Who is Zoi Lerma?

TikTok: Playful Style Meets Mass Reach

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Zoi posts nearly six videos per week on TikTok, keeping her audience hooked with consistent uploads filmed at home, in parking lots, or while traveling. Her videos typically follow trending audio formats, mixed with lip-syncing, dancing, or casual storytelling. Rather than overproducing, she leans on natural lighting and mobile phone aesthetics, which match the tone of her Gen Z fanbase. Her use of hashtags like #outfitcheck and #zoifish helps her content stay discoverable.

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Engagement on TikTok remains strong despite a 0% follower growth rate this month. She averages 32.6K engagements per post and reaches nearly 270K viewers, suggesting her content resonates even without new follower spikes. Her followers often comment using personal nicknames or inside jokes, pointing to a strong sense of familiarity. She maintains momentum by participating in reactive trends within 24–48 hours.

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Brand placements on TikTok are often woven into her usual routines. For example, she casually integrates product features into outfit transitions or GRWM (Get Ready With Me) clips. She’s tagged Acne Studios, H&M, and MAC without interrupting her typical flow—retaining trust while fulfilling sponsor asks. This makes her a go-to creator for campaigns that require subtle but effective placement.

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Zoi avoids scripted advertising. Instead, she frequently shoots in one take and uses humor or dry reactions to frame her posts, especially when showcasing beauty tools or accessories. She’s also known to include her friends in videos, adding a group dynamic that boosts shareability and comment threads. Her content performs best when it appears unscripted and off-the-cuff.

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• ‍Username: @zoifishh‍
• Influence Score: 88.5/100‍
• Followers: 6M‍
• Activity: 5.7 videos/week‍
• Engagement Rate: 0.54%‍
• Growth: 0%‍
• Average Engagement: 32.6K‍
• Posting Habits: Everyday at 4 PM EST

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Instagram: Strong Visual Identity and Brand Integration

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Zoi’s Instagram feed (@zoifish) is built around outfit inspiration, branded partnerships, and high-engagement selfies. She posts about 13 times per month, typically in the mornings around 9 PM EST. Her aesthetic combines casual streetwear with event-ready glam, creating a dual appeal between everyday users and beauty enthusiasts. Most photos are shot with natural light, and captions remain playful or cryptic.

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Her average post sees 10.3K engagements and 300K views, reflecting a healthy interaction-to-follower ratio (1.89%). Zoi’s carousel posts and mirror selfies consistently outperform professional brand content, showing her audience prefers informal glimpses over polished production. She tags friends and collaborators regularly, which helps create a web of interlinked engagement. Stories often include behind-the-scenes footage from events or partnerships.

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Instagram is also where Zoi builds her long-term brand identity. She’s worked with names like MAC Cosmetics and Miu Miu in campaigns that lean on her distinct facial features and minimalist styling. Product placements typically appear in the form of flat-lays, “OOTD” captions, or makeup tutorials built directly into the grid. Her ability to adapt brand visuals into her own tone helps maximize credibility.

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Her comment sections are filled with Gen Z slang, brand mentions, and emojis, reinforcing the community vibe. Zoi doesn’t over-caption; instead, she lets the images lead and relies on visually engaging thumbnails to drive clicks. She uses Instagram not just to extend her TikTok presence but to give her audience a more stylized view of her personal brand.

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• ‍Username: @zoifish‍
• Influence Score: 89.2/100‍
• Followers: 546.4K‍
• Activity: 13 posts/month‍
• Engagement Rate: 1.89%‍
• Growth: +3.27%‍
• Average Engagement: 10.3K‍
• Posting Habits: 3 times a week at 9 PM EST

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YouTube: Inactive but Branded

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Zoi’s YouTube channel (@zoilerma4019) shows very limited activity, with only a few videos uploaded and none in the past nine months. Her follower count is low at 15.7K, and her engagement rate is 0%, indicating dormancy. There’s no clear upload pattern, and the videos appear experimental rather than strategic. Compared to her other platforms, YouTube has not been a core focus.

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The few videos that exist reflect a vlog-style approach—filming travel days, events, or friend hangouts. Editing is minimal, with cuts mainly for pacing and background music. However, the low viewership suggests her current audience does not seek long-form content from her. She hasn’t actively promoted her YouTube on TikTok or Instagram, limiting cross-platform visibility.

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• ‍Username: @zoilerma4019‍
• Influence Score: 18.2/100
• ‍Followers: 15.7K‍
• Activity: 0.1 videos/month‍
• Engagement Rate: 0%‍
• Growth: 0%‍
• Average Engagement: 0‍
• Posting Habits: Once a year at 7 PM EST

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Content Strategy: Youthful, Fashion-Driven, and Brand-Ready

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Zoi’s content style leans heavily into playful, bright, and fashionable storytelling. She avoids political or controversial themes, which makes her content widely appealing for brands targeting Gen Z. She integrates beauty tutorials, outfit inspiration, and event appearances with personal commentary to keep the tone casual and accessible. Her posting frequency across TikTok and Instagram ensures that her audience remains engaged without fatigue. Zoi’s use of color, sound, and trending formats allows her to remain current, while still embedding her personal flair. Her captions are conversational, and she often interacts with followers in comments and DMs, boosting her relatability.

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Reachability and Partnerships

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Zoi maintains an active posting schedule across Instagram and TikTok, making her highly reachable for time-sensitive campaigns. She uploads daily on TikTok at 4 PM EST and posts on Instagram three times a week around 9 PM EST, allowing brands to plan around predictable release windows. Her audience engagement is strongest during morning drops, especially for GRWM and outfit content. This consistency gives partners reliable visibility without long lead times.

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Her collaborations often highlight fashion and beauty brands like Miu Miu, MAC Cosmetics, and Acne Studios, all integrated seamlessly into her casual, day-in-the-life posts. Zoi tags partner accounts directly and uses branded hashtags without deviating from her usual tone, which preserves audience trust. She frequently includes brands in carousels, mirror selfies, or spontaneous videos—formats that perform best on her channels. Her informal but polished style allows campaigns to feel native, not forced.

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