Who is Ya Burihan?

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Yá Burihan: Curating Fashion, Freedom, and Lifestyle with Effortless Elegance

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Yá Burihan is a Brazilian lifestyle creator known for her clean visual aesthetic and deeply personal approach to fashion content. She blends curated outfits with real-life moments from Rio and São Paulo, often pairing elegance with comfort and high fashion with accessibility. Her signature style—structured yet warm—has built her a loyal following of millions who value her attention to detail. Yá’s feed feels like a visual mood board, but with heart.

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Beyond being a content creator, Yá is also an entrepreneur. She founded KAIA, her personal brand, which reflects her minimalist and refined style across fashion and lifestyle categories. Her audience doesn’t just follow her for inspiration—they trust her as a tastemaker with an editorial eye. Every branded post feels intentional, and her styling choices regularly spark engagement and admiration.

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Her collaborations with Brazilian fashion brands like HOPE Underwear, Constance Calçados, and Borana are integrated seamlessly into her lifestyle content. Rather than treating brand posts as ads, Yá treats them as extensions of her visual identity. This cohesion makes her one of the most consistent aesthetic voices in the Brazilian digital fashion space. It’s what sets her apart in a crowded industry of trend-driven creators.

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Yá’s content tone is calm and confident—her captions are often short, visual storytelling doing most of the work. With high visual safety scores, minimal political commentary, and a cheerful energy, she appeals to both audiences and advertisers alike. She isn’t chasing the algorithm—she’s building a brand, one composed post at a time.

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An Influencer Active on Social Media

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Yá Burihan’s influence is centralized on Instagram and supported by her presence on TikTok, with legacy accounts on YouTube and Twitter that are now inactive. With over 4.1M combined followers, her audience spans fashion lovers, design enthusiasts, and Brazilian lifestyle followers drawn to curated but relatable content.

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Ya Burihan's Social Media Strategy Analysis

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Instagram: Her Signature Canvas for Lifestyle Aesthetics

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Instagram is Yá Burihan’s most powerful platform, with 2.7M followers and a deeply curated aesthetic. Her feed is a blend of soft neutrals, natural light, and minimalist fashion, making it instantly recognizable. She posts consistently—three times a week at 7PM—featuring Reels, static posts, and branded content that still feels personal. Her approach is clean, consistent, and never cluttered.

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What sets her apart is not just what she shows, but how she shows it. Whether she's in a sporty Coca-Cola outfit at Maracanã or sharing a red lingerie GRWM for Valentine's Day, her tone remains calm and composed. Even highly commercial moments are styled as lifestyle art—no harsh filters, no forced captions. This consistency helps her maintain an engagement rate of 0.24% despite slight growth dips.

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Her posts tend to favor structure and restraint: you won’t see long-winded captions or flashy edits. Instead, the energy is soft, thoughtful, and elevated—designed to slow the scroll rather than stop it abruptly. It’s a tone perfectly suited to fashion, wellness, and slow living partnerships. This is where her background in styling truly shines.

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Yá ranks in the top 1% for fashion styling influencers in Brazil, thanks to this strategic simplicity. Her content may appear effortless, but every frame is deliberate—making her Instagram one of the most brand-safe and style-consistent spaces in Brazilian digital fashion.

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• Username: @yaburihan
• Influence Score: 80.6/100
• Followers: 2.7M
• Activity: 12 posts/month
• Engagement Rate: 0.24%
• Growth: –0.54%
• Average Engagement: 6.5K
• Posting Habits: 3 times/week at 7 PM EST

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TikTok: Branded, Visual-First Content with Precision

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Yá’s TikTok presence (1.1M followers) is quiet but calculated. She posts about twice a month, usually highly stylized, brand-led videos that lean into close-ups and atmosphere. One video promoting Huawei’s smartwatch focused solely on hands, movement, and tone—making the viewer feel rather than be told. This refined approach reflects her overall aesthetic minimalism.

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She isn’t leveraging TikTok for trends or volume. Instead, the platform serves as a branding extension of her lifestyle storytelling. Posts average around 4.5K views, which, while modest, match her intent: a gallery of calm, branded moments, not a stream of viral content. This positions her more as a creative director than a traditional influencer on the platform.

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Her engagement rate is low (0.01%), but her visuals maintain a premium feel. She doesn't speak directly to the camera or participate in chaotic trends—instead, she lets music, motion, and light guide the tone. This makes her TikTok ideal for tech, wellness, or luxury brands seeking a polished but grounded Brazilian voice.

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If she chose to scale TikTok, a soft push into GRWM-style micro-vlogs or behind-the-scenes styling could boost connection without breaking format. But for now, it’s a carefully restrained visual showcase—just like the rest of her brand.

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• Username: @yaburihan
• Influence Score: 60.1/100
• Followers: 1.1M
• Activity: 0.5 videos/week
• Engagement Rate: 0.01%
• Growth: 0%
• Average Engagement: 70
• Posting Habits: Twice a month at 3 PM EST

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YouTube: A Dormant Archive with Visual Promise

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Yá’s YouTube channel (9.1K subscribers) hasn’t seen activity in over four years, but it still holds potential. The branding is in place—banner, links, and visuals already echo her Instagram tone. The platform appears to be paused rather than abandoned, and a relaunch could work well if approached with care. Long-form content suits her calm delivery style and behind-the-scenes access to fashion.

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The platform’s current metrics are understandably low—0% engagement, 0 views, and 0 activity—but that also means opportunity is wide open. If reactivated with intimate vlogs or studio shoots, YouTube could offer a space for slower, story-driven content her audience already appreciates. Think styling tutorials, mood boards, or seasonal fashion guides.

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• Username: @yaburihan
• Influence Score: 14.6/100
• Followers: 9.1K
• Activity: 0 videos/month
• Engagement Rate: 0%
• Growth: –0.15%
• Average Engagement: 0
• Posting Habits: Once a year at 8 PM EST

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Twitter (X): A Snapshot of Personality, Now Silent

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Yá Burihan’s Twitter/X account has 355.4K followers but no recent activity—the last post was four months ago. Historically, she used the platform for short thoughts, retweets, and personal expression. Her bio quote—“People come and go, that’s life”—still matches her thoughtful, almost poetic tone across platforms. But today, it plays a background role in her online strategy.

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With 0% engagement and no active tweets, the account now serves more as a branding relic than a live platform. However, for brands or journalists doing background research, it remains a useful archive of her earlier tone and audience interaction. The followers are there—but quiet.

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• Username: @yaburihan
• Influence Score: 9.3/100
• Followers: 355.4K
• Activity: 0 tweets/week
• Engagement Rate: 0%
• Growth: –0.1%
• Average Engagement: 0
• Posting Habits: Once a year at 10 PM EST

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Ya Burihan's Social Media Influence Summary

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Yá Burihan’s Influence Score of 8,706 places her in the Top 1% of Brazilian fashion creators and the Top 1% for Outfits & Styling (Brazil), ranking #112 nationally. She also sits in the Top 9% of Instagram creators globally, a notable position given her niche focus. Her safety and tone metrics are ideal for brand work—“Very Safe,” “Cheerful,” and “Minimal” political involvement.

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Content Strategy: Organized, Understated, On-Point

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Yá’s visual strategy is as much about what she excludes as what she posts. Her feed avoids clutter, controversy, or oversharing—instead opting for intention. Each post feels styled but never forced, and her styling language translates across collaborations without disruption. Whether in lingerie or sportswear, her tone remains elegant, soft-spoken, and visually aligned.

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Reachability & Partnerships

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Yá Burihan is highly reachable and brand-verified, with successful collaborations involving HOPE Underwear (tagged 10x), Constance Calçados (7x), Borana (5x), and Kaique, a music collaborator she’s tagged 14 times. She’s ideal for brands seeking an elevated yet approachable Brazilian market entry.

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Her content execution is premium-facing—making her well-suited for partnerships in fashion, decor, wellness, and minimal beauty. With a safe, cheerful tone and a proven ability to integrate product into lifestyle, she offers clarity and aesthetic harmony that brands value.

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Conclusion: Defining Curated Living for the Modern Brazilian Fashion Follower

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Yá Burihan has carved out a precise and powerful identity in the lifestyle and fashion space. Her calm visuals, organized presence, and steady brand voice make her a standout not for being loud—but for being incredibly clear. While others try to dominate feeds, Yá elevates them.

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