Who is Eduarda Borges?

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Eduarda Borges: Skincare-Driven Influence from Lab Bench to Instagram Feed

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Eduarda Borges is not just a content creator—she’s a future biomedical professional who has carved a space in the digital world through her honest, insightful, and visually polished content. Based in Brazil, she creates primarily in Portuguese and has developed a loyal following around skincare routines, lifestyle hacks, and product reviews. Her academic background adds a layer of credibility to her beauty content, making her posts feel both informed and approachable.

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On platforms like Instagram and TikTok, Eduarda merges personal experience with product experimentation—whether it’s sharing a viral haircare recipe or reviewing a facial serum. She consistently highlights accessible and local brands, establishing herself as a trusted voice among her peers and audience.

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Eduarda’s relatability is what sets her apart. Many of her most popular posts are casual but honest moments: heartfelt reflections, humorous takes, and DIY solutions. Her tone is cheerful, her content is polished but never overproduced, and she prioritizes authenticity in every post.

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She’s collaborated with several notable beauty brands including Barbour’s Beauty and Bepantol® Derma, gaining recognition not only for her reach but also for how well her tone resonates with her viewers. This careful mix of content integrity and audience connection continues to define her digital presence.

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An Influencer Active on Social Media

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Eduarda Borges commands strong influence in skincare and lifestyle in Brazil, especially on TikTok and Instagram where she ranks among the top 1% and 4% respectively.

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Eduarda Borges' Social Media Strategy Analysis

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TikTok Strategy: Beauty with a Biomedical Twist

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Eduarda’s TikTok strategy leans heavily into short, relatable videos that blend skincare tips with subtle humor. Her posts often feature home recipes, product reactions, and authentic commentary, making complex beauty routines feel accessible and lighthearted.

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She posts almost 8 videos per week, showing high consistency with a mix of trending audio and casual speech, often beginning with spontaneous intros that mimic a friend’s advice. Her biomedical background gives credibility, especially when she breaks down ingredient functions or daily routines.

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The hashtag strategy—frequent use of #vaiprofy, #humor, and #relacionamento—helps categorize her content into helpful micro-niches, making it easily discoverable by beauty seekers and casual scrollers alike. Her tone remains cheerful and authentic, never overly polished or rehearsed.

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Although her engagement rate is modest (0.11%), the consistency and volume help maintain visibility, and she still averages 12.8K views per post. This proves that her content serves more as a reliable visual diary than a conversation starter—and for brands, that means consistent exposure.

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• Username: @eduardaborgs
• Influence Score: 80.5/100
• Followers: 750.8K
• Activity: 7.9 videos/week
• Engagement Rate: 0.11%
• Growth: 0%
• Average Engagement: 836
• Posting Habits: Daily at 12 PM EST

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Instagram Strategy: Storytelling Meets Skincare Sponsorship

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Eduarda's Instagram is her strongest storytelling platform. She uses Reels to share slice-of-life narratives, product reviews, and beauty “how-tos” that resonate with everyday audiences. Posts like “HOJE É QUARTA-FEIRA, ENTÃO BORA DE RECEITINHA CASEIRA” reflect how she positions routines as rituals.

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Her visual style is warm, soft, and inviting—frequently shot in daylight with pastel tones and candid expressions. Captions often contain conversational hooks (“Comenta ‘QUERO’…”) to increase saves, comments, and DMs. This tactic not only boosts engagement but creates natural touchpoints for brand conversions.

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Eduarda collaborates with brands like Barbour’s Beauty, Bodytech, and Bepantol® Derma, and tags them multiple times in both organic and branded posts. This long-term tagging behavior shows loyalty and campaign integration beyond one-time promotions.

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With an average of 6.5K interactions per post and a 1.65% engagement rate, her Instagram strategy balances relatability with sponsorship fluidity. She posts consistently, 12 times monthly, and her 7 PM daily habit ensures visibility during morning scroll sessions.

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• Username: @eduardaborgs_
• Influence Score: 83.8/100
• Followers: 390.5K
• Activity: 12 posts/month
• Engagement Rate: 1.65%
• Growth: 0%
• Average Engagement: 6.5K
• Posting Habits: Daily at 7 PM EST

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YouTube Strategy: Dormant But Branded

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Eduarda has established a branded presence on YouTube, but her content strategy there is currently inactive. Despite having over 3,200 subscribers, her account has not seen recent uploads, engagement, or content evolution—showing 0% growth.

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The channel banner is professionally branded and features cross-platform handles, hinting at past intent to centralize her identity across formats. Her visuals echo the same soft, lifestyle-oriented tone seen on Instagram, which could appeal to longer-form viewers.

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• Username: Eduarda Borges
• Influence Score: 8.1/100
• Followers: 3.2K
• Activity: 0 videos/month
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 8 PM EST

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Eduarda Borges' Social Media Influence Summary

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Eduarda Borges boasts a Favikon influence score of 85/100 on Instagram and ranks in the top 4% in Brazil and top 5% globally on the platform. In skincare, she is an elite performer: Top 1% in Brazil and Top 2% worldwide. On TikTok, she remains highly visible with a score of 80.5/100 and is best known for her aesthetic and tone—cheerful, casual, and grounded in real user needs. She demonstrates strong campaign value, with estimated partnerships ranging between $5K–$10K/post, and consistently tags premium beauty brands.

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Learn more about the Favikon Methodology here

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Content Strategy: Where Biomedical Meets Beauty

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Eduarda’s strength lies in making scientific beauty content digestible. Her use of casual language, product demos, and real-time reactions allows her audience to trust her as more than an influencer—she feels like a friend who happens to know skincare inside-out.

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Reachability and Partnerships

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Eduarda Borges is highly reachable and partnership-friendly. She has demonstrated strong brand affinity by repeatedly tagging collaborators like Barbour’s Beauty (10+ tags) and Bodytech (4+ tags), showing she's not just a one-off campaign creator but someone who builds long-term relationships.

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She is ideal for skincare, lifestyle, and wellness campaigns that want authenticity and audience resonance. Her openness to direct comments (“Comenta ‘QUERO’...”) signals that she values interaction, making her ideal for conversion-focused partnerships.

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Conclusion: Eduarda Borges — Skincare Science Meets Social Credibility

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Eduarda Borges is redefining what it means to be a beauty influencer in Brazil—not just by selling products but by educating and entertaining. With a unique mix of academic interest and trend-savvy presentation, she has become a staple voice for young Portuguese-speaking audiences navigating skincare and wellness.

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