Who is Ryder McCrann?

‍

‍

Ryder McCrann: Building a Lifestyle Brand Through Consistent TikTok Content and Beauty Collaborations

‍

‍

Ryder McCrann is a fashion and lifestyle creator based in the United States and the founder of Ryde Swim, a swimwear brand she actively promotes through her content. Her visual identity is defined by a minimal, clean aesthetic, often centered around her own swimwear line and beauty routines. She regularly features early-morning routines and daily outfits, aligning her brand with a structured and health-focused lifestyle. Her content reflects a consistent tone, rooted in wellness, confidence, and self-presentation.

‍

Ryder’s audience is drawn to her disciplined posting habits—she shares videos daily at 4 PM EST on TikTok, emphasizing consistency and reliability. Her TikTok growth has plateaued, but she maintains strong engagement through volume and routine. Her posts often focus on self-styling, showcasing the versatility of Ryde Swim pieces while integrating subtle makeup and wellness cues. This creates a seamless tie between her personal brand and product.

‍

‍

Beyond her own brand, Ryder actively collaborates with respected beauty and lifestyle companies such as Rhode Skin, Kosas, and Armani Beauty. She’s been tagged multiple times by these brands, indicating established relationships rather than one-off campaigns. This repeated brand tagging suggests that Ryder is perceived as a reliable partner within the beauty influencer ecosystem. She favors clean beauty, aligning with vegan and skin-conscious product lines her audience values.

‍

Her Instagram has seen recent growth, adding over 20,000 new followers in 30 days, despite low posting frequency. This suggests her presence is being amplified through brand collaborations or viral TikTok traffic. While her Instagram engagement remains low, it functions as a secondary channel for brand credibility and visual consistency. Ryder’s content across platforms supports a clear and cohesive brand image centered on disciplined lifestyle and curated beauty.

‍

‍

An Influencer Active on Social Media

‍

‍

Ryder maintains a highly active presence on TikTok, with Instagram as a secondary platform. She has collaborated with several well-known beauty and lifestyle brands, positioning her as a notable figure in the industry.

‍

‍

Ryder's Social Media Strategy Analysis

‍

‍

TikTok: Ryder's Core Growth Platform

‍

‍

Ryder McCrann’s TikTok strategy centers around daily uploads scheduled at 4 PM EST, creating a reliable routine her audience can expect. Her video content is tightly focused on fashion, often featuring herself styling pieces from her own swimwear brand, Ryde Swim. Many videos follow a similar format—clean visuals, natural lighting, and minimal editing, which reinforces her brand identity. She rarely uses trending audio or challenges, opting instead for consistency and personal branding over virality.

‍

With an average of 6.9 videos per week, Ryder produces high-volume content that prioritizes visibility in TikTok’s algorithm. Her content often blends quick outfit changes, skincare routines, and short morning recaps, giving viewers a glimpse into her daily life. This format aligns with her audience’s expectations and reflects a highly organized approach to content creation. Even without dramatic visual effects, her videos maintain aesthetic coherence through camera angles and natural settings.

‍

‍

Despite her 1M followers, Ryder’s engagement rate is 0.29%, indicating that her influence is driven more by reach than interaction. Her average video gains 27.2K views and 2.9K engagements, showing that her content consistently reaches a wide audience even if it doesn’t prompt high comment or like volume. This positions her as an ideal creator for brand visibility rather than direct audience feedback. She uses the volume of uploads to stabilize performance across content.

‍

Her growth rate on TikTok has remained flat, but this hasn’t affected her rankings. She remains in the top 6% of TikTok creators globally and top 9% in the United States. This shows that even without viral spikes, her consistent structure is enough to keep her in elite creator territory. Her strategy relies on repetition, brand integration, and disciplined scheduling rather than constant innovation or trend-hopping.

‍

• Username: @rydermccrann
• Influence Score: 83.4/100
• Followers: 1M
• Activity: 6.9 videos/week
• Engagement Rate: 0.29%
• Growth: 0% (no change)
• Average Engagement: 2.9K
• Posting Habits: Everyday at 4 PM EST

‍

Recommended tools
‍Find TikTok Influencers
Analyze your own TikTok profile
Analyze Competitors' TikTok Profiles

‍

Instagram: A Complementary Channel

‍

‍

Ryder’s Instagram presence is significantly more minimal compared to TikTok, with only two posts in the past 30 days. Despite this low posting frequency, she gained 20.5K new followers—a 9.13% increase—suggesting that her TikTok traffic may be spilling over. Her content here includes stylized portraits, branded collaborations, and milestone posts like her Arizona State University graduation. This reflects a selective approach where every post is curated for aesthetic alignment and professional image.

‍

She posts once a week at 3 PM EST, a time slot that complements her early TikTok uploads and maintains thematic consistency in her digital routine. This scheduling appears intentional, reinforcing a disciplined personal brand tied to structure and productivity. Her Instagram grid features clean compositions, warm tones, and personal achievements, which likely contribute to her profile serving as a professional portfolio. She avoids cluttered or overly filtered images, favoring clean lines and natural looks.

‍

‍

Her engagement rate on Instagram is low at 0.01%, with an average of 23 engagements per post. While these numbers might suggest limited interaction, the platform still functions effectively for her as a branding anchor. Followers likely see Instagram as a place to view high-quality images rather than a space for conversation or frequent updates. It allows her to showcase long-form brand collaborations and polished moments in a way that complements the casual feel of her TikTok content.

‍

Instagram may also be the platform where brands initiate partnerships, based on its use as a visual resume. Ryder’s collaborations with Kosas, Rhode Skin, and Armani Beauty are often visible through Instagram tags and mentions. Though fewer in number, these posts carry brand value and likely contribute to her credibility as a trusted face in lifestyle and beauty. She uses Instagram more strategically than socially—less interaction, more brand positioning.

‍

• Username: @rydermccrann
• Influence Score: 55.8/100
• Followers: 233.9K
• Activity: 2 posts/month
• Engagement Rate: 0.01%
• Growth: +9.13% (+20.5K followers)
• Average Engagement: 23
• Posting Habits: Once a week at 3 PM EST

‍

‍

Ryder McCrann’s Social Media Influence Summary

‍

‍

With a Favikon Influence Score of 3 and 8,209 points, Ryder ranks #10,797 in the U.S. (Top 9%) and #75,056 globally (Top 6%) on TikTok. In the Lifestyle & Reality TV category, she holds strong positions at #1,079 nationally and #6,925 worldwide, both within the top 10%. These rankings highlight her as a consistent mid-tier creator with solid visibility and performance in the lifestyle space.

‍

Learn more about the Favikon Methodology here

‍

Content Strategy: Structured Routines and Brand-Driven Visual Consistency

‍

Ryder’s content strategy revolves around consistency and niche focus. Her daily TikTok uploads, combined with early morning scheduling, are optimized for audience discovery and algorithm favorability. Her content likely includes fashion try-ons, swimwear highlights, and lifestyle routines that align with the Ryde Swim branding. Her Instagram strategy is less aggressive, possibly serving as a portfolio or branding complement to her main TikTok channel. With notable recent follower growth, it suggests her Instagram still functions as a discovery or brand validation tool, even if engagement is low.

‍

‍

Reachability and Partnerships

‍

‍

Ryder McCrann’s high posting frequency and consistent schedule make her one of the most reachable creators in her niche. Her daily TikTok uploads at 4 PM EST demonstrate a clear pattern that brands can rely on for timely campaign execution. Her partnerships with brands like Rhode Skin, Kosas, and Armani Beauty show that she is already a trusted collaborator in the beauty space. The repetition of tags from these companies confirms ongoing engagement rather than one-time deals.

‍

‍

Her digital presence is tightly managed, with Instagram used for high-quality visual assets and TikTok as her main traffic driver. Brands can expect professional-grade imagery on Instagram and consistent brand exposure on TikTok. Ryder’s recent graduation post also signals an upcoming shift in availability, possibly opening more time for long-term partnerships. Her audience is primed for beauty, wellness, and fashion products integrated through a lifestyle lens.

‍

‍

Conclusion: A Disciplined Creator Blending Lifestyle Content with Strategic Brand Alignment

‍

Ryder McCrann is a rising content creator who maximizes her TikTok presence through daily content and strategic posting. With a growing Instagram following, high visibility among lifestyle creators, and strong brand collaborations, she is building a recognizable digital footprint. While engagement on Instagram is currently low, her follower growth and brand ties show potential for broader influence.

‍

‍

View the AI-powered profile

‍

Also See 👀
‍HEATHER WYATT - COMPLETE SOCIAL MEDIA ANALYSIS‍ERYNSIA STAFFORD - COMPLETE SOCIAL MEDIA ANALYSIS
‍🏆 TOP 200 INFLUENCERS WORLDWIDE