Who is Maor Shlomo?

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Maor Shlomo: Scaling No-Code Innovation and Social Impact from the Ground Up

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Maor Shlomo is the founder of Base44, a no-code platform designed to help both technical and non-technical users build software without writing a single line of code. His leadership style is rooted in accessibility and innovation, focusing on reducing the barrier to entry for software development. He is widely recognized in the Israeli tech scene for driving community-centric innovation. His mission is clear: democratize technology through scalable, inclusive solutions.

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Before launching Base44, Maor was the CEO and Co-Founder of Explorium, a data science startup that garnered international attention and funding. His career trajectory has been shaped by a deep belief in the power of AI and no-code tools to transform how companies build and scale. He’s not only building products; he’s creating ecosystems that bring together developers, creators, and non-technical founders. His work frequently intersects with the SaaS and AI sectors, particularly in early-stage innovation.

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Maor’s influence is bolstered by recognition such as Forbes 30 Under 30, which reflects his credibility among emerging global tech leaders. What sets him apart is his ability to blend technical execution with social responsibility. Through initiatives like the Base4Good Hackathon, he champions tech-for-good projects that tackle real-world problems with inclusive solutions. He consistently spotlights underrepresented voices in tech and promotes education-first content.

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His content across platforms emphasizes growth frameworks, product strategy, and operational insights, all shared with a conversational, optimistic tone. He avoids technical jargon in favor of practical takeaways, making his work accessible to a broad audience. Whether he's discussing how to build a no-code MVP or reflecting on leadership lessons, Maor prioritizes community value. His influence comes not just from reach but from relevance, mission, and consistent impact.

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An Influencer Active on Social Media

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Maor Shlomo maintains a focused, high-impact social media presence across LinkedIn, X, and Instagram, using each platform to champion no-code innovation and mission-driven tech.

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Maor's Social Media Strategy Analysis

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LinkedIn: Israel’s #1 Ranked Voice in Startup Innovation

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Maor Shlomo’s LinkedIn strategy is tightly focused on building visibility for no-code tools, particularly through the lens of Base44. His content regularly bridges tech innovation with practical execution, using founder insights, product walkthroughs, and startup lessons learned. He's vocal about the societal benefits of no-code and often highlights hackathons, partnerships, or product milestones from his own ecosystem.

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He posts around 6 times per month, with an engagement rate of 1.91%, significantly higher than many in the tech startup niche. His posts attract over 49.2K views on average, driven by conversational captions and short, visual storytelling. Most of his LinkedIn activity centers around empowering non-technical audiences to build with confidence.

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His content is less about personal branding and more about enabling others, leaning heavily into community-led growth. The Base4Good Hackathon, for example, was promoted as an initiative to make impact-driven development accessible, showing his belief in tech-for-good. These aren’t just updates; they’re calls to action that align tightly with his values.

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What makes Maor’s LinkedIn stand out is his builder-first framing; he writes for non-technical founders and creators, not investors or broad tech audiences. His posts prioritize accessibility, community-building, and actionable insights over buzzwords or thought leadership tropes. This focused authenticity has earned him the #1 spot on LinkedIn in Israel and top 1% globally, positioning the platform as a launchpad for ecosystem impact rather than personal branding.

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• ‍Username: @maorshlomo1088b4144‍
• Influence Score: 97.5/100‍
• Followers: 47.6K‍
• Activity: 6 posts/month‍
• Engagement Rate: 1.91%‍
• Growth: +5.79%‍
• Average Engagement: 910‍
• Posting Habits: Once a week at 10 AM EST

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X (Twitter): A Community Extension for Real-Time Dialogue

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Maor uses X (@ms_base44) as a focused amplification tool rather than a primary content channel. His posts typically mirror updates from LinkedIn—launch announcements, Base44 milestones, or snapshots of his team’s progress. Instead of engaging in Twitter-native formats like long threads or hot takes, Maor opts for crisp, direct messages that reinforce his larger brand narrative. This keeps his tone consistent across platforms: clear, builder-focused, and practically minded.

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Despite averaging just one tweet per week, Maor maintains an engagement rate of 2.28% and reached over 47.2K monthly views—an unusually high return for his level of activity. This performance is driven by the quality and timing of his updates, not volume or virality. His +11.28% growth in followers over the last 30 days proves that his niche audience is not only loyal but expanding steadily. Maor’s X strategy reflects the principle of doing more with less.

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His content on X rarely diverges into trend-driven commentary or generic tech discourse. Instead, it serves as a spotlight for product iterations, hackathon events, or short behind-the-scenes peeks into the Base44 ecosystem. Brand consistency is key—Base44 is regularly tagged, reinforcing the product’s identity and purpose across every post. This deliberate use of tagging turns each tweet into a micro signal for the no-code and startup communities.

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Ultimately, Maor uses X to "plant flags"—leaving small but intentional markers in the conversation around tech innovation. His presence is not meant to be dominant or reactive; it’s designed for visibility when it matters most. This minimalist approach supports his broader strategy: prioritize meaningful product progress and ecosystem credibility over chasing platform algorithms. On X, Maor doesn't aim to go viral—he aims to stay relevant.

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• ‍Username: @ms_base44
• Influence Score: 81.8/100‍
• Followers: 9.3K‍
• Activity: 1 tweet/week‍
• Engagement Rate: 2.28%‍
• Growth: +11.28%‍
• Average Engagement: 213‍
• Posting Habits: Once a week at 10 AM EST

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Instagram: A Casual, Purpose-Led Extension of His Brand

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Maor’s Instagram (@maor_shlomo12) serves as a quiet but intentional contrast to his more professional platforms. Rather than showcasing product updates or growth metrics, this channel reveals the human behind the startup. Posts are stripped of heavy captioning, often using just a single word like “Adventure,” allowing the image to carry emotional weight. From stage moments to off-duty dinners, the focus here is on presence, not performance.

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Despite being his smallest social platform with 2.8K followers, Instagram delivers his highest engagement rate at 8.03%. Each post averages 225 interactions, often accompanied by deeply personal comments from followers who appear to know or admire him beyond the screen. This suggests that Maor’s community on Instagram is not only loyal but emotionally invested. His sparse posting frequency, around once per month, adds to the platform’s sense of exclusivity and authenticity.

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The content feels deliberately uncurated in the best way—genuine, unpolished, and free from the pressure of professional branding. A photo of him mid-speech or relaxing at a restaurant gives followers a rare glimpse into his personal rhythm, far removed from metrics or business updates. This disarming tone strengthens his credibility by humanizing the founder figure so often idolized in tech spaces. Instagram becomes the platform where relatability trumps expertise.

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In the broader scope of his online presence, Instagram plays a supporting yet essential role. It doesn't drive authority like LinkedIn or visibility like X, but it nurtures trust. Followers here aren’t just cheering for the success of Base44—they’re rooting for Maor himself. This makes Instagram a vital pillar of his brand, helping to build emotional equity in a space where personal storytelling is just as valuable as product milestones.

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• ‍Username: @maor_shlomo12‍
• Influence Score: 58.4/100‍
• Followers: 2.8K‍
• Activity: 1 post/month‍
• Engagement Rate: 8.03%‍
• Growth: 0%‍
• Average Engagement: 225‍
• Posting Habits: 3 times a week at 2 PM EST

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Maor Shlomo's Social Media Influence Summary

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Maor Shlomo holds a Favikon Influence Score of 4, supported by 7,740 points, reflecting strong authority across niche and national categories. He ranks #1 on LinkedIn in Israel, and #8 in Startups & Entrepreneurship – Israel (Top 2%), signaling his prominence as a homegrown innovation leader. Globally, he ranks in the Top 4% for Startups & Entrepreneurship and Top 1% for LinkedIn creators overall, which underscores his potential for international reach.

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Learn more about the Favikon Methodology here

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Content Strategy: Educate, Empower, and Execute

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Maor Shlomo’s content strategy centers on actionable education, usually in the form of startup case studies, product launches, or personal reflections on ethical leadership. He excels at explaining complex startup or tech concepts in digestible formats, often using visuals or structured breakdowns to boost clarity and retention. What makes Maor’s strategy unique is his mission-driven focus. Every post circles back to a bigger idea: making tech more inclusive and impactful.

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Reachability and Partnerships

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Maor Shlomo is highly reachable for partnerships that align with no-code tools, tech-for-good initiatives, and startup education. His content regularly tags Base44 and highlights collaborations with platforms like MongoDB and community events like the Base4Good Hackathon, showing a clear pattern of strategic, mission-aligned partnerships. His engagement style favors integrated storytelling over one-off promotions, making him an ideal partner for brands seeking depth over impressions. His Influencer Campaign Ripeness signals strong potential for co-branded educational content or product-led campaigns.

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Maor is most likely to collaborate with companies focused on accessibility in tech, early-stage SaaS infrastructure, or platforms supporting non-technical builders. He avoids overly commercial sponsorships in favor of projects that reinforce his long-term brand vision of democratizing software. His audience, composed of product managers, indie makers, and emerging founders, trusts him to endorse tools he actually uses. This makes his voice particularly effective in partnerships where authenticity and utility matter more than reach.

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Conclusion: Building More Than Just Software

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Maor Shlomo represents a new generation of tech creators: those who merge entrepreneurship with ethics and product innovation with purpose. He isn’t chasing mass appeal. Instead, he’s cultivating a deeply engaged, mission-aligned audience that values clarity, transparency, and execution. His multi-platform strategy, strong engagement rates, and standout rankings on LinkedIn make him an ideal partner for brands seeking credible reach in the startup and no-code ecosystem.

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