Who is Zach Kitschke?

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Zach Kitschke: A Visionary Marketer Shaping Canva's Global Brand

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Zach Kitschke is the Chief Marketing Officer at Canva, one of the world’s most popular design platforms. He joined Canva in 2013, just as the company was beginning its journey, and has since played a pivotal role in transforming it into a globally recognized brand. With over a decade of experience in marketing, Zach has been instrumental in establishing Canva's marketing function, which now drives the company’s growth across more than 190 countries. His career journey from journalism to marketing reflects his ability to adapt and excel in the fast-paced world of digital innovation.

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Originally trained as a journalist, Zach brings a unique storytelling approach to his marketing strategies. His ability to craft compelling narratives is evident in Canva’s campaigns, which resonate with a wide audience, from small businesses to Fortune 500 companies. He has successfully positioned Canva as not just a design tool but a creative solution, empowering millions of users worldwide. His background in journalism helps him understand the importance of clear communication, a skill he leverages to make Canva’s message both impactful and accessible.

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Zach’s leadership extends beyond traditional marketing. He oversees a wide array of functions, including product marketing, PR, creative development, and global events. Notably, he spearheaded Canva Create, the company’s flagship event, which garnered over 300,000 viewers globally. This initiative showcases Zach’s ability to bring together innovation, storytelling, and community engagement. His role in these high-impact initiatives has solidified his reputation as a visionary marketer with a global perspective.

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Beyond his professional accomplishments, Zach is passionate about building strong, inclusive teams. He frequently highlights Canva’s workplace culture, emphasizing the company’s commitment to diversity and creativity. His LinkedIn posts often reflect his dedication to nurturing talent and encouraging professionals to join Canva’s mission-driven team. By combining his expertise in marketing with a people-first approach, Zach continues to lead Canva’s journey as a transformative force in the tech and design industries.

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Leveraging Social Media for Professional Influence

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Zach's social media activity showcases his thought leadership and Canva’s major milestones. His presence is most prominent on LinkedIn, where he shares updates, insights, and reflections on Canva's growth.

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Social Media Strategy Analysis

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LinkedIn: The Hub of Professional Influence

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Zach's LinkedIn is his primary platform, where he has cultivated a following of 32.3K people. His posts focus on Canva's accomplishments, innovative projects, and team highlights. Zach uses this platform to showcase major company events, such as the Forbes World’s Most Influential Companies award and Canva Create, while adding personal insights about marketing strategy and creativity.

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Despite having a moderate activity level, Zach's LinkedIn remains a strong channel for professional networking. His posts typically garner high engagement, reflecting a dedicated audience interested in both Canva’s updates and his personal expertise.

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• Username: @zachkitschke
• Influence Score: 42.2/100
• Followers: 32.3K
• Activity: Moderate (Last post: 2 months ago)
• Engagement Rate: 0%
• Growth: +1.43% (+414 followers in 30 days)
• Average Engagement: None
• Posting Habits: Inconsistent but strategic

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X (formerly Twitter): Underutilized Potential

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Zach's presence on X is limited, with 3,990 followers and an inactive posting schedule. While the account shares links to professional content, it doesn’t fully leverage the platform’s capabilities for real-time engagement. This contrasts with his strong LinkedIn strategy, suggesting X is less of a priority.

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• Username: @zachkitschke
• Influence Score: 5.8/100
• Followers: 4K
• Activity: Low (Last activity: Over a year ago)
• Engagement Rate: 0%
• Growth: -0.32% (-13 followers in 30 days)
• Posting Habits: Rare (1 post per week in the past)

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Podcast: Using Visuals to Bridge the Gap Between Creativity and Productivity

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Zach Kitschke appeared on the Marketing Vanguard podcast to discuss how Canva bridges the gap between creativity and productivity through innovative visual solutions. During the episode, he shared insights on Canva’s marketing strategies, storytelling techniques, and its mission to empower creativity globally. This conversation highlighted Zach’s expertise in driving brand growth and fostering innovation.

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Zach's Influence Through Rankings and Authority

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Zach Kitschke currently holds a Favikon rank of 118 within the Marketing & Sales category, scoring 2,029 points. This places him in the top 49% of digital marketers in Australia and the top 46% on LinkedIn globally. These rankings highlight his influence and effectiveness as a thought leader in the marketing industry.

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Content Strategy: Storytelling and Innovation Driving Brand Growth

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Zach Kitschke’s content strategy centers on combining impactful storytelling with innovative marketing approaches to elevate Canva's global presence. By crafting narratives that resonate with diverse audiences, he ensures Canva is positioned as both a creative tool and a leading brand in design and technology.

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Reachability and Partnerships

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Zach is categorized as highly reachable, with an estimated sponsored post cost of $300. His openness to partnerships is reflected in his frequent collaborations with leading brands and media outlets. As a CMO, Zach’s accessibility makes him an excellent partner for campaigns targeting a professional and marketing-savvy audience.

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Zach Kitschke’s creator network includes collaborations and connections with prominent brands like Variety and Forbes, as well as influential figures like Cameron Adams and Seth Matlins. This network underscores his engagement with top-tier professionals and organizations in marketing, business, and creative industries, showcasing his broad industry reach.

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Conclusion: Driving Growth Through Innovation and Accessibility

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Zach Kitschke’s influence as Canva’s CMO is undeniable. While his primary focus is LinkedIn, where he actively engages a professional audience, there is potential for expansion on other platforms. His dedication to storytelling, fostering creativity, and marketing innovation places him among the top influencers in digital marketing today. Whether through social media, podcasts, or global events, Zach continues to inspire and shape the marketing industry.

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