Top 20 Fragrance Influencers on TikTok in 2025

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Here’s the list of the Top 20 Fragrance Influencers on TikTok in 2025:

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20. Abril Fuentes

Abril Fuentes is a passionate perfume enthusiast sharing recommendations and unboxing experiences of various fragrances, particularly focusing on Arabic and unisex perfumes. Her TikTok content features viral perfumes, product reviews, and tips for fragrance lovers, engaging a community interested in beauty and fashion. With a strong presence in the perfume niche, she showcases both popular and niche brands, appealing to a diverse audience of fragrance aficionados.

TikTok Score: 86.8/100

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19. Jeremy Fragrance

Jeremy Fragrance is a prominent figure in the fragrance industry, known for his expertise in perfumes and his strong Christian beliefs. He frequently shares content about top fragrances for both men and women, and promotes his own fragrance line through his website. His social media presence is marked by a blend of fragrance reviews and Christian teachings, often referencing Jesus Christ. Jeremy is a well-recognized name in the fragrance community, with a significant following across platforms.

TikTok Score: 87.5/100

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18. Alexandra | yoteperfumo

Alexandra aka yoteperfumo is a TikTok creator specializing in perfume reviews and recommendations, particularly focusing on attar and niche fragrances. With a significant following, her content often features viral trends and personal favorites, engaging her audience with relatable and informative posts about various scents. She actively promotes brands like Quintaesencia and Zenz Perfumes, showcasing her passion for perfumes and her expertise in the fragrance community.

TikTok Score: 87.7/100

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17. Borom Vichyadarchar

Borom Vichyadarchar is a fragrance enthusiast and lifestyle content creator, sharing his passion for fragrances, grooming, and motorcycle culture, particularly with Harley-Davidson. His social media presence includes engaging fragrance reviews and lifestyle tips, often featuring collaborations with beauty brands. He actively participates in events related to motorcycles and fragrances, showcasing a blend of interests that appeal to a diverse audience.

TikTok Score: 88.1/100

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16. Alex Stasenko

Alex Stasenko, known as 'yoshivampire', specializes in silent perfume reviews across TikTok and Instagram. His content focuses on celebrity fragrances, body sprays, and personal routines, engaging a large audience with his unique approach to fragrance evaluation. With millions of likes on TikTok, he has established a strong presence in the fragrance community, often ranking and reviewing various scents, including celebrity and designer perfumes.

TikTok Score: 88.2/100

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15. Matilda Morri

Matilda Morri is a fragrance expert and the founder of her own beauty brand, Matilda Morri Beauty. She shares insights on perfumes, beauty routines, and product reviews across TikTok and Instagram, engaging her audience with personal stories and product launches. Her content often features collaborations with well-known beauty brands and highlights her unique fragrance creations. Matilda's posts reflect a deep passion for olfactory experiences and a commitment to connecting with her followers through her expertise in the beauty industry.

TikTok Score: 88.5/100

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14. Clara Carral

Clara Carral is a passionate perfume enthusiast and founder of Moscca, sharing her love for niche fragrances on social media. Her content primarily revolves around perfume reviews, recommendations, and promotions, often featuring brands like Lancôme and Dolce & Gabbana. Clara engages her audience with tips on skincare and fragrance layering, while also hosting giveaways. Her posts reflect a vibrant community around perfume culture, with a focus on trends and personal favorites.

TikTok Score: 88.5/100

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13. Jatin Arora

Jatin Arora aka TheCologneBoy is a fragrance enthusiast with a significant presence on TikTok and YouTube, focusing on cologne reviews, tips, and budget-friendly fragrance collections. With over 1.8 million followers on TikTok, he engages his audience through entertaining content related to scents, including unboxings and fragrance memes. His posts often highlight affordable options and personal experiences, making fragrance accessible to a wider audience. He also shares insights on fragrance application and collection building.

TikTok Score: 88.6/100

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12. Anto Fossati

Anto Fossati is a beauty and empowerment advocate based in Buenos Aires, Argentina. Her social media presence focuses on perfumes, beauty products, and self-care tips, engaging her audience with product recommendations and personal insights. She actively promotes various beauty brands and encourages her followers to embrace their individuality and confidence through fragrance and makeup. Her content is vibrant and interactive, often inviting her audience to share their preferences and experiences.

TikTok Score: 88.9/100

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11. Olivia VanDerMillen

Olivia VanDerMillen, known as Olivia Olfactory, is a fragrance enthusiast and content creator specializing in perfumes. Her social media presence focuses on budget-friendly and niche fragrances, offering tips and reviews. She engages her audience with playful content about scent layering and beauty products, often featuring collaborations with various brands. Olivia promotes a vibrant community around fragrance exploration, encouraging followers to discover their unique scent stories.

TikTok Score: 89/100

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10. El Güey de los Perfumes

El Güey de los Perfumes specializes in fragrance reviews and recommendations, focusing on both designer and niche perfumes. With a strong presence on TikTok and Instagram, he engages his audience with tips for selecting scents for various occasions, including formal events and seasonal choices. His content often features comparisons and personal experiences with different fragrances, appealing to both men and women. He actively collaborates with brands and promotes products through engaging posts.

TikTok Score: 89.2/100

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9. Naree Chevasutthisin

Naree Chevasutthisin is a prominent figure in the Thai beauty and fragrance industry, known for her brand 'มาดามฟิน'. Her TikTok presence showcases engaging content related to her products, including perfumes and promotional campaigns. She often interacts with her audience through giveaways and customer appreciation posts, highlighting her brand's community involvement. Her content is characterized by a friendly and approachable style, appealing to a wide audience interested in beauty and lifestyle.

TikTok Score: 89.2/100

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8. Cal Cologne

Cal Cologne is a fragrance content creator with a strong presence on TikTok, Instagram, and YouTube, where he shares reviews, unboxings, and recommendations for various fragrances. With a decade of experience in video production, he combines storytelling and creativity to engage his audience. His content often features niche and affordable fragrance options, appealing to both fragrance enthusiasts and newcomers alike.

TikTok Score: 89.3/100

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7. Erik Wang

Erik Wang is a prominent figure in the fragrance community, focusing on men's perfumes. He shares engaging content across platforms, providing reviews, comparisons, and tips on fragrance usage. His social media presence emphasizes a relaxed and approachable style, making perfume education accessible. Erik actively promotes discounts and collaborations with fragrance brands, showcasing a strong connection to the perfume industry.

TikTok Score: 89.3/100

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6. Andrés Croxatto T.

Andrés Croxatto T. is a fragrance expert and YouTuber known for his detailed reviews and analyses of men's perfumes. He shares insights on various colognes, focusing on those that elicit positive reactions from women. His content spans multiple platforms, including TikTok and YouTube, where he engages with a community interested in men's grooming and style. He also promotes his own perfume line, Croxatto Oud, and provides fashion advice related to men's attire.

TikTok Score: 89.6/100

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5. Miguel Alencar

Miguel Alencar is a Brazilian entrepreneur and digital marketer known for his expertise in perfumes, lifestyle, and personal branding. He shares insights on marketing strategies, fitness, and fashion through engaging content on TikTok and Instagram. His posts often highlight his daily routine as a business owner and provide tips on selecting perfumes for various occasions. Miguel actively promotes his personal brand and offers advice on achieving success in the digital market.

TikTok Score: 90/100

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4. Matías Ross

Matías Ross is a leading fragrance reviewer in Latin America, known for his engaging content on TikTok and Instagram. With over 850K followers on TikTok, he specializes in perfume reviews, comparisons, and recommendations, often incorporating humor and interactive questions to engage his audience. His posts frequently highlight various perfumes, including niche and popular brands, and he actively encourages audience participation through polls and discussions about fragrance preferences.

TikTok Score: 90.7/100

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3. Paul Fino

Paul Fino is a prominent fragrance influencer known for his engaging content on TikTok and Instagram, where he shares reviews, routines, and collaborations with brands like Kayali and Rare Beauty. His posts often highlight gourmand scents and body care products, showcasing his expertise in the fragrance industry. With a significant following, he actively engages with fans and promotes various perfume collections, making him a key figure in the beauty and fragrance community.

TikTok Score: 91/100

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2. Rashad Little

Rashad Little is a Los Angeles-based content creator focusing on fashion, fragrance, and lifestyle. He shares engaging posts about men's fashion essentials, home decor, and lifestyle tips across platforms like Instagram and TikTok. With a significant following, he promotes brands through sponsored content, showcasing products that enhance everyday living. His content often includes practical advice, product reviews, and personal insights into his stylish lifestyle.

TikTok Score: 91.3/100

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1. Noel Thomas

Noel Thomas is a fragrance enthusiast based in NYC, focusing on cologne reviews and self-improvement content. His social media presence showcases a blend of fragrance recommendations, fashion insights, and personal growth tips, appealing to a diverse audience interested in lifestyle and grooming. With a significant following on TikTok and Instagram, he engages viewers through entertaining and informative posts about perfumes, often featuring popular brands and trends in the fragrance industry.

TikTok Score: 91.4/100

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