Who is Tina Yong?

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Tina Yong: Blending Beauty, Motherhood, and Viral Recipes with Authentic Energy

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Tina Yong is a Vietnamese-Australian content creator who began her career in beauty tutorials and quickly built a large YouTube following through makeup reviews and DIY hacks. She became widely recognized for her creative product experiments—like peel-off lip stains and unusual skincare gadgets—which went viral and drew millions of views. Her early content stood out for its curiosity-driven themes and genuine on-camera reactions. This foundation established her as a go-to beauty creator with a bold, hands-on approach.

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After becoming a mother, Tina expanded her content to include pregnancy updates, postpartum realities, and parenting experiences. She shares candid footage of baby routines, maternity product reviews, and personal health stories that reflect her real-life journey. Her shift into motherhood didn’t replace beauty—it enriched it with context and connection. This transition widened her audience and made her highly relatable to young mothers balancing beauty and parenting.

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In parallel with her content creation, Tina launched The Petite Club, a beauty brand centered on brow styling tools and grooming kits. She uses her platforms to demo the products in a natural setting, often within her routine videos or Instagram Reels. Unlike sponsored content, her brand appears as part of her everyday life, strengthening both trust and conversion. This creator-brand integration is a clear example of how she merges storytelling with entrepreneurship.

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Tina’s personality-driven content is infused with light humor and family energy. Whether she’s decorating a cake with her toddler or testing heatless curlers, her delivery feels spontaneous and friendly. She avoids staged or overly polished setups, preferring practical, home-based settings that reflect her reality. This consistency across platforms helps her stand out in beauty and parenting categories while maintaining authenticity.

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An Influencer Active on Social Media

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Tina Yong is active on YouTube, Instagram, and TikTok, where she shares beauty routines, family life updates, and viral food content.

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Tina's Social Media Strategy Analysis

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YouTube: Viral Recipes Meet Motherhood and Beauty Tips

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Tina Yong’s YouTube strategy centers around high-quality, episodic content that blends motherhood updates, beauty tutorials, and food experiments. With 3.8 million subscribers, she maintains strong visibility by balancing educational content—like DIY brow tinting—with lighthearted family vlogs. Videos featuring her pregnancy journey, hospital bag essentials, and postpartum routines perform particularly well, tapping into a niche of first-time mothers and beauty enthusiasts alike. Her filming style is warm and personal, often shot in home settings with voiceover narration or direct-to-camera commentary.

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She publishes around 4.3 videos per month, averaging 142.8K views per upload, a testament to her broad appeal and loyal audience. Tina’s food videos—especially quirky kitchen hacks or recipe fails—often trend on YouTube Shorts and longform formats. These segments aren’t just fillers—they serve as a point of viral growth, bringing new viewers into her lifestyle content funnel. She titles videos with clarity and relatability, often using phrases like “chaotic morning routine” or “postpartum truths.”

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A core part of her YouTube strategy is product inclusion, particularly her own brand, The Petite Club, and parenting staples like Motherswork. Unlike many creators who isolate sponsorships, Tina seamlessly embeds product use into her narrative flow—showing how items fit into her real life. This results in soft-sell content that feels organic and persuasive. She rarely over-explains, relying on demonstration over pitch.

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Her uploads are tightly edited and visually consistent, with neutral palettes, bright lighting, and calm background music. These elements match her brand tone and make her content easy to consume across demographics. Whether she’s filming a diaper bag review or doing a brow tutorial with her baby in the background, Tina maintains a clear voice and a distinctive personal style.

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• ‍Username: @tina_yong‍
• Influence Score: 85.6 / 100‍
• Followers: 3.8M‍
• Activity: 4.3 videos/month‍
• Engagement Rate: 0.18%‍
• Growth: 0%‍
• Average Engagement: 6.9K‍
• Posting Habits: Once a week at 7 PM EST

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Instagram: Polished Snapshots of Beauty and Baby Life

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On Instagram, Tina Yong curates a bright and elegant feed that showcases family life, beauty routines, and behind-the-scenes content from her home. With 245.3K followers, she keeps her audience engaged through carousel posts of her children, product flat-lays, and “day in the life” Reels. Her engagement rate is nearly 1%, bolstered by community-driven captions, like parenting reflections or quick beauty hacks. She often posts around 5 AM EST, matching her audience’s evening scroll habits.

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She posts approximately 10 times per month, with a strong focus on sponsored content that doesn’t feel intrusive. Collaborations with brands like Jump Eat Cry Maternity and Motherswork are integrated into lifestyle scenes—often set in nurseries, kitchens, or parks. She avoids aggressive branding, instead favoring natural imagery and storytelling that centers her own experience. This strategy makes her a strong partner for campaigns aimed at modern mothers seeking authenticity.

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Tina’s audience regularly responds with comments about motherhood, baby milestones, and postpartum health—highlighting the deep connection she fosters. She frequently uses her captions to share personal stories, like newborn sleep struggles or toddler meals gone wrong. These stories are relatable and non-scripted, giving her content credibility and sparking conversation among fellow moms. She rarely posts glamor for glamor’s sake—instead, every post serves a moment or message.

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Visually, her grid is balanced and calm, with muted tones, soft lighting, and consistent photo framing. Her aesthetic reflects her personality: thoughtful, family-oriented, and quietly humorous. Even when she promotes products, the content remains rooted in storytelling, not promotion. This keeps her audience engaged while making room for commercial partnerships without losing trust.

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• ‍Username: @tina_yong‍
• Influence Score: 85.1 / 100‍
• Followers: 245.3K‍
• Activity: 10 posts/month‍
• Engagement Rate: 0.96%‍
• Growth: +0.43%‍
• Average Engagement: 2.4K‍
• Posting Habits: Twice a week at 5 AM EST

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TikTok: Bite-Sized Motherhood and Kitchen Chaos

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Tina’s TikTok strategy leans into quick, relatable storytelling centered around parenting chaos, food prep, and low-stakes beauty experiments. With 38.4K followers, her reach is smaller compared to YouTube, but her tone is more casual and candid. Her most successful clips often show behind-the-scenes glimpses of real moments—spilled food, clingy toddlers, or honest beauty mishaps. This format works well with her brand voice, offering a contrast to her more polished YouTube and Instagram content.

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She posts 1.8 videos per week, often midday, targeting users scrolling during lunch breaks or afternoon downtimes. TikToks usually feature trending audio, voiceovers, or subtle humor rooted in her parenting life. One standout video showed her multitasking beauty routines while holding a baby, which generated strong engagement and shares from other moms. She doesn’t rely on filters or edits—her content is raw and quick, by design.

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Unlike her other platforms, Tina doesn’t use TikTok for deep tutorials or formal product demos. Instead, she uses it to build brand personality and maintain visibility with short, emotionally resonant snippets. While not a primary channel for commercial content, TikTok offers her a valuable space to connect through humor and spontaneity. Her growth on the platform is stable, and engagement—though modest—is consistent with her storytelling-first approach.

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Her comments often include parenting tips, quick reactions, or shared chaos from fellow mothers. This two-way dialogue builds intimacy and positions Tina as a peer rather than a polished influencer. TikTok gives her flexibility to test formats and reactions without overcommitting to structure, allowing for creative freedom that feeds her broader content ecosystem.

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• ‍Username: @tina_yong‍
• Influence Score: 66.4 / 100‍
• Followers: 38.4K‍
• Activity: 1.8 videos/week‍
• Engagement Rate: 0.38%‍
• Growth: 0%‍
• Average Engagement: 147‍
• Posting Habits: Twice a week at 11 AM EST

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Tina Yong’s Social Media Influence Summary

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Tina Yong earns a Favikon Influence Score of 8,803 points, placing her in the Top 3% globally. She ranks #5 in Beauty – Australia and #131 on YouTube – Australia, confirming her strong authority in both the beauty and lifestyle spaces. Her influence extends across content verticals, supported by top-tier global rankings in beauty blogging and YouTube performance.

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Learn more about the Favikon Methodology here

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Content Strategy: Bright, Balanced, and Always Personal

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Tina’s content strategy is built around authenticity and practical value. She doesn’t chase trends—she builds routines. Whether reviewing maternity wear or baking with her child, each post adds depth to her brand. The topics may vary, but her voice stays grounded in positivity, safety, and real-life relatability. Her strength lies in creating visually engaging content without losing emotional connection. Posts are structured yet accessible, and captions are written like advice from a friend.

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Reachability and Partnerships

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Tina Yong is highly reachable for campaigns centered on motherhood, beauty, and family lifestyle, particularly on YouTube and Instagram where her content is both consistent and high-performing. She actively integrates products like maternity fashion, postpartum care, and DIY beauty tools into her everyday routines. Her audience includes English-speaking mothers in Australia and Vietnam, making her ideal for regional and cross-border partnerships. Her platform tone is bright, brand-safe, and grounded in real personal use.

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She is most responsive to collaborations that align with her current stage of life—parenting toddlers, postpartum recovery, and managing self-care as a mom of two. Sponsored content often includes brands like Motherswork and Jump Eat Cry Maternity, embedded naturally within nursery tours, family moments, or skincare sessions. Her audience frequently asks follow-up questions about featured items, showing strong conversion potential. Brands seeking authenticity through lived experience will find Tina a trusted and efficient collaborator.

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Conclusion: Elevating Everyday Moments Through Beauty, Family, and Honest Storytelling

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Tina Yong stands out by blending beauty, motherhood, and everyday life into an engaging, visually rich content strategy. Her consistent presence on YouTube and Instagram has earned her a trusted voice among women balancing family and self-care. With her entrepreneurial ventures and loyal community, Tina continues to shape what it means to be a modern lifestyle creator—with laughter, love, and a touch of kitchen chaos.

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