Influencer Marketing Strategy
Β min read

Why and how to communicate and collaborate on TikTok?

Tiktok, the social network that everyone is talking about! Before you jump into it, let us share a few tips to become a real pro! πŸ“²

July 13, 2021

1- The social network of lockdown

We bet you've heard of TikTok about a million times...but why communicate with it? It's only for kids, right? πŸ‘Ά During the global pandemic, the social network has quickly become essential for numerous young people globally, but not only since the age of users has increased gradually. All of us have already uttered the famous phrase "Me? Download TikTok? Never!" Yet today, most of us are addicted to it! (Oops)

In 2020, TikTok Business was created. Concretely, it gives the possibility to advertise on THE most popular social network on the web. The motto of TikTok: "Make TikToks, not adds."

By using this strong sentence, the platform relies once again on the creativity and spontaneity of the content created and not on the will to make many sales on TikTok.


TikTok and a few figures:

2 billion downloads on the platform in 2020 🀯

- Average age: 16-24 years old πŸ‘₯

- 800 million users worldwide 🌎

- Users spend 52 minutes on the app per day on average ⏰

- In less than 18 months, the number of adult users has grown 5.5 times. πŸ“ˆ

The social network can quickly allow you to have important visibility with your target and a real boost in notoriety. πŸ‘€

In addition, today, influencers' ages vary greatly!
For example, president Emmanuel Macron communicates on the platform! Will Smith, James Corden from the Late late show, as well as the Media like Le Monde, BBC News, and so on!

A crazy algorithm ! 🀩

TikTok's algorithm is known to be very sharp. From the first use, the app shares the most popular videos and then quickly analyzes users' preferences while providing new content. On Tiktok, it is also very easy to "breakthrough," unlike Instagram, Youtube, etc..


2- Make your place on TikTok

Are you still hesitating to jump in and communicate on the platform? We will explain all the tricks of the platform, why to use it, and how it would be beneficial for you!

Let's break the myth of "There are only teenagers on TikTok, and they don't buy." Yes, initially, the community was relatively young, but it has become very diverse. There is still a large community of young people to target, but the application is an ocean of opportunities!

First of all, to get started, it's not too complicated... Start by creating your account!

πŸ‘‰ Once your account is created, we advise you to scroll through your feed to understand the different trends and challenges you can follow to ensure visibility.

πŸ‘‰ Afterward, to create a name for yourself on this platform, it is recommended to post 3 to 4 times a day or a week to stand out!

πŸ‘‰ When starting, it is recommended to make relatively short videos. The more active you are on the platform, the more you will appear on the "for you" page (the news feed).

πŸ‘‰ The choice of music/sound is also crucial; it is essential to choose the most popular ones.

πŸ‘‰ Finally, the choice of hashtags is essential to ensure visibility; most users use the hashtag #Foryou to ensure the algorithm will share their post on users' "for you" page


There are different ways to communicate on the platform πŸ—£ :

First of all: Favikon allows you to find ✨ the ideal influencer ✨ for your campaign, so go to the platform! Once you've found your perfect influencers, contact them with personalized emails, do not copy and paste!


Here are some ways to start your campaign on TikTok:

Tiktok For Business : A feature of Tiktok that allows you to track the performance of your campaign, create your sounds, install tracking pixels, choose your audience!

On Tiktok Ads, you can communicate in different formats:

  • Brand Takeover: allows you to have your ad in full screen when the user opens the app 24 hours after it appears on the feed.
  • Top View: a format that allows you to broadcast a 60-second video when the application is open
  • The purchase option is also available: your video is redirected directly to your website
  • Branded effects: this allows you to add 3D effect on objects and filters for on your videos
  • The Hashtag: create your Hashtag for your campaign and be in the "Discover" option
  • Finally, collaborate with an influencer: he can make a takeover on your account or communicate on his with his own videos.

The TikTok Trends have also taken a considerable step up, if you want to break through, you are obliged to follow the trends and challenges that buzz on the platform! You will have no problem finding them; they will be everywhere on your feed.

With Favikon you can regularly find on the blog :

That's it! You already know a bit more about Tiktok; you are already a pro! Tiktok has multiplied many sales and has propelled brands where the famous "TikTok made me buy it," You might be part of that category now.

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