Who is Tomas Loucky?

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Tomas Loucky: Building Personal Brands Through Podcasting and LinkedIn Strategy

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Tomas Loucky is a UK-based podcast strategist known for sharing tactical LinkedIn growth insights grounded in daily content experiments. He is the founder of EpixTory, a podcast consultancy that supports creators with structure, scripting, and audience building. His LinkedIn posts often document his own growth process, including subscriber metrics and engagement breakdowns. Unlike creators who generalize advice, he regularly shows what failed—and why.

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His podcast, Produced By With Tommen, features interviews with LinkedIn creators and podcast professionals, focusing on storytelling frameworks and growth playbooks. Loucky doesn’t rely on inspirational themes—instead, he drills down on technical details like how to craft a hook or batch-edit episodes. These insights are shared in his posts, often alongside visual carousels or audio clips. His content appeals to creators who want measurable outcomes, not just encouragement.

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Loucky’s brand partnerships include Riverside.fm, TEDx, and HubSpot, which he integrates into tutorials or tool walkthroughs. He tags companies and creators with context, highlighting how specific features impact his own process. This positions him as a practitioner—not a spokesperson—who builds trust through firsthand use. His posts routinely credit collaborators, reinforcing his role within a close-knit, skill-based creator network.

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His growth strategy includes daily posts at 1 AM EST and newsletter editions that summarize wins, failures, and platform experiments. This routine gives his audience a predictable way to follow his progress while applying his techniques in real time. With an 8.77% monthly growth rate and a 2.31% engagement rate, Loucky has become a go-to creator for podcasters and LinkedIn users serious about improving their visibility through structure and iteration.

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An Influencer Active on LinkedIn

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Tomas Loucky is active primarily on LinkedIn, where he posts daily content that blends podcasting advice with personal branding strategy.

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Tomas' Social Media Strategy Analysis

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LinkedIn: Daily Actionable Content for Growth-Minded Creators

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Tomas Loucky’s entire strategy is built around daily publishing on LinkedIn, with posts scheduled every day at 1 AM EST. His tone blends humor with straight talk, often calling out bad content habits while offering frameworks to fix them. Each post is designed to trigger action—whether that’s revising a hook, launching a podcast, or reviewing creator tools. This frequency turns his page into a real-time lab where content ideas are tested in public.

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His posts consistently reference his own analytics, down to open rates, saves, and video watch time, giving followers measurable takeaways. He critiques his own failed hooks and “dead drafts,” making failure a visible part of his content loop. This transparency has helped build a highly engaged audience that trusts his feedback because it’s earned through repetition. His most viral posts often start as informal challenges like “FenPost,” inviting creators to take public accountability for better content.

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He structures most posts using short stanzas or carousels, mimicking spoken rhythm to increase readability and scan time. The use of props, such as a homemade “LinkedIn throne,” sets a casual, DIY visual tone that mirrors his self-taught journey. His visuals aren’t polished—they’re personal, reinforcing that high-performing content doesn’t need to be studio-produced. This aesthetic attracts solopreneurs and low-budget creators who value output over polish.

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With 30 posts per month, an average of 431 engagements, and 116.5K views per post, Loucky keeps his creator engine running without breaks. His 2.31% engagement rate and 8.77% growth are fueled by real conversations in the comments, not passive likes. Every piece of content doubles as a coaching moment—whether he’s critiquing a post format or sharing a newsletter lesson. His strategy is repetition with insight, scaled through consistency.

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• ‍Username: @tomasloucky‍
• Influence Score: 7,172 pts‍
• Followers: 18.7K‍
• Activity: 30 posts/month‍
• Engagement Rate: 2.31%‍
• Growth: +8.77%‍
• Average Engagement: 431‍
• Posting Habits: Every day at 1 AM EST

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Newsletter: Produced Newsletter

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Tomas Loucky publishes the Produced Newsletter, which acts as a direct extension of his daily presence on LinkedIn. With 804 subscribers, the newsletter delivers tightly focused advice on podcasting strategy, LinkedIn growth, and storytelling structure. Each edition is designed for quick consumption, usually no more than a few scrolls long, making it a highly practical read for creators juggling multiple tools and projects. Rather than recapping generic trends, Loucky anchors each issue to personal experiments and real-time feedback.

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The tone of the newsletter mirrors his posts: concise, candid, and slightly irreverent. He often opens with short stories from his own content workflow, followed by bullet-pointed lessons or tactical frameworks. Topics include algorithm patterns, hook templates, content pacing, and outreach scripts—all tested firsthand. Readers aren’t just getting theories—they’re following his live documentation of what worked (or failed) and why, which builds credibility and makes the content applicable.

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Loucky routinely shares back-end data like subject line performance, unsubscribe rates, or A/B test results from earlier editions. He includes feedback from subscribers, turning each newsletter into a feedback loop rather than a one-way announcement. This approach reinforces transparency and helps shape the direction of future issues. It also serves as a teaching model—showing readers not only what to publish, but how to measure success and iterate based on data.

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Though still scaling its audience, the Produced Newsletter has clear B2B potential for brands in the podcasting, productivity, or SaaS space. Its clear focus on creators, founders, and service providers makes it suitable for integrations with tools like Riverside.fm or CRM software. Unlike broader newsletters, it avoids fluff and stays rooted in workflow and execution. Loucky’s newsletter isn’t a lead magnet—it’s an operational guide for people serious about using content to build something real.

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Podcast: Produced By With Tommen

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Tomas Loucky is the host of the podcast “Produced By With Tommen,” a creator-focused show that highlights podcasting strategy, personal brand growth, and behind-the-scenes creator insights. Each episode features in-depth conversations with LinkedIn creators, content strategists, or solo entrepreneurs who share real-world workflows and content systems. Rather than surface-level Q&As, Loucky dives into structure—how guests outline episodes, scale their audience, or monetize without a large team. His role as both interviewer and strategist sets the tone: the show is a space for serious creators, not hobbyists.

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The podcast mirrors Loucky’s approach to content—practical, honest, and creator-tested. He often references specific tools and decisions made by his guests, then deconstructs them mid-episode to explain what listeners can take away. This format creates clear value for early-stage podcasters and marketers who need more than inspiration—they want repeatable systems. Loucky also shares his own content performance within the episodes, offering insight into how he experiments with formats, hooks, and guest outreach.

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Episodes are cross-promoted on LinkedIn and sometimes followed by companion posts or newsletter breakdowns, turning each podcast into a content ecosystem. He uses short clips and branded thumbnails to generate anticipation and boost discoverability, but avoids overproducing. The visual identity is intentionally DIY—reinforcing his “done is better than perfect” mantra. This accessibility draws in listeners who are overwhelmed by the idea of studio-grade podcasting but want to build consistent output.

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Produced By With Tommen is more than just a podcast—it’s an extension of Loucky’s core brand: build in public, teach from failure, and share what works. His guest list is heavily peer-based, pulling from his active LinkedIn network to highlight voices that don’t always get mainstream attention. That network includes creators like Charlie Hills and Ayesha Ameer, adding collaborative momentum to the show. The podcast is a natural hub for partnerships and serves as both a learning tool and a professional showcase for his approach to digital content.

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Tomas Loucky's Social Media Influence Summary

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Tomas Loucky holds an Favikon Influence Score of 7,172, placing him in the Top 1% of LinkedIn creators in the UK and Top 2% globally in Digital Marketing. He ranks #40 on LinkedIn UK, #11 in Digital Marketing UK, and #532 worldwide, reflecting strong authority within niche content sectors. His consistent, high-engagement output makes him a standout in podcasting and branding despite a mid-sized following.

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Learn more about the Favikon Methodology here

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Content Strategy: Daily Repetition, Community Testing, and Platform Trust

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Tomas Loucky’s strategy relies on two pillars: frequency and clarity. By posting every day and tracking what works, he optimizes in public and keeps his content loop active. He doesn’t rely on viral content—instead, he builds momentum through repeatable formats like “5 reasons your podcast isn’t working” or “What I learned from this LinkedIn post.” He avoids abstraction by anchoring his content in real examples—what mic setup failed him, how many unsubscribes he got from a newsletter title, or how one sentence changed his post’s reach. These granular details are rare and help his audience learn without guesswork. Loucky also tags peers regularly to build reciprocal visibility across his niche.

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Reachability and Partnerships

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Tomas Loucky is highly reachable for partnerships through his LinkedIn DMs, where he regularly responds to creators, podcast tools, and SaaS teams within 24–48 hours. He frequently tags and credits brands like Riverside.fm and HubSpot in his posts, not as ads, but as tools he's actively using and testing. This signals clear openness to working with platforms that serve podcasters or personal brands. His collaborations are always tied to his workflow, making outreach more meaningful for product-led partnerships.

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His estimated rate per branded post is $404–$494, with pricing justified by daily frequency, a 2.31% engagement rate, and 116.5K views per post. Loucky is selective—he integrates partnerships only if they fit organically into his creation process or his audience’s needs. His creator network includes LinkedIn growth strategists and newsletter founders, amplifying exposure through mutual interaction. Brands looking for real-time feedback and product integration will find him a hands-on, collaborative partner.

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Conclusion: Scaling Creator Impact Through Daily Execution and Radical Transparency

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Tomas Loucky blends expert-level podcasting advice with a data-backed approach to personal branding on LinkedIn. His content is practical, regular, and grounded in real experience—positioning him as both a creator and a strategist. With strong engagement, rapid growth, and a top-tier Influence Score, Loucky is a powerful voice in the digital marketing and podcasting space. Whether through his Produced Newsletter, his podcast “Produced By With Tommen,” or his daily LinkedIn posts, Loucky’s strategy revolves around clarity, execution, and creator-focused education. He doesn’t just create content—he builds tools and frameworks that help others grow, making him one of the most valuable creators in his niche.

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