Top 20 Instagram Influencers in Malaysia in 2025

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Here's the list of the Top 20 Instagram Influencers in Malaysia in 2025:

‍20. Darkkey Nagaraja

Darkkey is a Malaysian singer, music composer, and label owner of Logarima Production, specializing in Sambarock music. His social media showcases live performances, music videos, and promotional content for upcoming events. He engages with fans through vibrant posts about concerts and cultural celebrations, reflecting a strong connection to the Indian community in Malaysia. His content often features collaborations with other artists and highlights significant cultural events.

Instagram Score: 91.7/100

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19. Joey Lee

Joey Lee is a Malaysian engineer and fashion enthusiast who shares outfit ideas and DIY hacks on social media. Her content focuses on Korean fashion, outfit inspirations, and styling tips, often incorporating elements from popular K-dramas. She engages her audience with relatable content and interactive challenges, such as outfit ratings. Joey also promotes her creative studio, Chocz Studios, and has a background as a beauty pageant contestant, being the 2nd Runner Up in Miss Asia.

Instagram Score: 91.8/100

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18. Dior大穎

Dior大穎 is a Malaysian singer-songwriter known for her heartfelt music and engaging social media presence. She shares personal stories through her songs, often touching on themes of love, loss, and resilience. Her content spans various platforms, including Instagram, TikTok, and YouTube, where she promotes her music and interacts with fans. Dior大穎 also collaborates with brands for promotional content, showcasing her culinary skills and lifestyle. Her work reflects a blend of personal experiences and cultural influences.

Instagram Score: 92/100

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17. Syafiq Kyle

Syafiq Kyle is a Malaysian actor and content creator known for his involvement in film and television, particularly with Viu Originals. His social media presence features a mix of personal reflections, promotional content for shows, and advocacy for social issues like Palestine. He engages with his audience through relatable posts and behind-the-scenes insights into his projects, showcasing a blend of entertainment and activism.

Instagram Score: 92/100

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16. Christinna Kuan

Christinna Kuan is a vibrant social media personality and fashion advocate from Malaysia, known for her engaging content that blends lifestyle, travel, and fashion. She actively promotes creativity and self-expression, often sharing her experiences in various locations, including Hong Kong and Italy. With a focus on empowering young people, she collaborates with brands like Victoria's Secret and showcases her journey through visually appealing posts. Her content resonates with a youthful audience interested in fashion and travel.

Instagram Score: 92/100

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15. Mimi Lana

Mims is a vibrant social media personality known for her engaging content on Instagram and TikTok, where she shares lifestyle, beauty, and personal reflections. Her posts often feature themes of empowerment, creativity, and cultural appreciation, with a notable focus on her Malaysian heritage. Mims actively promotes her brand, Mims Essentials, and engages with her audience through relatable and humorous content. She also expresses support for social causes, particularly related to Palestine.

Instagram Score: 92.1/100

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14. Dahlia Rizal

Dahlia Rizal is a Malaysian content creator and entrepreneur, known for her engaging posts about motherhood, family life, and her fashion brand, DSHAZAL.CO. She shares personal experiences, including her journey through pregnancy and childbirth, while also advocating for social causes like Palestinian rights. Her content is a blend of lifestyle, beauty, and family-oriented themes, resonating with a diverse audience. Dahlia's posts often highlight her love for her husband and her commitment to her family.

Instagram Score: 92.2/100

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13. Meerqeen | Afeeq

Meerqeen is a Malaysian actor and social media personality known for his engaging content across platforms like TikTok and YouTube. He shares a mix of personal insights, fashion, and beauty tips, often collaborating with brands. As a finalist in Hero Remaja 2020, he has a strong following and actively engages with his audience through entertaining posts and lifestyle updates. His content reflects a youthful and vibrant approach to life, appealing to a diverse audience interested in entertainment and fashion.

Instagram Score: 92.2/100

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12. Ameera Khan

Ameera Khan, known as Little Miss Khan, is a prominent social media personality focusing on fashion, beauty, and lifestyle content. She shares her experiences through engaging posts on Instagram and TikTok, often featuring collaborations with brands like Dior and Louis Vuitton. Her content includes makeup tutorials, travel adventures, and personal moments, showcasing a vibrant lifestyle. With a significant following, she connects with her audience through relatable and aspirational content, often highlighting her relationships and experiences.

Instagram Score: 92.5/100

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11. Jestinna Kuan

Jestinna Kuan is a vibrant social media personality known for her engaging content across Instagram and TikTok. She shares lifestyle posts, fashion insights, and travel experiences, often collaborating with brands like Lancôme. Her posts reflect a love for music festivals, food, and cultural experiences, particularly in cities like Seoul and LA. Jestinna's content resonates with a youthful audience, showcasing her dynamic personality and connections within the fashion and beauty industries.

Instagram Score: 92.6/100

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10. Shi Qi

Shi Qi is a Malaysian content creator known for her engaging and humorous videos on TikTok and Instagram. She often shares experiences related to her work with children, educational themes, and personal anecdotes, including her adventures in Korea. Her content resonates with a younger audience, particularly kids and their parents, as she blends entertainment with relatable childhood experiences. She promotes various brands and products, showcasing her vibrant personality and creativity.

Instagram Score: 92.7/100

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09. Bella Astillah

Bella Astillah is a prominent TikTok creator and brand ambassador known for her engaging content that often features beauty products and personal anecdotes. She collaborates with various brands, including Cosrx and JudyDoll, showcasing her vibrant personality and connection with her audience. Her posts reflect a mix of lifestyle, humor, and cultural celebrations, particularly during festive seasons. Bella's content resonates with a youthful audience, emphasizing beauty, friendship, and personal growth.

Instagram Score: 92.7/100

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08. Syed Saddiq Syed Abdul Rahman

Syed Saddiq is a Malaysian Member of Parliament for Muar, actively engaged in nation-building and community welfare. He promotes various causes, including support for flood victims and traditional clothing representation. An Ironman athlete, he balances his political career with personal interests, often sharing updates on social media about his initiatives and events. His content reflects a commitment to integrity and justice, as well as a focus on local cultural heritage.

Instagram Score: 92.8/100

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07. Noor Neelofa Mohd Noor

Neelofa is a prominent Malaysian entrepreneur and social media personality, known for founding several brands including Naelofar and NunHa. Her content spans lifestyle, fashion, and personal experiences, often highlighting family values and cultural celebrations. She engages her audience with relatable posts about daily life, fashion, and events, while also promoting her business ventures. Neelofa's influence extends across multiple platforms, where she shares insights into her entrepreneurial journey and personal life.

Instagram Score: 93/100

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06. Rania | puterirania

Rania is a Malaysian TikTok creator known for her engaging shawl tutorials and lifestyle content. She shares personal growth experiences, including overcoming social anxiety and achieving milestones in her career. Her posts often highlight collaborations with brands and her journey towards self-love and confidence. Rania's content resonates with a young audience, focusing on fashion, beauty, and personal development, while also expressing gratitude for her achievements and the support of her followers.

Instagram Score: 93/100

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05. Alieff Irfan

Alieff Irfan is a Malaysian drifter and YouTuber, recognized as the 2024 National Drift Series Super Cup Champion. He engages his audience with content related to drifting, VFX editing, and lifestyle, showcasing his adventures and team dynamics through various platforms. His posts often highlight his achievements and collaborations, particularly with the AI Team, while also promoting local businesses and events. Alieff's content is vibrant and interactive, appealing to a youthful audience interested in motorsports and entertainment.

Instagram Score: 93.1/100

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04. Khairul Amin Kamarulzaman

Khairul Amin Kamarulzaman is a Malaysian content creator known for his engaging cooking videos and philanthropic efforts. He actively shares his culinary adventures, including international experiences, while promoting his brand, Dendeng Nyet. His posts often highlight community support initiatives, such as disaster relief efforts, and he encourages local entrepreneurship through mentorship programs. His content resonates with a broad audience, focusing on food, travel, and social causes.

Instagram Score: 93.3/100

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03. Nigel Ng

Nigel Ng, known as Uncle Roger, is a Malaysian comedian and content creator who humorously critiques cooking videos, particularly focusing on Asian cuisine. His social media presence features a mix of comedic commentary and culinary reviews, often engaging with popular chefs and food personalities. He promotes his restaurant and merchandise while also announcing his tour dates. His content is characterized by a light-hearted, comedic style that resonates with a global audience, particularly in the food and entertainment sectors.

Instagram Score: 93.4/100

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02. Robin Lim

Robin Lim is a Malaysian content creator with a strong presence on TikTok and YouTube, focusing on relatable humor and everyday life experiences. His posts often resonate with younger audiences, featuring themes like family dynamics and personal anecdotes. He engages in brand collaborations, particularly with tech companies, showcasing products in a fun and relatable manner. His content is characterized by high engagement, with several posts receiving over 600,000 likes, indicating a solid connection with his audience.

Instagram Score: 94.4/100

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01. Moses Wong 黄俊康

Moses Wong is a Malaysian graphic designer and content creator known for his engaging and humorous TikTok and Instagram posts. He focuses on digital design and comedy, often incorporating relatable themes and positive messaging. His content resonates with a youthful audience, showcasing a blend of creativity and lightheartedness. Moses actively promotes positivity and self-acceptance through his work, making him a relatable figure in the digital space.

Instagram Score: 94.8/100

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