Top 20 Instagram Influencers in Bulgaria in 2025

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Here's the list of the Top 20 Instagram Influencers in Bulgaria in 2025:

‍20. Iva Ivanova

Iva Ivanova, known as Ivka Beibe, is a Bulgarian content creator and podcaster. She shares engaging vlogs and reports, often featuring humor and personal anecdotes. Her TikTok presence showcases her personality and interactions with followers, focusing on lifestyle and entertainment. She is associated with @anomaly.bg and promotes her podcast and vlogs actively. Ivka's content resonates with a youthful audience, reflecting her vibrant and relatable approach to life.

Instagram Score: 86.2/100

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19. Bad Boombox

Bad Boombox is a dynamic DJ and music producer known for his energetic techno and balkan music sets. He actively engages with his audience through vibrant social media posts showcasing performances, personal moments, and music releases. His content often highlights his experiences at various music festivals and events, reflecting a strong connection to the electronic music scene. He promotes his music on platforms like SoundCloud and Spotify, and is involved in bookings through Hot Meal Agency.

Instagram Score: 86.3/100

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18. Erika Doumbova

Erika Doumbova is a vibrant content creator with a focus on fashion, beauty, and lifestyle. With over 31 million views on YouTube, she shares personal vlogs, travel experiences, and beauty tips, engaging her audience with relatable content. Her posts often reflect her journey through young adulthood, including university life and personal growth. Erika promotes self-love and positivity, encouraging her followers to embrace their uniqueness. She actively interacts with her audience, fostering a supportive community.

Instagram Score: 86.3/100

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17. Georgi Blazhev

Georgi Blazhev is a Bulgarian TV co-host and writer known for his engaging content on social media. He shares insights on literature, personal experiences, and culinary adventures, often highlighting his love for books and reading. His posts reflect a blend of humor and sincerity, with a focus on meaningful connections and societal observations. He actively promotes brands like Lidl and Fashion Days, showcasing a commitment to quality and responsible consumption.

Instagram Score: 86.4/100

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16. Yoana Yokko

Yoana Yokko, known as Леля, is a Bulgarian content creator focusing on travel and lifestyle. Her posts often highlight personal experiences, adventures, and reflections on life, emphasizing themes of freedom and teamwork. She engages her audience with relatable content and motivational quotes, showcasing her vibrant personality through casual interactions and travel insights. With a significant following on TikTok and Instagram, she shares her journey and encourages others to embrace challenges.

Instagram Score: 86.6/100

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15. Valeri Kostov

Valeri Kostov is an academy footballer known for showcasing football skills and training content across multiple platforms, including YouTube, Instagram, and TikTok. With over 1.5 million subscribers on YouTube, he focuses on football drills, skills compilations, and training challenges, often featuring popular football figures. His content is managed by his parents, emphasizing youth development in sports. Valeri engages a young audience interested in football training and skills enhancement.

Instagram Score: 86.8/100

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14. Slavi Panayotov

Slavi Panayotov, known as Slavi Klashara, is a Bulgarian content creator and author focused on exploring forgotten places in Bulgaria. His YouTube channel, The Clashers, features a variety of content including paranormal investigations, cultural insights, and travel vlogs. He actively promotes his books, which highlight unique locations and historical narratives. Slavi engages his audience with intriguing facts and stories, often blending entertainment with education, making him a notable figure in the Bulgarian digital landscape.

Instagram Score: 87.2/100

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13. Tita Xristova

TITA is a Bulgarian singer, artist, TV host, and actress known for her engaging music projects and vibrant social media presence. She actively promotes her latest songs and performances, often collaborating with other artists. TITA's content features a mix of personal insights, promotional posts for events, and interactions with her audience, showcasing her dynamic personality and artistic endeavors. She also emphasizes themes of empowerment and nostalgia in her work.

Instagram Score: 87.4/100

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12. Aleksandra Bogdanska

Aleksandra Bogdanska is a Bulgarian TV host, model, and influencer known for her engaging content on social media. She shares insights into her life as a mother and her professional journey, often promoting beauty products and lifestyle tips. Her posts reflect a strong emphasis on personal growth, motivation, and self-empowerment, resonating with her audience. Aleksandra's collaborations with brands like Maybelline and Armani highlight her influence in the beauty industry.

Instagram Score: 87.4/100

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11. Драго Сафрона | Drago Saffron

A vibrant TikTok and Instagram personality known for engaging content that resonates with a youthful audience. His posts often feature humor, relatable situations, and cultural references, particularly from the Balkans. With a significant following, he showcases a mix of personal anecdotes and lighthearted commentary, appealing to fans who enjoy casual and entertaining social media interactions.

Instagram Score: 87.3/100

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10. Nikola Tsolov

Nikola Tsolov is a prominent Bulgarian racing driver, recognized for his achievements in Formula 3, including being a Spanish Champion and a member of the Red Bull Junior Team. His social media presence showcases his racing journey, training sessions, and personal reflections, often highlighting his pride in representing Bulgaria. He engages with his audience through dynamic content related to motorsport, showcasing both his competitive spirit and personal experiences in the racing world.

Instagram Score: 87.9/100

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09. Dimitar Rachkov

Dimitar Rachkov is a prominent Bulgarian comedian and television host known for his engaging performances and humor. He actively promotes his shows and events on social media, showcasing his comedic style and interactions with fans. His content often includes personal anecdotes, promotional material for his shows, and humorous commentary on various topics, reflecting his vibrant personality and connection with the audience.

Instagram Score: 88.1/100

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08. Atanas Mishev

Atanas Mishev is a popular content creator known for his humorous TikTok videos and engaging Instagram posts. With a focus on comedy and relatable content, he has amassed a significant following, showcasing his personality through entertaining skits and memes. His content often features lighthearted themes, encouraging laughter and connection among viewers. Managed by @key_academy, he actively promotes his social media presence, inviting followers to join him for more fun.

Instagram Score: 88.3/100

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07. Dessita

Dessita is a Bulgarian music artist known for her engaging social media presence, showcasing her music and personal style. She frequently collaborates with brands like Huawei and Nike, promoting their products through creative posts. Her content includes music releases, personal reflections, and lifestyle insights, appealing to a youthful audience. Dessita's posts often feature vibrant visuals and interactive elements, enhancing her connection with followers.

Instagram Score: 88.3/100

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06. Izabel Ovcharova

Izabel Ovcharova is a multifaceted creator known for her engaging content across YouTube, TikTok, and Instagram. She focuses on personal stories, motivational videos, and mental health discussions, aiming to inspire her audience. As an author of multiple bestsellers, she promotes reading and mental well-being through her books and podcast, 'Easy Talks with Izi'. Her brand, 'Vulnenie', offers various creative products, including games and stationery, reflecting her commitment to creativity and community engagement.

Instagram Score: 88.4/100

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05. Hristo Stoichkov

Hristo Stoichkov is a celebrated Bulgarian football legend known for his illustrious career and contributions to the sport. His social media presence is a blend of personal reflections, football memories, and interactions with fans and fellow sports personalities. Stoichkov often shares moments from his past achievements, including his Ballon d'Or win, and expresses pride in Bulgarian sports. He also engages with his audience through nostalgic posts and updates on football events.

Instagram Score: 88.7/100

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04. Aria Tsvetkova

Aria Tsvetkova is a Bulgarian singer known for her engaging social media presence, showcasing her music and personal life. Her posts often feature vibrant visuals and themes of love, beauty, and lifestyle, resonating with a youthful audience. She actively promotes her music releases and engages with fans through heartfelt messages and relatable content. Aria's content reflects her artistic journey and connection with her followers, making her a prominent figure in the Bulgarian music scene.

Instagram Score: 88.9/100

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03. Атанасия Бачорски | Atanasia Bachorski

Atanasia Bachorski is a travel and family influencer, recognized for her engaging content that showcases family adventures and lifestyle. With a background in medical cosmetology, she combines her professional expertise with her passion for travel, sharing tips and experiences from various destinations. Her posts often highlight family moments, travel recommendations, and personal milestones, making her a relatable figure for parents and travel enthusiasts alike.

Instagram Score: 89.3/100

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02. Даниел Бачорски | Daniel Bachorski

Daniel Bachorski is a dynamic entrepreneur and owner of Bonanza Professional Cleaning, sharing insights into his daily adventures and family life. His social media presence highlights his commitment to family values, professional cleaning services, and engaging community events. He actively promotes his business through giveaways and collaborations, showcasing a blend of personal and professional content. His posts often reflect a strong connection to his family and a humorous take on everyday situations.

Instagram Score: 92.6/100

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01. Denitsa | Denitslava

Denitslava is a beauty and makeup enthusiast known for her engaging YouTube tutorials and vibrant Instagram posts. She shares a variety of makeup looks, including bridal and creative styles, often featuring product recommendations and discount codes. Her content is interactive, encouraging viewers to comment and engage with her videos. Denitslava's social media presence is characterized by a focus on beauty trends, tutorials, and personal experiences in makeup application.

Instagram Score: 94.2/100

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