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Top 20 Micro Influencers in the US in 2025

Micro influencers in the US are driving growth for brands through authentic content and high engagement in 2025. This ranking features 20 standout creators leading the way.

September 2, 2025
Josie Renna
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Josie Renna

Josie Renna is a content strategy expert with a passion for helping creators navigate the ever-evolving digital landscape. Specializing in effective content creation techniques and platform-specific strategies, Josie provides insights to empower creators and brands to thrive online. With a deep understanding of algorithm dynamics and audience engagement, Josie shares actionable tips for optimizing content performance across various platforms.

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Here’s the list of the Top 20 Micro Influencers in the US in 2025:

20. Aurora De Leon

Aurora De Leon is a Los Angeles-based model and makeup artist known for her vibrant makeup tutorials and transformations, often inspired by pop culture and celebrities. She actively engages her audience on TikTok and Instagram, showcasing her skills in makeup application and creative looks. Her content includes product breakdowns, tutorials, and baking videos, reflecting her diverse interests. Aurora collaborates with beauty brands and shares her artistic journey, appealing to makeup enthusiasts and aspiring artists.

Favikon Authority Score: 4 674 pts

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19. Sandra Ann

Sandra Ann is a wardrobe stylist, model, and personal shopper based in Los Angeles. Her social media presence focuses on lifestyle, beauty, and fashion, showcasing her styling work and personal outfits. She engages with the LGBTQ+ community and shares content related to her experiences and interests, including travel and personal moments. Sandra's posts often highlight her work with various brands and her love for fashion, making her a relatable figure in the styling and modeling industry.

Favikon Authority Score: 5 264 pts

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18. Madeline Garza

Madeline is a beauty and lifestyle content creator known for her engaging makeup tutorials and product recommendations. She frequently shares her personal experiences and insights on hair care, summer beauty routines, and fragrances, often collaborating with brands like YSL and Valentino. Her TikTok presence includes dance videos and faith-based content, reflecting her personal growth and connection to her audience. With a focus on glowy makeup and healthy hair, she appeals to a young, beauty-conscious demographic.

Favikon Authority Score: 5 539 pts

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17. Tracylyn C. Sorensen

Tracylyn C. Sorensen is a content producer and entertainer based in Los Angeles, known for her engaging posts on TikTok and Instagram. She shares a mix of personal experiences, beauty product reviews, and travel insights, often highlighting her love for horror and her Mexican-Italian heritage. With a focus on collaborations and user-generated content, she connects with her audience through humor and relatable content, making her a vibrant presence in the social media landscape.

Favikon Authority Score: 5 633 pts

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16. Rhéma Mona

Rhéma Mona is a fashion influencer based in Denver, known for her vibrant personality and plus-size fashion content. She shares try-on hauls, outfit inspirations, and beauty tips, often highlighting brands like Shein and Fashion Nova. Her posts resonate with a community that values body positivity and self-expression through style. Rhéma's content reflects her Ghanaian and Syrian heritage, and she engages her audience with relatable humor and personal anecdotes.

Favikon Authority Score: 5 663 pts

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15. Taylor P. Miller

Taylor P. Miller is a standup comedian and preschool teacher, sharing her experiences in both fields through engaging social media content. Her posts often blend humor with insights about teaching, showcasing the challenges and joys of working with young children while also performing comedy. With a strong presence on TikTok and Instagram, she connects with audiences through relatable content about education and comedy, often using hashtags related to teaching and standup.

Favikon Authority Score: 6 485 pts

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14. MaKayla Audreana

MaKayla Audreana is a brand ambassador and CEO of Kamourr Collection, specializing in hair products. Her social media presence focuses on beauty, hair care, and personal style, showcasing her products and engaging with followers through relatable content. She actively promotes her brand and shares personal experiences, aiming to connect with her audience on platforms like TikTok and Instagram.

Favikon Authority Score: 6 499 pts

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13. Dylan Darko

Dylan Darko, known as CultWives, is a music enthusiast and advocate for sobriety, sharing personal experiences and insights on recovery. With a focus on alternative and pop-punk themes, their content resonates with a community interested in music, tattoos, and lifestyle choices. They actively engage with followers through relatable posts about daily life and relationships, often highlighting their journey of sobriety and love.

Favikon Authority Score: 6 586 pts

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12. Ben Groh

Ben Groh is a passionate metal detectorist and underwater rescuer based in Los Angeles. He specializes in recovering lost items, including phones and jewelry, often sharing his adventures on TikTok and Instagram. His content features thrilling underwater treasure hunts, humorous anecdotes, and a strong connection with his audience, showcasing his expertise in scuba diving and metal detecting. Ben's engaging personality and commitment to helping others find their lost belongings resonate well with his followers.

Favikon Authority Score: 6 826 pts

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11. Erika Batista

Erika Batista is a lifestyle content creator and mom of three, sharing relatable experiences and fashion tips for women over 40. Based in New Jersey, she emphasizes family life, personal style, and self-care, often incorporating her Ecuadorian heritage into her content. Her posts feature a mix of fashion, parenting humor, and travel experiences, particularly highlighting her love for Puerto Rico and the Jersey Shore. Erika engages her audience with interactive content, encouraging comments and discussions around motherhood and lifestyle.

Favikon Authority Score: 7 027 pts

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10. Tawanda Usher

Tawanda Usher is a community developer and speaker focused on personal growth and empowerment. Her social media presence emphasizes faith, abundance, and self-care, often sharing motivational content and personal reflections. She engages her audience with themes of divine direction and supernatural favor, encouraging followers to embrace their potential and overcome challenges. Her posts frequently include hashtags related to life, belief, and inspiration, showcasing her commitment to uplifting others.

Favikon Authority Score: 7 064 pts

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9. Jay | jayfromlouisiana

Jay is a content creator based in Hellexandria, LA, known for his humorous and relatable TikTok videos. He engages his audience with lighthearted commentary and viral trends, often using popular hashtags to increase visibility. His Instagram presence complements his TikTok, where he shares snippets of his life and encourages followers to connect with him on multiple platforms. Jay's content is characterized by a casual and approachable style, appealing to a young audience looking for entertainment and laughter.

Favikon Authority Score: 7 110 pts

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8. María José Ortiz

María José Ortiz is a social communicator and journalist based in Miami. She shares engaging content on TikTok and Instagram, focusing on travel, personal experiences, and lifestyle. Her posts often highlight her adventures, including safaris and cultural explorations, while also expressing gratitude and positivity. With a significant following, she connects with her audience through relatable and inspiring messages.

Favikon Authority Score: 7 129 pts

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7. Maggie Zheng

Maggie Z is a San Francisco-based tech enthusiast and content creator, sharing her experiences as a data scientist and her love for fashion and food. With a focus on women in tech, she engages her audience through relatable posts about her career journey, lifestyle, and personal growth. Maggie often highlights local restaurants and events, encouraging her followers to explore the Bay Area. Her content reflects a blend of humor and authenticity, making her a relatable figure in the influencer space.

Favikon Authority Score: 7 134 pts

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6. Winnie Patterson

Winnie Patterson is a Chief Marketing Officer at Wyn Group, based in Minnesota. With over 9 years of marketing experience, she focuses on brand narrative and strategic thinking in commercial real estate. Her social media presence showcases her passion for food, beauty, and lifestyle content, often featuring product reviews and personal insights. Winnie engages her audience with relatable posts about her daily life, skincare routines, and culinary adventures, while also promoting local businesses and events.

Favikon Authority Score: 7 175 pts

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5. Kelton Maloy

Kelton Maloy is a wellness and motivational lifestyle creator and actor, known for sharing insights on mental health, fitness, and personal growth. His content often emphasizes self-love, balanced living, and the importance of mental well-being, particularly within the LGBTQ+ community. He engages his audience with relatable posts about daily life, fashion, and wellness tips, fostering a supportive environment for discussions around mental health and personal development.

Favikon Authority Score: 7 336 pts

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4. Haylee-Rae

Haylee-Rae is a plus-size fashion and lifestyle content creator based in Los Angeles. She shares outfit inspirations, family moments, and personal experiences, engaging her audience with relatable content. Her posts often highlight her fashion choices, family outings, and home decor journey, reflecting her vibrant lifestyle. She actively collaborates with brands like Nuuly and Shelter, promoting body positivity and style inclusivity.

Favikon Authority Score: 7 425 pts

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3. Kenna Zink

Kenna is a Charleston-based content creator sharing her life experiences, particularly focusing on her journey as a cancer fighter. Her posts often highlight self-care, relationships, and personal growth, with a strong emphasis on positivity and resilience. She engages her audience through relatable content about hospital life, daily routines, and aesthetic inspirations, while also promoting brands related to lifestyle and wellness.

Favikon Authority Score: 7 535 pts

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2. Daved Wilkins

Daved Wilkins is a versatile actor, writer, and storyteller known for his engaging voiceover work and humorous content across social media platforms. He showcases a unique blend of comedy and creativity, often involving quirky themes and relatable humor. His posts frequently highlight his love for collaboration with other artists and his playful take on everyday situations, making him a prominent figure in the entertainment space.

Favikon Authority Score: 7 805 pts

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1. Abby Robertson

Abby Robertson is a lifestyle content creator known for her family-oriented posts and faith-based messages. She shares updates about her life, including her recent move from Texas to Louisiana, and often features her husband, Will Robertson, in her content. Her social media presence emphasizes love, friendship, and gratitude, with a strong connection to her Christian faith. Abby engages her audience with relatable and humorous content, often inviting interaction through questions and comments.

Favikon Authority Score: 8 332 pts

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Also See 👀
🏆 TOP 20 SKINCARE INFLUENCERS IN THE US IN 2025
🏆 TOP 200 MICRO INFLUENCERS IN THE US
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