"If I don't have Favikon, it's gonna be tough to run my business. There's not a lot of platforms that are good for LinkedIn. A lot of stuff are for Instagram, TikTok, YouTube, but not LinkedIn. I believe Favikon is the only one that is a good fit."
- Marc Richard, Founder, OBVIOUS
About Marc
Meet Marc Richard, founder of OBVIOUS, a specialized LinkedIn influencer marketing agency serving SaaS companies across France, Europe, and the US. Marc built OBVIOUS around a simple but demanding brief: generate real leads — not just brand awareness — for clients with $10,000 monthly budgets. His agency lives or dies by the quality of its creator network and the authenticity of every campaign it runs.
About OBVIOUS
OBVIOUS is a LinkedIn-first influencer marketing agency purpose-built for B2B SaaS companies. Operating across France, Europe, and the US, the agency manages an active network of 800+ LinkedIn creators and runs campaigns optimized for lead generation rather than brand awareness — with clients investing $10,000 per month expecting measurable, conversion-focused results.
ICP & Persona:
B2B SaaS Companies | Marketing & Demand Gen Leaders | Founders & GTM Teams | LinkedIn-First Agencies | Lead Generation-Focused Brands
Before Favikon
Before discovering Favikon, OBVIOUS faced operational challenges that threatened both campaign quality and client budgets:
• Time-consuming creator discovery: Identifying and vetting hundreds of LinkedIn creators across different professional demographics was slow and inconsistent — with no reliable tool built for LinkedIn at scale.
• Manual fee negotiation: Calculating fair creator compensation required asking creators to share screenshots of their last 30 days of impressions — a tedious, back-and-forth process that delayed campaign timelines.
• Fake engagement pods draining budgets: Without a reliable authenticity signal, OBVIOUS risked paying creators whose audiences were inflated by engagement pods — leading to high CPMs with almost no real clicks or leads.
• No scalable vetting framework: Identifying authentic vs. manipulated creator metrics required guesswork rather than data, making quality control difficult to maintain across a growing network.
After Favikon
Favikon is now the operating system behind every OBVIOUS campaign, used daily across three core workflows:
1/ Creator Discovery & Database Management
Marc uses Favikon's 10M+ creator database to identify hundreds of potential creators based on specific client requirements — filtering by professional demographics like marketers, salespeople, and founders. Rather than sourcing creators per campaign, OBVIOUS maintains ongoing outreach to build a standing network of 800+ creators who are ready to activate.
2/ Automated Fee Estimation
Favikon's AI-powered fee estimation eliminated the need to request impression screenshots from creators entirely. Marc can now calculate fair compensation rates directly from the platform — saving significant time per campaign and removing a major friction point in creator negotiations.
3/ Authenticity Scoring
The most critical feature for OBVIOUS. Marc uses Favikon's engagement quality metrics to detect fake engagement pods before any budget is committed. Any creator scoring below 75 on Favikon's engagement score is a non-starter — because low-quality engagement means poor CPM and almost no lead conversion regardless of impression volume.
Results
Since integrating Favikon, OBVIOUS has:
• Built and maintained a network of 800+ LinkedIn creators — managed entirely through Favikon's creator database and discovery tools
• Consistently hit $30–40 CPM targets for clients — by filtering out fake engagement before campaigns launch rather than discovering the problem after spend
• Eliminated manual fee calculation entirely — Favikon's AI-powered fee estimation replaced the screenshot-based process that was slowing down every negotiation
• Protected client budgets from engagement pod fraud — authenticity scoring below 75 is now a hard cutoff, preventing wasted spend on creators with inflated metrics
• Scaled operations across France, Europe, and the US — serving repeat SaaS clients with $10,000 monthly budgets from a single, centralized platform
• Made Favikon essential infrastructure — the platform is now so embedded in daily operations that running the business without it would be genuinely difficult
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