Who is Sami Clarke?

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Samantha Clarke Barnett aka Sami Clarke: Wellness Meets Empowerment in Digital Fitness

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Sami Clarke is more than a fitness influencer—she is a co-founder, podcast host, and motivational figure at the forefront of the digital wellness movement. With FORM, her digital fitness platform, she offers a holistic approach to health that emphasizes feeling good over performance. Her content blends clean aesthetics with uplifting affirmations, often shot in sunlit spaces or tranquil travel backdrops. Whether she’s guiding a workout or sharing a reflective caption, Sami’s tone remains authentic and optimistic.

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Her philosophy—"it's not just about how you move, it's about how you feel when you do"—runs through every post, making her one of the most relatable fitness creators in the Colombia She's part of a growing wave of female founders shifting the narrative from aesthetics to empowerment. Her FORM brand, which she regularly tags and features in her posts, is as much about community as it is about results.

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Sami’s content extends into lifestyle and self-development, which includes routines, travel, nutrition, and even podcasting. She co-hosts Transform, a podcast where she opens up about personal growth and emotional wellness. It’s a strategy that allows her to stay top-of-mind for her audience—even beyond the gym.

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With over 1.5 million followers across Instagram, YouTube, and TikTok, Sami’s reach is widespread, but her tone is intimate. That duality is key to her staying power in a saturated digital market.

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An Influencer Active on Social Media

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Sami Clarke maintains a strong and consistent presence across Instagram (609.1K), YouTube (528K), and TikTok (421.4K), with the majority of her recent engagement driven by Instagram.

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Sami Clarke's Social Media Strategy Analysis

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Instagram: Curated Calm Meets High-Impact Wellness

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Sami Clarke’s Instagram strategy is rooted in aesthetic storytelling that blends aspirational living with emotional wellness. Her feed is a mix of travel snapshots, FORM lifestyle imagery, and milestone moments, all styled in warm lighting and soft neutrals. Her captions rarely sell directly; instead, they reinforce her brand voice through affirmations, gratitude, and grounded reflections.

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Rather than chasing trends or reels virality, Sami focuses on premium-quality photos and carousels that align visually with her FORM branding. Posts like her Saint-Tropez trip or Italian wedding party consistently cross 500K+ impressions, suggesting her audience values consistency over surprise. She rarely posts promotional content outside her own ventures, keeping her identity uncluttered and controlled.

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She’s consistent with posting three times a week, often late at night (11 AM), a window that aligns well with an audience winding down and seeking slow-scroll content. The account feels less like a typical influencer feed and more like a lifestyle lookbook curated by a wellness entrepreneur. This deliberate pacing contributes to her 1.41% engagement rate—high for her niche.

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Her strategic tagging of FORM (over 27 times) acts as subtle reinforcement without overly commercial tones. Rather than use discount codes or product placements, she positions FORM as a natural extension of her lifestyle, making brand affinity feel organic and not engineered.

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• Username: @samiclarke
• Influence Score: 80.8/100
• Followers: 609.1K
• Activity: 13 posts/month
• Engagement Rate: 1.41%
• Growth: -0.28%
• Average Engagement: 8.6K
• Posting Habits: 3 times a week at 11 AM EST

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YouTube: Dormant Yet Powerful Backlog

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While her YouTube channel has been inactive for over a year, the 528K followers and 299 uploaded videos remain a strong indication of her early traction on the platform. Sami previously used YouTube to share full-body workouts, wellness routines, and health tips—often with high production value and direct-to-camera engagement.

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Despite a current engagement rate of 0% and 0 growth, this dormant channel still acts as a valuable archive and SEO anchor for FORM and her brand. A revival of the channel could immediately re-tap a highly targeted audience.

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• Username: @samiclarke
• Influence Score: 20.7/100
• Followers: 528K
• Activity: 0 videos/month
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Inactive for 1 year

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TikTok: Personal Moments in Motion

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On TikTok, Sami Clarke shows a more spontaneous and relaxed side of her brand. Unlike her polished Instagram, these clips include unscripted vlogs, collection previews, and behind-the-scenes glimpses, such as dancing on the beach or announcing FORM drops in a tank top and hat. The camera is handheld, the lighting is real, and the energy is casual—appealing to her audience’s craving for realness.

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Her posting rhythm of twice a week at 11 AM feels strategic—casual enough to avoid burnout, yet consistent enough to nurture platform visibility. She’s not chasing viral audio; instead, she sticks to a clear visual tone: beachside, minimalist, smiling—anchored in wellness and joy. The fact that these lower-production videos still yield 14.8K average views shows strong platform resonance.

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She doesn’t flood the feed with heavy workouts or trendy fitness transitions. Instead, she emphasizes feeling good, introducing product drops or new FORM lines with friendly delivery that mimics FaceTime energy. One standout video announcing FORM’s "Heatwave Collection" received high praise with minimal editing—proof her authenticity carries more than trends.

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Her TikTok tone is approachable and non-performative, making her more than a brand face—she feels like a wellness peer. It's a crucial distinction that helps her avoid the typical over-coaching seen in fitness creators, allowing her influence to land more naturally with her community.

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• Username: @sami_clarke
• Influence Score: 74.4/100
• Followers: 421.4K
• Activity: 1.6 videos/week
• Engagement Rate: 0.17%
• Growth: -0.09%
• Average Engagement: 735
• Posting Habits: Twice a week at 11 AM EST

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Sami Clarke's Social Media Influence Summary

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Sami Clarke ranks in the top 1% of fitness influencers in the Colombia. and globally, and within the top 8% of all Colombia Instagram creators, reflecting her niche authority and consistent engagement.

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Learn more about the Favikon Methodology here

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Content Strategy: Rooted in Wellness & Consistency

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Sami Clarke’s content is designed for emotional resonance. Every post speaks to the core of her brand: holistic wellness that balances discipline with joy. Her visuals focus on slow living, with scenic outdoor shoots, calming tones, and gratitude-infused captions.

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Reachability & Partnerships

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Sami Clarke is highly accessible for partnerships aligned with wellness, mindfulness, and female empowerment. Her current partnerships include FORM-branded content and capsule drops, indicating openness to curated, mission-driven collaborations.

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With a supportive audience and high trust levels, she’s well-suited for long-term ambassador roles rather than one-off promotions. Her safe content score, consistent activity, and niche ranking in the top 1% of colombia. fitness creators make her an ideal partner for brands prioritizing community impact.

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Conclusion: Sami Clarke — Merging Movement with Meaning

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Samantha Clarke Barnett has created more than just a digital presence—she’s built a movement grounded in intention, balance, and empowerment. With FORM, she’s translated her content values into a scalable wellness platform while maintaining authenticity across every post.

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