Who is Caren Bernardes?

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Caren Bernardes: Elevating Beauty and Community Through Engaging Digital Content

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Caren Bernardes is a Brazilian beauty creator who first gained recognition on YouTube for her makeup tutorials focused on accessible, daily-use products. Her content often showcases personal stories, like holiday memories with her husband or moments of charity work. She regularly highlights how her family participates in her initiatives, bridging personal life and public impact.

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Beyond beauty, Caren integrates civic engagement into her platform. One of her most-viewed stories involved organizing a local Easter drive to collect chocolate for underserved children in her city. These efforts aren't just performative—she updates her community with real outcomes and encourages them to get involved offline.

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Her TikTok presence thrives on short, tutorial-based videos where she simplifies beauty routines for Brazilian women with diverse hair types and skin tones. She doesn't just promote products; she demonstrates their use in a home setting and often features her natural, untreated hair as a statement of authenticity. Her camera-friendly yet casual setup has become part of her visual signature.

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Caren’s community ties extend into her brand collaborations, which include Sallve and Skelt Cosmetics—both known for working with relatable, non-celebrity creators. She carefully selects partners that align with her values of body positivity, affordability, and trust. These traits, combined with high posting frequency and visible growth, define her steady rise as one of Brazil’s most approachable beauty voices.

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An Influencer Active on Social Media

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Caren is active across YouTube, TikTok, and Instagram, with standout performance on TikTok and Instagram.

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Caren's Social Media Strategy Analysis

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TikTok: Uplifting Beauty and Real-Life Connection

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Caren Bernardes uses TikTok (@carenbernardes) to share fast-paced beauty content that resonates with a Brazilian audience, especially women with textured hair. Her uploads—about 4.3 videos per week—often include transformation clips using affordable, locally available products. She films in natural settings, typically at home, with minimal lighting or editing. This casual format creates a sense of closeness with her viewers, particularly those outside major urban centers.

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Her most popular videos focus on time-lapse curl routines, sweat-resistant skin prep for São Paulo’s humidity, and spontaneous reactions to Brazilian product drops. Unlike many creators who rely on filters or transitions, Caren keeps the process visible from start to finish. Viewers frequently comment on how “real” her results look, which helps drive trust. This has positioned her as a go-to voice in everyday beauty, rather than aspirational content.

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With a 2.87% engagement rate, she outperforms many creators in her category. Each video averages 434.5K views and 51.7K engagements—proof of both reach and resonance. Her content doesn’t just entertain—it converts. TikTok is also her fastest-growing platform, with a 6.23% follower increase in the last 30 days, creating a steady pipeline of users migrating to her Instagram.

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Caren subtly includes brand sponsors like Sallve and Skelt through stitched reactions, rather than forced brand plugs. In one case, she layered a reaction to her partner’s skincare review over a duet with a follower testing the same product. These creative integrations maintain her tone and posting rhythm, ensuring sponsored content feels native. TikTok is currently the strongest driver of both influence and brand visibility in her ecosystem.

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• ‍Username: @carenbernardes‍
• Influence Score: 91.8/100‍
• Followers: 1.8M‍
• Activity: 4.3 videos/week‍
• Engagement Rate: 2.87%‍
• Growth: +6.23%‍
• Average Engagement: 51.7K‍
• Posting Habits: Everyday at 4 PM EST

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Instagram: Beauty Meets Daily Routine

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Caren Bernardes uses Instagram (@carenbernardes) as a space to share moments from her personal life, social impact efforts, and curated beauty content. Her 14 monthly posts include a mix of makeup looks, event recaps, and everyday snapshots, often featuring her family. While her TikTok content is fast and product-focused, her Instagram tone is slower and more sentimental. This contrast lets her audience connect to her on a deeper emotional level.

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She frequently uses Instagram to highlight her community work, such as organizing Easter donation drives or supporting local causes in São Paulo. These moments are captured in carousels and Reels, interwoven with beauty posts in the same soft color palette. Her captions are consistently written in Portuguese, peppered with emojis and short personal stories, helping to foster a strong regional identity. Her approach creates a loyal space for followers invested in both her aesthetic and her advocacy.

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Caren maintains a 1.66% engagement rate with 28.9K average engagements per post, supported by an audience reach of 799.5K monthly views. Though she experienced a follower dip of 1.15% recently, her Story performance—including Q&A stickers and beauty giveaways—remains stable. This ongoing activity suggests that her core community remains engaged, valuing consistency over constant follower growth. Instagram’s slower pacing suits her long-form reflections and lifestyle themes.

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Brand partnerships are subtly integrated through product tags on static images and Reels, often paired with casual storytelling. For example, she may introduce a skincare product by showing how she uses it during her morning routine with her baby in the background. This strategy maintains cohesion across her feed and avoids interrupting the narrative flow. Instagram plays a vital role in reinforcing her credibility as both a beauty expert and a socially active mother.

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• ‍Username: @carenbernardes‍
• Influence Score: 83.6/100‍
• Followers: 1.7M‍
• Activity: 14 posts/month‍
• Engagement Rate: 1.66%‍
• Growth: -1.15%‍
• Average Engagement: 28.9K‍
• Posting Habits: Everyday at 4 PM EST

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YouTube: Low Activity, Strong Legacy Presence

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Caren Bernardes’ YouTube channel (@CarenBernardes) was once her most personal and immersive platform. With 2.2M subscribers, she built a loyal base by sharing long-form videos that blended beauty tutorials with family stories and seasonal traditions. Rather than polished campaigns, her uploads felt like invitations into her home—often filmed during holidays or community events. One standout video documented how she and her husband mobilized Easter donations while preparing a full-glam look, tying beauty to social purpose.

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Her most-viewed content often featured affordable product hauls from Brazilian drugstores, combined with real-time application and skin prep demonstrations. She avoided quick cuts, making sure her audience saw product effects unfold naturally. This transparent, step-by-step style appealed especially to Brazilian women outside the influencer bubble. Her commentary was conversational and culturally specific, often referencing popular local brands or regional beauty challenges like dealing with humidity or limited shade ranges.

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Though inactive now, Caren still links to her legacy YouTube videos from Instagram Stories and TikTok bios. These archived uploads continue to receive organic views and help validate her brand authority with new followers. She strategically pins videos featuring her charity drives or personal milestones, using them as a highlight reel for long-term followers and brand partners. The channel functions as a living portfolio, showcasing the depth behind her fast-paced short-form content.

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Despite a current 0% engagement rate due to inactivity, her channel maintains a perfect brand safety score and ranks in the Top 1% for YouTube Brazil. She remains #98 on YouTube Brazil and #1073 globally, underlining her continued relevance. Caren has hinted at returning with documentary-style content focused on community efforts and beauty leadership. If reactivated, her YouTube could serve as a high-value hub for cause-driven storytelling and brand collaboration.

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• ‍Username: @CarenBernardes‍
• Influence Score: 92.5/100‍
• Followers: 2.2M‍
• Activity: 0 videos/month‍
• Engagement Rate: 0%‍
• Growth: +7.31%‍
• Average Engagement: 0‍
• Posting Habits: Once a year at 7 PM EST

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Caren Bernardes' Social Media Influence Summary

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Caren Bernardes holds a Favikon Influence Score of 9,260 points, placing her in the Top 1% of creators in beauty and lifestyle. She ranks #98 on YouTube Brazil and #102 in Video Entertainment Brazil, confirming her strong regional presence. Her global rankings, including #1,073 on YouTube Worldwide, reflect her steady performance and trusted voice in authentic beauty content.

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Learn more about the Favikon Methodology here

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Content Strategy: Heart-Driven Beauty

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Caren’s content is shaped by a hybrid of personal and collective narratives. Her beauty tutorials aren’t limited to products—they often come with advice rooted in her own experiences. She frequently uses her platform to promote kindness, family unity, and neighborhood support initiatives, which strengthens the emotional impact of her content. Brands that align with wellness, feminine care, and lifestyle essentials are natural fits for her community. Her portfolio already includes partnerships with Skelt Cosmetics, Sallve, and Constance Calçados—local brands that match her values and audience needs.

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Reachability and Partnerships

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Caren maintains open lines of communication with both her audience and brand partners through pinned comments, Story Q&As, and frequent DM engagement. Her Instagram bio regularly includes updated contact info for brand inquiries, usually pointing to an email address or management agency. She often responds publicly to follower questions about products she uses, reinforcing trust in her recommendations. These habits make her highly approachable for collaborations, especially with Brazil-based beauty brands.

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Her network map shows strong, repeated collaborations with brands like Sallve, Skelt Cosmetics, and Constance Calçados, all of which align with her female-led audience. These partnerships aren’t one-offs—she tags Sallve in over four campaigns, often integrating them into educational content. This recurring visibility signals long-term alignment and strong brand satisfaction. Her ability to blend storytelling with actionable promotion enhances her value as a brand ambassador in the Brazilian lifestyle sector.

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Conclusion: Beauty with a Purpose

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Caren Bernardes has carved out a unique digital identity by blending beauty content with heartfelt community outreach. With a growing audience, standout TikTok performance, and a strong engagement history, she’s more than a beauty influencer—she’s a community ambassador. Her platforms continue to reflect warmth, relatability, and the powerful mix of visuals and values.

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