Who is Louis Gleeson?

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Louis Gleeson: Leading AI and Tech Conversations with Practical Insight

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Louis Gleeson is the founder of Sentient Agency, a content network that reaches over 18 million people with a focus on AI and tech. He creates practical, tool-based content that helps professionals use artificial intelligence to increase productivity. His work often highlights real examples of how AI can save time or automate tasks for founders and digital workers. Based in Australia, he publishes in English and maintains an international audience.

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He is known for simplifying AI topics without losing technical accuracy. His posts often explain how specific tools like ChatGPT, Synthesia, or Replit can be applied in real work scenarios. Rather than speaking in trends, Louis builds content around use cases and tutorials that give immediate value. His tone stays grounded in clarity, aiming to remove confusion around emerging technology.

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Louis actively engages with other top voices in AI, including Rowan Cheung and Cody Schneider, often appearing in overlapping creator networks. He has also tagged brands like Hugging Face and Synthesia in his content, showing alignment with leading AI platforms. His collaborations tend to revolve around showcasing tool features rather than generic promotions. These connections help boost credibility and audience trust.

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His audience spans tech entrepreneurs, startup teams, and AI-curious professionals looking for real results. Louis posts daily across platforms, with sharp growth on LinkedIn and X. His approach is focused: simplify AI, stay consistent, and speak directly to people building in tech. Through this clear format, he’s built a strong following without relying on hype.

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An Influencer Active on Social Media

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Louis Gleeson is active on LinkedIn, Instagram, and X, with a combined total of over 82,000 followers and high engagement, especially on LinkedIn and X.

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Louis' Social Media Strategy Analysis

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LinkedIn: Louis Gleeson’s Main Hub for AI Thought Leadership

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LinkedIn is Louis Gleeson’s most refined platform, where he focuses on breaking down AI tools for startup founders and productivity-driven professionals. His posts often include tool tutorials, comparisons, and real-world productivity hacks based on AI software. These are designed to be immediately useful, with clear formats like bullet-point breakdowns or step-by-step visuals. He posts nearly every weekday, typically at 2 AM EST, ensuring followers know when to expect new content.

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What sets Louis apart on LinkedIn is his consistent performance. With over 38,200 followers and 126,200 average views per post, his content doesn’t just reach—it drives attention. His average post engagement is 738, and his 20.39% monthly growth rate confirms he's reaching new audiences at scale. This growth is tied to high-value posts that avoid fluff and go straight into examples or insights.

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His content themes on LinkedIn include AI for time-saving, business operations, and startup growth, always framed around how non-technical users can apply the tools. Rather than posting links or resharing content, he builds original posts tailored to the platform’s format. He also uses LinkedIn’s visual options like carousels or native images, improving engagement and skimmability.

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By consistently showing up with focused, actionable content, Louis has ranked in the Top 1% of Australian LinkedIn creators. His Influence Score of 90.3/100 and #7 rank in LinkedIn · Australia back up his strategy's success. For brands in the AI and SaaS space, his LinkedIn is an ideal home for case study-style promotions or tool walk-throughs.

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• Username: @louisgleesona86144211
• Influence Score: 90.3/100
• Followers: 38.2K
• Activity: 19 posts/month
• Engagement Rate: 1.93%
• Growth: +20.39%
• Average Engagement: 738
• Posting Habits: Everyday at 2 AM EST

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Instagram: Highlighting AI in a Visual Format

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Louis’s Instagram account functions more as a visual touchpoint than a community hub. With 39K followers, his audience here is slightly larger than on LinkedIn, but the engagement is lower, averaging 265 interactions per post. His activity is limited to about seven posts per month, typically shared twice a week around 7 PM EST. The content is less instructional and more focused on building a cohesive, clean brand presence.

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Instagram posts often feature polished visuals or quick summaries of longer LinkedIn content. Reels and carousels are used to present tool features or short tips, usually repackaged from deeper content already posted elsewhere. The format leans heavily into aesthetics, using short text and design to keep attention without overwhelming users with technical depth. It’s visually aligned but less tactical than his LinkedIn.

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Louis doesn't rely on Instagram for growth—his last 30-day growth rate is 0%, and it appears to be a stable, secondary platform. However, it plays a role in brand recognition and offers a channel for lighter, mobile-friendly content. His cheerful tone and clean visual style keep the platform in sync with his professional voice without being overly technical.

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Despite lower engagement here, Instagram is still useful for his partnerships. Brands like Synthesia and Replit have been tagged in posts, likely to expand their visual footprint to wider, non-technical audiences. Louis keeps this platform consistent with his brand message while using it as a visual extension of his more in-depth content.

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• Username: @aigleeson
• Influence Score: 73.6/100
• Followers: 39K
• Activity: 7 posts/month
• Engagement Rate: 0.68%
• Growth: 0%
• Average Engagement: 265
• Posting Habits: Twice a week at 7 PM EST

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X (Twitter): Real-Time AI Commentary

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Louis Gleeson’s Twitter account (@aigleeson) has become his fastest-growing platform. In the last 30 days alone, he’s grown by 241.59%, adding nearly 3,000 followers to reach a total of 5.5K. He tweets daily, averaging 6.6 tweets per week, with a high engagement rate of 12.22%. Unlike on LinkedIn, the content here is shorter, sharper, and built for speed.

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Louis uses X to post quick tips, summaries of AI updates, and reactions to trending AI topics. His tweets often reference specific tools or strategies, usually framed in one or two sentences. This format allows him to maintain clarity while capitalizing on fast-moving conversations. His content is rarely abstract—it’s usually tool-focused or linked to specific use cases.

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His tweets regularly include screenshots or visuals, boosting engagement and retention. Many posts aim to summarize larger ideas from LinkedIn into digestible content for followers who prefer faster updates. This helps Louis expand his reach beyond professional users into the tech-enthusiast audience that dominates X. The average tweet draws 669 engagements and over 129,000 views.

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With a Favikon score of 84.8/100, X is now a core part of Louis’s social mix, complementing the depth of LinkedIn with reach and speed. For tech brands wanting product callouts, viral formats, or shareable one-liners, X is the best entry point into his audience. His posting at 3 AM EST daily shows a strong pattern, making him consistent and discoverable.

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• Username: @aigleeson
• Influence Score: 84.8/100
• Followers: 5.5K
• Activity: 6.6 tweets/week
• Engagement Rate: 12.22%
• Growth: +241.59%
• Average Engagement: 669
• Posting Habits: Everyday at 3 AM EST

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Newsletter: AI @chatgptricks

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Louis Gleeson also runs a newsletter titled AI @chatgptricks, which focuses on sharing useful insights and updates related to ChatGPT and broader AI tool applications. Although the subscriber count isn’t disclosed, it appears to be an extension of his content strategy—offering curated updates in a more digestible format. His newsletter topics revolve around practical use cases for AI tools, tutorials, and recent news in the AI landscape.

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This format supports deeper learning for subscribers who want more than just short posts on social media. It complements his real-time updates on X and LinkedIn, allowing him to build longer-term engagement with followers interested in step-by-step learning. By integrating his newsletter into his ecosystem, Louis strengthens his reputation as an educator in the AI space. It also provides a space for potential brand integrations in the form of product features or tool roundups.

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Louis Gleeson's Social Media Influence Summary

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Louis Gleeson has an overall Favikon Influence Score of 3 (8,169 points), placing him in a high-tier creator category. His performance is especially strong on LinkedIn, where he ranks #7 in Australia and sits in the Top 1% of creators. He also ranks #24 in the IT & Tech category in Australia, confirming his credibility and influence in that niche. His audience is mostly made up of English-speaking tech professionals and entrepreneurs, with a strong presence in Australia and a growing international reach. With high brand safety and cheerful, non-political content, Louis is a valuable digital partner for brands in the AI, SaaS, and tech tools sectors.

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Learn more about the Favikon Methodology here

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Content Strategy: Clear, Tool-Focused AI Education for Founders and Builders

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Louis’s content strategy is grounded in three pillars: consistency, clarity, and relevance. He posts across platforms almost daily, with time-tested habits (e.g., posting at 2 AM EST or 3 AM EST depending on the platform). His audience knows when to expect his content and what type of value it delivers. The tone of his posts is conversational but informative. Instead of abstract tech talk, he simplifies ideas, recommends tools, and delivers practical how-tos. Whether through a breakdown of an AI feature or commentary on startup strategies, he sticks closely to topics that directly benefit founders and digital professionals. He adapts his approach per platform—prioritizing depth and reach on LinkedIn, speed and trendiness on X, and branding on Instagram. He also makes use of carousel posts, short-form videos, and story formats where applicable, matching platform preferences to his message.

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Reachability and Partnerships

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Louis Gleeson is highly reachable for brand partnerships that align with AI, productivity tools, and tech innovation. He has previously tagged brands like Synthesia, Hugging Face, and Replit in organic content that focuses on product functionality. His posts often show how a tool works in context, rather than just mentioning it. This makes him a strong choice for product-led collaborations aimed at tech-savvy professionals.

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His audience is mainly English-speaking founders and digital operators, with strong traction in Australia and increasing global relevance. His average views per post—over 126K on LinkedIn and 129K on X—offer significant visibility for sponsored content. He maintains high brand safety and minimal political content, creating a low-risk environment for partners. With a post rate between $500–$1.3K, brands get both reach and relevance.

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Conclusion: Shaping the Future of AI Content with Clarity and Consistency

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Louis Gleeson is a fast-growing voice in AI and tech content, especially within Australia’s digital ecosystem. His platforms—especially LinkedIn and X—are driving strong engagement and follower growth, showing a deep interest from his audience in practical, real-time AI education. He is not just creating content but building a focused network and newsletter that expands his influence. With top-tier rankings, brand-safe content, and an increasing number of brand collaborations, Louis is a valuable creator for both audiences and tech-focused brands. His strategy is structured, insightful, and clearly resonating with a fast-growing community of tech entrepreneurs.

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