Who is Marji Mua?

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Marji: Transforming Makeup into Fantasy Art for the Digital Generation

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Marji is a Mexican content creator and makeup artist known for her fantastical transformations and intricate visual storytelling. She built her platform around themed creations inspired by animation, horror, pop icons, and fan culture, earning high engagement through creativity and consistency.

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Her signature style involves exaggerated prosthetics, face paint illusions, and special effects makeup that reimagine her face as anything from eerie dolls to mythical creatures. This bold aesthetic has helped her build a community of fans who tune in for not just beauty—but immersive entertainment.

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Marji’s audience skews young and creative, aligning with her interactive approach. She frequently tags brands like SHEGLAM and Fashion Nova, using product-based content as a canvas for narrative-driven posts. Her ability to fuse artistry with commerce makes her ideal for experiential beauty campaigns.

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Despite her fantastical visuals, she maintains a casual, approachable tone, encouraging followers to explore their own creativity. Her consistent publishing habits and strong brand presence further reinforce her reliability as a digital partner.

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An Influencer Active on Social Media

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Marji’s content reaches millions across TikTok, Instagram, and YouTube, showcasing her mastery in fantasy makeup and community interaction.

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Marji Mua's Social Media Strategy Analysis

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TikTok Strategy: High-Fantasy Makeup with Viral Hooks

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Marji’s TikTok strategy revolves around visual shock value—transforming herself into elaborate characters using prosthetics, face paint, and cinematic styling. She posts highly shareable content with big visual reveals that hook viewers in the first three seconds. Her work blends horror, fantasy, and fan-favorite icons, making it ideal for replay value and duet-style engagement.

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She posts 4 videos per week, each crafted with high production value relative to the platform. Her uploads range from behind-the-scenes clips to full reveal edits, creating a compelling narrative arc. Videos like her “Madam Mim” transformation have drawn millions of views, showcasing her mastery of platform pacing and visual rhythm.

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Timing is also strategic—she publishes daily at 12 PM, a slot aligned with global discoverability for night owls and cross-border audiences. Her 2.32% engagement rate reflects genuine fan interaction rather than passive scrolling. She also capitalizes on trending audio to boost reach while staying on-brand.

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Marji’s TikTok isn’t just about beauty—it’s performance art, tailored for Gen Z's appetite for short-form spectacle. This makes the platform her creative laboratory, where she tests out new formats, looks, and brand integrations in a dynamic, high-engagement environment.

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• Username: @marji.artist
• Influence Score: 88.5/100
• Followers: 1.9M
• Activity: 4 videos/week
• Engagement Rate: 2.32%
• Growth: 0%
• Average Engagement: 44.1K
• Posting Habits: Every day at 12 PM EST

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Instagram Strategy: Aesthetic Continuity and Artistic Showcase

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On Instagram, Marji leans into visual curation—posting polished reels, close-ups, and static shots that showcase detail missed in TikTok videos. While TikTok is for performance, Instagram is for craftsmanship, giving her fantasy makeup work a gallery-style presentation. Her most popular reels highlight intricate textures, shadow work, and styling precision.

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She posts an average of 12 times a month, maintaining regular engagement through a mix of behind-the-scenes content and audience prompts. Marji also shares user-generated art inspired by her looks, deepening fan connection. Reels are her primary format here, often surpassing 100K views and drawing strong comment activity.

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Her content drops daily at 12PM, matching her TikTok rhythm for cross-promotion. This allows followers to experience her work through different lenses: fast discovery on TikTok, detailed exploration on Instagram. Her aesthetic remains cohesive—vibrant hair, expressive poses, and clean backdrops dominate her feed.

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Instagram functions as her brand anchor, where partnerships (like with SHEGLAM or Fashion Nova) are visually emphasized and tagged multiple times. This visual consistency builds long-term brand value, positioning her as both an artist and a beauty ambassador.

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• Username: @marji.artist
• Influence Score: 83.6/100
• Followers: 114.3K
• Activity: 12 posts/month
• Engagement Rate: 1.37%
• Growth: +0.72%
• Average Engagement: 1.6K
• Posting Habits: Every day at 12 PM EST

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YouTube Strategy: Niche Extension Through Shorts and Character Studies

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Marji’s YouTube strategy is focused on reposting her TikTok hits as Shorts while lightly experimenting with YouTube-native formats. Though it’s her smallest platform, it’s a key repository for fans who prefer longer attention spans or want to rewatch standout moments. Videos are titled clearly and emphasize character themes like FNAF and Disney villains.

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She posts irregularly—around 0.8 times per month—but selects content that fits YouTube’s format, favoring story-driven visuals over trends. Top Shorts like “Madam Mim” and “Vanny” reinforce her brand as a fantasy makeup visionary. Engagement is lower here but serves niche viewers deeply interested in special effects and transformation.

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Her videos go live at 8PM, likely timed for daytime viewers in North America. Despite a low engagement rate, YouTube is important for validating her presence across all content tiers. It also supports SEO around specific characters or looks, driving external traffic from Google and fandom spaces.

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With a little investment in tutorials or behind-the-scenes vlogs, YouTube could evolve into a high-retention channel. This would serve brands wanting long-form storytelling, workshop-style integrations, or serial content that dives deeper into her artistic process.

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• Username: @Marji.artist
• Influence Score: 23.1/100
• Followers: 45.6K
• Activity: 0.8 videos/month
• Engagement Rate: 0%
• Growth: +0.92%
• Average Engagement: 0
• Posting Habits: Once a year at 8 PM EST

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Marji Mua's Social Media Influence Summary

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Marji scores 8,857 points, positioning her in the Top 3% for makeup creators in Mexico (#52) and the Top 1% globally in the category (#620). She’s also in the Top 4% on TikTok in Mexico and Top 2% worldwide, confirming her niche authority and artistic reach.

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Learn more about the Favikon Methodology here

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Content Strategy: Expressive, Bold, and Built for Visual Discovery

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Marji’s strategy hinges on bold creativity, rooted in fantasy, horror, and pop culture. Her audience expects spectacle—whether it’s prosthetic makeup, cosplay-inspired looks, or character reenactments. Each post is crafted with visual impact and shareability in mind, making her content highly rewatchable and engaging.

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Reachability and Brand Partnerships

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Marji is highly receptive to partnerships in beauty, fashion, and entertainment, with a track record of strong brand collaboration. She has tagged SHEGLAM 20+ times and Fashion Nova 17+ times, signaling high product affinity and integration experience.

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Her network includes top-tier beauty collaborators and global fashion labels like SHEIN, giving brands a direct gateway into creative Latin American markets. She’s also linked to pop culture titans like Netflix, Disney+, and HBO, broadening her campaign versatility.

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Conclusion: A Visual Powerhouse Bridging Makeup and Pop Fantasy

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Marji is a rising creative force who fuses makeup, narrative, and community into a vibrant digital experience. Her platforms are not just about beauty—they’re performance stages for visual transformation. For brands seeking standout campaign work, Marji offers an unfiltered imagination that resonates across borders and algorithms.

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