Who is Lily Chen aka Ohayolily?

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Lily Chen aka Ohayolily: Connecting Cultures Through Food and Travel Stories

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Born in Buenos Aires and rooted in Chinese culture, Lily Chen crafts content that bridges two identities. Her passion lies in showcasing Asian gastronomy—particularly Japanese and Korean dishes—through a Latin American perspective. Her trilingual captions (Spanish, English, and occasional Chinese) create entry points for diverse audience groups. Every post feels intentional, built around personal stories and food-focused adventures.

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She documents her travels across Japan and Argentina while sharing detailed food vlogs and casual commentary. Her series of ramen shop reviews, Osaka street food tours, and Buenos Aires market visits have become audience favorites. She avoids scripted formats, relying instead on direct narration and humor to create a sense of proximity. Lily's tone remains warm and consistent, avoiding formality or promotional overload.

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In her food content, she emphasizes ingredients and preparation rather than purely aesthetic shots. She often includes cooking demos from her own kitchen or shared meals with friends in culturally meaningful settings. Her visual style is cozy and grounded, contrasting with heavily curated food accounts. Her delivery mimics a friend inviting you to the table—not a distant food critic.

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Lily is one of the few creators in Argentina to highlight Asian culture through a personal lens while maintaining strong TikTok performance. Her daily life updates, market runs, and street food montages are paired with spontaneous narration. This creates a compelling mix of relatability and novelty that draws in both regional and diaspora viewers interested in cultural food exploration.

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An Influencer Active on Social Media

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Lily Chen shares food and travel content rooted in Asian culture for a Spanish-speaking audience across TikTok and Instagram.

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Lily Chen’s Social Media Strategy Analysis

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TikTok: Sharing Street Food and Culture With Consistency

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Lily Chen’s TikTok content focuses on food, culture, and bilingual storytelling, reaching 1.2M followers. Her weekly output averages 2.3 videos, posted at 6 PM EST, which aligns with Latin American morning habits. She avoids lip-sync or trend-based videos, preferring direct narration with culinary or travel-driven visuals. Popular videos include Japanese street snacks, ramen shops, and Buenos Aires markets.

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Her engagement rate stands at 5.73%, with an average of 68.8K likes, reflecting strong retention from culturally specific themes. Lily regularly titles each clip in Spanish and sometimes includes Japanese or Chinese subtitles to reinforce language ties. She highlights ingredients, cultural significance, and prices in every post. Unlike generic vloggers, she prioritizes context and emotional relevance over flashy presentation.

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Visuals feature handheld footage, ambient street sounds, and face-to-camera storytelling, adding rawness and clarity to the viewer experience. Lily’s delivery is calm and unscripted, often including real-time reactions to flavors or market finds. Her “trying snacks” series is among her most saved and reshared formats. She doesn’t alter her voice or use effect-heavy edits.

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Despite a 0% growth in the last 30 days, her content maintains consistent reach at 438K monthly views. That steadiness reflects a loyal audience built on trust and cultural interest. She avoids saturating her feed with sponsored products unless directly tied to the food theme. TikTok is her leading platform, shaped by predictability, relevance, and niche focus.

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• ‍Username: @ohayolily‍
• Influence Score: 88.2/100‍
• Followers: 1.2M‍
• Activity: 2.3 videos/week‍
• Engagement Rate: 5.73%‍
• Growth: 0%‍
• Average Engagement: 68.8K‍
• Posting Habits: Twice a week at 6 PM EST

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Instagram: Casual Food Diaries with Daily-Life Aesthetic

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Lily's Instagram is a visual extension of her TikTok themes, focusing on meal photography, travel outfits, and community dialogue. She publishes 11 posts monthly, scheduled at 8 PM EST, with a consistent three-times-a-week rhythm. Her grid alternates between plated food, candid travel moments, and reflective captions. Photo series from Japan, Peru, and Argentina dominate her recent uploads.

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With an average engagement of 30.6K and 407.3K views monthly, her 4.46% engagement rate is above average for her category. Unlike visually polished creators, Lily uses ambient lighting, no filters, and minimalist composition. Her captions offer meal descriptions, personal opinions, and often ask questions to boost comment volume. Each carousel typically includes up to 5 contextual shots.

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She’s tagged Samsung, Adidas, and LUZU TV, each in a specific food or travel context—never randomly. Branded content appears once every 10 posts, making her a low-frequency but high-trust partner. This curation strategy ensures that each collaboration fits her aesthetic and avoids alienating her audience. Brand posts don’t overshadow food or storytelling.

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Her stories often include polls, Q&A boxes, and casual kitchen updates. These formats deepen community bonds and prompt real-time feedback. Lily’s reposts of follower creations or restaurant suggestions reflect mutual engagement. Instagram serves as a deeper lifestyle diary, still food-centric but enriched by personality and location changes.

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• ‍Username: @ohayolily‍
• Influence Score: 86.9/100‍
• Followers: 685.4K‍
• Activity: 11 posts/month‍
• Engagement Rate: 4.46%‍
• Growth: 0%‍
• Average Engagement: 30.6K‍
• Posting Habits: 3 times a week at 8 PM EST

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YouTube: Dormant Channel with Past Cultural Intent

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Lily’s YouTube account @OhayoLily currently holds 1.9K subscribers, with no uploads in the past 12 months. Her last video activity dates back over a year, resulting in an influence score of 11.4/100 and 0% engagement. Despite the inactivity, she gained +24 new subscribers, likely driven by residual interest from her active TikTok and Instagram audience. This small uptick suggests lingering platform awareness, even without fresh video content.

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The channel previously showed signs of a culturally focused strategy, with long-form potential centered on food and travel. Given her strengths in bilingual narration and cultural framing, she could repurpose her TikToks into deeper vlogs or themed playlists—such as “street food in Kyoto” or “home cooking in Buenos Aires.” Her visual tone would remain consistent with her Instagram: soft lighting, handheld framing, and direct commentary in Spanish or Chinese. Reviving this channel could give her audience access to more immersive experiences beyond short-form posts.

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• ‍Username: @OhayoLily‍
• Influence Score: 11.4/100‍
• Followers: 1.9K‍
• Activity: 0 videos/month‍
• Engagement Rate: 0%‍
• Growth: +1.27%‍
• Average Engagement: 0‍
• Posting Habits: Once a year at 7 PM EST

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Ohayolily’s Social Media Influence Summary

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Lily holds a Tier 3 Influence Score of 8,932, which places her in the Top 1% of Food Bloggers in Argentina (#15) and the Top 2% of TikTok creators worldwide (#24,497). She also ranks #372 in TikTok Argentina and #335 in global Food Bloggers, confirming strong authority in her niche. These rankings reflect her sharp content focus and sustained engagement over time. Unlike lifestyle generalists, Lily commits fully to food and culture, gaining authority within a narrower but more loyal vertical. Her score suggests strong return potential for brands looking to partner in food tourism or culinary storytelling.

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Learn more about the Favikon Methodology here

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Content Strategy: Culinary Culture with a Local Voice

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Lily’s strategy is grounded in daily content that reflects her dual heritage and love for culinary storytelling. Her visuals include handheld filming, ambient audio, and unfiltered camera angles, distinguishing her from over-produced influencer content. Her captions often translate phrases between Spanish and Chinese or introduce ingredients unknown to the local audience. She avoids abstract storytelling and instead explains meals, cultural habits, and food etiquette in simple terms. This allows her to connect with viewers unfamiliar with Asian traditions while resonating with those who share them.

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Reachability and Partnerships

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Lily Chen is a creator with strong cultural alignment, making her a high-fit candidate for food, travel, and tech partnerships in Latin America. She has tagged Samsung, Adidas, and LUZU TV, each in connection with a specific post related to travel or content production. Her estimated rate is $5K–$10K per branded post, reflecting her niche influence and consistent audience response. These placements are spaced deliberately—one brand tag every 10 posts.

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Her audience responds best to storytelling formats where the product is integrated into daily life or cultural experiences. Brands looking for authentic local entry in the Argentina-Asia narrative can expect value from her contextual framing. Her engagement rate exceeds 5% on both platforms, showing strong interaction for sponsored content. Lily’s content style makes her particularly reachable for campaigns focused on culinary tools, tourism, and community-based events.

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Conclusion: Lily Chen’s Cultural Lens Is Her Influence

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Lily Chen’s strength lies in her ability to blend storytelling with food and culture across platforms without compromising authenticity. Her reach may be modest compared to mass-market creators, but her engagement, content quality, and cultural focus make her a standout partner for brands in culinary tourism, cultural education, and Asia-Latin America exchange. Through strategic content, bilingual captions, and personal storytelling, Lily continues to build a niche but powerful space in digital media. She connects people to flavors and places with warmth, curiosity, and integrity—exactly what modern followers value most.

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