Who is Sergio Peldanyos Palau?

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Sergio Peldanyos Palau: Serving Humor and Food Content with Viral Precision

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Sergio Peldanyos Palau is a Spanish content creator best known for his comedic TikToks that parody food culture, supermarket habits, and viral TV moments. His breakout videos include dramatic rants about Spanish snack brands and sarcastic commentary on La Isla de las Tentaciones. He rarely appears in a polished setting—most of his clips are filmed spontaneously, with handheld framing and sharp cuts. This casual tone has helped him build an audience of over 3.5M TikTok followers.

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His humor is built on exaggeration: yelling over fizzy drinks, reviewing ketchup like it’s fine wine, or making grand declarations about discount chocolate. He inserts personal quirks into every review, often referencing childhood snacks or inside jokes about Spanish TV. Sergio avoids trends that don’t fit his voice, sticking instead to a predictable comedic rhythm that makes his content instantly recognizable. His editing includes loud audio bursts and on-screen captions that imitate dramatic film scenes.

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Unlike lifestyle influencers, Sergio does not center himself on camera—instead, he uses voiceovers and background commentary to drive the narrative. His face often appears partially covered or silhouetted, reinforcing his offbeat and self-deprecating persona. He plays into anonymity as part of his comedy, contrasting with more polished creators in the culinary niche. His fanbase doesn’t just follow for food—they follow for Sergio’s distinct delivery and cultural references.

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He has collaborated with brands like McDonald's España, Coca-Cola, and Garnier España, often tagging them in comedic skits that parody ads themselves. For example, he once mock-reviewed fast food with operatic music and hyperbole to highlight the absurdity of typical sponsorships. These posts maintain his tone while meeting brand goals—something many creators struggle to balance. Sergio’s success lies in his ability to stay funny and culturally specific, even when integrating partnerships.

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An Influencer Active on Social Media

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Sergio engages over 4.7M followers across TikTok, Instagram, YouTube, and Twitch, with TikTok leading by a wide margin as his strongest platform.

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Sergio's Social Media Strategy Analysis

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TikTok: Comedy-Food Fusion at Viral Speed

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Sergio’s TikTok (@peldanyos) is the foundation of his creator identity, where he posts nearly 15 videos per week with a precise cadence at 2 PM EST. His format is instantly recognizable: low-budget framing, exaggerated sound effects, and food items used as props for mock drama. He rarely speaks directly to the camera—instead, he uses booming voiceovers that parody movie trailers or viral Spanish reality shows. This voice-led humor is what keeps his 3.5M followers consistently engaged.

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What sets his TikTok apart is his obsessive focus on everyday Spanish snacks and fast food chains. From shouting about croquetas to reviewing cola like fine champagne, he turns basic supermarket items into content hooks. He often invents recurring characters or absurd narratives around these foods—like romantic subplots between two yogurts or imaginary conspiracies in McDonald's menus. These ideas loop viewers back in, creating a running joke structure.

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His editing style is intentionally chaotic: fast zooms, blurry transitions, and jarring audio levels heighten the absurdity of each post. This raw production gives his videos the tone of a parody news bulletin or late-night variety show, which resonates with Gen Z humor. It also distances him from lifestyle influencers, allowing him to carve out a niche that’s rooted in entertainment rather than aspiration.

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Despite the lack of polish, his TikTok metrics are strong—2.84% engagement rate, 99.3K average engagement, and 1M average views per video. His consistent tagging of brands like McDonald's España and Coca-Cola in these comedic videos also shows that his humor can be monetized without breaking character. Sergio’s TikTok is not just a feed—it’s a running sitcom where snacks are the main cast.

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• ‍Username: @peldanyos‍
• Influence Score: 95/100‍
• Followers: 3.5M‍
• Activity: 14.8 videos/week‍
• Engagement Rate: 2.84%‍
• Growth: +2.84%‍
• Average Engagement: 99.3K‍
• Posting Habits: Twice a day at 2 PM EST

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Instagram: Snack-Sized Humor with Polished Reels

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On Instagram (@peldanyos), Sergio brings his TikTok sketches into a more structured visual format, reposting reel edits with captions tailored to Instagram’s meme culture. His posts (12/month) are scheduled around 12 PM EST, mirroring his TikTok upload time to maximize early-morning engagement in Spain. Unlike polished grid influencers, Sergio’s layout is inconsistent on purpose—thumbnails are mismatched, and reels start mid-sentence for comedic effect.

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Sergio’s reels often remix older TikTok videos, adding extended jokes, new captions, or off-beat audio stings that give the content a second life. He rarely uses Instagram stories or carousels—reels dominate his page, making it clear that his audience comes for video first, not visuals. His average view count here (495.1K) and engagement rate (2.8%) confirm that his repurposing strategy works.

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Instagram also serves as a portfolio for brand partnerships. While his TikTok integrations are chaotic and loud, Instagram features cleaner product shots within the same skit format. For example, in a sponsored reel for Garnier, he staged a fake product unboxing with melodramatic lighting and slow-motion effects—still funny, but Instagram-polished. This duality helps him stay brand-friendly without losing his comedic edge.

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Sergio doesn’t engage in traditional influencer habits like aesthetic stories or outfit photos. He commits fully to the joke—even in captions—and avoids hashtags or trending filters that don’t align with his tone. Instagram isn’t a primary growth engine for him, but it solidifies his presence with a consistent fanbase that enjoys his edited chaos in a slightly cleaner setting.

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• ‍Username: @peldanyos‍
• Influence Score: 91.1/100‍
• Followers: 807.3K‍
• Activity: 12 posts/month‍
• Engagement Rate: 2.8%‍
• Growth: +1.59%‍
• Average Engagement: 22.6K‍
• Posting Habits: 3 times a day at 12 PM EST

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YouTube: Long-Form Laughs and Snack Reviews

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On YouTube (@Peldanyos), Sergio shifts from snack-sized skits to slightly more organized long-form videos that dive deeper into commentary and parody. He posts about 7 videos per month, with each piece ranging from 5 to 15 minutes, focusing on themes like “Ranking Supermarket Snacks” or “Reacting to Viral Food Fails.” His most-viewed clips often spoof TV formats or dramatize basic food shopping routines.

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The humor stays intact but is drawn out—he allows more time for buildup, fake narrations, and side jokes. He occasionally includes minimal face-cam moments, but the structure relies heavily on voiceovers, dramatic music, and poorly Photoshopped slides. His average view count of 178.7K and a 1.66% engagement rate show moderate but consistent success with this longer format.

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He avoids flashy thumbnails or misleading titles—most are literal, like “Probando Todo del McDonald’s.” This makes his channel feel more like a digital diary of snack rants than a traditional YouTuber feed. Unlike creators chasing algorithm trends, Sergio uses YouTube to test how far his audience will follow his humor across formats.

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His uploads usually go live twice a week at 7 PM EST, reflecting a disciplined posting habit despite the chaotic content style. YouTube also gives him space to expand brand partnerships in deeper reviews, like extended rants about Coca-Cola variants or full blind-taste tests with dramatic scoring systems. While not his largest platform, it’s where his creativity can stretch without time limits.

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• ‍Username: @Peldanyos‍
• Influence Score: 86.1/100‍
• Followers: 393K‍
• Activity: 7.2 videos/month‍
• Engagement Rate: 1.66%‍
• Growth: +1.5%‍
• Average Engagement: 6.5K‍
• Posting Habits: Twice a week at 7 PM EST

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Twitch: Minimal Presence, No Current Activity

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Sergio’s Twitch channel (@peldanyos) has over 102.2K followers but no recent uploads or live sessions. There are no visible engagement metrics, growth, or interaction, and the platform hasn’t seen activity in the past year. Unlike his active and humor-driven presence on other platforms, Twitch remains static and disconnected from his current content loop.

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His Twitch branding matches his other handles, suggesting it may have been set up for experiments or planned crossovers. However, no signature humor, voiceovers, or themed segments have made their way to live streaming. There are no reruns, no archived content, and no known partnerships tied to this channel.

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• ‍Username: @peldanyos‍
• Influence Score: N/A‍
• Followers: 102.2K‍
• Activity: 0 videos/week‍
• Engagement Rate: 0%‍
• Growth: 0%‍
• Average Engagement: 0‍
• Posting Habits: Once a year at 7 PM EST

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Sergio Peldanyos Palau's Social Media Influence Summary

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Sergio holds a Favikon Influence Score of 9,259 points, ranking #3 in Food Bloggers Spain and #62 worldwide in the same category. He also ranks #39 in TikTok Spain and #1,043 globally, placing him in the Top 1% across all major platforms he actively uses. These positions reflect his dominance in Spanish-speaking culinary content, especially among Gen Z and young millennials.

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Learn more about the Favikon Methodology here

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Content Strategy: Humor, Food, and Consistency

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Sergio’s content strategy thrives on repetition, humor, and cultural familiarity. He avoids formal cooking tutorials and instead leans into spontaneous product reviews, fast food commentary, and skits that mimic local behavior. His signature editing style—fast cuts, zoom-ins, and overacted reactions—has become a recognizable staple across his videos. His pacing is aggressive, especially on TikTok, where two daily uploads help maintain constant algorithm visibility. Instagram and YouTube serve as mirrors to TikTok but are customized for format, allowing for longer or more curated versions of his viral takes. While brand content is present, it blends smoothly into his existing tone, avoiding the polished look of traditional ads.

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Reachability and Partnerships

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Sergio is most reachable through TikTok and Instagram, where he maintains consistent posting schedules and high tagging frequency for brands. His collaborations with McDonald’s España, Garnier España, and Coca-Cola are integrated using humor, fake rants, and exaggerated reactions. He doesn’t use traditional ad formats—instead, he builds sponsored posts into ongoing skits or character arcs. His DMs remain open on Instagram, and most partnerships are visibly executed through organic-style video content.

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He does not rely on giveaway campaigns or affiliate links, preferring skits that parody the product itself while highlighting its features. His ability to maintain comedic tone while fulfilling sponsor goals makes him ideal for brands that want visibility without scripted endorsement. Sergio is less responsive on Twitch and YouTube for partnerships, as his long-form uploads are fewer and less brand-integrated. Food, drink, and supermarket chains are his strongest fit for future campaigns.

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Conclusion: The Snack Reviewer Spain Didn’t Know It Needed

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Sergio Peldanyos Palau has redefined how food content performs on TikTok by replacing recipes with comedy and fast-paced commentary. With viral growth, high engagement, and a deeply Spanish voice, he dominates food storytelling through laughter and relatability. His ability to integrate brands into everyday skits makes him one of the most versatile culinary creators in Spain’s digital space.

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