Who is Datrie?

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Datrie: The Soup Girl Turning Relatable Chaos into Digital Gold

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Datrie, widely known as “The Soup Girl,” built her online identity through a quirky obsession with soup and an unapologetically chaotic energy that sets her apart from mainstream influencers. She doesn’t just eat soup—she’s made it a symbol of her brand, often referencing it in her bios, visuals, and even her merch. This offbeat theme aligns with her absurdist storytelling style, which her fans know can swing from heartfelt vulnerability to screaming into the void—sometimes in the same video. Her audience doesn’t just watch her—they buy into her world.

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Her content style is hyper-specific: lo-fi lighting, spontaneous rants, and stream-of-consciousness narration that resembles a FaceTime call with a best friend spiraling. Whether she’s describing existential dread while applying nail polish strips or reacting to life’s absurdities mid-hair flip, her delivery is always deliberately unfiltered. Her fans have coined her style as “mentally stable-core,” a satirical nod to her embrace of emotional chaos. It’s this raw honesty that’s earned her cult-like loyalty.

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As a full-time traveler, Datrie leans into personal anecdotes that make global adventures feel intimate and disarmingly relatable. She shares existential reflections on Greek rooftops, deep-dives into emotional healing on Croatian beaches, and chaotic rants about airplane snacks—making her content less about destination aesthetics and more about her unfiltered inner world. Her audience doesn’t come for travel tips; they come to see how Datrie is coping with travel.

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Datrie’s digital presence is anchored by her visual signatures—minimal makeup, often shot in natural light, and heavy use of closed captions for accessibility and comedic emphasis. She often films in the early morning hours, creating a strange and specific timestamped intimacy with her viewers. Her content choices, from showcasing Color Street nails to meditating with Dr. Joe Dispenza, reflect an unpredictable yet consistent identity. Every post reads like a diary entry from someone who’s both wildly self-aware and joyfully unserious.

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An Influencer Active on Social Media

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Datrie’s strongest platform is TikTok, where her eccentric humor first blew up. Though she currently posts infrequently, her reach still stretches to over 9.3M followers. Instagram and YouTube follow with respectable numbers, serving as secondary platforms for storytelling and brand campaigns.

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Datrie's Social Media Strategy Analysis

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TikTok Strategy – “Unfiltered Chaos, But Make It Brand Safe”

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Datrie’s TikTok strategy revolves around high-velocity absurdism and sudden emotional pivots that mirror the Gen Z inner monologue. She posts lo-fi, front-camera confessionals that cut through polished influencer content—often filmed in bed or on the bathroom floor. Her tone is either emotionally unraveling or sarcastically enlightened, creating a weirdly comforting sense of instability. When she does a brand deal (like her Color Street series), she blends sponsored content into her narrative voice so seamlessly, it feels like a fever dream ad-libbed at 3PM.

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Even when doing paid partnerships, like with Color Street, Datrie never drops the chaos. She once introduced a brand collaboration by calling the nail polish “life changing” mid-spiral and yelling “PLANE TOOTERS!” at random. It’s a deliberate anti-aesthetic that paradoxically builds trust. Fans believe her endorsements because she never switches to “brand voice”—she drags the brand into her world instead.

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She rarely posts, but when she does, the performance is all in the pacing: rapid edits, shouted phrases, zoom-ins on chipped nails, and stream-of-consciousness cuts that feel like a live conversation. These videos are rarely longer than a minute, but they deliver more personality than many full-length vlogs. Her use of closed captions, often all-caps and deliberately misaligned, adds to the chaotic tone and accessibility. It’s Datrie’s TikTok universe, and even ads have to abide by its logic.

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With over 9M followers and sporadic uploads, her engagement is more about retention than frequency. Her fans don’t expect content on a schedule—they wait for a breakdown with a moral, a breakdown sponsored by nail polish, or both. She’s not optimizing for the algorithm—she’s optimizing for cult energy.

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• Username: @datrie
• Influence Score: 15.3/100
• Followers: 9.3M
• Activity: 0 videos/week
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 3 PM EST

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Instagram Strategy – “Pretty, but Still Unhinged”

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Datrie’s Instagram is where she lets the soup simmer—slightly more curated but still sprinkled with her signature madness. She uses Instagram Reels as a diary extension, not a highlight reel: lounging in boats, staring into the void, or giggling mid-thought. Her captions often contradict the visuals (“what are we wearing to dinner?” under a zoomed-in sunburn), maintaining her refusal to perform “influencer normalcy.”

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Her grid plays with contrast: filtered sunsets followed by blurry iPhone front-cam selfies. She doesn't chase aesthetic cohesion—she documents spirals and manifestations with equal sincerity. A reel can go from calming ocean views to a jump-cut rant about overthinking at dinner. These are not travel posts—they’re emotional postcards from someone who forgot sunscreen and had a spiritual awakening in the same hour.

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She has over 510K followers and an engagement rate that’s technically low—but the right people are watching. You’ll find comments from niche creators, writers, and long-time fans quoting her inside jokes or commenting like old friends. The vibe is less “Instagram baddie” and more “mentally stable if you don’t think about it too long.”

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Her strategy avoids Reels trends entirely. Instead, she relies on low-pressure uploads that feel like accidental drafts. This intentional imperfection has created a safe space on Instagram where she doesn’t need to be “on”—just visible, occasionally weird, and always a little sleepy.

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• Username: @datrie
• Influence Score: 36.8/100
• Followers: 510.8K
• Activity: 0 posts/month
• Engagement Rate: 0%
• Growth: +1.3%
• Average Engagement: 49K views
• Posting Habits: Once a year at 5 PM EST

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YouTube Strategy – “Vlogs with Existential Subtext”

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Datrie’s YouTube channel feels like a relic from early 2010s YouTube but infused with millennial dread and Gen Z sarcasm. Her vlogs are meandering, often without a clear arc, blending moments like making soup, crying in a car, and spontaneous life commentary. With 752K subscribers, she rarely posts, but when she does, the videos become emotional comfort blankets for her audience. Her strength lies in how off-script and unsponsored her content feels.

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She doesn’t polish or heavily edit—jump cuts, mid-sentence pauses, and background noise are part of the experience. One video might feature her talking about the meaning of life, the next about a bad date or failed meditation. There’s no YouTuber intro, no “smash that like button”—only raw narrative and occasionally, a bowl of soup. That lack of traditional formatting makes her stand out in a sea of optimized thumbnails and SEO-planned uploads.

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Her visual style is cozy-chaotic. Lighting is either too harsh or barely present, and her camera is often handheld and wobbling. Her fans love it because it doesn’t feel manufactured—it feels like a friend letting you into a moment. Even when she shares her spiritual interests or travel moments, it’s done with a shrug and a slightly existential sigh.

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YouTube, for Datrie, is less about reach and more about intimacy. Despite minimal posting, her videos retain high comment volume because fans return to them like comfort media. She isn’t a vlogger chasing views—she’s documenting weird little brain spirals and hoping you’re spiraling too.

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• Username: @datrie
• Influence Score: 20.1/100
• Followers: 752K
• Activity: 0 videos/month
• Engagement Rate: 0%
• Growth: -0.17%
• Average Engagement: 0
• Posting Habits: Once a year at 8 PM EST

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X (Twitter) Strategy – “Soup, Vibes, and Silence”

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Datrie’s X (formerly Twitter) account is more symbolic than strategic. With only 6.1K followers and activity that spikes once a year, the platform functions as an extension of her surreal online persona. Her bio simply reads “soup?” and her banner image is a lone bowl of macaroni soup floating in white space. It’s not a joke—it’s lore.

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Her tweets (when they exist) are less content and more tone-setting. It’s where she might drop a strange observation with no context, or resurface an old YouTube link with a blurry emoji. Followers don’t expect conversation here—they treat it like a museum of Datrie thoughts preserved in amber. The feed isn’t meant to perform. It’s meant to exist.

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• Username: @datrie
• Influence Score: 8.9/100
• Followers: 6.1K
• Activity: 0 tweets/week
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 3 PM EST

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Datrie's Social Media Influence Summary

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Despite her low recent activity, Datrie holds strong rankings in Canada’s lifestyle content space. On Instagram, she ranks in the top 5% of Canadian creators. In lifestyle and reality TV categories, she ranks top 4% in Canada and top 5% worldwide.

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Learn more about the Favikon Methodology here

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Content Strategy: Storytelling Over Virality

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Datrie’s strategy leans on depth, not volume. She crafts content that fans rewatch, quote, and reference in comments months later. Instead of chasing trends, she offers consistent personality — and that consistency has become her brand.

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Reachability and Partnerships

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Datrie has already worked with brands like Color Street, Capo Bay Hotel, and Visit Cyprus — suggesting a strong appeal in both beauty and travel sectors. She gravitates toward campaigns that allow her to be silly, sentimental, or both, making her a unique asset in influencer marketing.

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Despite low posting frequency, her content remains highly brand-safe, cheerful, and politically neutral. This makes her a low-risk, high-reward partner — especially for brands aiming to reach Gen Z through unconventional narratives.

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Conclusion: Stirring Up the Digital World One Chaotic Spoonful at a Time

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Datrie isn’t trying to be the loudest in the room — but she’s unforgettable. With a blend of surreal humor and heartfelt moments, she’s created a digital persona that feels like both a best friend and a fever dream.

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