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“For six months I have met more than 100 people promoting Noota - not only because I pay them, but because I met them, because I have time to talk with them, because I'm a real person. With agencies, since you are working with humans, they can hide whatever they want. With this tool, the influencer cannot control anything. They are on the same page, and this is something I really appreciate because it's 100% objective.” ‍

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- Pauline Audebeau, CMO and Partnership Manager at Noota

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About Pauline
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Meet Pauline Audebeau, CMO and Partnership Manager at Noota, an AI copilot for meetings rated 4.9/5 on both Trustpilot and G2.com. Pauline transformed Noota's growth strategy by building a multi-country influencer ambassador program from the ground up — with zero prior influencer marketing experience and zero agency involvement.

In just 6 months, she contacted 5,000+ influencers and recruited 100+ active brand ambassadors across 8+ industries without a single external agency.
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About Noota
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Noota is an AI-powered meeting assistant that automatically records, transcribes, summarizes, and organizes conversations  whether they happen on video calls, phone calls, in person, or via uploaded audio files.

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ICP & Persona:
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Recruiters & HR Teams | Sales & Customer-Facing Teams | Product Managers, Consultants & Project Teams | Founders, Executives & Leadership Teams | Legal, Finance, Compliance & Operations Departments
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Before Favikon

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Before discovering Favikon, Noota faced a critical growth challenge:

• Limited growth channels: Paid advertising wasn't delivering expected results, and traditional agency partnerships were too expensive for a lean 30-person team in Paris.

• No influencer infrastructure: With zero experience in influencer marketing, Pauline had to build the entire program from scratch.

• Manual outreach limitations: Scaling creator outreach to multiple countries and industries would have been impossible without automation.

• No way to organize at scale: Finding, tracking, and managing creators across different markets and verticals required a system — not spreadsheets.

• Relationship ownership concerns: Working through an agency meant losing direct control over creator relationships and depending on an external partner for program continuity.
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After Favikon

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Noota integrated Favikon as the backbone of their entire influencer program, used daily across three distinct phases:

Mass Discovery

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Pauline used Favikon's discovery tools to systematically test creators across multiple countries (France, Europe, US), 8+ industries (recruitment, consulting, banking, sales, accounting, management), and different creator tiers — from nano to macro influencers.

The filtering and organizational capabilities allowed her to quickly segment creators by geography, industry, and profile without manual work.
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Result: 5,000+ influencers contacted in two months

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Data-Driven Refinement
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With thousands of data points, Pauline shifted from volume to value. She used Favikon's analytics to evaluate:
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• LinkedIn Engagement Rates — critical metric for B2B creator quality
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• Authenticity Scores — identifying genuine influencers vs. inflated metrics

• Benchmark Analysis — comparing creator performance against B2B SaaS peers

• EMV (Earned Media Value) — tying every dollar spent to measurable impact

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This data-driven approach allowed her to narrow from 5,000 prospects to 100+ qualified ambassadors with confidence.
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Result: 100+ high-quality creator partnerships identified
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Relationship Building
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Once qualified, Pauline shifted to personal relationship development. She met with creators directly, shared Noota's story, and built genuine connections beyond transactional sponsorships.

Favikon enabled her to:
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• Track creator data and insights for personalized conversations
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• Monitor engagement and performance across all partnerships

• Organize creators into campaign lists for coordinated outreach

•Measure the impact of each partnership with clear metrics

Result: 100+ genuine brand ambassadors, many promoting Noota unpaid

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Results
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Since implementing Favikon, Noota has:
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• Scaled from 0 to 100+ ambassadors in 6 months with a single person and no agency

• Expanded across France, Europe, and the US in 8+ industries

• Turned paid partnerships into organic advocacy and referrals

• Built owned assets — every creator relationship belongs to Noota

• Achieved 2× faster execution, freeing time for strategic relationship-building

• Generated real-time campaign responses, proving Favikon's effectiveness for ongoing engagement

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