Who is Barsam Zia?

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Barsam Zia: Empowering ADHD Conversations Through Honest Content and Entrepreneurial Drive

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Barsam Zia, also known as Sam Zia, is a Canadian content creator, entrepreneur, and ADHD advocate. He is the co-founder of umax.app and fastforeign_, two ventures focused on mental health tools and lifestyle branding. His digital presence is deeply tied to his personal experiences with ADHD, which he presents with humor and vulnerability. This transparency has earned him strong engagement from English-speaking Gen Z audiences globally.

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Sam’s content stands out for its mix of motivational rants, startup life chaos, and luxury-on-a-budget aesthetics. On TikTok, he posts daily at 1 PM EST with a highly active cadence of over 6 videos per week. He balances raw storytelling with casual humor, often addressing his followers as if they were part of his inner circle. His videos regularly mix iPhone-quality clips with polished edits, giving them a spontaneous but intentional feel.

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Beyond TikTok, Sam maintains a consistent presence on Instagram under the handle @samm_zia. Here, he shares curated snapshots of his brand FaithVsFury, personal milestones, and lifestyle updates with 583K followers. His Instagram content often echoes his TikTok tone but includes more visual storytelling—posing in hoodies from his line or teasing ADHD-driven insights with meme formats. Posts go out daily at 3 PM EST, aligning with his late-night content rhythm.

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His YouTube channel serves as a more intimate space where he posts monthly vlogs combining ADHD management tips, startup updates, and reflections on creator life. While smaller in scale with 39K subscribers, it reinforces his brand as a relatable digital hustler. The slower posting pace gives fans deeper, longer-form content, contrasting with his snappier short-form style. His clothing label, personal battles, and offbeat humor unify his cross-platform presence.

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An Influencer Active on Social Media

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Sam Zia shares ADHD, entrepreneurship, and lifestyle content through engaging short-form and casual long-form formats across TikTok, Instagram, and YouTube.

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Sam's Social Media Strategy Analysis

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TikTok: The ADHD Founder’s Core Channel

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Sam Zia’s TikTok account (@samm.zia) boasts 1.1M followers and is his most powerful platform. He posts 6.4 videos per week, blending ADHD advocacy with humorous skits and daily life updates. His content leans heavily into chaotic edits, luxury lifestyle moments, and off-the-cuff advice. These posts average 486.5K views and 43.4K engagements, showing his audience resonates with fast-paced, authentic storytelling.

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He often uses direct address and text overlays to guide viewers through moments of personal insight. TikToks featuring FaithVsFury merch or his app ventures subtly combine entertainment with brand-building. His top-performing videos typically involve impulsive decisions, high-stakes goals, or motivational tones delivered with sarcasm. He rarely over-produces, instead sticking to casual, relatable formats.

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Sam’s ADHD-focused content stands out by being unapologetically loud and self-aware. He doesn't just "raise awareness" — he builds an identity around it, drawing engagement through vulnerability laced with confidence. This hybrid approach fuels his above-average 3.94% engagement rate on a high-volume schedule. His posting habit of uploading daily at 1 PM EST adds to the quirky consistency his audience expects.

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With no growth in the last 30 days, his follower count has plateaued, but his viewership remains high. This suggests a loyal base that regularly watches but doesn’t necessarily convert into new followers. His energy, humor, and personal challenges are the foundation of a creator brand that thrives on shared chaos. The ADHD content isn’t niche filler—it’s the core of his TikTok presence.

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• ‍Username: @samm.zia‍
• Influence Score: 89.1/100‍
• Followers: 1.1M‍
• Activity: 6.4 videos/week‍
• Engagement Rate: 3.94%‍
• Growth: 0% (stable)‍
• Average Engagement: 43.4K‍
• Posting Habits: Every day at 1 PM EST

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Instagram: Branding ADHD with Visual Identity

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On Instagram (@samm_zia), Sam shares 12 posts per month with a strategy built around curation, not quantity. His feed is a collage of business milestones, flashy purchases, and motivational captions designed to reflect status and hustle. One standout post shows him next to a Porsche with a red bow, celebrating a moment of reward. With 583.6K followers, the platform mirrors his TikTok tone but in a more polished form.

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He leans into visual storytelling—cars, tech setups, city views, and mirror selfies layered with captions like “ready for Q1.” Unlike TikTok, Instagram serves as the highlight reel: less chaos, more strategy. His entrepreneurial identity is emphasized here, with links to his brands and ventures subtly present across captions and tags. Despite the effort, engagement is more modest at 1.25%.

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His audience appears to engage less with posed photos than his raw TikTok content. However, comments reveal a loyal community of young hustlers and fans who respond to milestones and life updates. Sam balances flexing with relatability, often showing the mess behind the polish in Stories or captions. He’s not just posting products—he’s posting progress.

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While his growth on Instagram has stalled, his image consistency and visual branding remain strong. Posting daily at 3 PM EST, he maintains a habit that reinforces presence without overexposure. Sam’s Instagram works best as a proof-of-work feed: every post serves as a checkpoint in a larger entrepreneurial journey. It’s a lifestyle feed, but one that’s built around self-made credibility.

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• ‍Username: @samm_zia‍
• Influence Score: 84.4/100‍
• Followers: 583.6K‍
• Activity: 12 posts/month‍
• Engagement Rate: 1.25%‍
• Growth: 0%‍
• Average Engagement: 7.3K‍
• Posting Habits: Every day at 3 PM EST

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YouTube: Low Volume, Targeted Impact

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Sam’s YouTube (@samm_zia) features just 1 video per month, reflecting his lowest platform activity. The channel hosts longer-form vlogs and breakdowns of personal challenges, success habits, and entrepreneurial reflections. With 39K subscribers, it’s more of a personal archive than a community hub—but the tone is consistent with his other channels. He posts less, but with more substance.

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His videos often feature apartment tours, daily routines, and project updates, giving fans a behind-the-scenes look at his progress. Though not yet optimized for viral growth, his content appeals to those already invested in his story. The style is conversational and often filmed in one take, giving it a raw, unfiltered charm. His audience here skews more entrepreneurial than ADHD-centered.

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Engagement sits at 1.69%, with an average of 660 likes and 7.3K views per video. These numbers show that while the reach is small, those who follow are genuinely interested. It’s the platform where Sam expands ideas introduced on TikTok or Instagram and builds deeper trust. His YouTube acts as a bridge between content creator and founder.

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Although there’s zero growth and low post frequency, this platform offers a future-proof angle for long-form storytelling. His casual delivery and emphasis on mindset shift appeal to a niche audience willing to watch instead of scroll. Sam’s YouTube isn’t about chasing virality—it’s about documenting the climb in his own words. It gives his audience a quieter space to connect beyond hype.

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• ‍Username: @samm.zia‍
• Influence Score: 71.6/100‍
• Followers: 39K‍
• Activity: 1 video/month‍
• Engagement Rate: 1.69%‍
• Growth: 0%‍
• Average Engagement: 660‍
• Posting Habits: Every day at 7 PM EST

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Barsam Zia's Social Media Influence Summary

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Barsam Zia holds a Favikon Influence Score of 8,945 points, placing him in the Top 1% on TikTok and among mental health creators worldwide. He ranks #1 in Mental Health in Canada and #29 globally, reflecting his strong impact in ADHD-focused content. His positioning highlights deep engagement in North American wellness and self-awareness communities.

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Learn more about the Favikon Methodology here

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Content Strategy: Startup, Struggle, and Subtle Humor

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Sam’s content thrives on duality: vulnerability and authority. His videos oscillate between lighthearted digs at hustle culture and real discussions about executive dysfunction, rejection sensitivity, or founder burnout. This combination builds trust. His content style—visually low-effort but emotionally high-yield—feels more like talking to a peer than watching a creator. He also subtly integrates product mentions and founder logs, using storytelling instead of hard sells. This technique helps align brand partnerships with lived experience.

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Reachability and Partnerships

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Barsam Zia is highly reachable for brand collaborations, with consistent activity across TikTok, Instagram, and YouTube. He posts daily, often at fixed hours—1 PM EST on TikTok, 3 PM EST on Instagram, and 7 PM EST on YouTube—indicating a disciplined content schedule. His platform-wide engagement surpasses 500,000 monthly views on TikTok alone, supported by over 6 posts per week. These habits make him ideal for time-sensitive or multi-platform campaigns.

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He is most receptive to partnerships aligned with mental health, self-improvement, and lifestyle branding, especially when they complement his ADHD advocacy. His audience skews toward English-speaking young adults in Canada and globally, making him a strategic fit for brands targeting Gen Z with purpose-driven messaging. His prior brand, FaithVsFury, proves he’s open to long-term brand-building. Overall, Zia combines fast response potential with strong alignment for socially impactful campaigns.

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Conclusion: Unfiltered Hustle Makes Him a Gen Z Force

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Barsam Zia isn’t just a content creator—he’s a digital advocate for self-awareness, structured chaos, and purposeful hustle. His platforms blend humor and honesty in a way that cuts through perfection culture. Backed by a loyal Gen Z and ADHD-aware audience, Sam is both influential and emotionally relevant. For brands and communities seeking creators who blend insight with impact, Sam Zia is already leading the conversation.

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View the AI-powered profile

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