Who is Stephanie "Steph" Pappas?

‍

‍

Steph Pappas: Blending Food, Travel, and Personality into a Snackable Social Empire

‍

‍

Steph Pappas is a U.S.-based content creator known for her signature mukbangs and casual food reviews filmed in her car or kitchen. She first gained traction on YouTube through extended eating videos where she shared personal stories while reviewing fast food and snacks. Unlike creators who focus on recipes, Steph makes food a backdrop for conversation. Her fans come for the meal but stay for the personality and updates.

‍

What sets Steph apart is her consistency and familiarity—she posts nearly every day, often at the same time, and rarely strays from her core format. She treats her platforms like a video journal, checking in with followers during meals, road trips, or downtime at home. Her followers are often on a first-name basis with her and her family, showing the tight-knit bond she's built through regular uploads. The tone is always relaxed, but intentional.

‍

‍

She doesn’t over-edit or rely on high production. Most of her videos feature natural lighting, direct-to-camera talking, and minimal cuts. This unfiltered approach has made her content feel more intimate and approachable. Whether she’s filming from a car parked in a drive-thru or sipping iced coffee at home, she keeps the vibe personal and consistent across platforms.

‍

Steph has also leaned into lifestyle content without abandoning her food-first audience. Recent posts highlight travel experiences like trips to Italy and Las Vegas, where food and place become part of a larger experience. She partners with brands like Resorts World Las Vegas and Nerdy Nuts by showing the product in her daily routine. These collaborations feel natural, rooted in her personality—not polished scripts or ad reads.

‍

‍

An Influencer Active on Social Media

‍

‍

Steph Pappas maintains a high-volume, personality-driven presence across TikTok, YouTube, and Instagram, delivering over 30 posts monthly and drawing millions of views through relatable, food-forward storytelling.

‍

‍

Stephanie's Social Media Strategy Analysis

‍

‍

TikTok: Bite-Sized Food and Fun

‍

‍

Steph Pappas uses TikTok to deliver daily food-centered content with a casual, talk-to-camera tone that mimics how a friend might share snack reviews in real life. Her most common format includes short mukbangs, gas station hauls, and drive-thru reviews shot with natural lighting and no scripted lines. She rarely uses trending audio or effects, choosing to let her voice carry the post. Her tone is steady, relaxed, and consistent across uploads.

‍

She posts nearly 9 videos a week, with uploads typically landing at 10 PM EST—right in the middle of snack and lunch scrolling hours. Her regular posting pace keeps her audience engaged, even without algorithm-boosted spikes in growth. While her follower count hasn’t grown recently, her views remain high, averaging over 219K per post. This consistency proves that her core audience shows up for her personality, not trends.

‍

‍

Unlike many creators in the food niche who lean into recipe content or production-heavy montages, Steph's TikTok strategy thrives on immediacy. She talks directly to the camera, eats what she likes, and shares thoughts in real-time. It’s a stripped-down approach, but that simplicity keeps it real—and highly watchable. Her followers know exactly what to expect and return for that predictability.

‍

Brands like Nerdy Nuts and 7 Brew Coffee appear in her videos without interrupting the pacing or tone. She integrates product mentions naturally, often while eating or chatting, instead of placing them in standalone ad spots. This makes her TikTok content a strong space for food and beverage campaigns looking for integration that doesn’t feel forced or overly polished.

‍

• Username: @stephpappas
• Influence Score: 87.7/100
• Followers: 2.2M
• Activity: 8.9 videos/week
• Engagement Rate: 0.62%
• Growth: 0%
• Average Engagement: 13.7K
• Posting Habits: Every day at 10 PM EST

‍

Recommended tools
‍Find TikTok Influencers
Analyze your own TikTok profile
Analyze Competitors' TikTok Profiles

‍

YouTube: The Original Mukbang Platform

‍

‍

Steph’s YouTube presence started with and still centers around long-form mukbangs where she talks about her day while eating meals from fast food chains, sit-down restaurants, or homemade setups. Her audience is drawn to her voice and pacing—she speaks slowly and casually, often giving personal updates, answering questions, or revisiting emotional milestones. Her setup rarely changes: camera on a tripod, food in the foreground, Steph mid-meal.

‍

She uploads about five videos per month, sticking to a once-a-week schedule. Despite no recent growth in followers, her videos still average nearly 90K views, showing that her viewer base is loyal and engaged. These uploads are rarely edited or trimmed down. Most run uncut, which adds to the authentic, uninterrupted feeling of sharing a meal with a friend.

‍

‍

Steph’s YouTube content often features more emotional depth than her TikToks. She talks about family, travel memories, or mental health topics while eating, which creates a stronger personal connection. This channel is also where she integrates travel-related partnerships—especially those with Resorts World Las Vegas—into full-day or vacation-themed vlogs. Rather than a quick shoutout, she’ll include the entire dining experience or hotel room tour.

‍

She doesn't rely on thumbnails filled with text or overly edited visuals. A clear photo of the meal and a straightforward title "Trying X for the first time" or "Las Vegas Food Review" is all it takes. That directness, combined with her well-established mukbang identity, makes this channel her most personal platform for long-term storytelling.

‍

• Username: @StephPappas
• Influence Score: 83.4/100
• Followers: 1.5M
• Activity: 5.1 videos/month
• Engagement Rate: 0.28%
• Growth: 0%
• Average Engagement: 4.2K
• Posting Habits: Once a week at 7 PM EST

‍

‍

Instagram: Personality, Food, and Daily Consistency

‍

‍

Steph’s Instagram (@stephpappas) brings together snapshots of her personal life, travel moments, and occasional product tags in a feed that feels unfiltered and approachable. She posts frequently—around 16 times per month—with photos that show her smiling with friends, lounging at home, or exploring new destinations. The captions are brief and cheerful, often matching the image without trying to sell or over-explain.

‍

Unlike TikTok and YouTube, Instagram is where Steph leans more into lifestyle content. While food is still present, posts from events like her Fourth of July celebration or trips to Italy highlight her versatility. Her followers comment directly about her life, asking questions about her relationship, complimenting her outfits, or noting personal growth. The platform feels like a scrapbook her fans are invited to flip through.

‍

‍

She posts every day at 1 PM EST, which is unconventional—but it works for her. Her average engagement is strong at 6.3K per post, and she reaches nearly 192K views despite a smaller follower count than on TikTok or YouTube. This high engagement rate reflects a strong bond with her Instagram audience, who consistently respond to both casual posts and brand integrations.

‍

Branded content is integrated without high-effort staging—Resorts World Las Vegas, Nerdy Nuts, and 7 Brew Coffee are tagged directly in the captions or the image itself. The tone stays the same whether she’s with friends or filming solo, making the feed an ideal place for casual, repeated brand presence that doesn’t feel like an interruption.

‍

• Username: @stephpappas
• Influence Score: 88.5/100
• Followers: 346.3K
• Activity: 16 posts/month
• Engagement Rate: 1.82%
• Growth: +2.14%
• Average Engagement: 6.3K
• Posting Habits: Every day at 1 PM EST

‍

‍

Stephanie Pappas’ Social Media Influence Summary

‍

‍

Steph Pappas holds an overall Favikon Influence Score of 8,980 points and ranks #44 in Food Entertainment in the United States and #187 worldwide—placing her within the top 2% of creators in her niche. On Instagram, she holds the #4837 spot in the U.S., showing stronger performance on food-focused platforms than general lifestyle ones. She’s been tagged multiple times by major brands, including 12 times by Resorts World Las Vegas, and 4 times each by Nerdy Nuts Shop and 7 Brew Coffee. These frequent mentions reflect how embedded she is within brand networks focused on food and lifestyle content.

‍

Learn more about the Favikon Methodology here

‍

Content Strategy: Familiar Faces, Real Meals, and Repeat Views

‍

Steph Pappas keeps her strategy simple and effective: relatable food content, consistent uploads, and a personal connection with her audience. She doesn’t follow trends or shift focus—she’s built a community that expects specific types of content, and she delivers it consistently. That reliability builds trust, which translates into sustained engagement across all platforms.

‍

‍

Reachability and Partnerships

‍

‍

Steph Pappas is highly reachable for brand partnerships, especially in the food, beverage, and travel categories. She’s tagged Resorts World Las Vegas 12 times, showing a history of sustained, multi-post collaborations rather than one-off mentions. Her brand tags are embedded in her usual content style—no separate ad formats, just natural mentions during casual food reviews or vacation recaps. This repeatability makes her a reliable pick for brands looking for authentic, long-term exposure.

‍

‍

Her three main platforms—TikTok, YouTube, and Instagram—have distinct posting rhythms but a consistent tone, which allows for cross-platform partnerships without changing the messaging. She posts daily across TikTok and Instagram and weekly on YouTube, meaning brands can schedule visibility across all platforms within a single week. Her audience responds to unfiltered content and trusts her recommendations because they come from a place of routine, not disruption.

‍

‍

Conclusion: Turned Everyday Meals into a Scalable Influence Model

‍

Steph Pappas has created a content style that’s dependable, personal, and well-tuned to the food entertainment niche. Her consistency across platforms and strong brand integrations make her a go-to figure for companies looking to speak to food-loving audiences in a casual but effective way. With millions of followers and thousands of daily views, her channels are high-performing without needing high production. She’s proof that influence doesn’t need to be overproduced—it just needs to be authentic and on schedule. Whether she’s taste-testing fast food or taking followers through a Vegas resort, Steph’s audience is watching, listening, and engaging.

‍

‍

View the AI-powered profile

‍

Also See 👀
‍RYAN RAZOOKY - COMPLETE SOCIAL MEDIA ANALYSIS‍JESSISMILES - COMPLETE SOCIAL MEDIA ANALYSIS
‍🏆 TOP 200 INFLUENCERS WORLDWIDE