Who is Trulee?

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Trulee Rodney: Empowering Curly Hair Confidence with Bold, Unfiltered Content

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Trulee Rodney is a Canadian content creator known for her dynamic presence across TikTok, YouTube Shorts, and Instagram. She specializes in natural hair care tutorials, relatable beauty commentary, and everyday lifestyle content that strikes a conversational tone. Her content is filled with colorful visuals and punchy edits that match her energetic style.

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She’s not just about aesthetics—Trulee blends education with humor, teaching followers how to simplify their hair routines while highlighting products that work for curly and coily textures. Whether she’s sharing her results after sleeping in a bonnet for 50 hours or reacting to a new styling brush, the energy is always personal and fun. It’s this raw and casual tone that makes her feel like a trusted friend online.

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A standout element of Trulee’s profile is her emphasis on making hair care enjoyable and achievable. She consistently dismantles the idea that beauty routines must be complicated or elite. Instead, she pushes forward a message of consistency, confidence, and using what actually works for your hair type. Her voice is refreshingly unfiltered and highly accessible.

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Over time, she has built valuable relationships with brands like Fenty Hair, Rhode Skin, and Haus Labs by Lady Gaga. These collaborations align with her platform’s ethos—effective, inclusive beauty that centers real-world results. Through content that prioritizes clarity over perfection, Trulee has carved out a loyal, enthusiastic following.

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An Influencer Active on Social Media

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With over 3.5 million followers across TikTok, YouTube Shorts, and Instagram, Trulee Rodney reaches a wide, diverse audience, especially within the curly hair and beauty community.

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Trulee's Social Media Strategy Analysis

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TikTok Strategy: Raw, Conversational, and Effortlessly Viral

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TikTok is Trulee’s leading platform, where she holds a strong audience of 1.7 million followers. Her strategy thrives on short, bold videos that mix humor, hair care tips, and mini vlogs. She speaks directly to the camera in a laid-back style, making her tutorials feel like personal convos. Her captions often add to the experience—direct, punchy, and meme-worthy.

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She posts around 6.4 videos per week, maintaining a steady flow of content that includes real-time updates, hair transformations, and quirky challenges. Her post “THIS MIGHT BE MY FAV HAIRSTYLE EVER!!” gained over 566K views, exemplifying her strength in casually highlighting products without overt promotion. She knows how to hook viewers from the first second, keeping her retention high.

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Trulee’s engagement rate on TikTok stands at 0.87%, with an impressive 14.9K average engagements per video and nearly 150K average views. Her content always feels fresh, often boosted by her unpredictable humor and her ability to tap into relatable beauty experiences. Her videos are filmed in everyday settings—from the car to her sister’s living room—making them feel unscripted and genuine.

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She posts every day at 12PM, signaling an understanding of off-peak engagement windows that work well with her audience. Though growth was static this month, her metrics show ongoing reach and interaction—suggesting that her fanbase is not only loyal but rewatching and re-engaging her videos frequently.

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• Username: @trulue
• Influence Score: 86.7/100
• Followers: 1.7M
• Activity: 6.4 videos/week
• Engagement Rate: 0.87%
• Growth: 0%
• Average Engagement: 14.9K
• Posting Habits: Everyday at 12 PM EST

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YouTube Shorts Strategy: High-Impact Vlogs and Hair Transformations

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With 1.6 million subscribers, Trulee’s YouTube channel runs almost parallel to her TikTok success—but with a twist. The Shorts she publishes lean more into visual storytelling, capturing key moments of her hair transformations. The production remains low-friction, but the content is magnetic: “COME WITH ME TO GET BRAIDS!!” has over 2.8M views.

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She averages just 1.9 videos per month but maintains a clear format: show, don’t tell. Rather than heavy narration, her Shorts rely on movement and progress, visually walking viewers through the process of trying out new styles or products. The tactile quality of her videos—brushing curls, installing passion twists—keeps viewers glued without needing flashy transitions.

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Even with limited uploads, she secures an average of 26.8K views per video and 633 interactions, though her engagement rate is lower at 0.04%. Still, this platform offers her long-term viewability and broad reach outside of daily scroll behavior. It’s clear that when she posts, the audience responds, and virality remains within reach.

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What sets her Shorts apart is their rewatchability—many fans revisit the same videos for guidance or entertainment. The content blends practical hair routines with immersive edits that let viewers feel like they’re in the stylist’s chair themselves.

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• Username: @truleerodney
• Influence Score: 80.6/100
• Followers: 1.6M
• Activity: 1.9 videos/month
• Engagement Rate: 0.04%
• Growth: 0%
• Average Engagement: 633
• Posting Habits: Once a month at 8 PM EST

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Instagram Strategy: Polished Snapshots with a Personal Edge

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Instagram is Trulee’s smallest platform in terms of following, but she still maintains a meaningful presence with 251.2K followers. Her grid content tends to be more polished—highlighting close-up beauty shots, nostalgic childhood photos, or creative reels. What makes her profile compelling here is the personal tone of each caption and the balance between visuals and voice.

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She posts roughly 10 times a month, and her growth is stable. Though her engagement rate is at 0.68%, the content retains strong visibility with 1.7K average interactions and nearly 50K views per post. One post showing her dad and sister, captioned with a heartfelt memory, received over 100K views and strong comments—showing the power of emotional resonance.

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Instagram also gives her space to talk about beauty products in more detail. She tags brands like Fenty Beauty, Rhode Skin, and Haus Labs—each integrated seamlessly into her content, either through tutorials or GRWM captions. Her blend of childhood throwbacks and current-day transformations builds a narrative arc that fans connect with.

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She publishes daily around midnight, showing that her scheduling strategy remains consistent across platforms. While not her main growth engine, Instagram adds another dimension to her storytelling—more intimate, a bit slower, and focused on connection over virality.

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• Username: @trulee
• Influence Score: 80.8/100
• Followers: 251.2K
• Activity: 10 posts/month
• Engagement Rate: 0.68%
• Growth: 0%
• Average Engagement: 1.7K
• Posting Habits: Everyday at 12 PM EST

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Trulee's Social Media Influence Summary

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Trulee Rodney ranks #3 in Hair Care Canada and Top 3% on TikTok Worldwide, cementing her status as a leading voice in the curly hair content space.

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Learn more about the Favikon Methodology here

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Content Strategy: Loud, Lovable, and Low-Maintenance

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Trulee’s content strategy revolves around two themes: simplicity and personality. Her “SIMPLIFY YOUR HAIR ROUTINE” motto encapsulates her entire brand. Her content doesn’t need excessive filters or scripting—it relies on her energy, relatability, and useful advice.

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Reachability and Partnerships

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Trulee is notably active in her brand relationships, tagging Fenty Hair 14 times, Fenty Beauty 11 times, and Rhode Skin 9 times. She doesn't just mention brands—she weaves them into real routines and narratives, giving her endorsements authenticity.

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She’s also collaborated with Haus Labs, Kosas, and Jonathan Van Ness, showing openness to working with both celebrity-founded and indie beauty brands. Her tagging behavior and integration style suggest she is highly reachable, responsive, and campaign-savvy.

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Conclusion: Redefining Hair Care Influence with Personality and Purpose

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Trulee Rodney proves that authenticity, humor, and a strong sense of self can build massive digital influence. With top-tier visibility in the curly hair space and a relatable voice that resonates across platforms, she’s an ideal partner for brands looking for real engagement—not just reach.

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