Top 20 Micro Influencers in the US in 2025

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All real-time rankings of all platforms and countries are available here.

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Here's the list of the Top 20 Micro Influencers in the US in 2025: 

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20. Anne Miller

Anne Miller is a vibrant social media personality based in Nashville, TN, known for her engaging content centered around family, faith, and community. A student at Auburn University, she shares her life experiences, including her involvement with Auburn Community Church and Love One International. Her posts often highlight her strong Christian faith, family ties, and university life, resonating with a young audience. Anne is also preparing for her upcoming wedding, adding a personal touch to her content.

Followers on social media: 53.2K 

Favikon Authority Score : 7 880 pts

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19. Dyan Tucker

Dyan Tucker is a hair influencer and YouTuber known for her engaging content on beauty, lifestyle, and motherhood. She promotes her brand, House of Luxxo, and offers UGC creation services. Her social media presence includes vlogs, tutorials, and product reviews, particularly focusing on hair products and styles. Dyan actively engages with her audience, sharing personal experiences and insights into her life as a mother and entrepreneur. She also emphasizes mental health and self-care in her posts.

Followers on social media: 146.2K

Favikon Authority Score : 8 013 pts

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18. Madi Murphy

Madi Murphy is a co-founder of CosmicRx, focusing on astrology and spiritual guidance. She shares insights on personal growth, motherhood, and cosmic events through engaging social media content. Her posts often highlight her experiences as a mother of two young boys, intertwining parenting with astrological themes. Madi promotes community support and empowerment, encouraging her audience to embrace their unique journeys. She also offers courses and resources related to astrology and self-care.

Followers on social media: 76K 

Favikon Authority Score : 6 271 pts

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17. Amelia Massey Hiller

Amelia Massey Hiller is a lifestyle content creator based in Austin, Texas, focusing on fashion, food, and lifestyle themes. Her social media presence showcases personal experiences, travel recommendations, and product promotions, often highlighting local businesses and events. She engages her audience with relatable content, giveaways, and collaborations with brands like Amazon. Amelia's posts reflect a vibrant and joyful lifestyle, emphasizing gratitude and connection with her followers.

Followers on social media: 72.4K

Favikon Authority Score : 7 714 pts

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16. Camille Kutz

Camille Kutz, a 22-year-old entrepreneur from Cleveland, OH, is the founder of Camair Cases, specializing in custom airbrush phone cases and apparel. Her social media presence showcases vibrant, trendy designs and promotional content for her brand. Engaging with her audience through TikTok and Instagram, she shares personal insights, product launches, and lifestyle vlogs, emphasizing creativity and self-expression. Camille's content is heavily focused on fashion and entrepreneurship, appealing to a youthful demographic.

Followers on social media: 46.3K

Favikon Authority Score : 5 947 pts

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15. Shelby Saint Souver

Shelby Saint Souver is a vibrant social media personality based in Florida, known for her engaging content that often features her golden retriever, Neptune. Her posts highlight a mix of lifestyle themes, including travel, pets, and personal experiences, often accompanied by popular music. She collaborates with brands like Monster Energy and promotes events like dog-friendly gatherings. Shelby's content resonates with a youthful audience, showcasing her love for adventure and animals.

Followers on social media: 53.3K

Favikon Authority Score : 5 383 pts

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14. Dr. Anna Karp

Dr. Anna Karp is a board-certified dermatologist and clinical assistant professor at NYU, sharing insights on skin, hair, and aesthetics. Her social media presence emphasizes skincare education, humor, and personal anecdotes about motherhood. She actively engages with her audience through Q&A sessions and informative posts, often collaborating with skincare brands. Dr. Karp promotes women's empowerment in medicine and advocates for proper skincare practices, making her a trusted voice in dermatology.

Followers on social media: 59.8K

Favikon Authority Score : 4 467 pts

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13. Zak

Zak is a VALORANT content creator and streamer based in Thailand, originally from the USA. He shares gameplay, tips, and personal experiences related to gaming and travel, often highlighting his vegan lifestyle. His social media presence includes engaging TikTok videos and YouTube streams focused on improving gameplay and ranking in VALORANT. Zak also practices Thai language skills, showcasing his cultural immersion and travel experiences in Thailand.

Followers on social media: 78.7K

Favikon Authority Score : 8 398 pts

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12. Courtney Rubin

Dr. Courtney Rubin is a board-certified dermatologist based in Los Angeles, co-founder of the skincare brand Fig.1. She shares educational content on skincare, dermatological tips, and product recommendations, focusing on issues like acne, hyperpigmentation, and sun protection. Her social media presence emphasizes accessibility to quality skincare and personal insights into her life as a dermatologist and dog mom.

Followers on social media: 54.9K

Favikon Authority Score : 5 743 pts

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11.  Mary Castano

Mary Castano is a lifestyle content creator focused on family, beauty, and wedding planning. Her social media showcases her experiences as a mother and bride-to-be, sharing moments from her daughter's bridal shower and family gatherings. She emphasizes kindness and love in her posts, often featuring Italian cultural elements. Her content includes makeup tutorials, event planning insights, and personal reflections, appealing to a community interested in family-oriented lifestyle and wedding preparations.

Followers on social media: 48.1K

Favikon Authority Score : 8 011 pts

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10. Rebecca Sheppard

Rebecca Sheppard is a beauty enthusiast focused on luxury and clean beauty. Her social media presence features honest reviews, skincare tips, and product recommendations, often highlighting collaborations with various beauty brands. She engages her audience with detailed descriptions of products, emphasizing their benefits and personal experiences. Her content is visually appealing and informative, catering to beauty lovers seeking trustworthy insights.

Followers on social media: 35.6K

Favikon Authority Score : 6 266 pts

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9. Mairo

The creator, known as Mairo, shares vibrant and engaging content primarily on TikTok and Instagram. Her posts often feature personal reflections, fashion, and lifestyle themes, showcasing a playful and confident persona. With a focus on self-expression and aesthetics, she connects with her audience through relatable captions and trending hashtags. Her content resonates with a youthful demographic, emphasizing creativity and individuality.

Followers on social media: 53.7K

Favikon Authority Score : 7 548 pts

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8. Connie

Connie is a New York City-based food enthusiast sharing her culinary adventures on social media. Her content focuses on exploring diverse dining experiences, from trendy restaurants to unique food spots, often highlighting Asian cuisine. She engages her audience with visually appealing posts and detailed descriptions of her food experiences, making her a go-to source for NYC foodies. Connie also promotes local eateries and food events, showcasing her passion for food culture in the city.

Followers on social media: 50K

Favikon Authority Score : 7 114 pts

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7. Malia Gudenkauf

Malia Gudenkauf is a personal finance educator and speaker based in the U.S., currently traveling in Southeast Asia. She shares insights on budgeting, investing, and financial literacy, particularly for women. Her content includes practical tips for managing money, travel budgeting, and personal finance education, often accompanied by engaging visuals from her travels. Malia emphasizes the importance of aligning spending with personal values and offers resources like budget templates and guides for financial empowerment.

Followers on social media: 49.7K

Favikon Authority Score : 6 328 pts

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6. Natasha

Natasha is a travel enthusiast who shares detailed itineraries and travel tips for exploring various destinations worldwide. With experience in visiting over 30 countries, she offers insights into budget-friendly travel, multi-day treks, and unique adventures. Her content often highlights her favorite travel experiences, including hiking in the Italian Dolomites and exploring the Amalfi Coast. Natasha also organizes group trips, inviting followers to join her on curated travel experiences.

Followers on social media: 80K

Favikon Authority Score : 8 140 pts

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5. Isaac Castillo

Isaac Castillo is a vibrant social media personality based in Austin, Texas, known for his humorous and relatable TikTok content. His posts often feature lighthearted commentary on everyday life, family dynamics, and personal experiences, resonating with a youthful audience. He engages with followers through casual and comedic styles, showcasing a mix of personal anecdotes and entertaining skits. His Instagram also reflects a playful and expressive side, with a focus on lifestyle and self-identity.

Followers on social media: 56.4K

Favikon Authority Score : 7 105 pts

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4. Allie

Allie is a Raleigh-based home renovation enthusiast sharing her journey of transforming a 1980s house into a family home. Her content focuses on DIY projects, budget renovations, and the challenges of home improvement, often highlighting both successes and setbacks. Engaging with her audience through relatable experiences, she emphasizes the importance of learning from mistakes in home renovations. Allie's posts resonate with fellow homeowners and DIYers, making her a trusted voice in the home improvement community.

Followers on social media: 76K

Favikon Authority Score : 8 048 pts

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3. Taylor Hawkins

The creator is a fashion and lifestyle influencer based in NYC and LA, focusing on creative direction and content creation. She promotes various fashion brands and engages with her audience through relatable posts about personal style, beauty, and community building. Her content often features collaborations with brands and highlights her unique fashion sense, including seasonal looks and DIY inspirations. She also shares personal anecdotes and humor, making her relatable to a diverse audience.

Followers on social media: 37.4K

Favikon Authority Score : 8 028 pts

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2. T A Y L O R

A vibrant content creator focused on motherhood, fashion, and lifestyle, sharing experiences as a 'boy mama' across platforms. Her posts feature humor, family life, and personal style, often highlighting her love for sparkly things and colorful outfits. Based in Iowa and California, she engages her audience with relatable content about parenting, home life, and travel, while also showcasing her passion for hair and beauty. Her social media presence is characterized by a playful and colorful aesthetic.

Followers on social media: 41.3K

Favikon Authority Score : 7 001 pts

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1. Kenna Zink

Kenna is a Charleston-based content creator sharing her journey through life and cancer treatment. Her posts focus on self-care, relationships, and personal experiences, often highlighting her partner's battle with cancer. She engages her audience with relatable content, including daily routines and aesthetic visuals. Kenna promotes positivity and resilience, encouraging her followers to appreciate life's moments despite challenges.

Followers on social media: 50.1K

Favikon Authority Score : 8 131 pts

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🔎 Find more Micro Influencers in the US

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How does Favikon rank influencers?

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Favikon offers a reliable, data-driven approach to rank social media creators across various industries. This ranking is based on the Favikon score obtained by each creator according to their performance on social media. The Favikon authority score is not only linked to the number of subscribers, but is calculated according to several other important criteria. These criteria include maintaining an active presence on multiple social media, engagement rate, growth rate, as well as other factors that demonstrate the breadth and depth of their connection with their audience. We believe it's important to consider the holistic aspects of a creator's presence in order to get a complete assessment.

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