Who is Nathi Rodrigues?

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Nathi Rodrigues: Celebrating Brazilian Lifestyle with Energy, Beauty, and Relatability

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Nathi Rodrigues is a Brazilian digital creator known for blending beauty, lifestyle, and cultural authenticity into a single, compelling persona. Her journey began with music and personal content but quickly evolved into a full-fledged online brand spanning millions of followers. Whether she’s showcasing aesthetic treatments or birthday surprises, Nathi keeps her content anchored in real-life emotions and celebration.

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Her Instagram presence is deeply rooted in visual storytelling — makeup transformations, love declarations, and personal celebrations are all common threads. She frequently shares joyous occasions like pajama parties and romantic moments, offering fans an intimate glimpse into her day-to-day life. Her use of relatable captions and emojis adds a casual, friendly tone that amplifies viewer connection.

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On TikTok, she leans into humor and spontaneity. Her videos often highlight playful interactions, expressive reactions, and trending audio, resonating with a young, Portuguese-speaking audience. This platform allows her to explore creativity beyond still images, adding energy to her online presence.

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Beyond content creation, Nathi is also a DJ and part of Brazil's vibrant funk music community. Her collaborations with music brands and creators like Love Funk and MC J Mito highlight her deep ties to local entertainment culture. This crossover influence broadens her appeal across both fashion and music niches.

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An Influencer Active on Social Media

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Nathi Rodrigues is highly active on Instagram and TikTok, connecting with over 9.8 million followers through content that mixes family warmth, style, and music culture.

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Nathi Rodrigues' Social Media Strategy Analysis

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Instagram: Emotional Impact, Visual Aesthetics, and Consistency

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Nathi’s Instagram is her strongest platform, where she posts emotional, stylish, and relatable content almost daily. With 5.2 million followers, she uses a consistent visual style to showcase her personal life — from glamorous events to intimate couple moments and playful group settings.

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She maintains a polished, high-gloss aesthetic, yet keeps her tone grounded with casual captions and emojis that feel natural to her audience. Her top-performing post, a couple reel, surpassed 19M views, indicating how well her audience connects to her expressions of affection and lifestyle imagery.

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Most of her engagement comes through Reels, which combine storytelling and aesthetics. Birthday surprises, pajama parties, and beauty shots are key themes. These videos are often shot with flattering lighting, close-up angles, and lively expressions that capture viewers' attention quickly.

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Her posting rhythm (every day at 12PM) ensures she remains top-of-mind among followers in Brazil. With a 4.45% engagement rate and over 230K average interactions per post, Nathi’s Instagram strategy thrives on consistency, emotional relatability, and a visual identity her followers recognize instantly.

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• Username: @djnathi
• Influence Score: 97.3/100
• Followers: 5.2M
• Activity: 19 Posts/month
• Engagement Rate: 4.45%
• Growth: +2.72%
• Average Engagement: 230.4K
• Posting Habits: Everyday at 12 PM EST

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TikTok: Playful Skits, Brazilian Humor, and Viral Sound Trends

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Nathi’s TikTok offers a more relaxed, playful side of her personality, often featuring spontaneous skits, humorous lip-syncs, and candid group content. With 4.6 million followers, she posts around 2.8 videos weekly, usually at 7PM, tapping into viral audios and trend formats.

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Unlike Instagram, her TikTok relies on casual settings — often filmed at home, in social spaces, or with friends like Eduarda Gutierrez. This lower-production style helps boost authenticity, especially when paired with comedic facial expressions or everyday scenarios her audience finds relatable.

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While her engagement rate is lower on TikTok (0.84%), her top videos still hit over 1.7M views, suggesting high reach potential. Content often includes playful banter, pregnancy jokes, or reactions to real-life situations, resonating with a youth-driven demographic looking for humor over polish.

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Her TikTok strategy strengthens her personality brand by humanizing her beyond her glam image. By laughing at herself and leaning into chaotic fun, Nathi ensures her TikTok audience sees her as accessible and entertaining — a friend rather than just a celebrity.

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• Username: @djnathii
• Influence Score: 91.3/100
• Followers: 4.6M
• Activity: 2.8 Videos/week
• Engagement Rate: 0.84%
• Growth: +2.15%
• Average Engagement: 38.8K
• Posting Habits: 3 times a week at 7 PM EST

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YouTube: Music-Centric Drops and Cross-Niche Presence

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Nathi’s YouTube strategy is primarily focused on music content rather than personal vlogging or lifestyle segments. With only 34K followers and infrequent posting (around 0.4 videos/month), her channel still achieves decent reach, such as the “Sentada Surreal” video hitting over 540K views.

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This channel functions more as an auxiliary outlet for her DJ and musical identity. Collaborations with Brazilian artists like Zé Felipe and Felipe Beats add credibility to her presence in the local music scene, while also introducing her to fans outside traditional influencer circles.

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The aesthetic on YouTube is completely different: music cover art, stylized visuals, and edited productions replace the rawness of TikTok and the intimacy of Instagram. This distinction reinforces her versatility as a public figure who balances both influencer and artist roles.

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However, YouTube is clearly a secondary priority. Her high engagement rate (7.99%) comes from niche viewers invested in her music, but the low posting frequency limits growth. It’s a supportive pillar in her brand rather than a major traffic or influence driver.

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• Username: @djnathi
• Influence Score: 69.9/100
• Followers: 34K
• Activity: 0.4 Videos/month
• Engagement Rate: 7.99%
• Growth: +0.34%
• Average Engagement: 2.7K
• Posting Habits: Once a year at 8 PM EST

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Twitter (X): Dormant Presence with No Community Engagement

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Nathi’s Twitter/X account is largely inactive, with no posts in the past nine months and no engagement recorded. Despite having 26.6K followers, her influence score here is just 11.3/100, showing the platform plays little to no role in her overall strategy.

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The page description is minimal, listing her only as an artist with a simple "oi" in the bio. There’s no attempt at engagement, commentary, or thread-building — features that typically define successful Twitter creators. The tone and energy of her other platforms are absent here.

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• Username: @djnathii
• Influence Score: 11.3/100
• Followers: 26.6K
• Activity: 0 Tweets/week
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 7 PM EST

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Nathi Rodrigues' Social Media Influence Summary

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With an influence score of 94.26/100, Nathi Rodrigues ranks within the Top 1% of Instagram influencers in Brazil, placing #45 nationally and #429 globally. She also holds a strong position in the Outfits & Styling category — #7 in Brazil and #47 worldwide.

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Content Strategy :Vibrant and Personal

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Nathi’s content strategy revolves around authenticity and cultural pride. She blends beauty routines with emotional storytelling and romantic or humorous scenes — from pajama parties to affectionate couple moments. There is a clear focus on realness: her content often feels like a diary entry, visually elevated yet grounded in emotion.

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Reachability and Partnerships

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Nathi is highly reachable for collaborations, especially on Instagram, where she is most active. Her past partnerships with Sobre Funk, Love Funk, and São Paulo Motel indicate openness to both lifestyle and entertainment-based brands. She has tagged branded content multiple times, and her Influencer Campaign Ripeness score suggests she is likely to accept sponsored posts and product reviews.

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She is particularly effective for brands targeting young, Portuguese-speaking beauty and lifestyle audiences. Her audience is highly engaged and responsive to visual cues, making her a strong candidate for beauty, wellness, and fashion activations.

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Conclusion: A Radiant Force in Brazil’s Digital Lifestyle and Beauty Scene

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Nathi Rodrigues stands out as one of Brazil’s leading digital personalities, seamlessly blending lifestyle, beauty, and music culture into her online presence. With a dominant presence on Instagram and an expanding footprint on TikTok, she ranks in the global top percentiles for content performance. Her ability to mix vulnerability with glamour makes her a valuable partner for brands and a cherished figure for her followers.

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