Who is Meghan Camarena?

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Meghan Camarena: Merging Comic Culture with Cozy Content Creation

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Meghan Camarena, widely known as Strawburry17, is a veteran content creator with over 18 years of experience sharing her life online. She first gained attention on YouTube through vlogs and nerd culture content before expanding into TV hosting and comic book writing. Her platform evolved alongside her creative career, now centering on cozy gaming, storytelling, and personal adventures. Her consistent identity as a cheerful, plant-loving gamer has remained a signature across platforms.

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She is the writer of LGBTQIA+ inclusive comics and frequently incorporates advocacy into her content without compromising her light, personal tone. Meghan’s work emphasizes representation and safe spaces, particularly through her storytelling in video games and comic panels. She integrates her plant enthusiasm, gaming preferences, and creative projects to build a genuine connection with her audience. Her partnerships with brands like Nintendo and Annapurna Interactive reflect her alignment with indie creativity and inclusivity.

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Meghan’s content is deeply personal—she shares everything from travel photos at Yosemite to low-key gaming streams with her community. Her aesthetic favors calm visuals, handwritten captions, and moments of real life rather than filtered perfection. She rarely chases trends, focusing instead on building a thoughtful, mission-aligned digital presence. Across Instagram, YouTube, and Twitch, her tone is intimate, cheerful, and grounded in community.

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Her creator network includes strong ties with figures like Cupquake and Justine Ezarik, and her platform often features indie games, anime-inspired content, and event appearances like Summer Game Fest. She tags brands with clear intent, using her voice to uplift causes like LGBTQIA+ rights and female empowerment. Meghan is known not just for what she posts, but how she does it—with intention, kindness, and consistent storytelling.

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An Influencer Active on Social Media

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Meghan Camarena is active on YouTube, Instagram, TikTok, Twitch, and X. Her strongest followings are on YouTube (968K) and Instagram (478K), with consistent activity on Instagram and Twitch.

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Meghan's Social Media Strategy Analysis

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YouTube: The Original Hub for Narrative and Community-Driven Videos

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Meghan’s YouTube channel, Strawburry17, remains a nostalgic anchor for longtime fans, even with a low posting rate of 0.6 videos per month. Her uploads blend cozy gaming, life vlogs, and branded integrations with Nintendo and Annapurna Interactive. Instead of high-frequency posts, she relies on deeply personal, story-driven videos that feel like journal entries. Her tone is steady and calm, making her channel a retreat for fans rather than a hype engine.

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The platform helped her build authority early on, which still reflects in her 968K subscriber base despite minimal recent activity. Content is often framed around passion projects, convention appearances, and indie games that match her storytelling style. Her editing remains clean, nostalgic, and narrative-led, often spotlighting her creative process or behind-the-scenes moments. The channel is designed to age with her, growing into long-form creativity rather than fast-paced virality.

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Though her recent engagement rate sits at 0.01%, this number does not fully reflect the channel’s archival value and brand leverage. Meghan rarely uses clickbait or trends, instead curating content for a like-minded community that shares her values. Collaborations are carefully chosen, with a preference for titles and products she uses organically. Her YouTube presence is a slow-burning legacy, suited to evergreen partnerships and thoughtful campaigns.

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Her posting time—once a month at 7 PM EST—suggests a low-pressure, project-based rhythm rather than a content farm approach. Viewership hovers around 1.2K per post, with average engagement at 102, reflecting a community that still checks in despite inactivity. Her YouTube voice is reflective, cozy, and creatively rich, often paired with calming music and introspective themes. It functions best as a branded storytelling space or showcase of Meghan’s personal growth.

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• Username: @Strawburry17
• Influence Score: 63/100
• Followers: 968K
• Activity: 0.6 videos/month
• Engagement Rate: 0.01%
• Growth: 0%
• Average Engagement: 102
• Posting Habits: Once a month at 7 PM EST

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Instagram: Cozy Vibes and Everyday Presence

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Meghan posts 15 times per month on Instagram, making it her most active platform. With 478.4K followers, she uses the space to document personal life moments—from trips to Yosemite to comic conventions and plant updates. Her photo choices are natural and often captioned with heartfelt notes or humorous thoughts, building a sense of friendship rather than fandom. This approach keeps her visually present in her audience’s daily scrolls.

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Despite a 0% engagement rate and small average engagement of 18, Meghan’s content consistently matches her brand tone: warm, unfiltered, and community-focused. She’s not chasing likes or numbers—she’s nurturing a space that feels like home. Her visuals favor soft colors, nature backdrops, and cozy outfits, especially those tied to her creative identity. The style is consistent, making it easy for brands to identify alignment.

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She regularly tags brands like Summer Game Fest and Razer in organic ways, often featuring them in lifestyle settings rather than commercial shots. Posts rarely feature hard-selling; instead, Meghan allows the product or moment to speak through her personality. Her activism—especially for LGBTQIA+ rights and female empowerment—appears subtly in her imagery and captions. Instagram becomes a hybrid space: part photo diary, part creative portfolio.

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Her consistent daily posting schedule at 12 PM EST suggests a routine that keeps her visible without oversaturation. While the metrics may not suggest strong engagement, her page functions as a stable, always-on brand touchpoint. It's ideal for passive visibility and long-term brand recall rather than flash campaigns. For partners, her Instagram is best used for quiet influence, mood-setting, and authentic product context.

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• Username: @Strawburry17
• Influence Score: 51.7/100
• Followers: 478.4K
• Activity: 15 posts/month
• Engagement Rate: 0%
• Growth: -0.1%
• Average Engagement: 18
• Posting Habits: Everyday at 12 PM EST

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TikTok: Gaming and Personality Shorts

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Meghan’s TikTok presence (@realstrawburry17) is small in following but strong in interaction, with a 3.1% engagement rate and average engagement of 697. Her 2.6 videos per week focus on cozy gaming, creator humor, and quirky life moments. She often plays with character expressions, behind-the-scenes snippets, and storytelling edits unique to her brand. TikTok is where she experiments most freely while maintaining a relaxed, indie creator tone.

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Her aesthetic on TikTok reflects her comic-style storytelling—funny, slightly nerdy, and emotionally warm. Instead of following trends, she shapes her content around recurring community jokes or inside references. Her presence here supports her identity as a comic writer and cozy gamer, leaning into the lo-fi content culture that resonates with niche audiences. This makes her an ideal partner for indie game launches or lifestyle micro-campaigns.

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Unlike on Instagram or YouTube, her TikTok captions are brief and often rely on visual storytelling or audio humor. Meghan avoids overproduction and sticks to her familiar creator voice: light sarcasm, emotional sincerity, and gaming nostalgia. Her consistency of 3 uploads per week ensures she stays in algorithmic circulation, even with a modest audience of 22.5K. Her followers here are small but highly aligned.

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Her best-performing content includes game reactions and POV clips that echo her comic-writing roots. Posting at 12 PM EST—similar to Instagram—suggests she batches content in quiet creative windows. Her TikTok is a key engagement asset where performance metrics shine, even with a smaller base. It’s her most responsive platform for short-term buzz and niche creator engagement.

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• Username: @realstrawburry17
• Influence Score: 71.6/100
• Followers: 22.5K
• Activity: 2.6 videos/week
• Engagement Rate: 3.1%
• Growth: 0%
• Average Engagement: 697
• Posting Habits: 3 times a week at 12 PM EST

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X (Twitter): Dormant, But Historically Relevant

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Though Meghan’s Twitch channel (@Strawburry17plays) currently shows no active weekly streaming, her 66.2K followers reflect her past consistency in the gaming space. When active, her streams focus on narrative-rich indie games and community interactions, often tied to live events or brand activations. Her tone is relaxed, with chats that mimic cozy hangouts rather than competitive gaming. This aligns well with her offline brand voice.

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Unlike high-energy streamers, Meghan uses Twitch to create slow-paced, emotionally engaging streams. These include soft background music, real-time storytelling, and engagement with longtime viewers who know her from YouTube. When paired with events like Summer Game Fest, her channel becomes an extension of her larger ecosystem. Her fans use Twitch as a place to feel seen, not just entertained.

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• Username: @Strawburry17
• Influence Score: 9.9/100
• Followers: 167.4K
• Activity: 0 tweets/week
• Engagement Rate: 0%
• Growth: -0.06%
• Average Engagement: 0
• Posting Habits: Once a year at 5 PM EST

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Twitch: Casual Gaming and Occasional Streams

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Meghan’s Twitch channel, @Strawburry17plays, has a follower base of 66.2K and functions as a casual extension of her cozy gaming identity. While she isn’t currently active, her past streams focused on narrative-driven indie titles, reflecting her preference for emotional storylines over competitive gameplay. Her streaming setup favors soft visuals, calm lighting, and direct viewer interaction—mirroring the same energy found in her comics and vlogs. She often uses Twitch for one-off events like Summer Game Fest, rather than maintaining a strict streaming schedule.

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Her approach on Twitch is designed more for community bonding than growth metrics. She chats openly with viewers, weaving personal anecdotes into gameplay without flashy overlays or gimmicks. When active, her streams feel like digital living room hangouts, especially for fans familiar with her YouTube and Instagram tone. Though her Twitch activity is irregular, the channel still holds strategic value for brand partnerships during launch events or cozy creator showcases, particularly in the gaming and storytelling niches.

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• Username: @Strawburry17plays
• Influence Score: N/A
• Followers: 66.2K
• Activity: N/A
• Engagement Rate: N/A
• Growth: -0.02%
• Average Engagement: N/A
• Posting Habits: N/A

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Meghan Camarena’s Social Media Influence Summary

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Meghan holds a Favikon Influence Score of 7,676 points, placing her at Level 4. Her TikTok ranking stands in the Top 2% in the U.S. and Top 17% globally, while she ranks Top 10% in Video Entertainment in the U.S. and Top 7% globally in the same category. Despite a drop in growth, her positioning in entertainment reflects years of steady community engagement and identity as a veteran content creator.

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Learn more about the Favikon Methodology here

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Content Strategy: Cozy, Colorful, and Cause-Driven

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Meghan’s content blends cheerful gaming experiences, comic writing, and personal reflections. Her online persona is anchored in positivity, safety, and slight political openness—especially in relation to LGBTQIA+ rights and gender representation. She doesn’t post viral content but instead nurtures a loyal, niche audience that shares her values. Her brand partnerships, including Annapurna Interactive, Razer, and Nintendo, align with her creative tone and audience. She uses her platforms to showcase storytelling, game coverage, and gentle advocacy, crafting a content style that is deeply personal yet brand-friendly.

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Reachability and Partnerships

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Meghan is most reachable through Instagram, where she posts daily and maintains a consistent tone with visual storytelling and soft personal updates. Her routine activity of 15 posts per month keeps her audience engaged with lifestyle content, plant snapshots, and creative highlights. She responds occasionally in comments, especially on posts tied to personal milestones or creative work. For timely outreach or collaborations, Instagram remains her most visible and interactive platform.

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She is also responsive through brand-tagged content on YouTube and TikTok, particularly for game-related posts or community events like Summer Game Fest. While she doesn’t post frequently on YouTube, her brand integrations are clearly intentional and often receive long-term visibility. On TikTok, she’s more reactive in the comments, especially when engaging with indie game discussions. Her preferred partnerships reflect alignment with storytelling, inclusivity, and cozy gaming aesthetics.

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Conclusion: Cozy Powerhouse in Gaming Culture

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Meghan Camarena isn’t chasing virality—she’s building community. Through her steady, value-driven content and cozy narrative approach, she’s created a safe space for gamers, comic lovers, and creators who value warmth and authenticity. Her presence remains strong on Instagram and YouTube, while TikTok and Twitch give her reach among younger and niche audiences.

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