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Who is Micah Tengan?
Micah Tengan is a lifestyle and video content creator based in Oʻahu, Hawaii, known for his upbeat, relatable videos that focus on kindness, humor, and everyday experiences. With a strong presence on TikTok and Instagram, Micah connects deeply with a youthful, English-speaking audience through positive storytelling and genuine moments.



Justine Castany, a student at ESSEC Business School and currently working at Favikon, shines with her love for marketing and dedication to communications. As a dynamic young professional, she serves as Marketing Manager at Favikon, where she brings her expertise to craft and execute cutting-edge strategies. With her creativity and keen eye for trends, Justine stands out in communicating brand messages effectively and making waves on social media.
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Micah Tengan: Spreading Kindness Through Engaging Lifestyle and Humor Content
Micah Tengan is a content creator born and raised in Oʻahu, Hawaii, where he draws inspiration from local culture and close-knit island life. His upbringing influences much of his storytelling, which often highlights everyday moments infused with warmth and humor. He frequently posts videos that reflect his environment, including beach days, family outings, and spontaneous acts of kindness. These moments help his audience feel connected not just to him, but to a sense of community.
Micah’s content focuses on positivity without feeling forced—he uses real-life interactions, uplifting gestures, and spontaneous conversations to create authentic videos. He’s known for documenting small acts of kindness, such as giving compliments to strangers or helping someone out in public. Rather than staging content, he leans into unscripted moments that highlight genuine emotion. This honest approach has earned him consistent engagement, especially among younger viewers.

His Instagram presence stands out for its visual storytelling, often combining captions with meaningful messages or reflections. Whether it’s a selfie or a reel, Micah uses every post to share something personal or inspiring. His fans often interact with thoughtful comments, reflecting the emotional connection they feel with his content. That sense of trust has made Instagram his strongest platform in terms of both reach and engagement.
Outside of content creation, Micah actively promotes kindness advocacy, making it more than just a theme in his videos. He supports causes that focus on emotional well-being and community care, aligning his values with the messages he shares. This consistency between message and action sets him apart from creators who rely purely on aesthetics or trend-based content. Brands that prioritize authenticity and emotional impact find a natural partner in Micah.
An Influencer Active on Social Media

Micah Tengan has built a strong social media presence with a total following of over 1.1 million across TikTok, Instagram, and YouTube, with TikTok leading as his largest platform.
Micah's Social Media Strategy Analysis
TikTok: Humor and Kindness in Short-Form

Micah Tengan’s TikTok strategy revolves around quick, emotionally driven storytelling that captures small but meaningful moments. His videos often highlight spontaneous acts of kindness, giving his content a raw and unscripted feeling. Instead of elaborate production, he relies on real-life encounters that make viewers feel like they’re part of the moment. This simplicity and sincerity have helped him build trust with a large youth audience.
He publishes around 3.4 videos per week, usually posting three times weekly at 8 PM EST, aligning with high school and college viewers' schedules. His most common content types include reactions to strangers’ responses, compliments to passersby, and social challenges with a positive spin. These videos are rarely filtered or heavily edited, keeping the focus on his natural interactions and personality. His viewers come back for the emotional consistency and real-life connections.

Although his engagement rate is currently low (0.01%), the consistent posting suggests a long-term investment in audience building rather than viral spikes. His follower base of 603.5K remains steady, showing loyalty even when numbers don't trend upward. This indicates a strong foundation that could be reactivated with a shift in content hooks or collaboration formats. He doesn’t chase trends but instead sticks to a familiar style centered on emotion and values.
His TikTok content also subtly reflects his Hawaiian background, whether through location, tone, or how he treats people in public. His presence feels local but reaches wide—this mix helps him stand out from creators who rely only on performance or humor. While growth has plateaued, the potential for re-engagement is strong with strategic brand collaborations or deeper storytelling formats.
- Username: @micahtengan
- Influence Score: 68/100
- Followers: 603.5K
- Activity: 3.4 videos/week
- Engagement Rate: 0.01%
- Growth: 0%
- Average Engagement: 68
- Posting Habits: 3 times a week at 8 PM EST
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Instagram: The Heart of Engagement

Instagram is Micah’s strongest platform both in terms of growth and community engagement. With 401.2K followers and an impressive 9.35% engagement rate, his audience is highly responsive to his posts. He uses the platform to share personal reflections, highlight emotional milestones, and post curated visuals that still feel real. Each caption feels deliberate, often giving extra context or backstory to a visual moment.
He posts around 8 times per month, typically twice a week at 5 PM EST, a habit that builds anticipation among his most active followers. His content includes underwater adventures, beachside shots, acts of kindness, and moments with friends—each designed to reflect gratitude and positivity. Comments on his posts often come from loyal followers who engage not just with emojis, but with thoughtful responses. This signals a two-way relationship, not just passive viewership.

Micah leverages Instagram Stories to stay visible between posts, using casual updates, Q&As, or moments from daily life. This helps him maintain a steady presence while keeping the main feed polished and focused. While many creators rely on Story filters or effects, Micah often posts natural shots, creating a stronger sense of honesty and relatability. His use of Stories supports his branding as someone present and grounded.
He also tags brands and locations when relevant, like in posts featuring Shoptému or The Lineup at Wai Kai. These tags are integrated naturally, often as part of a real-life outing or personal story. Rather than feeling like sponsored interruptions, they fit into the narrative he’s already telling. This makes his Instagram a valuable platform for organic-looking brand integration.
- Username: @micahtengann
- Influence Score: 90.8/100
- Followers: 401.2K
- Activity: 8 posts/month
- Engagement Rate: 9.35%
- Growth: +2.15%
- Average Engagement: 37.5K
- Posting Habits: Twice a week at 5 PM EST
YouTube: A Low-Activity Platform with Potential

Micah’s YouTube channel currently functions more as a placeholder than an active content hub. With 155K subscribers, it shows early potential, but only one video has been posted in the last month. That video received around 4.4K views, with an engagement rate of 0.04%. This suggests that his current YouTube audience isn’t actively engaged, likely due to infrequent uploads.
His strategy here doesn’t reflect the consistency seen on TikTok or Instagram. Content on YouTube doesn’t follow a predictable format or series, making it harder for subscribers to know what to expect. While TikTok and Instagram emphasize short-form, high-frequency content, YouTube is lacking longer, story-rich videos that could tap into his strengths. There's currently no sense of narrative continuity across uploads.

Still, the platform could work well for documenting behind-the-scenes content, extended acts of kindness, or travel diaries from Oʻahu and beyond. These themes align with what his Instagram audience already values. If reactivated with intention, YouTube could allow Micah to explore deeper storytelling that doesn’t fit within 60 seconds. His calm and thoughtful tone would translate well to long-form formats.
Given his visual creativity and strong sense of place, a well-produced vlog series could perform well with minimal promotional effort. But as it stands, YouTube is not a strategic priority in his content plan. His focus remains on platforms that prioritize casual interaction and daily engagement, which better suit his current style and audience behavior.
- Username: @MicahTengann
- Influence Score: 76.8/100
- Followers: 155K
- Activity: 1 video/month
- Engagement Rate: 0.04%
- Growth: 0%
- Average Engagement: 66
- Posting Habits: Once a year at 7 PM EST
Micah Tengan’s Social Media Influence Summary

Micah Tengan holds an overall Favikon Influence Score of 3 (8,814 pts), placing him in the top 1% of creators on Instagram both in the U.S. and worldwide. He also ranks in the top 2% for Video Entertainment in the U.S., and top 1% globally. These positions reflect his strong impact in lifestyle content and high reliability for youth-focused brand partnerships.
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Content Strategy: Positivity, Humor, and Authenticity
Micah Tengan’s content is built around kindness, positivity, and storytelling. His videos are designed to uplift and inspire, whether through funny moments, encouraging messages, or real-life snippets that audiences can relate to. His most effective content pieces are those that highlight genuine human interaction—often captured in candid, real-time scenarios.
Reachability and Partnerships

Micah is most responsive and collaborative on Instagram and TikTok, where he regularly engages with comments, tags brands, and integrates sponsored content into real-life moments. His past brand mentions—like Shoptému and The Lineup at Wai Kai—were presented as natural parts of his day, not staged promotions. He favors partnerships that reflect his values of kindness, community, and emotional connection. Brands with a casual, youth-centered tone tend to fit best with his storytelling style.

He’s likely to accept campaigns that offer creative freedom and align with his personal lifestyle, especially those rooted in wellness, food, or local experiences. His audience trusts that any product he features is something he genuinely supports, which makes branded posts feel authentic. Most of his collaborations are subtle and integrated rather than heavily branded. For brands looking for emotional engagement and real-world integration, Micah is highly reachable and consistent.
Conclusion: Turning Everyday Moments into Meaningful Impact
Micah Tengan is a Hawaiian content creator whose presence on social media is built around spreading joy and kindness. With strong influence on Instagram, a solid TikTok base, and an engaged following, he offers brands a chance to connect with a genuine, supportive audience. His mix of humor, real-life storytelling, and emotional intelligence sets him apart from creators who rely purely on trends. For brands interested in meaningful partnerships with strong values, Micah Tengan is an excellent match.
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