Who is Uziel Gonzalez aka El Uziel?

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Uziel Gonzalez: Amplifying Mexican Dance Culture Through Digital Stages

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Uziel Gonzalez is a social media creator from Jalisco, Mexico, known for celebrating traditional Mexican dance styles like banda and cumbia in his videos. His posts often feature him dancing outdoors in cowboy boots, surrounded by friends and music. Unlike trend-focused creators, Uziel’s content spotlights regional identity, using dance as a cultural expression. He frequently appears in local event clips, making his page feel like a digital extension of real-life celebrations.

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His TikTok presence is built around early-morning uploads, usually at 7 PM EST, reflecting a routine that resonates with working-class and student audiences. Rather than using studio setups, Uziel films in familiar locations—empty streets, fields, or party venues—creating a grounded and accessible feel. He uses his visibility to support cultural businesses like Laplebeboots and Jobes Hat Store, regularly tagging them in performance posts. This integration of lifestyle and community makes his account more than just entertainment—it’s a platform for local pride.

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On Instagram, Uziel shifts from dance to daily fashion and promotional content, showcasing traditional wear like embroidered shirts and wide-brimmed hats. His captions are often short and in Spanish, reinforcing his connection to a local and national audience. He posts almost every day, keeping his content feed alive with colorful, staged photos and brand collaborations. Despite a lower engagement rate here, his consistency and style-focused approach maintain high brand relevance.

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Uziel doesn’t use X (Twitter) actively, and his presence there is minimal. His content strategy is clearly visual and rhythm-driven, favoring platforms where motion, attire, and music play central roles. Unlike creators who diversify heavily across platforms, Uziel focuses on where his community already gathers—TikTok and Instagram. This tight focus has allowed him to build a strong niche without diluting his message.

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An Influencer Active on Social Media

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Uziel Gonzalez reaches a combined audience of nearly 2.7 million across TikTok, Instagram, and X, with TikTok as his leading platform.

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Uziel Gonzalez's Social Media Strategy Analysis

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TikTok: El Uziel's Stage for Regional Dance Culture

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Uziel’s TikTok account, @uzielgonzalezz, is the center of his digital presence, with 2.2 million followers and daily videos that spotlight traditional Mexican music and choreography. He films in authentic locations—open fields, rodeos, and streets—often wearing western boots and dancing solo or with friends to banda and cumbia tracks. The setting and soundtrack choices reflect his Jalisco roots, not generic viral trends.

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He maintains an active rhythm of 5.4 videos per week, always posting around 7 PM EST, which aligns with early risers in rural and suburban communities. His consistency allows followers to expect content at a regular time, reinforcing habit-based viewing. Each post feels like a captured moment from a local celebration, rather than a staged performance. This tone strengthens his relatability and keeps viewers returning for more.

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His engagement rate sits at 1.29%, lower than influencers who focus on niche humor or viral trends, but still solid considering his reach. With an average of 28.4K interactions and 314.8K views per post, he maintains stable visibility in the TikTok algorithm. His strength lies not in quantity of reactions, but in the resonance of his cultural messaging. It’s a form of digital storytelling through movement.

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Rather than chasing short-lived challenges, Uziel relies on thematic consistency: Mexican music, dance, and style. This has positioned him in the Top 2% globally and earned him the #165 spot in Dance & Choreography U.S. His followers aren’t casual scrollers—they’re community members who see their music and style reflected in his feed. This niche fidelity is what makes his TikTok presence impactful and memorable.

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• Username: @uzielgonzalezz
• Influence Score: 88.4/100
• Followers: 2.2M
• Activity: 5.4 videos/week
• Engagement Rate: 1.29%
• Growth: 0%
• Average Engagement: 28.4K
• Posting Habits: Every day at 7 PM EST

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Instagram: Daily Doses of Fashion and Festivity

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Uziel’s Instagram profile, @uzielgonzalez_21, complements his TikTok by emphasizing visuals—outfits, products, and moments from local events. He posts 16 times per month, primarily between 5–6 PM EST, signaling a routine built for early engagement. These uploads usually show full-body shots in cowboy hats, leather boots, and western wear that tie directly to his brand partnerships.

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The brands he tags—such as Laplebeboots (tagged 12 times) and Jobes Hat Store—are tightly aligned with his aesthetic. Rather than casual mentions, he integrates these brands into the core of his visual identity. The partnership content is not occasional—it’s foundational to his Instagram strategy. This focus makes the account valuable for long-term collaborations in the fashion and cultural apparel sectors.

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Though his engagement rate is 0.19%, his average post still receives 886 interactions, which is decent considering the type of content and its visual-over-text style. Instagram isn’t where his audience engages deeply—but it is where they look for inspiration and identity cues. It also strengthens his personal branding through polished, product-heavy visuals.

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Uziel’s Instagram is not meant for rapid growth, but brand alignment. It’s a digital showroom for his style and endorsements. Unlike his movement-driven TikToks, Instagram presents him in still poses and curated moments, offering a layered view of his cultural persona. It’s not about volume—it’s about consistency and partnership visibility.

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• Username: @uzielgonzalez_21
• Influence Score: 84.3/100
• Followers: 469K
• Activity: 16 posts/month
• Engagement Rate: 0.19%
• Growth: +0.43%
• Average Engagement: 886
• Posting Habits: Every day at 6 PM EST

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X (Twitter): Minimal Presence with Limited Activity

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On X (formerly Twitter), Uziel uses the handle @eluziel24, but the platform remains inactive with only 2.4K followers and no posts in recent months. He holds a 6.4/100 influence score, and his engagement rate sits at 0%—indicating no significant content strategy or following there. It is used only for handle security or basic brand recognition.

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There is no meaningful growth, no visible engagement, and no interaction with his TikTok or Instagram communities on this platform. Unlike his video-heavy and visual-first approach elsewhere, X does not align with his core style or audience expectations. There are no reposts of his TikToks, threads about his events, or announcements tied to upcoming promotions.

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• Username: @eluziel24
• Influence Score: 6.4/100
• Followers: 2.4K
• Activity: 0 tweets/week
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 7 PM EST

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El Uziel's Social Media Influence Summary

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With a Favikon Influence Score of 8,855 points, Uziel Gonzalez ranks in the Top 3% of creators globally. He holds key positions such as #3557 on TikTok U.S. and #165 in Dance & Choreography U.S., highlighting his strong impact in cultural entertainment. These rankings reflect his authority in promoting traditional Mexican dance through consistent, high-visibility content.

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Learn more about the Favikon Methodology here

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Content Strategy: Community Energy in Every Frame

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Uziel’s content is fueled by real-life interaction, regional style, and rhythmic tradition. His videos capture the energy of local parties, dance-offs, and style showcases—offering a digital celebration of Jalisco’s youth culture. Unlike many polished influencers, he doesn’t isolate himself from his environment; instead, he places his community front and center. Boots, banda, and movement are consistent themes across platforms. Brand deals are seamlessly integrated into everyday visuals—he might be dancing in Laplebeboots or tagging Jobes Hat Store during an outdoor rehearsal. These partnerships feel natural, never interrupting the experience. His creative identity is defined by how deeply it reflects where he's from, not just who he is.

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Reachability and Partnerships

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Uziel Gonzalez is highly reachable through his daily activity on both TikTok and Instagram, where he posts at consistent morning hours—7 PM ESTon TikTok and 6 PM EST on Instagram. His collaboration history with regional brands like Laplebeboots (tagged 12 times) and Jobes Hat Store (tagged 3 times) shows he prefers long-term partnerships rooted in style and culture. His content regularly features these products in natural settings, like dance events and outdoor shoots, making sponsorships feel organic. This repetition signals reliability and trust from both sides.

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With an estimated campaign value of $5K–$10K per post, Uziel offers budget-accessible, high-frequency placements for brands targeting Spanish-speaking Gen Z and millennial audiences in Mexico and the U.S. His niche in dance and cultural fashion aligns well with product-based promotions rather than scripted ads. Brands can expect seamless visibility across vibrant, real-world content—especially during event-heavy months when Uziel’s engagement peaks. His high posting volume (over 20 monthly posts) also provides flexibility for brands to run multi-post or seasonal campaigns.

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Conclusion: Dancing Through Culture, One Post at a Time

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Uziel Gonzalez is more than a creator—he’s a digital ambassador for regional Mexican dance and lifestyle. Through consistent, upbeat content, he captures the music, movement, and style of Jalisco’s youth culture. His strategy is grounded in authenticity, and his partnerships reflect real-world relevance. For brands looking to tap into cultural pride and vibrant energy, Uziel offers an unmatched rhythm.

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