Who is Nikki Siapno?

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Nikki Siapno: Breaking Down Software Concepts for the Next Generation of Engineers

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Nikki Siapno is an Engineering Manager at Canva and the Co-Founder of Level Up Coding, a platform focused on software education for developers. Her content focuses on backend development topics like API architecture, OAuth, and system design. She explains these concepts through structured visuals, helping engineers quickly grasp complex workflows. Her style is factual, diagram-driven, and built for working professionals.

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She consistently posts breakdowns of technical systems, often using platform-specific examples to illustrate best practices in software design. Unlike general tech creators, Nikki emphasizes clean diagrams and code structure instead of opinions or trends. She avoids surface-level tips and instead explains how things work in real engineering environments. This approach attracts mid-level developers looking to improve system thinking.

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Nikki’s experience leading engineering teams gives her content a grounded point of view—she writes from direct experience with architecture decisions, technical constraints, and API standards. She also frequently tags tools like Postman, showing real examples of how they’re used in development. Her posts are formatted for efficiency: short text, clear visuals, and a single educational focus per post.

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She also runs the Level-Up Coding newsletter, which deepens her teaching with longer walkthroughs and detailed backend examples. Her content is structured for clarity, not reach, which is why developers trust it. She doesn’t recycle viral formats or use motivational language—her focus is on technical accuracy and applied learning. This precision has made her a valuable reference for engineers across platforms.

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An Influencer Active on Social Media

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Nikki Siapno is active on LinkedIn and X, where she publishes high-quality technical content for over 350K followers combined, with consistent engagement and visibility.

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Nikki's Social Media Strategy Analysis

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LinkedIn: Nikki’s Core Platform for Developer-Focused Education

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LinkedIn is Nikki Siapno’s primary platform, where she teaches backend development concepts to an audience of over 186,200 followers. Her posts are published consistently at 5 AM EST and follow a clean, visual-first format, often focusing on one engineering concept per post. She uses diagrams to explain topics like API flows, OAuth authentication, and system scalability. Each post is built to deliver value in under a minute of reading time.

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She avoids reposting or reacting to industry news—instead, her content is 100% original and focused on backend engineering. The visuals are custom-designed and clean, typically showing technical flows or breakdowns engineers can reference. Nikki writes in a calm and instructional tone, avoiding fluff or storytelling. This allows her to serve engineers who prefer direct, no-frills explanations.

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Her LinkedIn performance is backed by solid numbers: an engagement rate of 0.64%, average engagement of 1.2K per post, and 183.1K average views. She posts 17 times a month, giving her audience a regular cadence of reliable content. This consistent output makes her one of the most visible backend-focused creators on the platform. The focus is always practical application, not abstract theory.

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Her steady 2.47% monthly follower growth and a Favikon score of 91/100 reflect both reach and quality. Nikki doesn’t aim to go viral—she aims to be useful. That’s why engineers keep coming back to her posts, and why her content is often bookmarked and reused as learning material across dev communities.

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• Username: @nikkisiapno
• Influence Score: 91/100
• Followers: 186.2K
• Activity: 17 posts/month
• Engagement Rate: 0.64%
• Growth: +2.47%
• Average Engagement: 1.2K
• Posting Habits: Everyday at 5 AM EST

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X (Twitter): Bite-Sized Engineering Tips for a Dev-Focused Audience

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Nikki uses X to share quick engineering insights and post light commentary for her 164.8K followers. She tweets an average of 3.6 times per week, often late in the evening around 10 AM EST. Her posts are shorter and less visual than on LinkedIn but still stay technical, often focused on backend workflows or code tips. Some tweets serve as follow-ups or condensed versions of her longer LinkedIn content.

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She rarely retweets or reacts to trends—most of her tweets are original and built around technical value. Topics range from debugging logic to explaining where APIs break under load, and she sticks to the same tone across platforms: clear, professional, and focused. She doesn’t use humor or hot takes, which helps her stand out in a space filled with noisy commentary.

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The engagement rate on X is lower at 0.42%, but that’s typical for technical content in tweet format. She still gets strong visibility, averaging 693 engagements and 48.1K views per tweet. Her follower count continues to grow steadily, with a +0.61% increase this month (+996 followers). The reach is wide, but the interaction quality stays high because her content is highly specific.

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For engineers who prefer short-form updates or follow her across platforms, X gives Nikki a way to stay in their feed with lighter posts. It reinforces her brand as a calm, technical voice and keeps her connected with devs who prefer faster, less structured learning formats.

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• Username: @nikkisiapno
• Influence Score: 86.7/100
• Followers: 164.8K
• Activity: 3.6 tweets/week
• Engagement Rate: 0.42%
• Growth: +0.61%
• Average Engagement: 693
• Posting Habits: Everyday at 10 AM EST

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Newsletter: Level-Up Coding

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Nikki Siapno also writes the Level-Up Coding newsletter, an extension of her broader content strategy aimed at making engineering education more structured. The newsletter targets developers who want to build solid technical foundations, and Nikki uses it to break down specific topics like API design patterns, OAuth flows, and real-world architecture examples.

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Each edition of the newsletter focuses on a single topic, giving subscribers a deeper dive than what’s possible on social media. She uses diagrams, sample code, and structured walkthroughs to help readers apply what they learn. This makes the newsletter especially useful for self-taught developers or engineers looking to sharpen their backend skills.

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Nikki Siapno's Social Media Influence Summary

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Nikki has a Favikon Influence Score of 3, with 8,423 points, placing her in a high-performing tier of tech creators. She ranks in the Top 1% on LinkedIn in the U.S., sitting at #115 overall, and holds a strong #15 rank in the Computer Engineering category, confirming her focus and reach in this niche. Her performance metrics are strong across both platforms, with consistently high views, engagement, and growth. The rankings reflect her sustained value to an audience of software engineers and tech professionals. Nikki’s high brand safety and focused content also make her one of the most reliable creators in her field.

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Learn more about the Favikon Methodology here

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Content Strategy: Practical Engineering Lessons for Working Developers

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Nikki’s content strategy centers on practical education. She doesn't post generic advice—each piece of content is rooted in code, diagrams, or tool-specific knowledge. She uses visuals to explain backend concepts like API structures, database design, or OAuth systems in a way that speaks directly to her audience of developers. She avoids broad topics and instead focuses on real technical workflows, breaking them down with clarity and structure. Her educational tone is consistent across platforms, and her audience knows what to expect: useful, relevant, and actionable technical content. Her visual-first strategy makes her content easy to digest without lowering technical quality.

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Reachability and Partnerships

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Nikki Siapno is highly reachable for partnerships focused on backend tools, API platforms, and developer education products. She has organically featured brands like Postman and Kickresume in posts that demonstrate how the tools function in real workflows. These integrations are always embedded in technical explanations, not promotional blurbs. That makes her a fit for brands looking to show practical use, not just visibility.

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Her estimated rate ranges from $1.6K to $2K per post, with daily activity and strong visibility on LinkedIn. She maintains a high brand safety score and sticks to engineering-specific content, avoiding trends or general advice. Brands targeting software engineers, backend developers, or technical hiring platforms will find alignment with her tone and audience. She’s most effective when the product fits directly into her technical teaching style.

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Conclusion: Setting the Standard for Developer Education Content

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Nikki Siapno has carved out a clear niche as one of the most focused and valuable voices in engineering content. Her ability to simplify technical subjects without watering them down has earned her strong rankings and loyal followers across platforms. She’s consistent, educational, and trusted by developers who want real insights into how software works. Whether it’s through her daily LinkedIn breakdowns, concise tweets, or long-form newsletter content, Nikki delivers exactly what her audience needs: practical value they can use to build better systems.

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