Who is Marc Roman aka itsKrufy?

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Marc Roman aka Krufy: Uncovering Social Issues with Investigative Precision and Digital Reach

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Marc Roman, known online as Krufy, is a Spanish content creator whose work focuses on documenting urban hardship, social inequality, and public neglect. His videos capture moments from city streets—interviewing homeless individuals, exploring underfunded neighborhoods, and highlighting hidden city issues. He presents these realities in a documentary-style format, combining on-site footage with narration and context. His content reflects a commitment to exposing what he calls the “hidden layers of modern cities.”

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Krufy built his YouTube presence through investigative series that explore topics like drug abuse, homeless encampments, and urban myths, often based in Spain’s largest cities. Rather than using voiceovers alone, he appears directly on screen to report or question events as they unfold. His uploads often include raw, unfiltered conversations with people affected by these issues, helping viewers connect with stories that rarely make traditional headlines. This format differentiates him from lifestyle vloggers or creators who cover similar settings without context.

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On TikTok and Instagram, Krufy adapts his long-form content into short, commentary-driven clips, retaining urgency while making it accessible to a wider audience. He frequently uses on-screen text and rapid cuts to present a single fact or clip, letting the visual story speak for itself. His followers engage through commentary threads where social issues are debated or unpacked further. These platforms allow Krufy to test content virality before committing to deeper dives on YouTube.

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In addition to social commentary, Krufy uses his content to support causes like gun safety advocacy, climate change awareness, and racial justice. Rather than organizing formal campaigns, he integrates these topics into posts where they feel naturally aligned with the story. His collaborations with Coca-Cola show that brands recognize the value in his storytelling—even when the themes are heavy. This mix of activism, realism, and entertainment makes Krufy one of the few creators bridging viral content with investigative substance.

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An Influencer Active on Social Media

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Krufy is highly active on YouTube, TikTok, and Instagram, where he combines documentary-style investigations with commentary-driven content that highlights social issues and real-life stories.

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Marc Roman's Social Media Strategy Analysis

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YouTube: Long-Form Investigations with Societal Impact

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Krufy’s YouTube channel serves as the foundation of his investigative identity, with 3 million subscribers drawn to raw urban reporting. His videos tackle social issues like drug addiction and homelessness using structured storytelling, often with first-person narration. He shoots on location, capturing street-level footage in Spanish cities while interacting with people directly impacted by these topics. This approach adds unfiltered realism and journalistic tone to each upload.

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His editing style blends cinematic pacing with urgent, on-the-ground visuals—frequently using wide-angle street shots and ambient audio for immersion. Unlike traditional vloggers, he doesn't insert lifestyle elements or personal updates unless directly tied to the issue. While his channel’s activity has slowed (only 1.6 videos/month and a 3-month gap), the content retains long-term value through SEO and relevance. Old videos continue pulling views, contributing to a passive 106.9K monthly average.

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Engagement on YouTube is currently low (0.11%), reflecting limited frequency rather than viewer disinterest. Despite minimal output, Krufy’s channel still shows growth (+0.33%), gaining 10K subscribers in 30 days. His past content features are often used in TikToks or Instagrams, keeping his YouTube topics alive across platforms. The channel functions as his archive for deep dives into city-level issues with lasting educational value.

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His videos typically launch in the morning (7 PM EST), a timing that suggests a strategy focused on catching early viewer attention during Spain’s weekday scroll windows. The platform’s long-form format allows him to develop narratives and expose inconsistencies or trends over time. These aren’t quick edits—they’re multi-scene investigations that take viewers into spaces media often overlooks. For brand partners, YouTube offers Krufy’s most serious, documentary-aligned placement opportunities.

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• ‍Username: @krufy‍
• Influence Score: 72.6/100‍
• Followers: 3M‍
• Activity: 1.6 videos/month‍
• Engagement Rate: 0.11%‍
• Growth: +0.33%‍
• Average Engagement: 3.3K‍
• Posting Habits: Once a year at 7 PM EST

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TikTok: Documentary Clips and Engaged Commentary

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On TikTok, Krufy compresses his longer investigations into 60-second micro-documentaries that open with urgent visuals or hard facts. His content frequently begins with direct questions—“Would you sleep here?”—followed by visuals of tents, alleys, or social interactions. He avoids gimmicks and instead leans into clear, observational storytelling, often adding layered commentary using subtitles and voiceovers. This no-frills approach fuels conversation rather than passive viewing.

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With 1.3M followers and +8.3% growth in just 30 days, TikTok is his most responsive platform. He posts 2.6 videos per week, typically at 8 AM EST, aligning with peak viewer hours for young Spanish audiences. The average post garners 117.8K engagements and 1.2M views, indicating that his content resonates both visually and thematically. His 9.06% engagement rate reflects both controversial topics and his direct callouts to viewers.

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What sets Krufy apart on TikTok is how he frames heavy social content in a way that sparks discussion without sensationalizing the issue. Comments often include reactions from people familiar with the locations or those who’ve experienced similar situations. He occasionally responds to comments with follow-up videos, deepening the storyline while increasing retention. This feedback loop positions TikTok as an interactive companion to his more structured YouTube posts.

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The platform also serves as a testing ground for future YouTube themes. Posts that perform well on TikTok often signal what deserves a longer breakdown or documentary feature. For example, when clips about abandoned housing or public drug use go viral, they usually hint at upcoming YouTube explorations. This interconnectedness between short-form and long-form makes TikTok a real-time barometer for Krufy’s evolving narrative strategy.

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• ‍Username: @itskrufy‍
• Influence Score: 93.1/100‍
• Followers: 1.3M‍
• Activity: 2.6 videos/week‍
• Engagement Rate: 9.06%‍
• Growth: +8.3%‍
• Average Engagement: 117.8K‍
• Posting Habits: 3 times a week at 8 AM EST

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Instagram: Personal Updates Mixed with Urban Reality

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Krufy uses Instagram as his platform for community-building and message reinforcement. With 543.7K followers and 18.54% growth in the last 30 days, his reach here is expanding faster than on any other channel. He posts 11 times per month, typically three times a week at 7 AM EST—slightly earlier than his TikTok schedule but optimized for end-of-day engagement. His strategy revolves around static graphics, micro-rants, street photography, and reaction stories.

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His content on Instagram is less about polished visuals and more about accessibility. Posts often include a strong headline or question in the caption, paired with an image that adds context—such as a sidewalk scene, protest photo, or quote card. He tags advocacy accounts and sometimes reposts from activist organizations, signaling his stance while offering visibility to aligned voices. These choices make his feed a hybrid of documentary archive and social commentary feed.

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Engagement sits at 10.92%, with an average of 59.4K interactions and 882.1K views per month—strong numbers for commentary-driven content. He actively uses stories to tease TikTok releases, poll his audience on issues, or share quick location updates. Instagram also gives him space for sponsored posts, such as the Coca-Cola integrations that appeared in the feed without conflicting with his usual tone. The platform enables both activism and monetization without friction.

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Instagram plays a dual role: part news bulletin, part brand hub. It’s where Krufy can campaign for causes, share news, or highlight community responses to his content. It also serves as a media kit in action—brands and journalists can assess his influence and tone from just a few scrolls. His clear positioning in the social justice space makes his account instantly identifiable and easy to pitch for aligned collaborations.

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• ‍Username: @krufyyy‍
• Influence Score: 92.7/100‍
• Followers: 543.7K‍
• Activity: 11 posts/month‍
• Engagement Rate: 10.92%‍
• Growth: +18.54%‍
• Average Engagement: 59.4K‍
• Posting Habits: 3 times a week at 7 AM EST

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ItsKrufy's Social Media Influence Summary

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Marc Roman holds a Favikon Influence Score of 9,232, placing him in the Top 1% of creators. He ranks #6 among Travel Bloggers in Spain and #107 on TikTok Spain, confirming his strong national presence. Internationally, he places #97 in Travel Bloggers Worldwide and #3136 on TikTok. These rankings reflect his growing visibility and platform-specific strengths, with Instagram showing the fastest audience growth.

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Learn more about the Favikon Methodology here

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Content Strategy: Activism-Focused and Documentary-Driven

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Krufy’s content strategy centers on exposing real-world issues in a digestible format. His tone is conversational but urgent, pairing statistical commentary with ground-level observation. Unlike many creators, he doesn’t rely on trends or aesthetics—his success is built on content depth and narrative clarity. He avoids overt sensationalism, instead focusing on the emotional weight of firsthand stories and overlooked places. This documentary-style approach helps him stand out in a feed-based culture, where authenticity often trumps production quality. His videos often end with open-ended questions, encouraging comment engagement and community dialogue.

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Reachability and Partnerships

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Krufy is highly reachable for partnerships that align with social causes or urban awareness campaigns. He has already collaborated with Coca-Cola and Coca-Cola España, tagging them in five separate posts without compromising his activist tone. His regular posting schedule—three times a week across Instagram and TikTok—makes him reliable for time-sensitive campaigns. He maintains visual consistency while embedding sponsored content into his regular themes of public commentary and civic life.

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His network includes advocacy creators like Àngela Mármol and Borja Fernández, allowing for cross-promotions with other mission-driven influencers. He avoids unrelated brand promotions and instead focuses on cause-based alignment, such as campaigns around housing, public safety, or education. His audience, primarily Spanish-speaking youth, engages heavily in posts with moral or civic themes, making him a strong candidate for nonprofits or brands looking to promote purpose-driven initiatives.

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Conclusion: Merging Urban Activism with Digital Reach Through Raw Storytelling

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Marc Roman, aka Krufy, is one of Spain’s most impactful creators when it comes to socially conscious storytelling. His platforms—especially TikTok and Instagram—offer consistent growth, high engagement, and space for meaningful brand partnerships. Backed by an authentic voice and a dedicated community, Krufy is not just a content creator—he is a storyteller with purpose and measurable reach.

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