Who is Paeka?

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Paeka: Empowering Through Style and Self-Love

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Paeka is a vibrant digital creator whose content spans beauty, fashion, and lifestyle. Known for her expressive personality and bold visuals, she uses social media as a platform to promote self-love and authenticity. Her distinctive style and storytelling set her apart in a crowded influencer space. With each post, she invites her audience to embrace individuality and confidence.

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Her content often features fashion hauls, makeup routines, and personal reflections, creating a balance between style inspiration and emotional relatability. Paeka’s presence is especially strong on Instagram, where she consistently shares visually polished yet candid snapshots of her life. She has cultivated a loyal following that appreciates her honesty and aesthetic eye. From pink hair to powerful captions, her brand is instantly recognizable.

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Beyond visuals, Paeka uses her platforms to connect on a deeper level through storytelling. Her YouTube podcast series, for example, reveals personal chapters and behind-the-scenes moments of her journey. This approach has helped her build a strong community rather than just an audience. Fans look to her not only for beauty tips, but for her unfiltered take on life, love, and growth.

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She has collaborated with fashion-forward brands like SHEIN and Forever 21, aligning with her accessible, trend-savvy aesthetic. Paeka’s audience primarily consists of Gen Z and young millennials in the U.S., who resonate with her empowering messages. Despite her massive TikTok following, her current momentum lies in Instagram and YouTube. As she continues to evolve, Paeka remains a bold, influential voice in the beauty and fashion space.

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An Influencer Active on Social Media

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Paeka’s online presence spans TikTok, Instagram, X (Twitter), and YouTube. Each platform reveals a different aspect of her personality—from playful and bold to intimate and reflective.

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Paeka's Social Media Strategy Analysis

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TikTok: Where It All Began

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TikTok is Paeka's largest platform with 1.9M followers, but it currently reflects a surprising lull. Despite the massive follower base, her last post was eight months ago, and the growth rate is flat at 0%. This inactivity has led to a low Influence Score of 13.4/100, and her engagement rate is sitting at 0% with 0 average engagement and views.

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This performance marks a stark contrast from her presence on other platforms and suggests either a shift in content focus or a potential for relaunching with the right strategy. Her profile still serves as a valuable touchpoint for followers, though currently underutilized.

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• Username: @paekadegallo
• Influence Score: 13.4/100
• Followers: 1.9M
• Activity: 0 videos/week
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 1 AM EST

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Instagram Strategy: Visual Storytelling and Fashion Focus

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Instagram is where Paeka shines with consistent activity and a strong visual brand identity. She posts vibrant, high-quality images that reflect her evolving style and personality. Her captions are often playful or minimal, allowing the imagery to speak for itself. This minimalist captioning style keeps the focus on her aesthetics while enhancing shareability.

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She uses Instagram to feature fashion hauls, makeup looks, and everyday selfies, often tagging brands like SHEIN. These posts subtly integrate sponsored content without losing authenticity, making her ideal for native advertising. Paeka's approach keeps her audience engaged while offering brands organic exposure. Her partnership tags are always relevant to her content’s theme.

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Her posting consistency (about 10 posts per month) keeps her audience returning without overwhelming their feeds. She publishes content twice a week, typically early in the morning, aligning with optimized engagement windows. Her feed strikes a balance between curated and spontaneous, maintaining an approachable tone. The result is a polished yet relatable profile.

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The engagement rate on her posts is exceptionally high at 9.14%, showing that her audience isn’t just passive. With an average of over 53K engagements per post, Paeka has cultivated a loyal following. These metrics demonstrate she doesn’t rely on volume but quality and resonance. For brands, her Instagram is the most strategic platform for visually-driven campaigns.

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• Username: @paekaaa
• Influence Score: 92/100
• Followers: 588.9K
• Activity: 10 posts/month
• Engagement Rate: 9.14%
• Growth: +0.37%
• Average Engagement: 53.8K
• Posting Habits: Twice a week at 4 PM EST

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X (Twitter) Strategy: Personality-Driven and Candid

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On X (formerly Twitter), Paeka takes a more informal and interactive approach. Her tweets often include selfies, fun expressions, or personal thoughts that reveal more of her day-to-day self. This channel acts like her digital diary—less curated and more conversational. It strengthens the personal bond between her and her audience.

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Unlike Instagram, where visuals lead, X allows her to showcase her humor, emotions, and raw personality. She occasionally shares life updates, birthday posts, or behind-the-scenes moments. These tweets often generate thousands of likes and retweets, proving high emotional engagement. Her tone is casual, warm, and relatable.

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Despite having over 210K followers, her activity is moderate, averaging 2.4 tweets per week. Engagement rate sits at 1.4%, with most interactions focused on visually-rich tweets. The slightly declining growth suggests room for content experimentation or expansion. Even so, her presence remains stable and effective.

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Paeka uses X not just to talk to followers, but to talk with them—by replying, retweeting, and quote tweeting fans. This two-way engagement strategy builds community and encourages return interaction. It’s a platform where she can be unfiltered and fun, without the pressure of perfection. For relatable or culturally-driven campaigns, X offers strong ROI.

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• Username: @sweeetlovinn
• Influence Score: 80.4/100
• Followers: 210.5K
• Activity: 2.4 tweets/week
• Engagement Rate: 1.4%
• Growth: -0.21%
• Average Engagement: 2.9K
• Posting Habits: Twice a week at 6 PM EST

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YouTube Strategy: Depth, Connection, and Storytelling

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Paeka’s YouTube strategy prioritizes depth and authenticity over frequency. Her main format is the “Earth to Paeka Potcast,” where she explores personal topics in a conversational style. These videos allow for longer, more intimate storytelling than other platforms. They showcase a mature and reflective side of her brand.

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Although her activity is limited—only 1.1 videos per month—each upload performs well in engagement and views. Her most recent video gained over 154K views and 6.2K engagements. This suggests that even sparse content resonates strongly when the message is authentic. Her YouTube community is small but loyal.

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Her video titles and thumbnails are optimized for personal storytelling and relationship-building. Topics like relationships, personal growth, or “introducing my husband” generate emotional clicks. She balances vulnerability with charisma, making the channel feel like a conversation with a close friend. This enhances viewer loyalty and retention.

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YouTube also provides a great long-form platform for potential brand partnerships, especially around lifestyle, wellness, or relationship-driven products. The podcast format lends itself to integrated sponsor segments. While less frequent, her content is rich in storytelling potential. YouTube is ideal for brands looking for depth and authentic narrative alignment.

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• Username: @paekatv
• Influence Score: 70.2/100
• Followers: 68.1K
• Activity: 1.1 videos/month
• Engagement Rate: 9.16%
• Growth: +0.22%
• Average Engagement: 6.2K
• Posting Habits: Once a year at 8 PM EST

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Paeka's Social Media Influence Summary

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Paeka holds a Favikon Influence Score of 9,014, positioning her in the Top 1% for both Instagram (US: #1301, Worldwide: #6818) and the Outfits & Styling category (US: #64, Worldwide: #495). Despite inactivity on TikTok, her cross-platform rankings affirm her authority in the fashion and beauty niche.

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Learn more about the Favikon Methodology here

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Content Strategy: Fun, Fashion, and Feminine Empowerment

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Paeka’s content strategy centers around relatability, aesthetic value, and self-expression. Whether she’s showing off her pink hair or discussing personal milestones, the through-line is always self-love. Her content style is categorized as “Bright,” “Safe,” and “Minimal Political”, making her highly brand-safe.

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Reachability and Partnerships

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Paeka is well-positioned for partnerships—she's already collaborated with SHEIN and Forever 21, and her Favikon data shows she’s “likely to accept partnerships, especially for sponsored posts and product promotions.”

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She’s a great fit for campaigns aimed at young, English-speaking audiences interested in self-care, fashion, and beauty. Her safe content style and high engagement make her an ideal partner for long-term collaborations in these niches.

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Conclusion: Style, Substance, and Staying Power

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Paeka’s multi-faceted social presence, coupled with her emphasis on self-love and empowerment, makes her a distinctive voice in the fashion and beauty space. Despite a dormant TikTok profile, her influence remains strong across Instagram, X, and YouTube.

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