding partnerships with Sephora Brasil (tagged 10x), Vizzela Cosméticos (5x), and Natura Brasil (4x) showcase her reliability. She’s an ideal match for beauty brands seeking bilingual or Brazil-first influence.

‍

‍

Conclusion: Juliana Motta is Defining Brazilian Beauty Influence with Visual Power and Strategic Consistency

‍

From carnival glam to minimalist everyday looks, Juliana Motta commands the attention of millions with precise content and high production value. Her multi-platform reach, trend fluency, and editorial charm make her one of Brazil’s most valuable creators in the beauty and fashion space.

‍

View the AI-powered profile