Who is Mary Comeau?

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Mary Comeau: Redefining Health Advocacy Through Personal Storytelling and Digital Support

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Mary Comeau is more than a content creator—she’s a voice of advocacy and relatability for people living with Type 1 Diabetes (T1D). Known for her informative yet approachable digital presence, Mary uses her platforms to document life with T1D through personal routines, supply tips, product reviews, and unfiltered updates. With a focus on empathy and empowerment, her content reaches audiences in both the health and lifestyle niches, giving voice to a condition often misunderstood.

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Whether she’s showing off her favorite diabetic gadgets or candidly discussing topics like blood sugar during sex or marijuana use with T1D, Mary creates a safe space for honest conversation. She combines health advocacy with day-to-day humor, often using storytelling captions and casual filming setups to make educational topics feel like heart-to-heart chats. What makes her different isn’t just her transparency—it’s her ability to stay informative without ever becoming clinical.

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Mary also leverages her platform for entrepreneurship, promoting her brand "Energetic Diabetic" while championing diabetes awareness through collaborations with Barbie and Breakthrough T1D. Her voice is particularly influential among young adults managing chronic health conditions, with a tone that is both cheerful and grounded. With consistent engagement and a recognizable, nurturing tone, she is deeply embedded in the T1D digital community.

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With an estimated post value of $9K and an Influence Score of 8,814 pts, Mary balances authenticity and professionalism. She offers not just a digital diary, but a trusted resource for those navigating diabetes. Her presence is particularly strong on TikTok and YouTube, where her content is both accessible and deeply personal.

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An Influencer Active on Social Media

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Mary Comeau maintains a growing digital presence across YouTube, TikTok, and Instagram, with her most substantial following on YouTube (1.1M) and TikTok (603.1K). Her platforms reflect a carefully crafted advocacy-first strategy focused on chronic illness awareness through storytelling, visual product integration, and educational humor.

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Mary Comeau's Social Media Strategy Analysis

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YouTube: Where Education Meets Empowerment

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Mary’s YouTube channel, @marycomeau, is built around personal storytelling and diabetes advocacy. With over 1.1 million subscribers, she uses the platform to explore life with Type 1 Diabetes through long-form videos and Shorts. Topics range from “everything diabetes-related I own” to interviews with doctors about teenage T1D care. Each video carries a tone of gentle authority, balancing facts with personal vulnerability.

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What sets her apart on YouTube is her calm, composed delivery of often complex or sensitive topics. She avoids medical jargon, instead using real-life examples to explain daily struggles like bolusing, insulin errors, or navigating social situations with T1D. Her tone is reassuring and accessible, especially for younger audiences or newly diagnosed viewers.

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Despite her massive following, Mary only uploads around 0.6 videos per month, indicating a focus on quality over volume. Her most impactful videos are often tied to personal milestones or product spotlights—like her viral Short featuring the “Diabetic Barbie,” which reached 4.8M views. These moments blend advocacy with pop culture, maximizing relatability and reach.

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Even at a low posting frequency, her YouTube content performs well because it’s anchored in lived experience. She’s not producing for the algorithm—she’s speaking to a niche audience with deep loyalty. Her content acts as a resource hub, making each video evergreen for people seeking guidance or community around diabetes.

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• Username: @marycomeau
• Influence Score: 76.5/100
• Followers: 1.1M
• Activity: 0.6 videos/month
• Engagement Rate: 0.07%
• Growth (30 days): 0%
• Average Engagement: 755
• Posting Habits: Once a month at 8 PM EST

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TikTok: Day-to-Day Diabetes, Delivered With Humor

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Mary’s TikTok presence under the handle @clutzychick is her most active and consistent platform. Posting an average of 5.5 videos per week, she brings immediacy to her storytelling—reacting to insulin mishaps, pump changes, and everyday T1D frustrations in real time. With 603K followers and daily uploads at 7 PM, she reaches her audience when they're starting their own health routines.

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Her TikToks are a mix of humor and utility, with captions like “I ordered the wrong type of insulin” or “Let’s get this Omnipod on” serving as punchlines and teaching moments. Unlike polished creators, Mary leans into imperfection—she films in her kitchen, mid-mistake, often in casual wear. This realness is what drives her credibility with viewers living similar lives.

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Engagement comes not from shock value but from relatability. Her most popular TikToks earn over 600K views, with top comments often expressing gratitude for normalizing diabetes experiences. She integrates hashtags like #typeonediabetes and #omnipod organically into her captions, making her videos discoverable without feeling promotional.

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This platform also gives her space to speak quickly, casually, and emotionally. Whether it’s a mistake, a new gadget, or an unexpected glucose spike, Mary lets her audience in immediately—building trust through vulnerability and repetition. Her TikTok success is tied directly to her consistency and her no-frills, diary-style storytelling.

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• Username: @clutzychick
• Influence Score: 84.2/100
• Followers: 603.1K
• Activity: 5.5 videos/week
• Engagement Rate: 0.89%
• Growth (30 days): 0%
• Average Engagement: 5.4K
• Posting Habits: Daily at 7 PM EST

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Instagram: Late-Night Vulnerability and Lifestyle Realness

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Mary’s Instagram, @mary_comeau, may have a smaller audience (13.2K), but her content is emotionally resonant and candid. She uses the platform to explore personal challenges—like cannabis and sex with diabetes—in a way that’s rarely seen in wellness spaces. Her Reels often follow a confessional tone, framed by humorous text overlays that reflect internal dialogues or doctor interactions.

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Her posting rhythm—twice a week at 2PM—signals introspective energy. These are late-night reflections, not polished highlights. Posts like “me forgetting to bolus while waiting for my blood sugar to come down” capture real frustrations with a comedic twist, showing her ability to turn medical moments into content that feels both light and truthful.

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Mary doesn’t use filters, elaborate setups, or commercial aesthetics. Instead, she focuses on delivering an authentic visual diary of T1D life. Whether she’s in bed with a juice box or seated next to her CGM, her Reels feel like texts from a friend, not staged influencer content. This intimacy encourages viewer trust and frequent engagement.

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What makes her Instagram different from her other platforms is the tone—it’s less about education and more about companionship. Here, she’s not just the advocate or the educator—she’s the peer, the friend, the one who gets it. And in the world of chronic illness, that matters just as much as information.

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• Username: @mary_comeau
• Influence Score: 68.5/100
• Followers: 13.2K
• Activity: 8 posts/month
• Engagement Rate: 1.88%
• Growth (30 days): 0%
• Average Engagement: 248
• Posting Habits: Twice a week at 2 PM EST

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Mary Comeau's Social Media Influence Summary

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Mary Comeau ranks in the Top 1% in Video Entertainment (Canada) and the Top 5% on TikTok (Canada), reflecting her strong authority in health-focused digital content. Her niche influence is backed by consistent engagement and a loyal community drawn to her authentic portrayal of life with Type 1 Diabetes.

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Learn more about the Favikon Methodology here

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Content Strategy: Advocacy Meets Authenticity

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Mary’s content strategy revolves around making chronic illness visible, manageable, and less isolating. She doesn't dramatize her condition for clicks—instead, she offers grounded, honest conversations that reflect the real-life experiences of people with T1D. Her use of humor, whether through TikTok reactions or meme-style Instagram Reels, turns heavy topics into approachable moments.

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Reachability and Partnerships

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Mary is highly reachable and brand-aligned, with past collaborations including Barbie and Breakthrough T1D. These partnerships reflect her careful alignment with brands that support her mission of empowering people living with diabetes. She's particularly well-suited for health, wellness, and advocacy brands targeting Gen Z and millennial audiences.

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Her campaigns are advocacy-first, meaning any product or message is tied directly to her lived experience. This ensures credibility and trust, making her a top pick for mission-driven sponsorships and branded educational content. Brands can expect thoughtful integration and long-form impact, especially on YouTube and TikTok.

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Conclusion: Mary Comeau Is More Than an Influencer—She’s an Advocate with Impact

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Mary Comeau brings purpose to digital content. Through her consistent storytelling, health transparency, and audience engagement, she transforms life with Type 1 Diabetes into a shared experience. Her platforms are more than just social—they're safe spaces for thousands managing chronic illness.

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