Who is Nicki Baber?

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Nicki Baber: Dominating Horror Storytelling with Eerie Elegance and Make-up Mastery

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Nicki Baber is a U.S.-based horror storyteller, podcast host, and content creator known for her captivating mix of eerie narratives and transformative makeup. With an eye for detail and a deep love for the paranormal, she crafts immersive stories that delve into phobias, ghost lore, and unsettling urban legends. Her approach is both theatrical and emotionally resonant, drawing viewers in with chilling plotlines and expressive visuals. Across platforms, her content feels like stepping into a haunted storybook—one look, and you're hooked.

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Nicki began her creative journey with a strong focus on makeup artistry but quickly evolved her content into something far more cinematic. Rather than just showcasing beauty, she used makeup as a tool to enhance her storytelling—turning herself into characters pulled from her own nightmares. Her videos aren’t just watched; they’re experienced. Each one combines narrative tension with visual transformation, creating a visceral impact that sticks with her audience.

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Through platforms like TikTok, Instagram, and YouTube Shorts, Nicki has become a recognizable figure in the digital horror space. Whether she's reenacting an urban legend or warning viewers about spiritual dangers, her work consistently blurs the line between entertainment and cautionary tale. Fans praise her for being original, vulnerable, and consistently terrifying in the best way. She’s developed not just an audience, but a dedicated community that returns for her regular midnight postings.

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Nicki’s appeal extends beyond just spooky entertainment—she’s collaborated with brands that align with her bold, thematic storytelling. From cosmetic companies like SHEGLAM and Lime Crime to global brands like Nikon USA, Nicki proves that horror doesn’t have to be niche—it can be high-impact, visual, and marketable. As her audience grows, so does her influence, making her a must-watch creator for anyone interested in the intersection of storytelling, suspense, and style.

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An Influencer Active on Social Media

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Nicki Baber ranks in the Top 5% of TikTok creators in the U.S., the Top 1% in the Makeup category nationwide, and maintains a Top 4% global TikTok position, underscoring her elite status in both niche and mainstream digital spaces.

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Nicki Baber's Social Media Strategy Analysis

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TikTok Strategy: Where Horror Meets Viral Impact

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Nicki Baber’s TikTok strategy is rooted in immersive, serial storytelling that leverages trending horror themes and real-life phobias. Each video is a standalone scare, often beginning with an eerie hook and ending with a dramatic twist. She uses makeup to physically transform herself into victims, monsters, or haunted narrators. This dual visual-narrative approach makes her content instantly recognizable.

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She posts consistently—daily at 2PM—a strategic time slot that aligns with her horror aesthetic and builds suspense. Her audience has grown used to this ritualistic posting pattern, almost like tuning in to a late-night thriller. This consistency keeps her engagement levels strong and her viewers coming back. It’s less about random uploads and more about fostering a habit.

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Her TikTok comments section often turns into a discussion thread where fans share their own fears or experiences. This not only boosts engagement but makes her audience feel like part of a larger community. Horror becomes interactive in her space—she listens, responds, and sometimes even crafts stories based on what followers say. That loop of feedback and content adaptation strengthens her reach.

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Visually, her videos are shot with close-ups, dramatic lighting, and often ambient sound effects to heighten tension. These production choices make each post feel more cinematic than casual. By focusing on visual quality and emotional storytelling, Nicki turns TikTok’s fast-paced format into a horror stage. It’s horror storytelling that’s optimized for virality and retention.

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• Username: @nickii
• Influence Score: 86/100
• Followers: 7.3M
• Activity: 5.4 videos/week
• Engagement Rate: 0.12%
• Growth (30 days): 0%
• Average Engagement: 8.5K
• Posting Habits: Everyday at 2 PM EST

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Instagram Strategy: Makeup, Mythology, and Micro-Terrors

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On Instagram, Nicki adapts her storytelling for a more aesthetic-focused, beauty-loving audience. She uses Reels as bite-sized horror segments that mix glam makeup with supernatural themes. Here, her visuals are softer but still intense—balancing between editorial beauty and narrative dread. Her makeup transformations serve as both art and plot.

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She posts regularly, averaging 14 posts per month, and maintains a uniform aesthetic with clean thumbnails and themed colors. Her content often includes mythological references, haunted house stories, or warnings against using spiritual tools like Ouija boards. These blend seamlessly into trending makeup topics, offering a fresh spin on typical beauty content. It’s horror—but elevated.

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Nicki also uses Instagram to reveal more of her personality and behind-the-scenes moments. This platform gives fans a glimpse of her life outside of scripted horror, making her feel more relatable and authentic. Her captions are often narrative in tone, turning each post into a mini-script. This keeps the storytelling element intact, even on a visually dominant platform.

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Her strongest posts combine trending challenges with horror twists, helping her tap into algorithmic boosts. For example, her Cleopatra trend post incorporated both beauty and symbolic power—wrapped in a spooky undertone. This kind of creative blending allows her to participate in trends without diluting her brand. She stays in genre while still feeling current.

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• Username: @nicki
• Influence Score: 83.1/100
• Followers: 206.4K
• Activity: 14 posts/month
• Engagement Rate: 0.4%
• Growth (30 days): +0.77%
• Average Engagement: 820
• Posting Habits: 4 times a day at 2 PM EST

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YouTube Shorts Strategy: Short Stories with Big Scares

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Nicki’s YouTube Shorts channel, Scary Stories That Will Make You Scream, is designed for horror fans who crave micro-doses of fear. Each video is around 60 seconds long, often styled as a quick, standalone story. The themes range from haunted places and vanishing people to psychological fears. These shorts are perfect for capturing viewers’ attention in a single breath.

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Unlike TikTok or Instagram, Nicki’s YouTube strategy leans more heavily into classic horror narration. Her visuals here are toned-down versions of her TikTok style, allowing the story itself to take center stage. This simplicity suits the platform’s mobile-first viewer base, where scrolling behavior demands instant engagement. Her stories hit hard and fast.

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Nicki posts about 3.3 times per month on YouTube, and while this cadence is lower than her other platforms, the content is high quality and targeted. Videos like “Camping vlog at a lake where people go missing” are fictionalized but presented in vlog format—blurring the line between reality and fiction. It’s storytelling that feels personal, but sinister.

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While her growth on YouTube has plateaued, her average views (7.2K) show a stable core audience. Her Shorts have a slower burn but cater to fans who prefer more narrative-focused horror over makeup or aesthetics. Nicki leverages YouTube to deepen her horror lore catalog, offering dedicated followers a more subdued but chilling viewing experience.

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• Username: @makeyouscream
• Influence Score: 74.1/100
• Followers: 127K
• Activity: 3.3 videos/month
• Engagement Rate: 0.15%
• Growth (30 days): 0%
• Average Engagement: 193
• Posting Habits: Once a week at 8 PM EST

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Nicki Baber's Social Media Influence Summary

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Nicki Baber holds a Top 5% ranking on TikTok U.S., Top 4% globally, and stands out in the Makeup category with a Top 1% ranking both nationally and worldwide.

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Learn more about the Favikon Methodology here

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Content Strategy: Where Fear Meets Glam

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Nicki Baber doesn’t just tell ghost stories—she embodies them. Each post is meticulously themed around psychological triggers, phobias, or folklore. Her storytelling is laced with makeup transformations that mirror the narrative arc—turning anxiety, fear, or the supernatural into a visual language.

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Reachability and Partnerships

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Nicki Baber is highly reachable for collaborations, with a clear history of working with niche-aligned brands like SHEGLAM, Lime Crime, and Nikon USA—each chosen for their creative flexibility and storytelling potential. Her content naturally integrates products into horror narratives, making branded moments feel like part of the plot rather than interruptions.

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She tends to engage with brands that support character-driven visuals or atmospheric aesthetics, especially those open to bold makeup or paranormal themes. Her estimated rate of $5K–$10K per post reflects both her scale and the cinematic quality of her work.

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Conclusion: The Voice Behind the Screams

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Nicki Baber is more than a content creator—she’s a digital horror auteur. With millions of loyal followers and a strong ranking across platforms, she’s proof that storytelling and style can coexist in the eerie corners of the internet. Her ability to integrate makeup, narrative, and emotion makes her a standout influencer, especially in niche spaces.

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