Who is Kiana Davis?

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Kiana Davis: Elevating Haircare Influence Through Curly Confidence and Content Precision

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Kiana Davis is a leading voice in the beauty and lifestyle content space, celebrated for her deep knowledge of curly and wavy haircare. Her content spans everything from diffuser routines and styling hacks to product reviews and self-care insights. With a strong presence on TikTok, Instagram, and YouTube, she has built a loyal audience that trusts her authenticity and results-driven advice. Her approachable style and relatable personality make her stand out in the ever-crowded world of beauty influencers.

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What truly sets Kiana apart is her focus on textured hair, an area often underserved in mainstream beauty content. She creates tutorials tailored for real people with real hair struggles, offering practical solutions without gimmicks. Whether she’s breaking down her wash-day routine or testing a new curl cream, her honesty and clarity shine through. Her audience sees her not only as an influencer but as a trusted friend with reliable recommendations.

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Kiana's influence extends beyond the screen through her partnerships with high-profile beauty brands like Fenty Hair, Gisou, and Olaplex. These collaborations are more than surface-level endorsements; they reflect a shared commitment to quality, innovation, and representation. Her work with these brands shows her ability to deliver results while staying true to her voice. She adds genuine value to campaigns, which is why she’s become a go-to creator for product launches and promotions.

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At the core of Kiana’s success is her consistent connection with her audience. She doesn’t chase trends—she builds conversations around authenticity, empowerment, and care. Her content uplifts viewers while providing them with tools to navigate their own beauty journeys confidently. Kiana’s brand is not just about hair—it’s about helping people feel like their best selves, every day.

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An Influencer Active on Social Media

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Kiana Davis dominates on TikTok, maintains a solid visual brand on Instagram, and extends her longer-form content to YouTube. Her social ecosystem is cohesive, high-performing, and aligned with her niche—curly haircare for modern, young, English-speaking women.

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Kiana Davis' Social Media Strategy Analysis

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TikTok: Where Everyday Haircare Meets Viral Impact

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Kiana Davis has turned TikTok into her primary stage, with over 1.8 million followers and some videos surpassing 3 million views. Her strategy here is clear: combine authentic curly hair routines with relatable life moments to create highly shareable content. Whether she's getting ready for a wedding or testing a new diffuser, the tone is personal, casual, and instantly engaging. Her consistent use of trending sounds and natural lighting keeps the content native to the platform without feeling forced.

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One of her major strengths on TikTok is niche clarity. She speaks directly to people with curly and wavy hair, focusing on realistic styling techniques, low-maintenance tips, and product breakdowns. Her audience knows exactly what to expect, making her account a destination rather than a scroll-by. This clarity gives her significant influence in the textured hair community.

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Kiana posts 7.4 videos per week, showing strong consistency and an understanding of TikTok's demand for volume and timeliness. Her engagement rate of 4.47% is impressive for her follower size, and she maintains a solid average engagement of 80.4K per post. While her growth over the last 30 days is flat, this plateau likely reflects a mature audience rather than a drop in performance.

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Strategically, she posts daily around 3 PM, likely targeting early risers or leveraging TikTok’s algorithmic push at off-peak hours. This routine posting habit contributes to her visibility and keeps her top of feed. By keeping her videos authentic and algorithm-friendly, Kiana has created a self-sustaining growth model centered on relatability and niche expertise.

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• Username: @kianadalleave
• Influence Score: 90.3/100
• Followers: 1.8M
• Activity: 7.4 videos/week
• Engagement Rate: 4.47%
• Growth: 0% (steady)
• Average Engagement: 80.4K
• Posting Habits: Everyday at 3 PM EST

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Instagram: Aesthetic, Lifestyle, and Visual Influence

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On Instagram, Kiana offers a more polished version of her brand, tailored for visual storytelling and lifestyle content. Her feed mixes posed images, tropical reels, and candid moments, making it both aspirational and accessible. With 435.1K followers and a strong 5.04% engagement rate, her Instagram acts as both a portfolio and a personal diary. This platform emphasizes aesthetics, yet she keeps her tone relaxed and personality-forward.

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Her twice-weekly posts at 3 PM suggest she's using a deliberate schedule that aligns with global engagement trends. Instead of overwhelming her audience with frequency, she focuses on quality—each post is carefully curated and often accompanied by brief, catchy captions. One standout reel reached over 800K views, showing she knows how to balance feed curation with algorithmic appeal.

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Kiana uses Instagram to deepen her brand relationships. Brands like Gisou, Fenty Hair, and Not Your Mother's regularly appear on her profile, either through sponsored posts or organic tags. She blends these integrations naturally into her content, maintaining authenticity while still delivering brand visibility. Her audience doesn’t just tolerate sponsored content—they engage with it because it’s well-fitted and contextually relevant.

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Unlike TikTok, where content is fast and reactive, Instagram is where Kiana builds long-term identity. Her fashion-forward beach content and warm-toned product shots help reinforce her image as a beauty and lifestyle expert. For brands, Instagram is where Kiana becomes not just a creator, but a content partner who can deliver both beauty and brand alignment in one frame.

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• Username: @kianad
• Influence Score: 81.7/100
• Followers: 435.1K
• Activity: 6 posts/month
• Engagement Rate: 5.04%
• Growth: –0.18%
• Average Engagement: 21.9K
• Posting Habits: Twice a week at 3 PM EST

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YouTube: Short-Form Expertise with Educational Depth

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Kiana’s YouTube presence, while smaller in volume, plays a crucial role in expanding her brand. With 341K subscribers and content focused on Shorts, she uses this platform to give viewers a deeper look into curly hair routines. Her strategy involves turning TikTok success into evergreen video content—reels that walk through techniques, product use, and results in under 60 seconds. Though her engagement rate is modest at 0.39%, her presence here boosts her multi-platform credibility.

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She posts about twice a month, often spacing content to maintain quality and avoid over-saturation. Videos like “BIGGER THE HAIR THE BETTER” and “CURLY HAIR ON VACATION” show off her signature tone—energetic, informative, and upbeat. These Shorts typically perform well, with views ranging from 47K to 178K, and likes in the thousands. The emphasis is on education wrapped in entertaining delivery.

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YouTube also gives Kiana space to demonstrate authority in haircare, especially in areas that need more visual depth, like scalp health or proper product layering. This content stands out because it reflects intentional storytelling and showcases her ability to maintain audience interest without the pressure of viral formats. Even with less frequency, she maintains relevance through clarity and consistency.

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Kiana posts once a week around 8 PM, diverging from her early-morning TikTok/Instagram schedule. This shows she tailors her posting times per platform, based on audience behavior. YouTube remains an under-leveraged but strategic channel—positioned for long-term growth, deep audience education, and additional monetization opportunities beyond social sponsorships.

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• Username: @kianadavis
• Influence Score: 73.7/100
• Followers: 341K
• Activity: 2 videos/month
• Engagement Rate: 0.39%
• Growth: 0%
• Average Engagement: 1.3K
• Posting Habits: Once a week at 8 PM EST

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Kiana Davis' Social Media Influence Summary

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Kiana’s authority across platforms is undisputed. Her Influence Score of 9,096 points ranks her in the Top 1% on TikTok (US) and Top 1% in Haircare Worldwide. She’s ranked #9 in Haircare (US) and #25 globally, making her one of the most influential creators in her segment.

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Learn more about the Favikon Methodology here

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Content Strategy: Relatable Haircare, Visual Impact

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Kiana’s strategy is laser-focused: empower women with curly or wavy hair to love and manage their natural texture. Every piece of content reflects this—from tutorials to personal anecdotes. She mixes casual voiceovers with direct-to-camera advice, using natural lighting and familiar home environments to create content that feels accessible, not overly produced.

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Reachability & Partnerships

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Kiana Davis has a proven track record with top-tier haircare brands like Fenty Hair, Gisou, and Olaplex, appearing in up to 14 tagged posts for a single partner. Her brand collaborations are frequent, integrated seamlessly into her content, and consistently perform well in terms of reach and engagement.

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She is highly reachable for partnerships, especially in the beauty and textured haircare sectors, where her niche authority drives authentic results. Her campaign history suggests a high likelihood of collaboration acceptance when the product aligns with her routine and aesthetic.

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Conclusion: Defining the Future of Textured Hair Content with Precision and Purpose

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Kiana Davis has emerged as one of the most focused and influential creators in the curly haircare niche. Her clear audience, consistent posting, and highly engaging content make her a standout in a saturated market. From TikTok virality to aesthetic brand shoots on Instagram, Kiana has built an empire on authenticity, education, and personal charm.

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