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Who is Stephanie Margarucci aka BeastEater?

Stephanie Margarucci, known online as BeastEater, is a high-energy lifestyle and beauty content creator celebrated for her expressive humor, bold aesthetic, and deeply relatable storytelling. With over 20 million TikTok followers, she captivates a global Gen Z audience through viral videos that blend personal anecdotes, beauty tips, and chaotic skits.

July 6, 2025
Josie Renna
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Josie Renna

Josie Renna is a content strategy expert with a passion for helping creators navigate the ever-evolving digital landscape. Specializing in effective content creation techniques and platform-specific strategies, Josie provides insights to empower creators and brands to thrive online. With a deep understanding of algorithm dynamics and audience engagement, Josie shares actionable tips for optimizing content performance across various platforms.

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Stephanie Margarucci aka BeastEater: Expressing Lifestyle Through Humor, Beauty, and Raw Realness

Stephanie Margarucci, widely recognized by her online alias BeastEater, is a creator whose content thrives on expressive storytelling and chaotic humor. Originally rising to fame on TikTok, she became known for her exaggerated facial expressions, POV-style skits, and raw, unfiltered personality that sharply contrasts the polished influencer norm. Her content doesn’t just entertain—it reflects personal chapters of her life, including moments with her long-time boyfriend Marcus Olin, which her audience has followed with curiosity and emotional investment. Rather than chasing trends, she often turns everyday scenarios into viral moments through her animated delivery and comedic timing.

Born in the United States but with a large Spanish-speaking fanbase, particularly in Argentina, Stephanie taps into bicultural relatability that resonates deeply with her young followers. Her content often includes phrases and humor rooted in Gen Z internet culture, layered with her own loud, performative style. What sets her apart is her ability to be outrageous while still staying “very brand safe,” making her an anomaly—visually rebellious but commercially reliable. Her audience feels like they're watching a friend overshare in the best way possible.

Stephanie Margarucci at the Cecil Hotel: Aesthetic Rebellion with a Haunting Backdrop (Source: @beasteater, Instagram, April 2022)

Stephanie’s digital presence is unmistakably aesthetic but never curated to perfection. Brightly colored hair, bold fashion statements, and off-the-cuff captions all contribute to a persona that feels deliberate in its defiance of typical beauty influencer tropes. Whether introducing her pet goat on Instagram or screaming into the camera for comedic effect, she delivers every post with full force and zero filters. That bold authenticity is not just her content style—it’s her brand.

Despite her massive following, Stephanie keeps her online presence highly personal and rooted in performance. She hasn’t branched into long-form content or newsletters, preferring to maintain intimacy through short-form platforms like TikTok and the occasional stream on Twitch. Her fans don’t just scroll—they react, duet, and mimic her, turning her catchphrases and expressions into community language. In a space saturated with polished perfection, Stephanie’s raw expressiveness continues to cut through the noise.

An Influencer Active on Social Media

With over 20 million followers across platforms, Stephanie Margarucci commands a wide digital presence through high-energy video content that seamlessly blends lifestyle, beauty, and humor.

BeastEater's Social Media Strategy Analysis

TikTok: Where Chaos Meets Consistency

Stephanie Margarucci’s TikTok is the foundation of her entire digital identity, where her username @beasteater has grown to a massive 20.2M followers. Known for her intense facial expressions and POV-driven humor, she leans into physical exaggeration and offbeat scenarios that feel deliberately over-the-top. Her content often riffs on personal situations or chaotic misunderstandings, making it instantly memeable and highly shareable. Even in a sea of TikTok creators, her ability to embody a character within seconds is what draws users to stop scrolling.

Her audience engages not just because of the format, but because of her persona—unapologetic, dramatic, and emotionally unfiltered. Each video often feels like it’s been dropped mid-thought, adding to the spontaneity and rawness her fans love. For example, a recent post showing her frustrated reaction to a text garnered over 1.4M views and 187K likes purely through performance and expression. She doesn’t rely on high production or effects; instead, it’s her delivery that drives virality.

Stephanie posts an average of 4.4 videos per week, almost always scheduled for 7 PM, showing remarkable consistency in her content discipline. Her top-performing videos frequently hit above 2M views with engagement averages of around 70K, highlighting that her fanbase isn’t passive—they’re showing up daily. Although her follower growth is flat at 0%, the plateau is reflective of saturation, not decline—she already commands a massive corner of the TikTok ecosystem. Her ranking in the top 1% of U.S. TikTok creators cements her as a dominant force.

Interestingly, despite the comedic tone, her content is classified as very brand-safe, politically minimal, and cheerful—an unusual combination that gives her wide monetization potential without sacrificing edge. Brands like SHEGLAM and Pepsi have already tapped into this, seeing the value in aligning with someone who’s outrageous in tone but reliable in messaging. She doesn’t shift her tone for promotions either; she integrates them with the same chaotic flair, making her sponsored content feel native to her feed.

  • Username: @beasteater
  • Influence Score: 90.9/100
  • Followers: 20.2M
  • Activity: 4.4 videos/week
  • Engagement Rate: 0.35%
  • Growth: 0%
  • Average Engagement: 70K
  • Posting Habits: Everyday at 7 PM EST

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Instagram: Emotional Highlights, Not a Daily Diary

Stephanie’s Instagram presence is less about volume and more about impact, currently sitting at 823.2K followers under the same handle @beasteater. While she rarely posts—only once in the last several months—her engagement proves that her audience remains loyal and emotionally invested. Her most recent reel introduced a new pet goat named “Security,” capturing 1.5M views and over 116K likes. It’s not the algorithm she depends on here—it’s the parasocial bond she’s built with her fans.

Instagram for Stephanie isn’t a marketing machine; it’s a personal scrapbook. Posts aren’t optimized for growth but are shared when she has something emotionally significant or visually distinct to show. Her followers know not to expect constant uploads, which actually adds weight to the moments she does share. That rare-posting style creates a sense of intimacy and authenticity that aligns with her raw, unfiltered brand.

While her overall engagement rate is currently at 0% due to inactivity, the sudden spike in her last post proves she still has pull. A single reel reached well beyond what most mid-level influencers achieve monthly, which suggests her fans are still watching—even if she’s not regularly posting. Her growth, though minimal at +0.22%, is organic and based on name recognition, not strategy. She’s not trying to convert new audiences on Instagram; she’s feeding the ones that already know her story.

There’s an untapped opportunity for her to expand here, particularly in beauty or pet-related collaborations. Unlike TikTok, where humor dominates, her Instagram persona is more subdued and emotionally open, creating a different avenue for brand storytelling. Her visual style—bright hair, tattoos, streetwear—stands out in the feed and could easily serve fashion or lifestyle branding with minimal adjustment to her current tone. But as it stands, she uses Instagram more like a diary than a business tool.

  • Username: @beasteater
  • Influence Score: 37.4/100
  • Followers: 823.2K
  • Activity: 0 posts/month
  • Engagement Rate: 0%
  • Growth: +0.22%
  • Average Engagement: 0
  • Posting Habits: Once a year at 7 PM EST

YouTube: A Nostalgic Archive, Not a Living Channel

Stephanie’s YouTube channel “Marcus and Steph,” shared with boyfriend Marcus Olin, has become a static archive rather than an active platform. With 375K subscribers, its last upload was two years ago, and all metrics—growth, engagement, views—currently sit at zero. What once may have been an outlet for couple-oriented vlogs and longer-form storytelling is now dormant, with no signs of revival. Yet the channel still sits there as a reminder of her earlier evolution from skit-based content to narrative-focused pieces.

The content that does exist reflects a more traditional influencer strategy—couple challenges, lifestyle Q&As, and curated content typical of the 2019–2021 era. Stephanie’s humor was dialed down slightly here, favoring relatability and emotional transparency over chaos. The audience that subscribed back then likely overlapped with their TikTok following but expected deeper glimpses into their life. This dual-creator setup also allowed her to test formats outside her usual solo performance style.

  • Username: @MarcusandSteph
  • Influence Score: 19.6/100
  • Followers: 375K
  • Activity: 0 videos/month
  • Engagement Rate: 0%
  • Growth: -0.21%
  • Average Engagement: 0
  • Posting Habits: Once a year at 8 PM EST

Twitch: Controlled Chaos in Longform

Stephanie’s Twitch channel @beasteaterttv is an experimental space where her chaotic persona has room to breathe unfiltered. Though she has only 3.3K followers and minimal public metrics, her recent activity—going live 7 days ago—suggests she's exploring livestreaming with renewed interest. Her stream description alone (“Come for the chaos…”) sets the tone: aggressive, offbeat, and distinctly her. It's where she shifts from 60-second skits to full-on rants, gaming sessions, or spontaneous interactions.

Unlike her TikTok content which is highly expressive but contained, Twitch allows for a longer emotional arc—fans get to see her in real time, reacting to messages, playing games, or riffing unscripted thoughts. Her audience here is smaller but significantly more engaged, drawn to the raw, live nature of her content. The stream aesthetic is lo-fi and unpolished, echoing her TikTok ethos but with even less filtration. It’s a chaotic hangout room, not a stage.

  • Username: @beasteaterttv
  • Followers: 3.3K
  • Activity: Limited, last live 7 days ago
  • Engagement Rate: Not available
  • Growth: 0%
  • Average Engagement: Not available
  • Posting Habits: Inconsistent

BeastEater's Social Media Influence Summary

Stephanie Margarucci ranks in the top 1% of TikTok creators both in the U.S. and globally, solidifying her status as a leading voice in video entertainment.

Learn more about the Favikon Methodology here

Content Strategy: Raw Humor, Virality, and Lifestyle Relatability

Stephanie’s content thrives on personality. Her TikToks feature skits, lip-syncs, and personal anecdotes, with themes of chaotic humor, beauty, and day-in-the-life realism. The tone is casual yet expressive—visually bold with dramatic reactions, quirky edits, and eye-catching fashion. Her Instagram, when active, leans more sentimental, showcasing pets and real-life moments.

Reachability and Partnerships

Stephanie is highly accessible for partnerships, particularly within beauty, fashion, and youth lifestyle markets. Her existing collaborations with SHEGLAM (tagged 5x) and Pepsi (tagged once) show a track record of working with major consumer brands. Her content style is categorized as “very safe” with minimal political tone and high positivity, making her appealing for broad-market campaigns.

An overview of BeastEater’s top influential connections across key industries. (Source: Favikon)

Audience analysis shows she resonates most with Spanish-speaking teens and young adults, especially in Argentina—a strategic niche for international beauty or youth-targeted brands. She’s especially open to sponsored posts and product reviews, primarily on TikTok and Instagram.

Conclusion: Owning Chaos, Comedy, and Creator Culture with Unfiltered Impact

Stephanie Margarucci aka BeastEater has carved out a bold, high-impact digital persona rooted in humor, lifestyle relatability, and visual expressiveness. While TikTok remains her crown jewel, her cross-platform presence supports a powerful brand narrative that resonates with millions.

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