Who is Uma Jammeh?

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Uma Jammeh: Powering Inclusive Beauty Through Gloss, Purpose, and Global Influence

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Uma Jammeh has quickly emerged as a defining voice in modern beauty influence, championing a platform rooted in empowerment, representation, and luxury expertise. As Chief Gloss Officer at L’Oréal Paris and a multifaceted content creator, she doesn’t just promote products—she embodies the mission behind them. Her content reflects a thoughtful blend of professional beauty education, aesthetic excellence, and inclusive storytelling, building a deeply engaged audience across Instagram, TikTok, and YouTube.

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Whether she’s filming from a Cannes hotel room or a Marrakech souk, Uma merges real-world experiences with editorial polish. She has built a distinct visual identity—warm lighting, clean framing, and radiant beauty that aligns seamlessly with the high-end brands she represents, including YSL Beauty and L’Oréal Paris. Her tone remains grounded yet aspirational, blending humor with purpose-driven content.

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Her strong ties to brands like William Morris Endeavor and MVE are more than affiliations—they reflect a personal brand that values narrative integrity and long-term alignment. Uma doesn’t create one-off sponsored posts; she builds lasting relationships. From showcasing L’Oréal Elvive campaigns to traveling for global brand initiatives, her influence extends beyond platforms into boardrooms and campaigns.

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Backed by high engagement and consistent output, Uma stands in the top 1% of beauty influencers across multiple rankings. Her multi-platform strategy is deliberate and value-driven—each post is part of a bigger picture centered on elevating diverse voices and defining the future of beauty marketing.

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An Influencer Active on Social Media

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Uma Jammeh maintains a high-impact presence across Instagram, TikTok, and YouTube, with over 1.3 million followers and a combined engagement-driven strategy built around beauty, brand storytelling, and lifestyle content.

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Uma Jammeh's Social Media Strategy Analysis

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Instagram Strategy: Editorial Elegance with Personal Connection

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Uma Jammeh’s Instagram blends high-gloss visuals with grounded personal moments, creating a page that feels both luxurious and sincere. She posts about 14 times a month, often capturing herself in natural lighting, warm color palettes, and global backdrops like Paris rooftops or outdoor cafes. The visual consistency is elevated by her styling—sleek silhouettes, glowing skin, and an unmistakably confident presence. Even in brand campaigns, she maintains her visual language without compromising authenticity.

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Her captions offer a glimpse into her tone—lightly humorous, self-aware, and personable. Whether joking about a friend being on “camera duty” or celebrating brunch, she connects without overexplaining. This subtle approach builds community while keeping the focus on aesthetic and product. Each post becomes a narrative moment, never just an ad, even when tagged with high-profile partners like YSL Beauty.

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She often features campaign content without overtly commercial signals. The L'Oréal Paris campaign celebrating her as Chief Gloss Officer felt like a milestone rather than a promotion, resonating with her audience as both achievement and celebration. Her 9.85% engagement rate reflects this trust—followers know her endorsements are rooted in real collaboration.

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Her audience engagement is particularly strong in carousel and portrait formats, where she showcases not just the product, but the full story. With an average of nearly 90K engagements per post and a structured posting habit (3x weekly at 2PM), she builds anticipation and consistency that brands can reliably plan around.

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• Username: @umajammeh
• Influence Score: 89.9/100
• Followers: 912.7K
• Activity: 14 posts/month
• Engagement Rate: 9.85%
• Growth: 0%
• Average Engagement: 89.9K
• Posting Habits: 3 times a week at 2 PM EST

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TikTok Strategy: Empowered Beauty in Motion

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Uma’s TikTok content leans into movement-driven storytelling, featuring walking clips, skincare routines in transit, and casual beauty moments in luxe locations. Her delivery is confident but unforced, often shot handheld or with soft transitions that mimic diary entries. She posts roughly once a week, yet maintains a high 6.93% engagement rate—a reflection of strong viewer loyalty and well-calibrated content pacing.

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Recurring themes include self-care while traveling, behind-the-scenes from partnerships, and outfit-led skincare moments. A standout example is her “airport vibe” TikTok with L’Oréal Paris, where she paired practical glam with a strong branded message. Her styling choices—always polished but wearable—mirror her brand partnerships and position her as a credible voice in beauty.

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Her average video views near 292K, with posts often surpassing 1M views when timed with brand milestones or location-based content. What sets Uma apart is her refusal to rely on trends—instead, she creates her own repeatable formats. The viewer knows what to expect: clean visuals, elevated tone, and quiet confidence.

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Brand integration is smooth and embedded within her storytelling. She doesn’t open with “ad”—she opens with lifestyle, allowing products to appear naturally in the flow of the video. This makes brand moments feel aspirational rather than interruptive, increasing impact and recall among her core audience.

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• Username: @uma.jammeh
• Influence Score: 87.9/100
• Followers: 393.2K
• Activity: 1.1 videos/week
• Engagement Rate: 6.93%
• Growth: +3.48% (+13.2K)
• Average Engagement: 27.3K
• Posting Habits: Once a week at 2 PM EST

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YouTube Strategy: Narrative Depth for Loyal Audiences

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Uma uses YouTube to document key career milestones and brand narratives, such as her journey to becoming L’Oréal Paris' Chief Gloss Officer. The platform features fewer uploads but carries a clear purpose: providing context and long-form storytelling that can’t fit on TikTok or Instagram. Her content includes brand collaborations, travel diaries, and cultural features like shopping in Marrakech or attending Cannes.

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Visuals remain polished, and editing is intentional—often minimal cuts, slow pacing, and soft audio cues. This style gives her content a relaxed, confident feel that mirrors her brand persona across platforms. Her Cannes Film Festival vlog, for example, blends preparation rituals with campaign work, showcasing her dual identity as both talent and brand ambassador.

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With only 22.6K followers and lower engagement (0.96%), YouTube is clearly a secondary platform—but one she leverages well for strategic storytelling. Each video is carefully titled and framed to serve a purpose—either to document a brand milestone or to deepen viewer trust. Rather than chasing views, she curates experiences.

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Her posting habit (twice a month at 8 PM) aligns with key campaign dates, suggesting content is designed around launches or events. The platform functions as a professional archive, where collaborations live permanently and with depth—ideal for brands that value legacy over short-term spikes.

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• Username: @umajammeh
• Influence Score: 55/100
• Followers: 22.6K
• Activity: 3.5 videos/month
• Engagement Rate: 0.96%
• Growth: 0%
• Average Engagement: 217
• Posting Habits: Twice a month at 8 PM EST

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Uma Jammeh's Social Media Influence Summary

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Uma Jammeh ranks among the top 1% of beauty influencers in the UK across both Instagram and the Outfits & Styling vertical. Her Instagram influence score of 89.9 and TikTok score of 87.9 place her among the highest-performing creators in the British beauty space.

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Learn more about the Favikon Methodology here

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Content Strategy: Beauty with Integrity and Range

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Uma’s strategy balances high-aesthetic visual storytelling with clear messaging on inclusivity and empowerment. Her visuals—from handheld TikToks to professionally shot Reels—are unified in tone: elegant, expressive, and real. She maintains visual consistency without flattening her narrative, letting each platform serve a unique storytelling purpose.

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Reachability & Partnerships

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Uma Jammeh is highly accessible for collaborations, with a clear willingness to participate in sponsored content and reviews. Her profile highlights L’Oréal Paris, YSL Beauty, and Boots UK—brands she has tagged and engaged with repeatedly.

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Her estimated rate of $5K/post reflects her status as a premium creator with strong engagement and brand safety metrics. Backed by 10+ L’Oréal tags and 14 YSL Beauty mentions, her partnerships are not transactional—they’re embedded in long-term storytelling and high-performing content.

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Conclusion: Shaping the Future of Beauty, One Gloss at a Time

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Uma Jammeh has established herself not just as a creator, but as a builder of beauty culture. From Cannes red carpets to TikTok skincare routines, her content feels intentional, inclusive, and impactful. As Chief Gloss Officer for L’Oréal Paris, she balances creative polish with personal depth—making her one of the UK’s most influential and respected voices in beauty today.

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