Who is Keith Habersberger?

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Keith Habersberger: Food, Comedy, and the Power of Online Flavor

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Keith Habersberger is a content creator and performer widely recognized as one-fourth of The Try Guys, where his identity as the "food guy" took center stage. His viral Eat The Menu series, in which he consumes entire fast food menus in one sitting, helped define his solo brand as a fearless, comedic food explorer. With a background in improvisational comedy and live performance, Keith brings a unique blend of humor and genuine curiosity to his food reviews. His bold palate and commitment to transparency have earned him a loyal following of food lovers.

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Outside of The Try Guys, Keith has expanded his food influence by launching his own hot sauce line, Keith’s Chicken Sauce, blending passion with product. He’s appeared on food-centric panels, collaborated with major fast-food chains like Burger King, and consistently uses food as a storytelling vehicle. His reviews often include thoughtful commentary about branding, flavor composition, and customer experience. Rather than chasing trends, Keith stays rooted in experiences that reflect his personality and palate.

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He’s also a founding member of the comedy music group Lewberger, combining songwriting with sketch comedy in both live shows and online performances. This background in musical storytelling adds depth to his content—many of his food reviews are peppered with original songs or satirical takes. Keith’s performances with Lewberger have taken him to stages across the U.S., including America’s Got Talent, where the group reached a broader entertainment audience. His creative approach consistently merges humor with food culture.

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Keith uses his platform to advocate for causes he personally supports, including Movember, where he’s actively participated in fundraising and awareness efforts. He also shares personal moments, such as tributes to his pets and behind-the-scenes moments from Try Guys productions, deepening audience connection. While his content is primarily light and entertaining, it’s grounded in personal voice and consistent tone. That balance between levity and authenticity is what keeps Keith’s audience engaged across platforms.

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An Influencer Active on Social Media

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Keith is active on Instagram, TikTok, and X, with his highest activity and engagement on Instagram. While his TikTok and X profiles show signs of inactivity, his Instagram presence remains strong, particularly through casual posts and consistent publishing.

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Keith's Social Media Strategy Analysis

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Instagram: Food Meets Humor, Twice a Week

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Keith’s Instagram is the beating heart of his online brand, with a curated mix of food reviews, behind-the-scenes glimpses, and Try Guys crossovers. He posts consistently—about eight times a month—with uploads scheduled like clockwork at 6 PM EST, typically twice per week. His signature red jackets, quirky expressions, and food-centered visuals make his feed instantly recognizable. Content often promotes Eat The Menu, brand collaborations, or comedic snapshots of his life.

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He uses Instagram not just for visibility but for storytelling. Each post typically includes a casual caption paired with a highly expressive image, often showcasing his reactions to outrageous fast food items. His tone stays light but structured, helping the audience quickly identify whether it's a promo, a Try Guys post, or a personal update. Visual cohesion and branded content appear in tandem, strengthening his recognition.

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Engagement on Instagram sits at 6.2K per post on average, supported by an active follower base of 1.3M. Despite a minor follower drop of -0.32% in the last 30 days, Keith’s consistency helps maintain relevance. Even with lower-than-average engagement rates (0.48%), his platform remains a top-performing space for food and lifestyle partnerships.

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The content is largely platform-native, rarely repurposed from other channels, which keeps the audience aligned with his Instagram-first approach. The majority of posts highlight fast food experiences, nostalgic food branding, or product sampling. Sponsors like Burger King and Gillette are integrated naturally, often accompanied by comedic commentary or facial expressions that enhance the storytelling. For brands looking to connect with food fans through humor and relatability, Keith’s Instagram is a proven vehicle.

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• ‍Username: @keithhabs‍
• Influence Score: 79.8 / 100‍
• Followers: 1.3M‍
• Activity: 8 posts / month‍
• Engagement Rate: 0.48%‍
• Growth: -0.32% (30 days)‍
• Average Engagement: 6.2K‍
• Posting Habits: Twice a week at 6 PM EST

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TikTok: A Platform on Pause

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Keith’s TikTok audience of 890K proves he built a strong foundation on the platform—but that foundation hasn’t been tapped recently. His last activity was over a month ago, and no content has been uploaded since, resulting in zero engagement or views for the past 30 days. Still, his existing follower count shows the audience is there and waiting, especially given his strong alignment with food-focused short-form content.

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His past videos on TikTok have featured food stunts, Try Guys snippets, and playful fast food commentary. The TikTok format lends itself perfectly to Keith’s strengths—quick comedic timing, exaggerated expressions, and absurd yet honest food critiques. While inactive now, his past content style had high rewatch value and resonated with younger users.

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Keith hasn’t been leveraging current TikTok trends or audio formats, which may be contributing to stagnant growth. There’s a clear gap between what he could be producing—like food reaction duets or condiment taste tests—and the actual inactivity on the platform. His humorous spin on food could easily thrive if adapted to current TikTok formats such as POVs, filters, or limited-time challenges.

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There’s untapped synergy between Keith’s Eat The Menu identity and TikTok’s fast-paced food discovery niche. A return to regular posting could quickly revive his presence, especially with strategic cross-promotion from his active Instagram base. For now, TikTok remains a quiet but potentially high-impact space in Keith’s ecosystem.

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• ‍Username: @keithhabs‍
• Influence Score: 10 / 100‍
• Followers: 890K‍
• Activity: 0 videos / week‍
• Engagement Rate: 0%‍
• Growth: -0.15% (30 days)‍
• Average Engagement: 0‍
• Posting Habits: Once a year at 6 PM EST

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X (Twitter): Minimal Presence

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Keith’s activity on X has significantly decreased, with the last tweet posted three months ago. His current follower count stands at 472.7K, but no engagement or impressions have been logged recently. This signals that the platform now functions more as a placeholder or archive than an active communication tool.

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Historically, Keith used X to react to Try Guys news, share food-related updates, and engage with fans casually. However, without consistent posting, those interactions have dwindled. The tone was informal, often humorous, and sometimes personal—such as tributes to pets or behind-the-scenes anecdotes. While the format allowed him to express unfiltered thoughts, that content has now shifted to Instagram and YouTube.

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• ‍Username: @keithhabs‍
• Influence Score: 9.7 / 100‍
• Followers: 472.7K‍
• Activity: 0 tweets / week‍
• Engagement Rate: 0%‍
• Growth: -0.22% (30 days)‍
• Average Engagement: 0‍
• Posting Habits: Once a year at 3 PM EST

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Keith Habersberger’s Social Media Influence Summary

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Keith holds an Favikon Influence Score of 8,584 points, placing him in the Top 4% in Video Entertainment US and Top 2% worldwide in the same category. He also ranks in the Top 9% on Instagram US and Top 10% globally, making his platform influence highly competitive despite minimal activity on TikTok and X. These rankings reflect his active and quality-driven presence on Instagram, plus the long-standing community built through his work with The Try Guys and Lewberger.

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Learn more about the Favikon Methodology here

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Content Strategy: Humor + Heat

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Keith’s content is built around three main pillars: fast food, music comedy, and pets. Whether he’s testing every item at Taco Bell or dressing up for a hot sauce tasting, the content always feels grounded in curiosity and personality. He keeps production casual, allowing his authentic reactions to drive engagement. He’s also built a recurring brand series with his Eat The Menu videos and frequently integrates his Lewberger projects into his content stream. His tone remains upbeat, cheerful, and rarely political. Posts are safe for brands while still being creative enough to feel unique.

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Reachability and Partnerships

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Keith is highly approachable for brand partnerships, especially those within the food, beverage, and lifestyle categories. He has previously worked with Gillette, Pokeworks, and Burger King—each integrated naturally into his content without disrupting his comedic tone. His brand tags are consistent, often repeated across posts, showing a proven history of follow-through. Campaigns with Keith benefit from his clear content cadence and well-defined posting windows.

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He is also open to long-term collaborations, as seen through repeat mentions of the same partners across different formats like Eat The Menu and Late Night Eats. His content style—humorous, visually expressive, and food-focused—offers a tailored fit for brands aiming to tap into a U.S.-based, millennial audience. Keith’s casual tone makes sponsored segments feel authentic rather than scripted. For brands looking for a creator who merges taste testing with personality, Keith delivers reliably and with creative flair.

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Conclusion: Flavor-Driven Influence

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Keith Habersberger brings a unique blend of comedy, food, and casual lifestyle content that feels genuine and consistent. He’s not trying to be polished—he’s trying to be real, funny, and connected to his audience’s cravings, both emotional and literal. His Instagram remains a reliable touchpoint for fan engagement, while his wider network offers strong brand potential. With the right reactivation strategy, especially on TikTok, Keith’s influence could grow even further.

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