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Who is Neil Shibata?
Neil Shibata is a lifestyle and fashion influencer with a growing presence in digital spaces, particularly on TikTok and Instagram. He blends creativity, performance, and LGBTQ+ advocacy into content that speaks directly to Gen Z audiences.



Justine Castany, a student at ESSEC Business School and currently working at Favikon, shines with her love for marketing and dedication to communications. As a dynamic young professional, she serves as Marketing Manager at Favikon, where she brings her expertise to craft and execute cutting-edge strategies. With her creativity and keen eye for trends, Justine stands out in communicating brand messages effectively and making waves on social media.
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Neil Shibata: Expressing Identity and Creativity Through Men’s Fashion and LGBTQ+ Advocacy
Neil Shibata is a content creator known for merging performance art with men’s fashion and LGBTQ+ advocacy. Based in the United States, Neil first gained traction on TikTok with his expressive short-form videos featuring bold outfits, theatrical expressions, and time-lapse flower crafting. His visual identity is rooted in bright colors, consistent framing, and a signature mix of humor and sincerity. Each post reflects a hands-on creative process, whether it’s through handmade floral pieces or personal storytelling.
What sets Neil apart is his commitment to turning self-expression into an art form. He doesn’t just showcase outfits—he builds narratives around them, often incorporating physical gestures and facial expressions that echo stage performance. This theatricality is especially present in his crafting series, where he documents the multi-day process of building elaborate floral sculptures, turning them into episodic content. His TikTok and Instagram posts are heavily driven by visual sequences and minimalist captions that keep the focus on the imagery.

Neil’s audience includes LGBTQ+ youth and young adults, particularly those who value gender expression and artistic experimentation. His catchphrase, “U don’t know if u don’t try,” reflects his open attitude toward identity and self-presentation. Instead of leaning into trend-chasing or generic lifestyle content, Neil leans into niche, crafted visuals with a personal tone. His content avoids over-explanation, trusting the audience to engage with the visuals and read emotional cues from his performance.
He has collaborated with global brands like Dolce & Gabbana, Coca-Cola, and Equinox Group, all of which align with his clean, high-aesthetic profile. Neil prefers long-term partnerships that allow him to remain visually consistent and values-led. Unlike influencers who pivot frequently across styles, Neil stays close to a focused artistic direction that blends fashion, performance, and floral design. His work resonates most where art, identity, and visual storytelling intersect.
An Influencer Active on Social Media

Neil Shibata is active across TikTok, Instagram, YouTube, and X, with a major focus on TikTok and Instagram.
Neil Shibata's Social Media Strategy Analysis
TikTok: Visual Storytelling Rooted in Process and Performance

Neil’s TikTok content is built around performance-based storytelling with a focus on handmade floral art. Each video often begins with a teaser or a before shot, followed by a process montage and a reveal. His signature “30 hours later” series has become a recurring format that viewers recognize instantly. This sequence drives anticipation, making followers return for the next part.
The tone is expressive but minimal—he rarely speaks in videos, letting gestures and visuals lead. He uses direct camera contact, theatrical facial expressions, and slow zooms to hold viewer attention. Backgrounds are clean and often include neutral lighting with bold central colors. The result is a gallery-like feel in motion, centered around his evolving creations.

Neil avoids oversaturated trends and instead builds original mini-arcs across posts. His TikToks are not isolated clips but episodes of ongoing projects, like building a flower arrangement over multiple days. This makes even casual viewers want to follow the progression. His choice to show the time investment (e.g., “40 hours later”) humanizes the craft and boosts engagement.
Posting at 5 PM once a week, Neil targets viewers during early scroll periods. Despite no current growth, his 14.71% engagement rate shows loyal interaction from a specific community. He prioritizes depth of content over frequency, letting each post stand on its own. The result is high average views of 2.4M and consistently strong reactions.
- Username: @neilshibata
- Influence Score: 91/100
- Followers: 2.6M
- Activity: 1.2 Videos/week
- Engagement Rate: 14.71%
- Growth: 0%
- Average Engagement: 382.5K
- Posting Habits: Once a week at 5 PM EST
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Instagram: Static Aesthetic, Reels-Driven Impact

Neil’s Instagram complements his TikTok but offers a sharper focus on still visuals and aesthetic continuity. He recycles core content from TikTok but edits it differently to suit the Reels format. His most viral post on Instagram reached 10.8M views—nearly double its performance on TikTok—showing platform-specific resonance. Instagram followers are more reactive to clean layouts and curated transitions.
Most of Neil’s posts feature him centered in frame, surrounded by finished floral creations. His outfit choices match the colors of the arrangement, showing careful planning and visual harmony. Unlike typical fashion creators, he treats clothes as part of the scene rather than the focus. This makes his posts more like staged portraits than lifestyle snapshots.

He posts twice a week at 2 PM, which aligns with early engagement cycles in the US. With 805.3K followers and +6.18% growth in 30 days, Instagram is his fastest-growing platform. His audience here leans into aesthetic appreciation and creativity, engaging less with words and more with visuals. Captions are short and emoji-driven, often adding just one sentiment or reaction.
Instagram is also where Neil experiments with visual styling, testing shot angles and floral layouts. He integrates feedback passively—boosting styles that gain traction without explaining them. His engagement rate of 7.11% with 57.3K average likes shows a dedicated and visually-oriented follower base. Each post reads as an individual statement within a cohesive theme.
- Username: @neilshibata
- Influence Score: 92.3/100
- Followers: 805.3K
- Activity: 9 Posts/month
- Engagement Rate: 7.11%
- Growth: +6.18%
- Average Engagement: 57.3K
- Posting Habits: Twice a week at 2 PM EST
YouTube: Archived Presence, No Current Focus

Neil’s YouTube channel has been inactive for six months, with 36.2K subscribers and no recent uploads. His 75 archived videos suggest past experimentation with long-form content. However, engagement has flatlined, and recent statistics show 0% activity across all performance indicators. This platform no longer appears to be part of his active strategy.
The channel still functions as a brand touchpoint and digital archive. Its banner, featuring stylized text, hints at past efforts to create a distinct YouTube identity. However, none of his new series—like the “30 hours later” posts—have made their way onto this platform. This suggests a shift toward short-form visual storytelling over narrative YouTube content.
- Username: @NeilShibata
- Influence Score: 18.1/100
- Followers: 36.2K
- Activity: 0 Videos/month
- Engagement Rate: 0%
- Growth: -0.26%
- Average Engagement: 0
- Posting Habits: Once a year at 8 PM EST
X (Twitter): Abandoned Platform, No Audience Strategy

Neil’s account on X has not been updated in over two years, and with just 2.6K followers, it has limited influence. The platform lacks any trace of his creative work or branding. It includes a basic bio and a link to his Instagram but nothing else that aligns with his current style. It functions more as a reserved handle than a communication tool.
Unlike Instagram and TikTok, X doesn’t cater to Neil’s visual-first strategy. His lack of written commentary, tweet threads, or interaction confirms that the platform doesn’t support his goals. His style thrives on gesture and imagery, while X is built for text and dialogue. This fundamental mismatch likely explains the total inactivity.
- Username: @neilshibata
- Influence Score: 6.6/100
- Followers: 2.6K
- Activity: 0 Tweets/week
- Engagement Rate: 0%
- Growth: 0%
- Average Engagement: 0
- Posting Habits: Once a year at 10 PM EST
Neil Shibata's Social Media Influence Summary

Neil Shibata ranks in the top 1% of influencers globally, holding the #4 spot in Men’s Fashion (US) and #13 worldwide, with strong placements on Instagram both in the US (#1149) and worldwide (#5907).
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Content Strategy: Blending Visual Craft and Identity Through Floral Storytelling
Neil’s content is vibrant and personality-driven. Most videos focus on hands-on creations—especially floral arrangements—and personal progress updates. His visuals are colorful and polished, often using consistent backgrounds and expressive poses to create cohesion. His tone is casual and cheerful, with slight political leaning toward LGBTQ+ advocacy.
Reachability and Partnerships

Neil is a strong candidate for lifestyle, fashion, and LGBTQ+ advocacy campaigns. He has previously collaborated with brands like Dolce & Gabbana, Coca-Cola, and Equinox Group. His content is brand-safe and cheerful, with a slightly opinionated tone that aligns with causes he supports.

He is best suited for partnerships that want to tap into English-speaking LGBTQ+ youth in the US. His audience is responsive and engaged, especially on TikTok and Instagram. With 10+ posts per month and a clear preference for authentic content, Neil likely favors long-term collaborations that align with his values.
Conclusion: Influence Lies in Artistic Consistency and Authentic Visual Expression
Neil Shibata is a creative influencer with a powerful and consistent presence on TikTok and Instagram. He brings together bold fashion, handcrafted visuals, and LGBTQ+ advocacy into content that performs well both organically and through partnerships. With top-tier engagement, strategic growth on Instagram, and a strong network that includes global brands, Neil is a high-impact creator for campaigns focused on identity, creativity, and lifestyle storytelling.
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