Who is Kendall Gray?

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Kendall Gray: Leading Outdoor Content with Passion, Faith, and Adventure

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Kendall Gray is an outdoor content creator from Kentucky who built his brand around hunting, fishing, and wildlife adventures filmed in rural environments. His videos often feature wild game hunts, gear reviews, and reactions to animal encounters, usually delivered with a Southern accent and a faith-based message. He frequently uses the hashtags #Jesus and #GrayGang to connect with his community. His strong roots in Kentucky culture and Christianity shape much of his tone and storytelling.

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What sets Kendall apart is his multi-channel strategy—he operates separate platforms for guns, gaming, and main outdoor content, tailoring each to a specific viewer segment. On his main YouTube channel, he blends education with entertainment, such as tutorials on how to catch snapping turtles or test survival gear in creeks. His delivery is enthusiastic and often includes catchphrases or short prayers. His family sometimes appears in content, reinforcing a down-to-earth, relatable image.

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Kendall is also an entrepreneur, actively promoting his branded merchandise and gear in nearly every video. His products are featured in action—like hoodies worn during hunts or tackle boxes tested on riverbanks—offering practical, real-world visibility for his sponsors. Unlike creators who just mention products, Kendall integrates them into the core of the video’s value. This has helped him land partnerships with brands like Lew’s Fishing and American Fishing Tackle Company.

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He maintains a high level of trust with his audience by staying consistent in tone, schedule, and beliefs. His content avoids controversy, rarely touches on politics, and keeps a cheerful, enthusiastic vibe even during more intense moments like field dressing or trapping. With weekly uploads and real outdoor footage—not studio shoots—Kendall creates content that feels honest, rural, and deeply personal to his long-time followers.

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An Influencer Active on Social Media

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Kendall Gray is active across YouTube, TikTok, and Instagram, with his largest audience centered on YouTube, where he shares weekly outdoor videos to millions of subscribers.

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Kendall's Social Media Strategy Analysis

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YouTube: Weekly Outdoor Expeditions and High Engagement

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Kendall’s YouTube channel is the heart of his content strategy, where he shares hands-on outdoor experiences like trapping beavers, hunting coyotes, or testing homemade gear. He posts around 2.2 videos per month, often choosing longer-form uploads filmed in the Kentucky backwoods or at fishing sites. His production style balances humor and instruction—he’s as likely to pray on camera as he is to showcase a wild animal up close. Each video usually includes a merch plug, often tested in real conditions.

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One of Kendall’s trademarks is his intro, where he often speaks directly to his “Gray Gang” and reinforces his values—faith, fun, and respect for the outdoors. His thumbnails typically feature live animals, gear in action, or wide-eyed reactions that signal authenticity, not shock value. The tone is consistently upbeat and educational, geared toward young outdoor fans and families. He avoids graphic content, keeping most field scenes YouTube-safe while still rooted in real wilderness scenarios.

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His engagement rate sits at 0.38%, and his average video receives 15.9K likes or comments with over 845K views—strong numbers considering his modest posting frequency. Each post sparks lengthy comment threads, often filled with personal hunting stories or gear questions. Kendall replies regularly, especially when viewers ask about equipment or strategy, reinforcing a mentor-like role in the outdoor creator space. His audience returns for specific skills—like survival hacks or fishing techniques—not just personality.

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This platform also serves as a catalog for brands. Whether he’s testing a new cast net or demoing a deer decoy, Kendall integrates products into full-length adventures. He doesn’t isolate sponsorships from storylines—instead, they’re presented as tools that contribute to the challenge’s outcome. For outdoor brands, this format offers built-in credibility and high product exposure.

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• Username: @KendallGray1
• Influence Score: 87.7 / 100
• Followers: 4.2M
• Activity: 2.2 videos/month
• Engagement Rate: 0.38%
• Growth (30 days): +1.06%
• Average Engagement: 15.9K
• Posting Habits: Once a month at 7 PM EST

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TikTok: Fast-Paced Hunting Clips and Gear Demos

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Kendall’s TikTok (@kendallgray1) distills his long-form YouTube content into fast-paced clips under 60 seconds, emphasizing animal encounters, quick jokes, or unexpected moments during hunts and fishing trips. He posts once a week at 3 PM EST, often capturing behind-the-scenes outtakes or short gear tests that don’t make it to YouTube. This early-morning drop aligns with his rural, early-rising audience who check updates before school or work. His tone here is energetic, casual, and direct.

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The engagement rate on TikTok is a standout—5.24% with an average of 110K interactions per video and 1.4M views. His top clips often involve wild animal reactions (like snapping turtles or snakes) or humorous challenges, such as fishing with unconventional tools. Unlike most creators who rely on trending sounds, Kendall builds off his own brand moments or community prompts. His use of in-field camera shakes, laughter, and voiceovers gives each clip a documentary feel, even in under a minute.

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He uses TikTok as a spotlight for his merchandise and partners without forcing sales language. In one clip, he casually throws a new Gray Gang hoodie over a fish and calls it “certified outdoor gear,” instantly turning humor into product visibility. His audience reacts well to this tone—comments are filled with inside jokes, scripture references, or rural slang, proving he’s speaking their language. It's not a platform for reach; it’s for retention.

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Kendall’s style on TikTok avoids manufactured polish. Instead, it feels like a real-time stream of Kentucky backwoods life—shot on the go, narrated with intention, and built around trust. His fans know what to expect: one video per week packed with real outdoor energy. For brands, this is where sponsored moments feel the most spontaneous and shareable.

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• Username: @kendallgray1
• Influence Score: 91.9 / 100
• Followers: 2.1M
• Activity: 1 video/week
• Engagement Rate: 5.24%
• Growth (30 days): +7.29%
• Average Engagement: 110K
• Posting Habits: Once a week at 3 PM EST

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Instagram: Behind-the-Scenes and Brand Highlights

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Kendall’s Instagram (@kendallgray1) plays a supporting role in his content strategy, offering a mix of hunting photos, product shoutouts, and milestone updates. With over 301K followers, he posts once a week at 8 PM EST, sharing high-quality shots of big catches, gear placements, or meet-and-greets with fans. The visual focus lets him reinforce brand partnerships—like showcasing a fish caught with Lew’s Fishing gear or tagging American Fishing Tackle Company after a field test.

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Despite being less frequent, his posts generate strong results: 3.93% engagement and 11.9K interactions per post, with 355K average views. His feed is filled with trophy photos and rural landscapes, but rarely filters or heavy edits. This rawness appeals to his audience who value real outdoor accomplishments over polished influencer visuals. His captions are often short—just the location, catch details, or a scripture quote—keeping the focus on the experience.

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Instagram also serves as Kendall’s go-to platform for product launches and giveaways. He uses it to tease new merch drops with product photos shot in natural settings—creeks, forests, or hunting blinds—rather than studios. This reinforces the idea that his brand is built in the field, not in Photoshop. His audience responds to this directness by tagging friends, resharing posts, and joining flash contests that boost organic reach.

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The platform also supports his YouTube traffic, as he regularly shares reels or previews of upcoming videos. For fans who follow all his channels, Instagram becomes a quick-hit summary of what’s new, what’s dropping, and what he’s up to next. It’s less about community-building and more about maintaining visibility between major uploads.

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• Username: @kendallgray1
• Influence Score: 86.8 / 100
• Followers: 301.4K
• Activity: 1 post/month
• Engagement Rate: 3.93%
• Growth (30 days): +4.98%
• Average Engagement: 11.9K
• Posting Habits: Once a week at 8 PM EST

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Kendall Gray’s Social Media Influence Summary

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Kendall Gray holds a Favikon Influence Score of 9,159 points, placing him at Level 2. He ranks in the Top 1% on TikTok U.S., TikTok Worldwide, and is #3 globally in the Animal Hunting category. These rankings confirm his status as one of the most influential outdoor creators across both national and international audiences.

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Learn more about the Favikon Methodology here

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Content Strategy: Cheerful, Practical, and Audience-First

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Kendall’s content style is upbeat and casual, with a consistent focus on wildlife, faith, and outdoor education. He avoids political topics and maintains a very safe brand presence, making him a reliable figure for family-friendly outdoor content. He frequently promotes #Jesus and #GrayGang, building identity around values rather than personality alone.

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Reachability and Partnerships

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Kendall is highly reachable on YouTube and TikTok, where he maintains consistent upload schedules and actively responds to comments, especially on gear-related questions. His content often includes branded gear in real-use settings—like casting reels mid-river or hunting in branded outerwear—making it easy for sponsors to integrate naturally. He tags brands such as Lew’s Fishing and AFTCO directly in posts without scripted pitches, which boosts authenticity. His early-morning posting habits match the routines of his rural audience, ensuring timely visibility.

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On Instagram, Kendall uses high-quality field photography to promote new product drops and brand partnerships with minimal text. He rarely uses Stories or DMs for outreach but maintains steady community interaction through comments and tagged giveaways. Brands benefit from being visually embedded in memorable outdoor moments, not isolated promotions. This practical, field-tested presentation gives brands both credibility and consistent engagement in the outdoor niche.

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Conclusion: Leading with Passion and Precision in the Outdoor Space

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Kendall Gray has built one of the most loyal and engaged communities in the outdoor content world. His mix of hunting education, real-life adventure, and faith-based storytelling has earned him millions of followers and top-tier rankings. With consistent growth and proven brand performance, Kendall continues to be a top choice for outdoor brands and audiences who value authenticity, clarity, and action-packed content.

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