Who is Yasmin Maccari?

Yasmin Maccari: Powering Brazil’s Fashion Scene with Consistent Style and Subtle Sophistication

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Yasmin Maccari describes herself in her own words as “apenas uma garota que adora lookinhos, beleza e é cheia de hobbies” — just a girl who loves outfits, beauty, and hobbies. And that’s exactly what makes her stand out: her content thrives on relatability, not aspiration. Rather than crafting a perfect influencer persona, she shows up as herself — a stylish Brazilian creator in her early 20s navigating daily life with a wardrobe that balances comfort and trend.

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Her tone is friendly, her visuals are soft and bright, and her body language on camera exudes a quiet confidence that feels accessible. Yasmin rarely uses voiceovers or dialogue-heavy formats. Instead, she lets motion, music, and movement do the storytelling — from outfit changes to hair flips — resulting in visual content that communicates more with fewer words.

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At her core, she’s not pushing a brand — she’s embodying a lifestyle. That distinction is what separates Yasmin from many other creators in the same space. She’s particularly well-liked for her minimal captions and absence of forced branding, which allows her partnerships (like those with SHEIN or Nike) to feel like natural extensions of her feed.

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Born and raised in Brazil, Yasmin has carved out her own style niche, mixing urban casualwear with soft glam makeup and simple, structured compositions. She represents a new generation of creators who are succeeding through intuitive consistency rather than high-production spectacle.

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An Influencer Active on Social Media

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Yasmin Maccari is ranked in the Top 1% on TikTok and Instagram in Brazil and in Outfits & Styling globally, placing her among the most influential Brazilian fashion creators of her generation.

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Yasmin Maccari's Social Media Strategy Analysis

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TikTok Strategy: Fashion in Motion, Without Saying a Word

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Yasmin’s TikTok thrives on non-verbal storytelling. She rarely uses voiceovers or trending audios, choosing instead to let outfit transitions and confident pacing carry the narrative. Her most viral clips follow a minimalist, rhythm-based formula: clean hallway backgrounds, smooth turns, and effortless hair tosses.

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Her signature TikTok scenes often show her walking toward the camera in full outfits, mimicking a real-life strut that feels casually intimate. By stripping away spoken commentary and flash edits, she makes room for the visuals — and especially the clothes — to breathe. It’s fashion showcased in motion, not explanation.

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Unlike creators who rely on trending templates, Yasmin repeats her own rhythm: wide shots, slow zoom-ins, and neutral lighting. The repetition becomes part of her identity, helping fans immediately recognize a @yaszou video. This subtle predictability, paired with tasteful styling, fuels her 6.4M+ follower growth and consistent multi-hundred-thousand views per video.

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She doesn't oversaturate her feed — about 5 videos a week — but every post feels intentional. Posting at 7 PM daily, she likely captures Brazil’s early scroll traffic, syncing visibility with her audience's waking habits. The result is a calm but dominant TikTok presence, without the noise.

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• Username: @yaszou
• Influence Score: 88.6/100
• Followers: 6.4M
• Activity: 5.3 videos/week
• Engagement Rate: 0.65%
• Growth: 0% (stable)
• Average Engagement: 41.3K
• Posting Habits: Every day at 7 PM EST

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Instagram Strategy: Mirror Poise, Caption Silence

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On Instagram, Yasmin relies on minimal captions and precise styling to create intrigue. Instead of descriptive texts, she uses symbols, emojis, or leaves them blank — allowing followers to assign their own narrative to each photo. This aesthetic distance is part of her brand: she's present, but never overly accessible.

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Her mirror selfies — often taken with a phone flash, low exposure, and neutral facial expression — act like visual signatures. These aren't casual shots; they’re staged to feel personal, yet polished. Even when posing with others, Yasmin maintains her visual hierarchy by always controlling the color or lighting balance in the frame.

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Reels are used sparingly and typically mirror her TikTok rhythm, emphasizing fashion-forward gestures and styling reveals. A typical post alternates between solo portraits, casual poses in daylight, and curated "off-duty" looks, building visual consistency across the grid. She chooses not to experiment wildly — instead doubling down on what aligns with her tone.

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Her evening posting time (around 10AM) deviates from common influencer schedules but has likely been tested for her demographic. Paired with a 4.34% engagement rate and +22K follower growth in just 30 days, it’s clear her timing and tone resonate deeply with a style-focused, female Brazilian audience.

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• Username: @yaszou
• Influence Score: 90.9/100
• Followers: 597.6K
• Activity: 10 posts/month
• Engagement Rate: 4.34%
• Growth: +3.82% (22.3K new followers in 30 days)
• Average Engagement: 26K
• Posting Habits: 4 times a day at 10 AM EST

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YouTube Strategy: Dormant but Aesthetically On-Brand

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Yasmin's YouTube presence is low-frequency but aligned with her core visual language. Her few videos — primarily GRWMs and moving-day vlogs — preserve the quiet, neutral aesthetic of her other platforms. Lighting is soft, her tone is calm, and scenes are edited with a light hand to keep attention on visuals, not storytelling.

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She avoids over-editing or scripted narration. Instead, she invites viewers into everyday moments, like organizing her new vanity or getting dressed for the gym. These aren’t cinematic productions — they’re extensions of her aesthetic: clean backgrounds, neutral outfits, and movements that feel purposeful yet understated.

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Despite posting only a couple of times in recent months, Yasmin’s visuals remain on-brand — muted tones, tidy framing, and a clear sense of spatial harmony. This makes even the simplest content (like unpacking or mirror-checks) feel cohesive with her broader digital identity. There’s no branding deviation here — just format translation.

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Her YouTube engagement is modest, but the format holds potential for scaled partnerships, especially for slow-paced beauty or home decor collaborations. A consistent relaunch using Shorts or “capsule closet” content could bridge the current performance gap and convert her TikTok traffic into long-form views.

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• Username: @yaszou
• Influence Score: 57.3/100
• Followers: 103K
• Activity: 2.3 videos/month
• Engagement Rate: 0.63%
• Growth: 0%
• Average Engagement: 645
• Posting Habits: Once a year at 8 PM EST

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Yasmin Maccari's Social Media Influence Summary

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Yasmin Maccari ranks in the top 1% on Instagram and TikTok in Brazil, and is currently the #32 creator for Outfits & Styling nationwide, solidifying her as one of Brazil’s most influential fashion voices online.

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Learn more about the Favikon Methodology here

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Content Strategy: Subtle Rhythm, Clean Framing, and Consistency

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Yasmin’s content strategy is rooted in what many creators overlook — emotional subtlety and visual rhythm. She doesn’t rely on trends or audio stunts; her content moves in soft beats: walking, turning, dressing, or glancing at the mirror. These actions create emotional resonance because they mimic real-life behavior in a filtered digital space.

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Reachability & Partnerships

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Yasmin Maccari is highly brand-safe, with a “Very Safe” and “Cheerful” rating under Favikon’s content scoring. She avoids political commentary and maintains a consistently neutral tone, making her ideal for broad audience campaigns. She is already affiliated with SHEIN, Nike, and MOTF, showcasing her ability to balance fast fashion with premium partnerships.

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She’s especially strong for brands seeking high-frequency content — Yasmin posts regularly and integrates sponsored items seamlessly into her aesthetic. Her TikTok performance also indicates strong ROI potential for brand challenges or product features with clear visual payoffs.

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Conclusion: Yasmin Maccari is Quietly Rewriting the Rules of Fashion Influence

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Yasmin Maccari is proof that digital influence doesn’t need to be loud to be powerful. With a visually consistent, emotionally grounded content strategy, she’s become one of Brazil’s top fashion creators — without overexposure or gimmicks. Her clean aesthetic, rhythmic posting, and relatable presence make her a must-watch figure in both the Brazilian and global fashion spaces.

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