TOP 10 Fashion Bloggers in 2025

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All real-time rankings of all platforms and countries are available here.

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Here's the list of the Top 10 Fashion Bloggers in 2025:

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10. Kristina Bazan 🇫🇷

Kristina Bazan is a Swiss influencer, author, and musician, originally known for her fashion and lifestyle blog Kayture. While she initially gained prominence in the fashion world, collaborating with luxury brands like Dior and Louis Vuitton, she has since transitioned into a multifaceted creator. Bazan now focuses on spirituality, art, and beauty, sharing her music, meditations, and short films on social media platforms like Instagram and YouTube. Known for her ethereal, mermaid-inspired looks, she continues to captivate audiences with her creative evolution. Her book, Through the Veils of Mystery, is available on Amazon and her website.

‍Followers on Instagram : 2.5 M

Favikon Authority Score : 6 367 pts

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9. Tamara Kalinic 🇬🇧

Tamara Kalinic is a London-based fashion influencer and YouTuber known for her impeccable style and glamorous looks. She has been listed as one of the "TIMES Top 100 Influencers" and "Launchmetrics Fashion Top 10". Her YouTube channel features fashion hauls, Look du Jours, and Fashion Week reports. Kalinic is also a blogger who runs "The Glam and Glitter" blog, and she has a massive Instagram following. She has worked with several brands in the fashion and beauty industry, and her content is loved by many fashion enthusiasts worldwide.

‍Followers on Instagram : 1.8 M

Favikon Authority Score : 8 965 pts

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8. Blair Eadie 🇺🇸

Blair Eadie is a fashion and lifestyle blogger behind Atlantic-Pacific. On her blog and Instagram, she shares her maximalist and colorful style, as well as her collaborations and partnerships with various brands. Blair frequently features her favorite outfits and seasonal picks, sharing her fashion tips and tricks with her followers. She has also launched a limited-edition collaboration with LAKE pajamas and a collection of handbags, hats, and pareos. With over a million followers on Instagram, Blair has become a fashion influencer and an inspiration for many fashion enthusiasts.

‍Followers on Instagram : 2 M

Favikon Authority Score : 8 634 pts

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7. Aimee Song 🇺🇸

Aimee Song is a fashion and lifestyle influencer, author, and designer. She is a New York Times Bestselling author and a Forbes 30 Under 30 honoree who founded Song of Style, a successful fashion and interior design blog. Aimee has since collaborated with major brands such as Dior, Chloé and Louis Vuitton, and has launched her own line of jewelry and clothing. Aimee actively shares her life on social media, including her travels, personal style, and family life with her son, Teo. Additionally, she is a supporter of various charitable causes and partners with organizations to promote sustainability and ethical fashion practices.

‍Followers on Instagram : 7.3 M

Favikon Authority Score : 8 635 pts

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6. Jenn Im 🇺🇸

Jenn Im is a Korean-American fashion and lifestyle vlogger, born and raised in Los Angeles. She runs a vlog called Clothes Encounters, where she shares style musings, tutorials, and lifestyle advice. She is an entrepreneur and has her own fashion and beauty line called, "Eggie." She is also a published author and runs a book club. Jenn is a mother and often shares her experiences about motherhood on her vlog. On her social media platforms, she shares her daily life and travels, providing insight into her interests and hobbies.

‍Followers on Instagram : 7.3 M

Favikon Authority Score : 8 890 pts

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5. Bryan Yambao 🇺🇸

Bryan Yambao, also known as Bryanboy, is a Filipino fashion blogger, social media influencer, and Editor-in-Chief of Perfect Magazine. He has attended numerous high-profile fashion events, including New York Fashion Week, Paris Fashion Week, and Milan Fashion Week. Bryan's blog, Bryanboy.com, has been recognized as one of the most influential fashion blogs in the world. He is known for his bold fashion choices and has collaborated with luxury brands like Gucci and Louis Vuitton. Despite controversy surrounding some of his statements, he remains a popular figure in the fashion industry.

‍Followers on Instagram : 888.3 K

Favikon Authority Score : 8 773 pts

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4. Danielle Bernstein 🇺🇸

Danielle Bernstein is the founder of the world-renowned fashion blog WeWoreWhat, with over two million Instagram followers. Recognized by Forbes '30 Under 30' list, she has launched successful companies like tech startup MOE and clothing brand Shop WeWoreWhat. Bernstein shares insights on brand partnerships, increasing Instagram reach, and the importance of authenticity in influencer content creation.

‍Followers on Instagram : 3.3 M

Favikon Authority Score : 8 732 pts

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3. Camila Coelho 🇧🇷

Camila Coelho is a Brazilian fashion and beauty entrepreneur with a significant social media following. She is the founder of Camila Coelho Collection and has collaborated with several fashion and beauty brands, including Lancôme, Revolve, and Dior. Camila also serves as an ambassador and board member for charity organizations, such as Amigos for Kids. Her YouTube channel features fashion, beauty, and lifestyle content and has over 4 million subscribers. Camila is known for her signature style and has been featured in several fashion magazines.

‍Followers on Instagram : 10.2 M

Favikon Authority Score : 9 263 pts

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2. Leonie Hanne 🇩🇪

Leonie Hanne is a German fashion and travel influencer with over 4.4 million followers on Instagram. She regularly shares her fashion and beauty tips, lifestyle, and travel experiences with her followers on her social media platforms. Her posts often feature her attending fashion events, exploring new destinations, and trying out new fashion trends. In addition to fashion and travel, Hanne has also been involved in philanthropic activities, such as donating sales of her magazine covers to support children affected by the earthquake disaster in Turkey.

‍Followers on Instagram: 4.9 M

Favikon Authority Score : 9 169 pts

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1. Chiara Ferragni 🇮🇹

Chiara Ferragni is a digital entrepreneur and founder of The Blonde Salad, a video destination about her world. She is also the founder of TheFerragnez series, streaming on Amazon Prime Video. With 29 million Instagram followers, Ferragni is a known influencer and fashion icon. She is also a mother to her children, Leo and Vittoria. Ferragni has collaborated with brands such as Calzedonia and Hublot and published a letter to her younger self. She is an advocate for women's rights and body positivity. Ferragni has been featured in various publications, including Forbes and Vogue.

‍Followers on Instagram : 28.7 M

Favikon Authority Score : 9 628 pts

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How does Favikon rank influencers?

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Favikon offers a reliable, data-driven approach to rank social media creators across various industries. This ranking is based on the Favikon score obtained by each creator according to their performance on social media. The Favikon authority score is not only linked to the number of subscribers, but is calculated according to several other important criteria. These criteria include maintaining an active presence on multiple social media, engagement rate, growth rate, as well as other factors that demonstrate the breadth and depth of their connection with their audience. We believe it's important to consider the holistic aspects of a creator's presence in order to get a complete assessment.

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