We bet you've heard of TikTok about a million times...but why communicate with it? It's only for kids, right? 👶 During the global pandemic, the social network has quickly become essential for numerous young people globally, but not only since the age of users has increased gradually. All of us have already uttered the famous phrase "Me? Download TikTok? Never!" Yet today, most of us are addicted to it! (Oops)
In 2020, TikTok Business was created. Concretely, it gives the possibility to advertise on THE most popular social network on the web. The motto of TikTok: "Make TikToks, not adds."
By using this strong sentence, the platform relies once again on the creativity and spontaneity of the content created and not on the will to make many sales on TikTok.
2 billion downloads on the platform in 2020 🤯
- Average age: 16-24 years old 👥
- 800 million users worldwide 🌎
- Users spend 52 minutes on the app per day on average ⏰
- In less than 18 months, the number of adult users has grown 5.5 times. 📈
The social network can quickly allow you to have important visibility with your target and a real boost in notoriety. 👀
In addition, today, influencers' ages vary greatly!
For example, president Emmanuel Macron communicates on the platform! Will Smith, James Corden from the Late late show, as well as the Media like Le Monde, BBC News, and so on!
TikTok's algorithm is known to be very sharp. From the first use, the app shares the most popular videos and then quickly analyzes users' preferences while providing new content. On Tiktok, it is also very easy to "breakthrough," unlike Instagram, Youtube, etc..
Are you still hesitating to jump in and communicate on the platform? We will explain all the tricks of the platform, why to use it, and how it would be beneficial for you!
Let's break the myth of "There are only teenagers on TikTok, and they don't buy." Yes, initially, the community was relatively young, but it has become very diverse. There is still a large community of young people to target, but the application is an ocean of opportunities!
First of all, to get started, it's not too complicated... Start by creating your account!
👉 Once your account is created, we advise you to scroll through your feed to understand the different trends and challenges you can follow to ensure visibility.
👉 Afterward, to create a name for yourself on this platform, it is recommended to post 3 to 4 times a day or a week to stand out!
👉 When starting, it is recommended to make relatively short videos. The more active you are on the platform, the more you will appear on the "for you" page (the news feed).
👉 The choice of music/sound is also crucial; it is essential to choose the most popular ones.
👉 Finally, the choice of hashtags is essential to ensure visibility; most users use the hashtag #Foryou to ensure the algorithm will share their post on users' "for you" page
First of all: Favikon allows you to find ✨ the ideal influencer ✨ for your campaign, so go to the platform! Once you've found your perfect influencers, contact them with personalized emails, do not copy and paste!
Here are some ways to start your campaign on TikTok:
Tiktok For Business : A feature of Tiktok that allows you to track the performance of your campaign, create your sounds, install tracking pixels, choose your audience!
On Tiktok Ads, you can communicate in different formats:
The TikTok Trends have also taken a considerable step up, if you want to break through, you are obliged to follow the trends and challenges that buzz on the platform! You will have no problem finding them; they will be everywhere on your feed.
With Favikon you can regularly find on the blog :
That's it! You already know a bit more about Tiktok; you are already a pro! Tiktok has multiplied many sales and has propelled brands where the famous "TikTok made me buy it," You might be part of that category now.
Dive into LinkedIn's remarkable evolution from a job-focused platform to a thriving hub of B2B content creation, reshaping the world of professional digital engagement.
In the bustling world of B2B branding and marketing, understanding the performance of your social media strategy is crucial.
Tapping into influencer marketing is no longer just a strategy for fashion or beauty brands – it’s a powerful tool for industries far and wide. From construction and sustainability to arts and crafts, content creators are carving niches in the most unexpected sectors.