Who is makayladid?

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Makayla Did: A Multitalented Voice Shaping Beauty, Baking, and Black Joy on Social Media

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Makayla Did is a dynamic entertainer, singer, and TikTok personality known for her sharp humor and genre-blending content. She gained momentum through relatable storytelling infused with early 2000s nostalgia, expressive character work, and beauty content rooted in self-celebration. With a talent for turning everyday musings into viral soundbites, Makayla has cultivated a loyal following who return for her signature mix of wit, warmth, and wild takes. Her TikTok feed is not only performance—it’s performance with a punchline.

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She balances that edge with sincerity, particularly in her “homemade kitchen” series, where she shares her love for baking. These moments—capturing golden scoops of cookie dough or simple culinary rituals—reflect her ability to shift between humor and heart without losing authenticity. For Makayla, content creation is not about trends but tone; she maintains full creative control over her voice, aesthetic, and themes. Whether she’s lip-syncing to Avril Lavigne or unveiling homemade desserts, it’s all distinctively her.

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Her presence extends beyond entertainment—Makayla is a visible advocate for joyful representation within the Black creator space. As the host of TikTok’s Black Voices Live, she uses her platform to spotlight culture, elevate others in the community, and push back against algorithmic invisibility. She’s built her brand not only through individual charisma but also through collective amplification. This duality—personal authenticity and cultural intent—anchors her growing influence.

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Unlike many creators who pursue virality through oversaturation, Makayla posts with intention. Her content isn’t daily noise—it’s a moment worth watching. This deliberate approach, coupled with her distinctive comedic cadence and expressive style, gives her staying power across beauty, baking, and lifestyle spaces. In a saturated influencer landscape, Makayla has carved out space not just to be seen—but to be remembered.

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An Influencer Active on Social Media

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Makayla is most active on TikTok, where her loyal following of 1.1 million keeps up with everything from skits to self-care. She also posts on Instagram, where fashion and personal updates come through with the same confident tone. Her YouTube and Twitter accounts are dormant, used historically but no longer part of her active strategy.

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Social Media Strategy Analysis

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TikTok: Character-Driven Comedy Meets Cultural Commentary

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Makayla’s TikTok strategy thrives on the intersection of satire, nostalgia, and cultural resonance. Her most viral clips showcase character sketches like “The Original WTHelly”, where she hilariously mimics chaotic social personas, or commentary-styled takes on pop culture (“I don’t feel like this about everybody but...”). These aren’t one-offs — they’re scripted, punchy, and delivered with sharp timing that fans recognize as distinctly her.

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She posts an average of 4.8 videos per week, consistently at 6 PM, indicating a highly structured approach to audience rhythm. Her engagement rate is 0.56%, with 6.2K average interactions and 28.9K views per video, showing strong resonance for her niche audience. Videos that perform best either use her expressive delivery in the driver’s seat (literally—her car monologues are a trademark setting) or weave in baking as a sensory softener.

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Makayla doesn’t rely on high-end editing or trending sounds—she uses her voice and timing as the core creative assets. Even in baking videos, like her June 13 post featuring homemade cookies, she overlays them with deadpan wit or aesthetic warmth, making food feel like character development. TikTok isn’t just where she posts—it’s where she performs.

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This mix of humor, aesthetic contrasts, and social self-awareness has placed her in the top 5% of TikTok creators worldwide, and top 8% in the U.S., according to Favikon rankings. She doesn’t follow trends—she creates moments. That approach makes TikTok the cornerstone of her influence.

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• Username: @makayladid
• Influence Score: 83.6/100
• Followers: 1.1M
• Activity: 4.8 videos/week
• Engagement Rate: 0.56%
• Growth: 0% (last 30 days)
• Average Engagement: 6.2K
• Posting Habits: Everyday at 6 PM EST

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Instagram: A Visual Diary with Playful Style Anchors

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Makayla’s Instagram is slower-paced but just as intentional—posting roughly 4 times per month, often around 2 PM. She uses the platform as a curated visual diary: playful outfit shots, travel moments, and concert selfies show the lifestyle that surrounds her TikTok voice. She’s not oversharing—she’s setting a tone.

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With 44.4K followers and an engagement rate of 0.16%, her audience is quieter than on TikTok but deeply aligned. The posts range from bold Western-inspired looks (“Howdy Cowboy 🤠”) to laid-back summer fits, always paired with soft caption energy and strong visual presence. She’s not chasing glam—she’s expressing joy through aesthetic variety.

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Despite only moderate growth (+0.23% in 30 days), her community returns for the mood: casual, creative, and confident. The strength here isn’t frequency, but thematic consistency. Her fashion sense blends nostalgic color palettes, thrift-like layering, and the occasional bold glam—all underpinned by subtle storytelling.

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Instagram, for Makayla, is not about influence metrics—it’s about mirroring her off-camera life in a way that complements her more active platforms. It’s where you see the person behind the performer.

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• Username: @makayladid
• Influence Score: 59/100
• Followers: 44.4K
• Activity: 4 posts/month
• Engagement Rate: 0.16%
• Growth: +0.23%
• Average Engagement: 73
• Posting Habits: Once a week at 2 PM EST

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YouTube: Dormant, But Not Forgotten

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Makayla’s YouTube (@makayladid) hasn’t been active in recent months, with 0 videos posted in the past 30 days and a follower base of 3.8K. However, its existence hints at long-form potential, particularly for her character-based sketches or baking content that would benefit from more narrative build-up.

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Her engagement rate is currently 0%, with no video uploads and no average engagement data. Yet, given her TikTok momentum and rising audience demand for depth, this platform could become a valuable outlet for serialized content or behind-the-scenes vlogging. She already has the voice and structure to carry long-form entertainment.

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• Username: @makayladid
• Influence Score: 9.2/100
• Followers: 3.8K
• Activity: 0 videos/month
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 8 PM EST

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Twitter (X): Legacy Platform, Strategically Silent

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Makayla’s Twitter (@makayladid) hasn’t seen activity in 6 months, though she maintains 4.7K followers. Her bio remains polished and current, listing key brand associations and linking her Puma campaign—showing she’s intentional about visibility even when not posting.

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Her engagement and growth rate are both at 0%, with zero tweets in recent months. Yet, unlike inactive accounts that feel abandoned, Makayla’s Twitter presence still serves a purpose: brand validation, search indexing, and direct contact for partnerships (via her Select.co email). It’s a holding space, not a wasteland.

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• Username: @makayladid
• Influence Score: 7.9/100
• Followers: 4.7K
• Activity: 0 tweets/week
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 9 PM EST

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makayladid's Social Media Influence Summary

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Makayla’s Favikon Influence Score is 83.6/100 on TikTok, where she ranks in the top 8% of U.S. creators and the top 5% worldwide. Among Beauty Bloggers in the U.S., she ranks #192, and globally she sits in the top 8%. These figures confirm her niche status as a micro-creator with a disproportionately strong impact, especially among food and beauty fans.

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Learn more about the Favikon Methodology here

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Content Strategy: Nostalgia, Joy, and Creative Voice

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Makayla’s content strategy thrives on mixing humor, identity, and nostalgia. Her viral videos don’t rely on trends—they rely on storytelling. She reenacts old cultural moments, throws shade with elegance, and folds in food content that makes followers feel like they’re chatting with a favorite cousin.

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Reachability and Partnerships

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Makayla’s collaborations include beauty heavyweights like Rare Beauty, Fenty Beauty, and CÉCRED, with whom she’s tagged content up to 8 times. She’s likely to partner with brands that align with her tone: playful, smart, and culturally aware. Her casual posting schedule (yet consistent TikTok rhythm) makes her easy to integrate into long-term campaigns.

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She is reachable through her agency email at makayladid@select.co, listed in both her Twitter and Instagram bios. She’s based in Los Angeles, increasing accessibility for in-person shoots or events. With a rate of $5K–$10K per post, she represents an ideal mid-tier influencer for brands focused on Gen Z beauty, entertainment, and food.

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Conclusion: Makayla Did – Redefining Fun, Flavor, and Femme with Every Scroll

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Makayla Did doesn’t need to go viral to make an impact—she simply needs a camera, her voice, and a topic she cares about. She turns nostalgia into performance, sarcasm into charm, and everyday experiences into mini shows. Her strategy is rooted in cultural fluency and joyful relatability, making her a rare kind of creator: unfiltered, unbothered, and unforgettable.

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View the AI-powered profile

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