Who is Poul Weihrauch?

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Poul Weihrauch: Driving Change at the Intersection of Business, Pets, and Planet

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Poul Weihrauch is the CEO of Mars, Incorporated, where he leads one of the world’s largest privately held companies with a strong focus on sustainable growth and pet welfare. With over 20 years at Mars, he has played a central role in shaping the company’s values-driven approach to business. He is especially known for strengthening Mars Petcare’s global leadership in veterinary health, nutrition, and pet science. His leadership is defined by his belief that profit and purpose must go hand in hand.

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Under his direction, Mars has scaled its efforts in sustainability, including reducing plastic use and transitioning to renewable energy across facilities. He regularly promotes initiatives around climate action, ethical sourcing, and reducing the company’s environmental footprint. Poul actively shares updates on projects aimed at improving carbon efficiency in pet food production. His posts often feature real data and tangible milestones, not abstract promises.

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Poul uses his platform to advocate for pet-friendly workplaces and deeper human-animal bonds, reflecting his long-standing involvement in the pet care sector. He spotlights stories from Mars’ global teams, highlighting how pet nutrition and veterinary research lead to healthier lives for animals. His content often includes insights from Mars brands like Royal Canin, demonstrating how science-based pet food is being developed. This mix of science, emotion, and leadership defines his storytelling approach.

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Beyond corporate updates, Poul engages in thought leadership around ethical business and CEO responsibility. He consistently promotes transparent business practices and champions inclusive leadership across all levels of the organization. His communication style is calm, fact-based, and community-oriented, with a focus on employee stories and real-world outcomes. Poul Weihrauch doesn’t use his position for promotion—he uses it to lead by example.

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An Influencer Active on LinkedIn

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Poul Weihrauch maintains a focused and impactful social presence on LinkedIn, where he shares insights on sustainable leadership, pet welfare, and corporate responsibility with a highly engaged professional audience.

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Poul's Social Media Strategy Analysis

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LinkedIn: A Platform for Visionary Leadership

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Poul Weihrauch uses LinkedIn as his sole and primary social media platform, focusing entirely on value-driven storytelling around his leadership at Mars. His profile reflects his commitment to sustainability, science-backed pet care, and ethical leadership. Rather than promoting products, he consistently highlights the people, research, and decisions shaping Mars’ long-term impact. The platform serves as his stage for showcasing how purpose is embedded into business operations.

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His content emphasizes transparency, often diving into the history and evolution of Mars brands like Royal Canin. He doesn't simply state outcomes—he shares the why behind major corporate moves, such as investments in precision nutrition and environmental efficiency. Poul’s storytelling is rooted in case examples, usually framed around real company initiatives or milestones. These insights reflect insider access and strategic decision-making, not generic updates.

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Poul also makes his posts highly relatable by including employees, pets, and site visits, creating a balance between corporate messaging and human connection. His updates frequently show him alongside team members or dogs at Mars offices, reinforcing his dedication to workplace culture and animal welfare. These visuals build authenticity and trust, making his leadership appear both accessible and grounded. It’s a deliberate move that personalizes his professional narrative.

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He maintains a consistent, low-frequency posting schedule—around three posts per month—yet still achieves high engagement. Each post averages over 1.3K interactions and 34K views, driven by clarity, topical focus, and alignment with Mars’ mission. Poul avoids over-sharing or trends; instead, he prioritizes meaningful content with substance. His strategy demonstrates that thoughtful, steady communication can drive sustained influence among decision-makers and professionals.

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• Username: @poulweihrauch
• Influence Score: 96.4/100
• Followers: 61.6K
• Activity: 3 posts/month
• Engagement Rate: 2.05%
• Growth: +1.97% (last 30 days)
• Average Engagement: 1.3K
• Posting Habits: Once a week at 9 AM EST

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Poul Weihrauch's Social Media Influence Summary

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Poul Weihrauch holds a Favikon Influence Score of 96.4/100, ranking in the top 1% on LinkedIn in both the United States (#191) and worldwide (#672). Among CEOs and Tech Leaders, he ranks #121 in the U.S. (top 12%) and #317 globally (top 6%). These positions reflect his strong influence as a business leader focused on sustainability and pet welfare.

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Learn more about the Favikon Methodology here

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Content Strategy: Purpose-Driven Leadership with a Pet-Centric Lens

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Poul Weihrauch’s content is focused, consistent, and rooted in clear themes: pet welfare through Mars’ veterinary and nutrition efforts, sustainability via climate and packaging initiatives, and employee well-being through inclusive leadership and workplace culture. His posts blend strategic insight with emotional storytelling—often featuring pets and employees—which keeps his tone warm, very safe, and slightly opinionated without becoming polarizing. He posts about once a week, usually at night, maintaining high engagement and predictable visibility. This approach builds trust and reinforces his image as a values-driven leader with real-world impact.

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Reachability and Partnerships

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Poul Weihrauch is highly reachable through his LinkedIn presence, where he engages regularly with industry professionals, sustainability advocates, and pet care leaders. His network includes executives from companies like Kellanova, Prime Video, and TIME, indicating strong visibility in both corporate and media spaces. While he doesn’t respond publicly to every comment, he consistently acknowledges and amplifies partner initiatives aligned with Mars’ values. His professional tone and selective interactions suggest a preference for purposeful, high-impact collaborations.

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With a brand safety rating marked as very safe, Poul is well-suited for partnerships related to veterinary science, climate action, and workplace innovation. His estimated post value ranges between $730–$892, reflecting his concentrated but influential reach. He’s particularly well-aligned for partnerships that highlight research, long-term strategy, or employee-driven impact. Given his position and posting style, the most effective collaborations are those rooted in shared missions—not quick promotions.

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Conclusion: Leading with Purpose, Pets, and Practical Impact

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Poul Weihrauch is more than a CEO—he’s a purpose-driven leader using his social media to reflect real corporate values. His influence is growing steadily, backed by a strong engagement rate, a large professional network, and consistent messaging. Brands interested in values-based partnerships, particularly in pet care or sustainability, will find a credible, influential, and authentic partner in Poul. Whether it’s pet-friendly workplaces or carbon-neutral business practices, his content consistently underscores a belief that doing good and doing well can go hand in hand.

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View the AI-powered profile

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